PR Week (US) articles from May 2003

PR Week (US) archives from May 2003

DuPont conducts online auction as part of full-service agency search.(Brief Article)
May 5, 2003... WILMINGTON, DE: At least two PR firms are playing a role in the unusual full-service agency review currently underway at chemical company DuPont. Weber Shandwick is working with sister ad agency McCann-Erickson, while DuPont incumbent...

Wal-Mart takes on media as lawsuit picks up steam.
May 5, 2003... BENTONVILLE, AR: Wal-Mart has gone on the PR offensive as it faces what could become the largest employee discrimination suit ever filed in the US. When it learned in late April that defendants in a suit originally filed in 2001 planned to...

Ben & Jerry's taps M. Booth for media outreach initiative.(Brief Article)
May 5, 2003... SOUTH BURLINGTON, VT: Ben & Jerry's has appointed M. Booth & Associates as its PR agency of record to carry out media relations for new products and the ice-cream company's 25th anniversary this year. Ben & Jerry's, which Unilever...

Coke consolidates its domestic PR units.(Brief Article)
May 5, 2003... ATLANTA: Coca-Cola has merged its corporate and North America communications functions as part of the continued integration of its domestic operating units. According to Bill Marks, who has run the US PR team since December of 2000, 'This is...

American Legacy Foundation review down to five firms.(Brief Article)
May 5, 2003... WASHINGTON: The American Legacy Foundation (ALF) is entering the final stages of its agency review. Five shops have been invited to give capabilities presentations in the near future. The semifinalists are Fleishman-Hillard, Magnet...

Virgin campaign trying to bring back music's singles.(Brief Article)
May 5, 2003... LOS ANGELES: As part of an effort to spark lagging retail music sales, Virgin Entertainment is mounting a campaign to revive a music format many thought was dead: the single. In addition to kicking off in-store promotions that include sales...

Esselte hires Ruder Finn for global push.(Brief Article)
May 5, 2003... STAMFORD, CT: Office-supply manufacturer Esselte has selected Ruder Finn to implement a global PR program. The campaign will utilize between seven and 10 of Ruder Finn's international offices, according to Richard Funess, president of Ruder...

AMA looks for support of patients in liability reform.(Brief Article)
May 5, 2003... LOS ANGELES: As part of its ongoing effort to promote medical-liability reform, the American Medical Association (AMA) has launched a grassroots PR campaign targeted at patients. The new initiative began last week with the release of...

Environmental PA practice opens in Golin's DC outpost.(Brief Article)
May 5, 2003... WASHINGTON: Golin/Harris International is launching an environmental public affairs practice based in its DC office. The group has already nabbed the US Green Building Council and AbTech Industries as clients. Golin VP Erin Hart is heading...

NEWS BRIEF: The NewsMarket names Anthony Plesner as its COO.(Brief Article)
May 5, 2003... NEW YORK: The NewsMarket, a web-based video archive and distribution platform for the broadcast industry, has named Anthony Plesner as its COO. Prior to joining the NewsMarket, Plesner was COO of 24/7 RealMedia, an online marketing services...

NEWS BRIEF: Avril Lee joins Ketchum's London office.(Brief Article)
May 5, 2003... NEW YORK: Avril Lee has joined Ketchum's London office as deputy managing director of healthcare, as Mark Cater was promoted to managing director of European healthcare, a position dedicated to serving the agency's growing roster of...

NEWS BRIEF: TAC Americas hires Michael A. Burns & Associates.(Brief Article)
May 5, 2003... DALLAS: TAC Americas has hired Michael A. Burns & Associates as a part of a ramped-up marketing push. The company provides information-technology services that manage building functions like air conditioning and security.

NEWS BRIEF: Waggener Edstrom adds two clients to its bioscience practice.(Invivodata, Preeclampsia Foundation)(Brief Article)
May 5, 2003... PORTLAND, OR: Waggener Edstrom has added two clients to its growing bioscience practice. The agency will provide PR for Invivodata, which develops electronic patient self-report services for clinical research. The firm will also provide project...

NEWS BRIEF: Live Wire Media Relations adds three clients.(The Carlyle Group, Deloitte & Touche, and Sport & Health Co.)(Brief Article)
May 5, 2003... ALEXANDRIA, VA: Live Wire Media Relations has added three clients: global private-equity firm The Carlyle Group, consultant Deloitte & Touche, and Sport & Health Company, the DC metro area's largest operator of spas and health clubs. The...

NEWS BRIEF: Allison & Partners adds security services group to its client list.(from Deloitte and Touche)(Brief Article)
May 5, 2003... SAN FRANCISCO: Allison & Partners has added Deloitte & Touche's security services group to its client list. The agency will develop and support international media relations in EMEA. The security services group focuses on identity management,...

NEWS BRIEF: Magix Entertainment chooses Thomas PR as its AOR.(Brief Article)
May 5, 2003... MIAMI BEACH: Magix Entertainment has chosen Thomas PR as its AOR. Magix, which develops rich media and music software, will work with Thomas to raise visibility of the company and its products.

NEWS BRIEF: PSSC Labs selects Windsor McLaren PR as its AOR.(Brief Article)
May 5, 2003... MISSION VIEJO, CA: PSSC Labs has selected Windsor McLaren PR as its AOR to help the company raise its profile nationally. The agency will focus on hi-tech trade publications, international press, and online media. PSSC Labs develops...

NEWS BRIEF: Fry taps Airfoil PR to provide PR services.(Brief Article)
May 5, 2003... ANN ARBOR, MI: Fry, which develops internet-based b-to-b services, has tapped Airfoil PR to provide PR services. Airfoil will develop PR programs and analyst relations counsel to support the company's business objectives.

NEWS BRIEF: Qorvis Communications adds two new technology executives.(firm hires Irwin Greenstein, Douglas Koelemay)(Brief Article)
May 5, 2003... WASHINGTON: Qorvis Communications added two technology executives as part of a new initiative to become 'the dominant communications firm in the region for technology PR.' Douglas Koelemay joins from Williams Mullen Strategies, where he served...

NEWS BRIEF: Datatel hires Raleigh.(French/West/Vaughn wins public affairs contract)(Brief Article)
May 5, 2003... WASHINGTON: Datatel has hired Raleigh, NC-based French/West/Vaughn for public affairs and PR work. The information-technology company serves higher-education institutions across the country.

NEWS BRIEF: Nanochip selects Walt & Company as its AOR.(Brief Article)
May 5, 2003... OAKLAND: Nanochip has selected Walt & Company as its AOR. Walt & Company will provide PR support including corporate and product positioning, business, financial and trade media relations, analyst relations, and product launch and support...

Cohn quits GCI with two principals for new dollars 1.5m agency.(Bob Cohn resigns from CGI Group Atlanta)(Brief Article)
May 5, 2003... ATLANTA: Bob Cohn, founder of Cohn & Wolfe, has resigned as chairman of GCI Group Atlanta, and is opening a new agency this week. Two other GCI principals will join him: Cohn's 20-year associate Jim Overstreet, and CMO Amy Parrish, who was...

Nasdaq agrees to push Market Wire as top preference.(Brief Article)
May 5, 2003... NEW YORK: The Nasdaq Stock Market has entered into a pact with LA-based Market Wire that will see the stock market promote the company as a preferred distributor of press releases among its listed firms. The deal helps Market Wire, formerly...

Cruise industry sets up protocols for SARS.
May 5, 2003... WASHINGTON: The cruise industry adopted strict new guidelines last week to insulate their ships, passengers, and reputation from the international outbreak of severe acute respiratory syndrome (SARS). Late last year, more than 1,500...

NYSE explains investigation after Journal stories pile up.(New York Stock Exchange Inc.)
May 5, 2003... NEW YORK: Under scrutiny after several Wall Street Journal stories reported on what appeared to be a budding scandal, the NYSE fought back by posting a detailed rebuke of the Journal's coverage on its website. Beginning on April 17, the...

Salt Lake Tribune lays out facts about Smart story.(Brief Article)
May 5, 2003... SALT LAKE CITY: The Salt Lake Tribune held little back last week in explaining to its readers a journalistic scandal that cost two reporters their jobs after they sold misinformation about the Elizabeth Smart case to a supermarket tabloid. ...

Edelman picked to help honor UNICEF star ambassadors.(Brief Article)
May 5, 2003... LOS ANGELES: The US Fund for UNICEF has chosen the LA office of Edelman to promote the upcoming 50th anniversary of its Celebrity Goodwill Ambassador program. Edelman won the project, which begins immediately and culminates at a December...

Real-time finance outlets announce news partnership.(Brief Article)
May 5, 2003... NEW YORK: Three financial-news providers last week announced a partnership designed to provide a more affordable alternative to business newswires like Reuters, Bloomberg, and Dow Jones. Each of the three real-time financial-information...

Secret Service interest advances Marlins' 10th anniversary PR plan.(Florida Marlins)(Brief Article)
May 5, 2003... MIAMI: It's not every day that a PR campaign leads to a visit by the Secret Service. But that's what happened because of a 10th anniversary promotion for the Florida Marlins. To celebrate the baseball team's first decade, the Marlins' PR...

Promotions group formed to get EMI artists on the radio.(EMI Recorded Music North America launches new unit)(Brief Article)
May 5, 2003... LOS ANGELES: EMI Recorded Music North America has started a centralized radio-promotion unit aimed at generating airplay for niche EMI artists across different radio formats. Though considered primarily a sales and marketing division, the...

Titan to help Cherokees in OK casino expansion plan.(The Titan Network signs deal with Cherokee Nation Enterprises )(Brief Article)
May 5, 2003... CATOOSA, OK: Cherokee Nation Enterprises (CNE) CEO David Stewart has announced plans for a dollars 60 million expansion of its gaming operations in Oklahoma. CNE has hired The Titan Network of Atlanta for services that go beyond traditional...

Worldcom decides against changing telecom-like name.(Brief Article)
May 5, 2003... SANTA CLARA, CA: WorldCom the phone company may have changed its name to MCI, but the Worldcom Public Relations Group has decided to keep its name rather than change it to avoid being confused with the troubled telecom. A network of 100...

Brunswick's Smith opts to open firm for Russian clients.(West Bridge Consulting is established )(Brief Article)
May 5, 2003... LONDON: Martin Smith, former partner at the Brunswick Group, has established his own firm, West Bridge Consulting. The firm will be focused primarily on reputation management and communications consulting for Russian clients. Smith had...

Burson introduces tool for analyzing web crisis comms.(Burson-Marsteller launches PRePARE)(Brief Article)
May 5, 2003... NEW YORK: Many corporations, particularly those in the throes of a crisis, fail to understand the power of their website as a way to communicate. In light of this, Burson-Marsteller has launched a new analytic service to gauge web-based crisis...

Impact of art illustrated before Dallas vote.(bond issue for arts facilities)
May 5, 2003... DALLAS: Supporters of the arts performed PR pirouettes in Dallas recently in an attempt to convince voters that there's money in Mozart, and revenue in Renoir. A dollars 555 million bond election slated for May 3 included approximately...

IL governor draws ire over poll's language.(Rod Blagojevich, budget poll)
May 5, 2003... SPRINGFIELD, IL; Opponents of Illinois Gov. Rod Blagojevich are heaping scorn on his efforts to use a public-opinion poll to demonstrate voter support for his proposed state budget. The poll, done by Washington-based Garin-Hart-Yang,...

PR vets launch new firm Brown & Raleigh.(Jeff Raleigh, Mike Brown)(Brief Article)
May 5, 2003... SAN FRANCISCO: Jeff Raleigh and Mike Brown are putting the 'senior' back in 'senior consultants' with a new agency. 'We've earned all these gray hairs,' joked Raleigh, cofounder of Brown & Raleigh, the consultancy he just opened with...

Cone to help AHA build ties with private corporations.(American Heart Association)(Brief Article)
May 5, 2003... BOSTON: The American Heart Association (AHA) has hired cause-related marketing specialist Cone to help augment and strengthen its corporate partnerships. Omnicom-owned Cone is well known for helping corporate interests identify appropriate...

Neuman hired by CARE as Iraq relief activities resume.(Brief Article)
May 5, 2003... ATLANTA: CARE, one of the world's largest private humanitarian groups and a major force in Iraqi relief, has named Debra Gottheimer Neuman its new SVP of external relations. The former IBM senior director of corporate communications arrives...

EDITORIAL: Companies that stubbornly fail to admit in-house problems are true PR knuckleheads.(Editorial)
May 5, 2003... Good PR work will not always get a company out of a mess. But it can help expedite healing from the reputational damage, both internally and externally. Mona Williams, Wal-Mart's communications VP, did some of that foundation building last...

OP-ED: Don't underestimate advocacy groups' media influence.
May 5, 2003... One thing I've learned over the years is that many corporate PR departments underestimate the power of advocacy groups, resulting in situations that are far worse than they need to be. (Think Paramount and Laura Schlessinger). When corporate PR...

ANALYSIS: Wi-fi emergence - Wi-fi looks to create lasting connection with the public.(usage of wi-fi)
May 5, 2003... Creating initial buzz for wi-fi was easy. The real PR challenge lies in avoiding over-hype while ensuring the new technology's staying power with consumers. Want wi-fi with that? That could be the question you're asked the next time...

PAUL HOLMES: The intensifying scrutiny over CEO severance packages is a topic PR pros must eye closely.
May 5, 2003... Want to get rich quick in corporate America? Sure, you could work to build a world-class company, increase shareholder value, and eventually reap the rewards. But why wait around? Why go through all that hard work? Why wait? You can get...

CORPORATE: Case Study - Internal voices combine to deliver Oracle's message.
May 5, 2003... Frustrated at how poorly Oracle was being treated in the media, CEO Larry Ellison gave the green light to expanding the company's PR efforts to help it build trust and credibility. Welcome to Oracle's 'echo chamber.' 'It's about...

MEDIA WATCH: Trial by media gets underway with arrest of Scott Peterson.(evaluation of role of media in Laci Peterson legal case)
May 5, 2003... The Laci Peterson case has been widely covered by the media since her Christmas Eve disappearance. Even so, the mid-April identification of her remains and those of her unborn child on the shores of San Francisco Bay - and the subsequent arrest...

MEDIA ROUNDUP: Growing teen sector finding room for more than fluff.(target marketing of teenagers)
May 5, 2003... As competition in the teen space heats up with established magazines trying teen versions, more PR opportunities arise - even for serious subjects like politics and education. David Ward reports. After years of spectacular growth, teen-girl...

MEDIA PROFILE: A distinct look at corporate America is DiversityInc's bottom line.
May 5, 2003... DiversityInc focuses on diversity's impact on business results, not feel-good stories. As such, the new title has no patience for hype, and only considers precise pitches backed by factual data. Though affirmative action remains a major...

PROFILE: Grabowski takes back seat in GMA's lauded PR team.(Gene Grabowski, Grocery Manufacturers of America)
May 5, 2003... By giving his staff near autonomy, Grocery Manufacturers of America's VP of comms Gene Grabowski has raised the group's PR efficiency while freeing himself up to focus on the big picture. Michael Dukakis didn't accomplish much when he ran...

GIVE AND TAKE: Even in the current climate, corporate philanthropy has not waned.(corporate philanthropy)
May 5, 2003... But a more strategic approach to giving is adding greater business value to efforts. Kimberly Krautter reports. Corporations have long used philanthropy to demonstrate community goodwill; the marketing benefits of such altruism appearing...

MARKET FOCUS: RECRUITMENT - Scaling the resume mountain.(evlauation of company recruitment and job searching)
May 5, 2003... The biggest challenge for both job seekers and recruiters is the sheer volume of applications to overcome. Michael Olguin, president of boutique agency Formula PR, is among the more fortunate PR executives in this current market. While many...

PR TECHNIQUE: INTERNAL COMMUNICATIONS - Communicating the departure of senior execs.
May 5, 2003... When the senior management of a company leaves (or is forced out), keeping employees informed so they can continue to do their jobs is top priority. When a key executive leaves a company, regardless of the reason, the remaining employees...

CAMPAIGN: Sun-Times pushes Red Streak out to Windy City's youth.(Chicago Sun-Times newspaper)
May 5, 2003... PR Team: PR21 (Chicago) & the Chicago Sun-Times (Chicago) Campaign: Red Streak launch Time Frame: October-December 2002 Budget: dollars 12,000 The rival Chicago Sun-Times is a scrappy tabloid that's gone through a variety of owners...

CAMPAIGN: FreshDirect public outreach registers a hit in NYC market.(FreshDirect advertising)
May 5, 2003... PR Team: FreshDirect (New York) and The MacKenzie Agency (New York) Campaign: Launch of FreshDirect Time Frame: January-September 2002 and ongoing Budget: dollars 1 million (total annual marketing budget) FreshDirect's selling point...

CAMPAIGN: Watch line yields timely results for lymphoma grant.(Warner and Kassan advertising)
May 5, 2003... PR Team: Presents for Purpose (New York) Campaign: Time to Cure Grant Time Frame: Spring 2002 - ongoing Budget: Approximately dollars 2,500 'Research grants are instrumental in advancing research and eradicating disease,' Kassan...

THE PUBLICIST: Universal gets a big hand for its Hulking promotion efforts.(Universal Studios Inc.)
May 5, 2003... After my April 21 column on Disneyland's PR operation, a member of the opposite camp asked me why I hadn't checked out the Universal Studios theme park. 'Do you have a new Winnie the Pooh ride, too?' I hopefully inquired. Alas, no....

PR PLAY OF THE WEEK: Blue Jays have just the ticket for SARS fears.(Canada)(Brief Article)
May 5, 2003... TORONTO: Outside the Far East, no other city has been more consumed by SARS-induced fears than Toronto. It didn't help matters when the World Health Organization (WHO) issued a warning against 'nonessential travel' to Ontario's capital two...

TOY BOX: LightWedge is a bright idea for readers.(lighting product)(Brief Article)
May 5, 2003... I tested the LightWedge in our windowless boardroom with the lights turned off. Perhaps it was the contrast between the pitch-black room and the white lights illuminating the page, but the words actually looked clearer to me than in a normally...

BOOK REVIEW: Outing Nazi internal comms mistakes.(What Hitler Knew)(Book Review)
May 5, 2003... What Hitler Knew explores internal communications in Nazi Germany's foreign policy establishment in the years prior to WWII. Broken lines of internal communications produced uninformed foreign policy decisions reminiscent of those made by the...

Ruder Finn leaves Council of PR Firms over its handling of rankings.(Brief Article)
May 13, 2003... NEW YORK: In protest of 'the unfair way the Council of Public Relations Firms is handling this year's agency rankings,' Ruder Finn CEO Peter Finn has decided to withdraw his firm's membership from the industry association. This year, the...

Government comms to be put to test in terrorist drill.
May 13, 2003... WASHINGTON: Public affairs officers from the Department of Homeland Security (DHS), the Department of State, the Red Cross, and Canada, as well as state and local US authorities, will be testing their mettle as terrorism responders when TOPOFF2...

TIAA-CREF names Goldstein its new public affairs EVP.(Teachers Insurance and Annuity Association College Retirement Equities Fund)(Brief Article)
May 13, 2003... NEW YORK: Last week, TIAA-CREF announced that Steven Goldstein has joined the financial-services company as EVP for public affairs. Goldstein, who recently advised McKinsey & Co. on the restructuring of its communications group, will...

Quattrone's defense team hires PR help.(Brief Article)
May 13, 2003... PALO ALTO, CA: The legal team defending former CSFB star investment banker Frank Quattrone from obstruction-of-justice and witness-tampering charges has retained crisis litigation firm Chlopak, Leonard, Schechter & Associates to handle PR...

IPG picks Coughlin as new COO in plan to fix its finances.(Interpublic Group)(Brief Article)
May 13, 2003... NEW YORK: Ending a six-month search for an executive who could shore up its accounting practices, Interpublic Group (IPG) named Christopher Coughlin as its new COO last week. Coughlin will move to the beleaguered holding company - whose PR...

Spotlight turns to Bechtel after winning Iraq contract.(Brief Article)
May 13, 2003... SAN FRANCISCO: As the assault on Saddam Hussein's regime came to an end, the government bestowed on Bechtel a choice contract to rebuild Iraq. Then the engineering and construction company faced its own assault. 'We've been getting...

Edelman introduces measurement tool.(Brief Article)
May 13, 2003... NEW YORK: Edelman has developed a new measurement tool it is calling the Relationship Index, which is designed to evaluate the quality of relationships organizations have with their major stakeholders. The tool is centered around measuring...

TNN brings in new comms head before Spike switch.(Spike TV)(Brief Article)
May 13, 2003... LOS ANGELES: Spike TV, formerly TNN (The National Network), has hired a new director of communications one month before launching a multimillion-dollar rebranding campaign. Robert Pini will assume the title of VP of communications. In...

KidzMouse picks Child's Play to push computer mouse.(Brief Article)
May 13, 2003... SAN MATEO, CA: KidzMouse has selected Child's Play Communications as its AOR to promote the company's child-friendly, colorful line of computer mice. 'Our mice make it easier for kids to use computers,' noted national director of...

NEWS IN BRIEF: Warschawski named agency of record.(Brief Article)
May 13, 2003... BALTIMORE: Warschawski Public Relations was named agency of record last week for Big Bang Products, a Canton, MD-based consumer-product company. Big Bang, winner of the Ernst & Young Entrepreneur of the Year Award in 2002, has more than...

NEWS IN BRIEF: MWW names VP.(MWW Group names Ilya Welfeld VP, consumer marketing practice)(Brief Article)
May 13, 2003... EAST RUTHERFORD, NJ: The MWW Group has named Ilya Welfeld VP of its consumer marketing practice. She will oversee strategic planning, program development, and execution for Nikon's photographic products divisions, as well as several corporate...

NEWS IN BRIEF: Vocus partners with Delahaye.(Brief Article)
May 13, 2003... LANHAM, MD: Vocus, the corporate communications software company, has formed a partnership with Medialink's research division, Delahaye. As a result, Vocus' software will now include qualitative news analysis and research-based rating...

NEWS IN BRIEF: Ruth names VP.(Ruth Group names David Walsey VP, healthcare and biotechnology)(Brief Article)
May 13, 2003... NEW YORK: The Ruth Group has named David Walsey VP of the firm's healthcare and biotechnology practice. He will be responsible for handling daily counsel and crisis management for the agency's biotechnology clients, as well as leading...

NEWS IN BRIEF: Waggener Edstrom adds clients.(public relations firm to do work for Invivodata and the Preeclampsia Foundation )(Brief Article)
May 13, 2003... PORTLAND, OR: Waggener Edstrom has added two new clients - Invivodata and the Preeclampsia Foundation - to its two-year-old biotechnology division. Invivodata develops handheld electronic patient diary systems for use in clinical trials. The...

NEWS IN BRIEF: Perry names director.(Perry Communications Group named Silvina Martinez director of Latino media relations and outreach)(Brief Article)
May 13, 2003... SACRAMENTO: Perry Communications Group has named Silvina Martinez its new director of Latino media relations and outreach. She will assist clients with media relations and ally development needs within the Latino community. Prior to joining the...

NEWS IN BRIEF: Princeton and WAR form venture.(Princeton Partners and Ware Anthony Rust (WAR) in joint venture)(Brief Article)
May 13, 2003... PRINCETON, NJ: Princeton Partners and Ware Anthony Rust (WAR) have formed a joint venture to provide strategic marketing campaigns and local knowledge to companies operating in the UK/Europe and in the US. Princeton Partners is part of MAGNET,...

NEWS IN BRIEF: Carpenter leaves Weber Shandwick.(Jeanne Carpenter joins Kerker)(Brief Article)
May 13, 2003... MINNEAPOLIS: Jeanne Carpenter has left Weber Shandwick to become executive vice president and director of public relations at Kerker. Before her stint with WS, Carpenter spent 15 years working at the Star Tribune newspaper in Minneapolis,...

NEWS IN BRIEF: Euro RSCG Life NRP expands team.(senior management)(Brief Article)
May 13, 2003... NEW YORK: Euro RSCG Life NRP has expanded its senior management team with the additions of Rick Roose, SVP in the agency's San Francisco office, Beth Birke, SVP in New York, and Mark Vincent, VP, also in the New York office.

NEWS IN BRIEF: Medical association hires SVP.(Association of American Medical Colleges hired Elisa Siegel as senior vice president for communications)(Brief Article)
May 13, 2003... WASHINGTON: The Association of American Medical Colleges has hired Elisa Siegel as SVP for communications. Formerly with Goddard Claussen Porter Novelli, Siegel is the first person to hold the position since it was left vacant in 2001.

NEWS IN BRIEF: Starz Encore promotes Becker.(Eric Becker executive director of corporate communications)(Brief Article)
May 13, 2003... ENGLEWOOD, CO: Starz Encore Group has promoted Eric Becker to executive director of corporate communications. He will oversee publicity for Starz Encore's business, finance, technology, affiliate marketing, and consumer market PR.

NEWS IN BRIEF: Friendly Robotics selects Michael.(Michael & Partners for product launch)(Brief Article)
May 13, 2003... DALLAS: Friendly Robotics has selected Michael & Partners to launch the company's new Robomower RL 800, a fully automatic lawn mower.

New business title to tackle issues in life-sciences work.(periodical Acumen Journal of Sciences premieres)(Brief Article)
May 13, 2003... SAN FRANCISCO: Acumen Journal of Sciences, a new title devoted to the business of life science, debuts this month with a stark black cover and long articles that tackle topics like the future of biology and the stem-cell-research controversy....

Xenophon to raise profile of group's studies with food.(National Food Processors Association )(Brief Article)
May 13, 2003... WASHINGTON: The National Food Processors Association has hired Xenophon Strategies for a project designed to raise the association's profile on issues related to food safety, nutrition, and healthy eating. The association is the research...

PN to push Timberland's ties to social justice.(Porter Novelli)
May 13, 2003... STRATHAM, NH: Timberland has signed Porter Novelli as its agency of record, replacing Cone Communications. The selection came after a two-month search that began with 10 firms, and was narrowed down to Cone, Porter Novelli, Edelman, and...

Film prompts Cancun to put 'real' attractions on display.
May 13, 2003... LOS ANGELES: The Cancun Convention & Visitors Bureau (CVB) has launched a media outreach campaign to combat the boobs-and-booze image presented in the recent feature film The Real Cancun. Aided by its AOR Edelman, the CVB issued audio and...

Everyday uses for K-Y at center of branding effort.(Brief Article)
May 13, 2003... NEW BRUNSWICK, NJ: K-Y Jelly's less-than-sexy image will get a makeover next month when Johnson & Johnson begins an effort to take the brand beyond its common association with sexual dysfunction. The PR-only initiative will focus on a host...