PR Week (US) articles from March 2007

PR Week (US) archives from March 2007

Taco Bell moves to curb fears after rodent video.
March 5, 2007... IRVINE, CA: Less than three months after the E. coli outbreak in the Northeast that caused Taco Bell to shut down a number of its restaurants, the Yum Brands subsidiary once again has found itself in the midst of another crisis communications...

TXU deal uses double-sided PR.
March 5, 2007... DALLAS: The biggest leveraged buyout in history was notable not only for its finances, but also for its unusual feature of having multiple PR firms advising both sides of the deal simultaneously. Texas-based energy company TXU agreed to a...

Seattle's Best Coffee goes with DeVries as its AOR.
March 5, 2007... Seattle: Seattle's Best Coffee has named DeVries Public Relations its AOR. The agency will provide general counsel for all products, including media relations, product launch support, and brand management. Lisa Pearson, New York-based MD...

'Don't Ask, Don't Tell' repeal faces long odds.
March 5, 2007... WASHINGTON: Despite professed optimism by the main advocacy group supporting newly introduced legislation to repeal the US military's 'Don't Ask, Don't Tell' ban on openly gay service members, military experts said the legislation has little...

Cameron's 'Tomb' spurs massive coverage and ire.
March 5, 2007... Los Angeles: When the Discovery Channel announced it would air a new documentary by Oscar-winning producer James Cameron, one challenging Jesus' physical ascension and virgin birth, among other core Christian concepts, it immediately provoked...

The Athlete's Foot names Warschawski as AOR.(Athlete's Foot Group Inc.)(Warschawski Public Relations)(agency of record)(Brief article)
March 5, 2007... Kennesaw, GA: The Athlete's Foot, franchiser of 600-plus athletic apparel and footwear locations internationally, has named Warschawski as AOR. The agency will handle all PR, including strategy, branding, and media relations. Terms of the...

Porter Novelli expands Northern Europe presence.(Brief article)
March 5, 2007... NEW YORK: Porter Novelli has expanded its presence in Northern Europe via partnerships with Akvamariini Ltd. in Finland, CC Public Relations in Denmark, and Sweden's Prat PR. The new network partners join Lynx Porter Novelli in Norway to form a...

Horn Group wins new media clients.(Pageflakes; KickApps;Delivery Agent)(Brief article)
March 5, 2007... SAN FRANCISCO: Horn Group has won three new consumer and digital media clients: Pageflakes, a home page startup; KickApps, which allows people to add video and social networking to their sites; and Delivery Agent, an e-commerce platform

Environmental Protection Agency awards contract.
March 5, 2007... WASHINGTON: The Environmental Protection Agency has awarded a contract to Widmeyer Communications to assist its Radiation Protection Division with crisis communications

Health Research Inc hires consortium.(Consortium for Risk and Crisis Communication)(Brief article)
March 5, 2007... NEW YORK: Health Research Inc., an affiliated nonprofit with the New York State Department of Health, has hired the Consortium for Risk and Crisis Communication to do research on faith-based organizations and their attitudes toward providing...

Josh Baran launches RenewComm.(Brief article)
March 5, 2007... NEW YORK: Josh Baran, a PR pro who worked on the Al Gore documentary An Inconvenient Truth, has launched RenewComm, a PR and ad agency focused on green issues and sustainable development and design The firm will have offices in New York, LA,...

Prime Retail names Oxford Communications as AOR.(agency of record)(Brief article)
March 5, 2007... BALTIMORE: Prime Retail has named Lambertville, NJ-based Oxford Communications as AOR. Prime Retail is one of the nation's largest retail developers and owner of 37 malls and outlet destinations. Oxford will handle consumer and trade PR,...

The Brooks Group adds new clients to roster.(Joey New York)(Television Food Network G.P.)(Cat Cora)(Dr. Tabasum Mir)(Brief article)
March 5, 2007... NEW YORK: The Brooks Group has added four new clients to its roster: Cat Cora, cookbook author and the only female chef on the Food Network's Iron Chef America; skincare companies Joey New York and StarMaker Products; and Dr. Tabasum Mir, a...

Don Tanner and Matt Friedman join forces.(Brief article)
March 5, 2007... FARMINGTON HILLS, MI: Don Tanner and Matt Friedman have joined to form a new strategic communications firm, Tanner Friedman. Both Tanner and Friedman were partners at Marx Layne & Co. The agency's services include PR, media relations, crisis...

WPP, IPG post positive '06 revenue, PR results.(Financial report)(Brief article)
March 5, 2007... NEW YORK AND LONDON: The Interpublic Group and WPP Group both announced year-end revenues last week, reporting overall growth and positive PR results. WPP Group released unaudited results for fiscal year 2006 that show revenues of dollars...

Haymarket buys 'DM News'.(Haymarket Publishing acquires DM News )(Brief article)
March 5, 2007... NEW YORK: Haymarket Media, the parent company of PRWeek, has acquired DM News from Courtenay Communications Corp. Details of the transaction were not disclosed. Founded by Adrian Courtenay, DM News was launched in 1979 and consists of DM...

Launch Pad: Pizza Hut gives customers a taste of what it's like to be VP.(contest)(Brief article)
March 5, 2007... Organization: Pizza Hut Campaign: America's Favorite Pizza Fan Contest PR team: In-house and Zeno Group (Dallas) Other marketing: Online advertising (imc2 and Mediaedge:cia) Launch: February 21 Budget: Undisclosed IDEA: Chris...

TNS buys Cymfony.(TNS Media Intelligence acquires Cymfony Inc.)
March 5, 2007... New York: TNS Media Intelligence (TNS MI), a provider of strategic advertising information, has acquired Cymfony, a market influence analytics company. Cymfony's staff will remain at its current location, with Andrew Bernstein staying on...

Shoe maker grants M&F AOR duties.(Maloney & Fox)(Brief article)
March 5, 2007... NEW YORK: Maloney & Fox (M&F) has been named AOR for Rockport brands, the international shoe company. The agency won the account following an RFP, said M&F spokeswoman Lydia Voles. Partner Brian Maloney and Julie Levinthal, head of M&F's...

Hewitt shows love for hanes.(Jennifer Love Hewitt endorsement for Hanes Hosiery Inc.)(Brief article)
March 5, 2007... Jennifer Love Hewitt has joined an illustrious list of actors and athletes who have represented Hanes for its 'Look Who' campaign. Rather than remain content with the exposure from ads on television and print, the campaign's creative will...

Dell provides its users a forum to share ideas.
March 5, 2007... Round Rock, TX: Dell has built on its social media outreach by launching a collaborative brainstorming site and a portal for uploading videos. CEO Michael Dell unveiled the new online initiatives February 16 at the Statewide Education...

AICPA taps Capstrat for its new HQ.(American Institute of Certified Public Accountants)(Brief article)
March 5, 2007... Durham, NC: The American Institute of Certified Public Accountants (AICPA) recently hired Capstrat to handle recruitment, PR, and advertising for its new operations headquarters in Durham. AICPA's executive headquarters is in New York, but...

Venetian hires F-H.(Venetian Casino Resort L.L.C. hires Fleishman-Hillard Inc.)(Brief article)
March 5, 2007... Las vegas: The Venetian Resort-Hotel-Casino has selected Fleishman-Hillard as its AOR. The account is being handled out of the firm's San Diego office. The Las Vegas Sands Corp.-owned Venetian tapped Fleishman to create a national campaign...

InVentiv acquires CCG in dollars 13m deal.
March 5, 2007... New York: InVentiv Health has acquired Chamberlain Communications Group (CCG), a healthcare-focused PR firm, for dollars 13 million in cash and stock. New York-based CCG, founded in 1993, currently works with pharma giants such as Eli...

News Analysis: US leagues eye MLS jersey sponsorships.
March 5, 2007... MLS' experiment in jersey sponsorships could factor into other sports' decisions to pursue similar efforts. When Major League Soccer (MLS) starts its 12th season next month, it will be one step closer to resembling the international soccer...

News Maker: King cites past in push to change politics' future.(Angus King former Maine governor)
March 5, 2007... Angus King, former Maine governor, readily admits that Unity08, a new political party he helped found that aims to nominate and support a bipartisan presidential ticket, is a long shot. For one thing, third-party movements in the US have...

Companies: Corporate Profile - AAA challenges 'normalized' advertising.(Anti-Advertising Agency )(Company overview)
March 5, 2007... Anti-Advertising Agency is using creativity to shake up complacent attitudes toward marketing. Escaping the pervasive influence of marketing is a fool's errand. Even those who can't stand the ubiquity of flashy billboards and catchy...

Companies: The Agency Business - Getting new hires up to speed from the outset.
March 5, 2007... For new account executives at Voice Public Relations, a typical first day on the job isn't like a stereotypical first day at all. When the firm welcomes a new hire to its downtown Philadelphia office, the usual first-day introductions are...

Editorial: There's no place in PR for ambulance chasers.(Editorial)
March 5, 2007... Last week's cover story included a quote from Jenny Dervin, JetBlue's director of corporate communications, that made some readers fume. To paraphrase, she took to task the agencies and consultants who called in the middle of the airline's...

Op-Ed: Industry must self-police flogging.(Column)
March 5, 2007... It's time PR goes on the offensive in supporting truth and justice in the blogosphere. If we hope to embrace - rather than alienate - the better part of humanity and its growing choice of communication, we have to put an end to the ham-handed...

Opinion: CareerBuilder's impulsiveness belies solid marketing strategy.
March 5, 2007... The marketing industry has come a long way in embracing the fact that clients don't just want pretty and funny ads anymore; they want comprehensive marketing programs that yield business results, as well as brand recognition. Sounds...

Opinion: Forthright behavior will buy you time for crisis recovery.(Viewpoint essay)
March 5, 2007... Two respected organizations, one, a publicly traded corporation, and the other, a famous nonprofit, recently faced some ugly issues. That they are both still widely respected is testament to their responses when their integrity was on the line....

Opinion: Fact File - Stars say so long to swag, hello to an eco-friendly 'experience'.(Viewpoint essay)
March 5, 2007... IN THE NEWS Stars are known for their luxe lifestyles, much attributed to the companies that lavish them with free gifts, in hopes that a celebrity association will bring reputation and revenue. Awards season, the pinnacle of all swag...

Media: Analysis - XM-Sirius argument contradicts marketing.(XM Satellite Radio )(Sirius Satellite Radio )
March 5, 2007... Recent news of a proposed merger between XM Satellite Radio and Sirius Satellite Radio was not entirely unexpected to those who have been monitoring the space. Merger rumors have swirled for a number of years, mainly because of the state...

Media: Journalist Q&A - John Harris, The Politico.(Interview)
March 5, 2007... Name: John Harris Outlet: The Politico Title: Editor-in-chief Preferred contact method: jharris@politico.com Web site: www.politico.com PRWeek: Discuss your decision to leave what many people consider the top position in political...

Media: Research - Patient-doctor communications.(Brief article)
March 5, 2007... Conducted by: PharmaVOICE magazine and InfoMedics. SAMPLE: 119 people in various sales and marketing positions at pharmaceutical manufacturers GOAL: To assess pharma companies' promotional efforts for 2007 KEY FINDINGS: 87%...

Media Roundup: Local bridal titles invite greater attention.
March 5, 2007... Bridal and wedding-related journalism has long been one of the strongest media categories in terms of circulation and ad pages. But while it has traditionally been dominated by national reads, such as Brides, Modern Bride, and The Knot, those...

Media: Critical Hit - Cincinnati Bell cracks CBS News.(Interview)
March 5, 2007... Who is your client, and what are its media goals? Jill Scorah Cobb: Our client is Cincinnati Bell, which provides telecommunications products and services in Ohio, Kentucky, and Indiana. We handle all its media relations, but in this case,...

Media: Media Ups and Downs.
March 5, 2007... - The Washington Post's coverage of the glaring problems at Walter Reed Hospital have already led to changes in the care of injured soldiers. - ABC news anchor Bob Woodruff uses his painful recovery as an opportunity to offer the public a...

Media: Inside Information - Google Trends is catching on with PR pros at all levels.
March 5, 2007... It's amazing how a big-budget Hollywood movie can put a controversial issue in the public eye. Google Trends, a tool from Google Labs, can make information like this easy to track. Marilynn Mobley, SVP, Edelman Atlanta, uses this...

Cover Story: Devices go DTC.(direct to consumers)(St. Jude QuickOpt)
March 5, 2007... Medical devices are complex, but some brands are cutting out middlemen and talking straight to patients. As inundated as Americans are with information about the next miracle drug hitting the market, it's rare for the average consumer to...

PR Technique: Navigating the online world.
March 5, 2007... With the vast amount of information out there, it's hard to know where to start monitoring. Monitoring social and consumer-generated media is vital for PR. It is, after all, unpaid media, and it can help you and your clients. 'Social...

PR Toolbox: Personalizing e-mail for different audiences, more.
March 5, 2007... E-mail How can organizations personalize e-mail communications based on various target audiences? 'Most organizations have various audiences to communicate to, including employees, customers, prospects, partners, and investors,' says...

Careers: Expert Advice - Maryanne Rainone, SVP and MD, Heyman Associates.(preparing for employment interview)(Brief article)
March 5, 2007... Q: What are some key things for me to keep in mind as I prepare for a more senior-level interview?. A: Your interview for a manager position will be very different from your earlier interviews, which likely focused on your tactical skills....

Careers: People Moves - The National Basketball Association.(appoinment of Gary Zarr)(Brief article)
March 5, 2007... NEW YORK: The National Basketball Association has hired Gary Zarr as its EVP of marketing and communications, a newly created position. Beginning March 12, he will oversee all of the NBA's national and international marketing and...

Careers: People Moves - Manning Selvage & Lee.(Peter Harris and Andy Tannen appointed in Manning Selvage and Lee Public Relations Inc.)(Brief article)
March 5, 2007... NEW YORK: Manning Selvage & Lee's New York office has hired Peter Harris as its new SVP and corporate practice director. He replaces Andy Tannen, who is becoming the firm's SVP and director of strategy and development in the corporate group....

Careers: People Moves - Fox Entertainment Group.(Dana Harris )(Brief article)
March 5, 2007... LOS ANGELES: Dana Harris has joined Fox Entertainment Group as executive director of communications. She joins from Napster, where she was VP, corporate communications and PR

Careers: People Moves - GCI Group.(appoinment of Elinore White)(Brief article)
March 5, 2007... NEW YORK: GCI Group has hired Elinore White as SVP, deputy healthcare practice leader. White will oversee GCI's oncology profile and play a role in driving the growth of the New York healthcare practice. White joins from MS&L, where she was...

Careers: People Moves - The National Investor Relations Institute.(appoinment of Linda Kelleher)(Brief article)
March 5, 2007... VIENNA, VA: The National Investor Relations Institute (NIRI) has named Linda Kelleher as its interim CEO following the resignation of Linda Humphries. Kelleher was formerly NIRI's SVP of professional development and executive director of the...

Careers: People Moves - Edelman.(appoinment of Shellie Winkler at Daniel J. Edelman Public Relations Worldwide Inc.)(Brief article)
March 5, 2007... NEW YORK: Edelman has named Shellie Winkler as its first EVP for corporate health in the Eastern region. The newly created position will have Winkler work out of the firm's New York office and serve on the leadership teams for Edelman's health...

Careers: People Moves - Ketchum South.(Hilary Hanson McKean and Robyn Freedman rejoin)(Brief article)
March 5, 2007... ATLANTA: Hilary Hanson McKean and Robyn Freedman have rejoined Ketchum South as director and SVP, director of creativity and strategic planning, respectively. McKean and Freedman rejoin Ketchum from Element Six, a strategic-consulting and...

Careers: People Moves - DeVries Public Relations.(Scott Beaudoin appointed)(Brief article)
March 5, 2007... NEW YORK: DeVries Public Relations has named Scott Beaudoin SVP in the consumer division, working on Crest Whitestrips, Thermacare, and Vicks. He has more than 15 years of PR and cause marketing experience, most recently working as a VP at Cone...

Careers: People Moves - Market Wire.(Thom Brodeur appointed)(Brief article)
March 5, 2007... LOS ANGELES: Thom Brodeur has joined Market Wire as SVP of global strategy and development. He will be responsible for strategic partnership opportunities, new product development, and media relations worldwide. He most recently worked at...

P&G turns heads with latest rebranding push.(Procter & Gamble Co. introducing its Head Turning Hair with massive campaign)
March 12, 2007... CINCINNATI: Despite Head & Shoulders being the largest-selling shampoo brand in the world, Procter & Gamble has bigger plans for it. For the past three years, P&G has been working toward evolving Head & Shoulders shampoo into a more...

H&K, C&W net drug jobs.(Hill and Knowlton)(Cohn and Wolfe)(Brief article)
March 12, 2007... LOS ANGELES: Hill & Knowlton and Cohn & Wolfe are working on two new drugs in the fight against HIV/AIDS that are in the pipeline at Pfizer and Merck, PRWeek has learned. H&K is working with Pfizer on its maraviroc drug, according to...

Walter Reed scandal gives vets a new lobby platform.(Walter Reed Army Medical Center )(Brief article)
March 12, 2007... WASHINGTON: The recent scandal over rot, rats, and insensitive bureaucracy at Walter Reed Army Medical Center is providing veterans groups a new opportunity to lobby for specific policy changes they've sought for years. Originating from a...

Price mix-up prompts Best Buy to buoy comms efforts.(Brief article)
March 12, 2007... MINNEAPOLIS: Best Buy has ramped up external and internal communications after a recent consumer complaint that it quoted one price online and another on its intranet in the store. A staffer searching for the item the customer wished to buy...

Curtains for Captain America?(Brief article)
March 12, 2007... Captain America - comic-book or real-life hero? Hard to tell from the coverage of his 'death' last week at a sniper's hands in issue No 25 of the comic-book series. The New York Daily News boasted of its 'exclusive' on his demise, which was...

HBO Addiction Project reveals disease realities.(Home Box Office Inc.)(National Institute on Drug Abuse; National Institute on Alcohol Abuse and Alcoholism; Robert Wood Johnson Foundation)
March 12, 2007... NEW YORK: HBO is partnering with national and grassroots organizations to reveal the dimensions of drug and alcohol abuse in the US through a nationwide multimedia campaign: the Addiction Project. The cable TV station is airing a 14-part...

Groups partner on cricket-based youth HIV initiative.(United Nations. Children's Fund and United Nations Programme on HIV and AIDS partner with International Cricket Council )(Brief article)
March 12, 2007... NEW YORK: UNICEF and UNAIDS have announced a partnership with the International Cricket Council and the Caribbean Broadcast Media Partnership as part of a youth-focused HIV-prevention campaign during this year's Cricket World Cup. The...

Environmental issues for Cohn & Wolfe.
March 12, 2007... SAN FRANCISCO: Cohn & Wolfe has introduced CW Greenworx, a new global practice focused on environmental issues. The division will unite C&W's San Francisco and London offices, among others. CW Greenworx has executed green campaigns for Ford...

Newsmarket makkes additions to its Web site.(Brief article)
March 12, 2007... NEW YORK: The NewsMarket has made a number of additions to its Web site, designed to facilitate communication and collaboration between its two communities of journalists and content providers. The editorial calendar wiki will be open to all...

Mark Saylor launches his own PR agency.
March 12, 2007... LOS ANGELES: Former Sitrick & Co. executive Mark Saylor has launched his own strategic and crisis PR agency, Saylor Co. Saylor said the firm specializes in 'litigation support, international issues, entertainment, technology, and a wide range...

GMI sign new clients.(Goodman Media International initiates contracts with Ballet Hispanico, River to River Festival and Vermont Butter and Cheese Co.)(Brief article)
March 12, 2007... NEW YORK: Goodman Media International (GMI) has signed three new clients: Ballet Hispanico, which celebrates Latin culture; River to River Festival, designed to revitalize Lower Manhattan; and the Vermont Butter & Cheese Co. GMI will provide...

GreenMark Public Relations formed.(Cynthia Greenwood and Sue Markgraf's new company)(Brief article)
March 12, 2007... CHICAGO: Cynthia Greenwood and Sue Markgraf have formed GreenMark Public Relations, dedicated to environmental clients, including the promotion of 'green spaces, places, and issues.' Both formerly held PR positions with the Chicago Botanic...

Dukas Public Relations signs new clients.(contracts with Atlantic Street Capital Management, Eisner L.L.P. and Zecco Holdings Inc.)(Brief article)
March 12, 2007... NEW YORK: Dukas Public Relations has signed three new clients: Atlantic Street Capital Management, Eisner LLP, and Zecco Holdings. The firm will focus on corporate positioning and media relations

US group signs dollars 7.5m deal with Abu Dhabi.(Brief article)
March 12, 2007... WASHINGTON: The US-Emirates Alliance, a group headed by new Harbour Group senior counselor Richard Mintz, recently signed a three-year, multimillion contract to manage a public diplomacy and communications program on behalf of Abu Dhabi, the...

Con Ed defends ad spend.(Consolidated Edison Inc.)(Brief article)
March 12, 2007... NEW YORK: Faced with fierce criticism from a local politician, Con Edison is standing by its decision to run hundreds of thousands of dollars worth of advertisements after last summer's lengthy blackout in Queens. State assemblyman Michael...

Launch Pad: Kleenex gets emotional with 'Let it Out' nationwide push.(Brief article)
March 12, 2007... Organization: Kleenex Campaign: 'Let it Out' national tour PR team: In-house and Ketchum Other marketing: TV advertising (JWT) Launch: March 22 Budget: Undisclosed Idea: Matt Crum, director of North Atlantic brand development for...

PR Play of the Week: Playing both sides is loss for Ashcroft.(John Ashcroft)(Editorial)
March 12, 2007... Please sit down for this announcement, loyal American citizens. It has come to our attention that shadowy ex-political figures who go into the high-priced corporate consulting business may in fact be for sale to the highest bidder. We know...

FDA panel OKs avian flu vaccine.
March 12, 2007... NEW YORK: Cooney-Waters Group is assisting Sanofi Pasteur on its avian flu vaccine, which was recently backed by a Food & Drug Administration advisory panel. If approved by the FDA, it would be the first H5N1 vaccine in the US. The...

PRN photos to hit Times Square sign.(PR Newswire )(TimesSquare2)(Brief article)
March 12, 2007... NEW YORK: PR Newswire (PRN) has signed an agreement with TimesSquare2, a division of Reuters, to make PRN's customers' photos available on the Reuters sign in Times Square. The 7,000-square-foot sign will feature a regular stream of PRN...

Some new awards to consider as the industry evolves.(Council of Public Relations Firms)
March 12, 2007... Another impressive awards program presented by PRWeek is in the books. It was the first of the season for the industry, with more ceremonies on the way. There are many important things happening in the PR business, particularly between...

Sharing the stage in selma.(Hillary Clinton )(Barack Obama )(Brief article)
March 12, 2007... The Barack Obama and Hillary Clinton presidential campaigns intersected in Alabama on March 4 when both appeared at the 42nd anniversary of the Selma civil rights march. Both spoke at African-American churches in efforts to secure the black...

Analysis: Handling advice is challenging in a crisis.(JetBlue Airways Corp.'s crisis management)
March 12, 2007... On top of managing its recent crisis, JetBlue had to deal with an onslaught of unsolicited advice. When JetBlue planes were stuck on tarmacs during last month's ice storm in the Northeast, not even pilots or flight attendants could reach...

Newsmaker: For Boehler's clients, it's all about the relationship.(Company overview)
March 12, 2007... Microsoft. Starbucks. Sprint. These are just three of the clients Steve Boehler works with on a daily basis at Mercer Island Group (MIG), a consultancy he founded in 1990 that specializes in agency management and marketing and sales strategy....

Companies: Corporate Profile - Clorox's stories find a captive audience.(Company overview)
March 12, 2007... Clorox has ditched its one-way comms strategy for one that consumers can really relate to. Thanks to Clorox, women were in for some bad news again this year: They are dirtier than men. Literally. At least around the office. Earlier...

Companies: The Agency Business - New-media tools foster greater comms efficiency.(public relations firm using blogs and wikis)(Industry overview)
March 12, 2007... As the PR industry adopts a growing number of new-media devices and communication tools, much like the business world at large, not only is the way agencies communicate internally and with clients changing, but firms' approach to the work they...

Opinion: Con Edison's PR budget better spent on recovery.(Consolidated Edison Inc.)(Brief article)
March 12, 2007... There are many ways in which specific elements can invalidate a company's PR campaign, but Con Edison has to be facing one of the more unusual ones. Con Edison, of course, suffered under mounds of criticism for acting slowly to solve the...

Op-Ed: New mission is to engage advocates.
March 12, 2007... It's a story as old as innovation itself: Change is evolutionary, not revolutionary, at first. The first cars went where horses did, only quicker. The first word processors did what typewriters did, only easier. And the first wave of...

Opinion: News is a valuable gateway to industry that should be open.(Column)
March 12, 2007... My 'eureka' moment came when I was riding a streetcar in San Francisco in 2004. News doesn't wait for the magazine to come out. You can't just control it by dictating its delivery. That day, I called Keith O'Brien, then editor of the Web site,...

Opinion: Motivation for changing jobs determines ultimate outcome.(Column)
March 12, 2007... When I graduated college in the mid-1970s with a B.A. in English, my first job was as a busboy in a downtown Memphis, TN, restaurant. After a week, I was promoted to cashier. I was tempted to hang my Vanderbilt diploma behind the checkout...

Opinion: Fact File.(National Collegiate Athletic Association's March Madness)(Column)
March 12, 2007... As a marketing opportunity, March Madness makes sense IN THE NEWS The NCAA Men's Division I Basketball Championship, better known as March Madness, begins this week and culminates with the Final Four on March 31 and the final on April...

Media: Analysis - Web model not necessarily papers' savior.(Gannett Company Inc. USA Today enhanced its website)
March 12, 2007... USA Today, better known as 'television in print,' upgraded its Web site last week. The site, with new news feeds, comments, most e-mailed lists, and journalist profiles, is designed to create 'network journalism,' which 'connects readers to...