PR Week (US) articles from March 2005

PR Week (US) archives from March 2005

Sachs to head marcomms unit, US practices in H&K chairman post.(Brief Article)
March 7, 2005... NEW YORK: Hill & Knowlton has reshuffled its management team, moving US president and CEO MaryLee Sachs into the US chairman position. Sachs, who was appointed CEO in October 2001, will oversee H&K's US practices and will also lead the...

Sun to consolidate dollars 10m PR work with 'reverse auction'.
March 7, 2005... SANTA CLARA, CA: Sun Microsystems is placing its dollars 10 million US PR account up for review, looking to winnow its stable of US firms from five down to two. Sun issued a request for information (RFI) last week to 13 agencies, including...

Amazon holds on to MWW and DBA, but retools roles.(Brief Article)
March 7, 2005... SEATTLE: Amazon.com has concluded a three-month review with the decision to retain its incumbent agencies, though the accounts have shifted slightly. New York-based Dobbin/Bolga Associates (DBA) will support the consumer electronics, home...

Magnet's Jensen takes GM role with Weber Shandwick.(appointment of Paul Jensen)(Brief Article)
March 7, 2005... NEW YORK: Departing Euro RSCG Magnet president Paul Jensen will soon get his first big-agency experience as the new GM of Weber Shandwick's New York office. Jensen, who confirmed his impending departure from Magnet late last month, will...

Ketchum and Kekst pitch in on Federated, May merger.
March 7, 2005... CINCINNATI: Ketchum and Kekst worked on opposite sides of Federated Department Stores' acquisition of May, steering their clients through the dollars 17 billion merger announced last week. Kekst & Co. handled M&A communications for May, a...

Ogilvy teams with Russian agency SPN.(SPN Granat)(Brief Article)
March 7, 2005... MOSCOW: Ogilvy has made its first move into the growing Russian market, forming a partnership with SPN Granat, an agency based in Moscow and St. Petersburg. The agency will be rebranded as SPN Ogilvy. 'The time is right now for both Russia...

Homeland Security enlists journalists for terror drill.(recruitment by Ogilvy PR)(Brief Article)
March 7, 2005... WASHINGTON: The Department of Homeland Security (DHS) has tapped Ogilvy PR to provide real journalists for its biennial mock terrorist exercise, known this year as TOPOFF 3. Ogilvy will invite six journalists to cover the simulated attack,...

Coach selects DKC to replace SMA as agency of record.(Dan Klores Communications)(Susan Magrino Agency)(Brief Article)
March 7, 2005... NEW YORK: Coach, the accessories manufacturer best known for its line of handbags, has named Dan Klores Communications (DKC) its new AOR, replacing the Susan Magrino Agency (SMA). Coach worked with SMA for nearly three years, but the...

News Brief: 5W Public Relations AOR.(Brief Article)
March 7, 2005... NEW YORK: 5W Public Relations has been named AOR for Russ Berrie & Co., manufacturer of stuffed animals and baby gifts. The company will soon unveil a line of products around DreamWorks' upcoming animated film Madagascar. Full story at...

News Brief: Trane announces partnership.(Brief Article)
March 7, 2005... LITTLE ROCK, AR: Trane, an American Standard company that manufactures indoor cooling systems, has announced an exclusive three-year partnership with Cranford Johnson Robinson Woods to coordinate the company's advertising and PR needs.

News Brief: OutCast hired.(Rearden Commerce names Kim Stocks its director of public relations and hires OutCast Communications )(Brief Article)
March 7, 2005... SAN MATEO, CA: On-demand software company Rearden Commerce has hired OutCast Communications as its AOR and named Kim Stocks its director of PR. Stocks was previously director of product and industries PR at PeopleSoft.

News Brief: Porter Novelli selects.(VST Media)(Brief Article)
March 7, 2005... LOS ANGELES: VST Media, a maker of video monitors mounted on gas-station fuel tanks, has selected Porter Novelli to build brand awareness.

News Brief: LNS name change.(LNS Communications)(Brief Article)
March 7, 2005... BOSTON: LNS Communications has changed its name to Bell Pottinger USA. The new name, adapted from the name of LNS' London-based sister agency, Bell Pottinger, was chosen to reflect an expanded range of markets and services, including...

News Brief: FischerHealth appoints SVP.(appointment of Mary Plock as senior vice president)(Brief Article)
March 7, 2005... LOS ANGELES: FischerHealth, a strategic communications firm, has appointed Mary Plock SVP. Before joining FischerHealth, Plock served as partner with Polidais, a Washington, DC, public affairs group.

News Brief: Barkley Evergreen AOR.(The National Philanthropic Trust selects Barkley Evergreen & Partners Inc.)(Brief Article)
March 7, 2005... KANSAS CITY, MO: The National Philanthropic Trust has named Barkley Evergreen & Partners AOR for consumer communications for the Breast Cancer Three-Day Series.

News Brief: Orban Associates selected.(The American Society of Travel Agents)(Brief Article)
March 7, 2005... ALEXANDRIA, VA: The American Society of Travel Agents has selected Diana M. Orban Associates of Morristown, NJ, to provide PR services for the organization in 2005.

News Brief: Good appointed VP.(appointment of Kyle Good at Scholastic)(Brief Article)
March 7, 2005... NEW YORK: Kyle Good has been appointed VP, corporate communications and media relations, for Scholastic. She will oversee communications strategies for all divisions, including book publishing, education, entertainment, international, and...

News Brief: Merrit hired.(appointment of Rob Merrit at MARC USA)(Brief Article)
March 7, 2005... PITTSBURGH: MARC USA has hired Rob Merrit as EVP/director of PR for MARC PR. Most recently, Merritt was SVP/COO of Barkley Evergreen & Partners in Kansas City, MO.

News Brief: Zwick starts Moxxi.(Lisa Zwick starts her own consultancy Moxxi Communications)(Brief Article)
March 7, 2005... LAGUNA HILLS, CA: Lisa Zwick, a former Golin Harris and Weber Shandwick executive, has started her own consultancy, Moxxi Communications. Her first clients include Ingram Micro and VLSystems.

News Brief: Maps.com chooses Greenough.(Greenough Communications Group)(Brief Article)
March 7, 2005... SANTA BARBARA, CA: Maps.com, which offers mapping services in the corporate, consumer, and academic markets, has chosen Greenough Communications to help build the company's market share by differentiating it from competitors and building brand...

News Brief: Weber Shandwick AOR.(Opuc Corp.)(Brief Article)
March 7, 2005... BLOOMINGTON, MN: Weber Shandwick has been named AOR for national real-estate developer Opus Corp.

News Brief: Bohle Co named AOR.(Brief Article)
March 7, 2005... SCOTTSDALE, AZ: The Bohle Co. has been named AOR for GoVideo, which develops DVD, VCR, and MP3 player technology. Bohle will focus on raising the company's brand awareness.

News Brief: Correction.(Correction Notice)
March 7, 2005... An article in the February 28 issue incorrectly attributed a Today show appearance to Blockbuster senior director of corporate communications Randy Hargrove. The appearance was actually made by New Jersey Attorney General Peter Harvey. We...

MultiVu shifting its managers before third anniversary.(appointment of Larry Thomas)(Brief Article)
March 7, 2005... NEW YORK: Larry Thomas has been named president of MultiVu, the broadcast PR and multimedia division of PR Newswire. Tim Bahr, president since 2002, will step down to take the position of executive director. Thomas previously served as SVP...

White House press group stays out of credential system.(White House Correspondents' Association)(Brief Article)
March 7, 2005... WASHINGTON: The White House Correspondents' Association (WHCA) has decided not to take a more active role in the White House credentialing process, despite the discovery of a web reporter who used a fake name to gain access. Steve Scully,...

Report: SSA changes comms to back Bush.(Social Security Administration)(Brief Article)
March 7, 2005... WASHINGTON: A House Government Reform Committee minority staff report released last week accuses the Social Security Administration (SSA) of changing its communications strategy to corroborate President Bush's claims that Social Security is in...

Door is opened for Vioxx, but Merck will not commit.
March 7, 2005... NEW YORK: A Food & Drug Administration panel has opened the door for the reintroduction of Vioxx, but Merck insists that it has not yet begun any outreach for the controversial drug. Jeanine Clemente, Merck's communications coordinator,...

Ex-Gerber comms head faces trade charges from SEC.(Securities and Exchange Commission)(Brief Article)
March 7, 2005... NEW YORK: The Securities and Exchange Commission has filed insider trading charges against the former head of corporate communications at technology company Gerber Scientific. Robert Goehring was indicted last Monday for buying and selling...

M&R runs media relations for Rumsfeld torture suit.(M&R Strategic Services)(Human Rights First)(Brief Article)
March 7, 2005... WASHINGTON: M&R Strategic Services is handling media relations for a lawsuit announced Tuesday that holds Defense Secretary Donald Rumsfeld personally responsible for 'the torture and abuse of detainees in US military custody.' The suit...

Atari brings in new communications SVP as it works to revamp brand.(appointment of Patricia Steele)(Brief Article)
March 7, 2005... NEW YORK: Atari has named Patricia Steele its new SVP of communications as part of an ongoing attempt to reinvigorate one of Generation X's most revered brands. Steele will oversee all external and internal communications, including media...

Weiskopf obtains corporate comms VP post at Chiron.(appointment of David Weiskopf)(Brief Article)
March 7, 2005... EMERYVILLE, CA: David Weiskopf has joined biotech company Chiron as VP of corporate communications, overseeing all external and internal communications, except for IR. Weiskopf joins as the company is under investigation by the Securities...

LA nonprofit to begin push for city's cultural attributes.(Arts & Culture LA)(Brief Article)
March 7, 2005... LOS ANGELES: Arts & Culture LA (ACLA), a new nonprofit that opened its doors just last week, will soon begin vigorously promoting LA as a prime destination not just for movie buffs, but for those seeking high-culture attractions, as well. ...

Corallo starts own public affairs firm following DoJ exit.(Mark Corallo quits Department of Justice)(Brief Article)
March 7, 2005... WASHINGTON: Mark Corallo, former director of public affairs with the Department of Justice (DoJ), is launching Corallo Media Strategies (CMS), a public affairs shop focusing on national security matters and federal litigation. Tasia...

Editorial: PRWeek's 2005 Campaign of the Year shows integral role PR plays in government process.(Editorial)
March 7, 2005... Every year, the PRWeek Campaign of the Year award is chosen from winning programs across all categories. To some extent, and by accident rather than design, the winner represents a theme that has dominated the industry, as well as the broader...

Op-Ed: Image protection key during litigation.
March 7, 2005... Martha Stewart will be out of jail in time for spring planting, her reputation intact and with prospects for new books, TV shows, business relationships, and maybe even a new company awaiting her. But how well will Martha Stewart Living...

Op-Ed: Key positioning allows for consistency in the long term.
March 7, 2005... No single tool transcends the various specialities within PR more than the key message. It has been at the epicenter of communications, supporting and encompassing everything from strategy to execution to the ensuing public perception it helped...

Analysis: Interview with Tom Nides - Nides recounts his first 100 days at the helm of Burson.(Interview)
March 7, 2005... Approaching 100 days on the job as Burson-Marsteller's CEO, Tom Nides talks to Julia Hood about his transition into agency life and how he envisions his firm's future. Hood: Do you like working in the PR business? Nides: It's...

Paul Holmes: Even though its position on the Plame matter is arguable, it's good to see the PRSA take a stand.(Public Relations Society of America)
March 7, 2005... I've always considered the Public Relations Society of America to be almost entirely irrelevant. Unlike some others who cover the field, I never really considered the organization important enough to spend time and energy criticizing it -...

Corporate Case Study: LAX team multitasks to keep the world informed.
March 7, 2005... With press scrutiny increasing after 9/11, Los Angeles World Airports' PR team for Los Angeles International Airport looks to communicate the hub's many activities to an international audience. Los Angeles International Airport (LAX) might...

The Agency Business: Relocating staffers can keep them and the agency happy.
March 7, 2005... Firms are always seeking ways to keep top talent, promote cohesion throughout the firm, and boost client confidence. As Andrew Gordon discovers, transferring employees can help on all three counts. With hiring on the rise as the economy...

Media Roundup: Tech industry experiences revival.(publishing industry)
March 7, 2005... With new gadgets and start-ups creating buzz, the tech market is garnering more coverage from outlets and blogs, though most remain cautious. Don't look now, but technology is back, both as a driver of revenue in the PR industry and as a...

Media: Journalist Q & A - Tom Kraeutler.(Interview)
March 7, 2005... Outlet: Nationally syndicated radio show The Money Pit Title: Host Preferred contact method: tom@moneypit.com Website: 888moneypit.com Tom Kraeutler and Leslie Segrete's home improvement radio show The Money Pit reaches...

Media Watch: Apple capitalizes on iPod's iconic status.(Apple Computer Inc.)(Brief Article)
March 7, 2005... Media outlets across the country tuned in to Apple's recent announcement that it would be unveiling new models and lower prices in its iPod Photo and iPod Mini product families. Lengthy stories detailed the updated features and prices for the...

Inside The Mix: PRWeek's awards show that it's impossible to measure creativity without effectiveness.(advertising agencies)
March 7, 2005... How many people missed last year's tragic demise of the relationship between Barbie and her plastic paramour, Ken? Not too many would be my guess, and the campaign's Product Brand Development category win at last Thursday's PRWeek Awards bears...

Profile: Kaplan calmly guides MoMA through major transition.(Ruth Kaplan of Museum of Modern Art)
March 7, 2005... As MoMA moves ahead following a dollars 425 million renovation, Ruth Kaplan is leading a communications effort that continues to win substantial media coverage despite a limited budget. Tanya Lewis reports. Ruth Kaplan was first 'awed and...

Sold on PR: PR is increasingly becoming a key cog in the sales process.(public relation)
March 7, 2005... As commercial marketing manager for Orkin, Cam Glover knows how valuable it is for his sales process to have satisfied customers talking about good experiences with the pest-control company. The trouble is, the nature of what Orkin does -...

Regional Focus: Canada - Breaking away.(public relations firms)
March 7, 2005... While some still see Canada as an add-on to the US, the country's PR and business scene is very much its own. PR agencies used to accuse the Canadian offices of multinational companies of treating Canada like an extension of the US. Last...

PR Technique: Speechwriting - Good ways to deliver bad news.(public relation firms)
March 7, 2005... Many companies find themselves in a situation where they need to broadcast bad news to a crowd. Knowing what to do, and what not to do, is vital. Speechwriters' jobs are difficult, even on good days. Not only are they expected to react...

The Publicist: CA wine country looks forward to 'Sideways'-induced bounty.(California)
March 7, 2005... Award shows have become such snoozers that organizers resort to funny and often controversial hosts to keep things lively. The Grammys called on Queen Latifah, who, by most accounts, brought down the house, while the Academy Awards rolled the...

PR Play of the Week: Halle has a good reaction to Raspberry.(Halle Berry)(Brief Article)
March 7, 2005... Halle Berry's 2002 Oscar acceptance speech lacked almost nothing. Open-mouthed sobbing? Check. Hyperbolic self-aggrandizement? Check. Gratuitous Oprah suck-up? Check. The one thing she forgot to bring to the stage that night was...

Toy Box: The CrossTech3 is worth writing about.(Brief Article)(Buyers Guide)
March 7, 2005... When I graduated high school, an aunt, who was also my godmother (a key role in an Italian-American family), gave me a silver Cross pen and pencil set. I treasured that as I went off to college surrounded by the non-materialistic hippies...

Book Review: Slater does injustice to Trump's PR pros.(No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump)(Brief Article)(Book Review)
March 7, 2005... Everyone in PR can learn from this unfortunately titled glossy brochure - or 'business biography' - that covers Trump the way A. Scott Berg's Kate Remembered did Hepburn. This blush-free love story is about someone with whom Slater (who has 150...

FD brings three H&K execs on board to run its first office in Chicago.(Financial Dynamics, Hill & Knowlton )(Brief Article)
March 14, 2005... CHICAGO: M&A specialty shop Financial Dynamics announced plans to open its first Chicago outpost last week, and it's luring three top executives away from Hill & Knowlton to do it. Harlan Teller, president of H&K's global corporate...

WellPoint reviews its firms, consolidates in-house staff.(Wellpoint Group Ltd.)
March 14, 2005... INDIANAPOLIS: WellPoint, now the nation's largest health insurance company after its recent merger, is in the process of putting its agencies up for review. Acquired by health insurer Anthem on November 30, WellPoint is also putting the...

Stonecipher ouster saddles Boeing with its latest ethical setback.(Harry Stonecipher)
March 14, 2005... CHICAGO: Boeing suffered another ethical setback last week after its CEO - once hailed as a harbinger of more ethical times for the military contractor - was fired for unethical behavior. Harry Stonecipher, who had rejoined the company in...

Merger of Incepta and Huntsworth to form dollars 375m entity.(Incepta Group PLC, Huntsworth Group)(Brief Article)
March 14, 2005... LONDON: Huntsworth and Incepta Group have agreed to merge, creating an estimated dollars 375 million company. Incepta will retain more than two-thirds control over the merged entity, which has yet to pick a new name. As part of the deal,...

Bill proposes dollars 250m fund to push global democracy.
March 14, 2005... WASHINGTON: A bipartisan bill proposed in both chambers of Congress would spend dollars 250 million for the promotion of democracy overseas as an essential part of US foreign policy and national security. The proposed legislation would...

Edmondson-Jones exits post at JetBlue.(Gareth Edmondson-Jones, JetBlue Airways Corp.)(Brief Article)
March 14, 2005... NEW YORK: Gareth Edmondson-Jones is leaving the top PR position as VP of corporate communications at JetBlue after a six-year stint with the low-fare airline. Having been with the company since its 1999 debut, Edmondson-Jones is the only...

Chronicle looks to create movement around book.(Chronicle Publishing Co. Chronicle Books hires Ogilvy Public Relations Worldwide)(Brief Article)
March 14, 2005... SAN FRANCISCO: Chronicle Books hopes Ogilvy PR can incite a national movement based on one of its spring releases. The book, You Can Do It!, is based on an idea originally developed by former Good Housekeeping marketing director Lauren...

USPS outlet touts direct mail to ad, marketing execs.(United States Postal Service)(Brief Article)
March 14, 2005... WASHINGTON: The United States Postal Service (USPS) is launching a bimonthly magazine as part of an effort to increase interest in direct mail. Titled Deliver, the publication will target marketing and advertising executives. 'We really...

News Brief: Salesforce.com appoints.(Bruce Francis )(Brief Article)
March 14, 2005... SAN FRANCISCO: Ex-broadcast journalist Bruce Francis has joined Salesforce.com as VP of corporate communications, a new post. See full story on PRWeek.com.

News Brief: McKeon launches company.(Paul McKeon, The Content Factor )(Brief Article)
March 14, 2005... ATLANTA: Paul McKeon, formerly head of Ketchum's global tech practice, has launched a new content-provider company in Atlanta. The Content Factor will focus exclusively on written and digital content for a wide variety of companies, including...

News Brief: Edelman expands practice.(Daniel J. Edelman Public Relations Worldwide Inc.)(Brief Article)
March 14, 2005... LOS ANGELES: Edelman has expanded its diversity practice to include local staff in key markets as part of an effort to create stronger media and community relationships in multicultural markets. The expansion includes naming regional managers...

News Brief: Morris tapped.(Vincent Morris to handle PR account of mayor Anthony Williams )(Brief Article)
March 14, 2005... WASHINGTON: Mayor Anthony Williams (D) has tapped Vincent Morris, a New York Post Washington bureau reporter, to become his communications director. Morris has also worked for The Washington Times.

News Brief: Trylon signs The Week.(Trylon Communications Inc. to handle PR account of The Week magazine )(Brief Article)
March 14, 2005... NEW YORK: Trylon Communications has signed The Week magazine as a client. Trylon will handle the news and opinion title's trade and consumer media relations.

News Brief: Buckley VP.(Linda Buckley appointed at KEF Media Associates)(Brief Article)
March 14, 2005... ATLANTA: Linda Buckley, the former director of publicity and PR for the Universal Orlando resort, has been appointed VP of business development for KEF Media Associates, where she will be responsible for developing and executing the strategic...

News Brief: O'Keeffe wins clients.(O'Keeffe & Company's contract with CDW, Curam Software etc.)(Brief Article)
March 14, 2005... ALEXANDRIA, VA: O'Keeffe & Company has won several new clients, including the government division of IT reseller CDW. The government division sells PCs and other technology to federal, state, and local governments, as well as education...

News Brief: Ennen appointed.(Steve Ennen, American Business Media)(Brief Article)
March 14, 2005... NEW YORK: Steve Ennen has joined American Business Media as director of communications. He was most recently editorial director at Talcott Communications. He has also worked at Putnam Media and Reed Business Information.

News Brief: Ketchum names partners.(Ketchum Communications Inc., Tom Barritt, Robert Burnside, Mark Cater, Mark Hume, David Rockland)(Brief Article)
March 14, 2005... NEW YORK: Ketchum has named six new partners to the firm's management team: Tom Barritt, SVP and global director of the issues and crisis management network and MD of the communications training network; Robert Burnside, SVP and chief learning...

News Brief: Lettieri joins A&R.(Larry Lettieri, A and R Partners Inc.)(Brief Article)
March 14, 2005... SAN MATEO, CA: Larry Lettieri, former Hewlett-Packard communications manager, has joined A&R Partners as a senior director, working with enterprise software clients. Prior to joining A&R, Lettieri was executive communications manager and...

News Brief: MCS appoints Hoyak.(Jeff Hoyak)(Brief Article)
March 14, 2005... BEDMINSTER, NJ: MCS, a healthcare communications agency, has appointed Jeff Hoyak as president. Hoyak has been with MCS for 10 years, where he most recently served as EVP.

News Brief: Stewart joins Spark.(Chimene Stewart, Spark PR)(Brief Article)
March 14, 2005... SAN FRANCISCO: Oracle VP Chimene Stewart has joined Spark PR as an MD. At Oracle, Stewart was VP of product and services PR, and served on the communications senior management team. Prior to Oracle, Stewart worked for Cunningham Communication.

News Brief: Weber Shandwick selected.(World Congress on Information Technology's PR contract)(Brief Article)
March 14, 2005... AUSTIN, TX: The World Congress on Information Technology (WCIT) has selected Weber Shandwick as its agency for the 2006 conference. The WCIT meets every two years, bringing together leaders from business, government, and academia to discuss...

5W aids Lebanese council in rallying Syrian opposition.(Lebanese American Council for Democracy hires 5W Public Relations)(Brief Article)
March 14, 2005... NEW YORK: A group that played a key role in the passage of the Syrian Accountability Act has retained its former agency to bolster opposition to Syria's occupation of Lebanon. The Lebanese American Council for Democracy has tapped 5W Public...

Burson downsizes office, joins forces with CA Strategies.(California)(Brief Article)
March 14, 2005... SACRAMENTO: Burson-Marsteller is scaling back its presence in Sacramento, partnering instead with public affairs firm California Strategies to work with Burson's regional public affairs clients. Burson decided to reduce its presence to a...

Stewart team shapes post-prison press.(Martha Stewart)(Brief Article)
March 14, 2005... NEW YORK: The media hardly needed encouragement to hype Martha Stewart's March 4 release from a West Virginia prison, but the domestic mogul's PR mavens, led by AOR Susan Magrino Agency and Martha Stewart Living Omnimedia (MSLO), worked...

NY Jets up PR in stadium bid as Cablevision rejects ads.(New York, public relations)
March 14, 2005... NEW YORK: The New York Jets will be relying more on PR tactics in the battle over the rights to develop a key property on Manhattan's West Side now that competing bidder Cablevision has refused to run the Jets' ads. Cablevision's move to...

Dairy group coordinates efforts to slam new study.(National Dairy Council)(Brief Article)
March 14, 2005... ROSEMONT, IL: The National Dairy Council and its partners are joining together to cast doubt on a new study contradicting years of research touting the health benefits of milk. Weber Shandwick has been the primary provider of media...

LexisNexis boosts comms in reaction to security breach.(LexisNexis Group)(Brief Article)
March 14, 2005... DAYTON, OH: LexisNexis is bolstering internal and external communications efforts in the wake of a security breach at recently acquired company Seisint that could have affected personal records of 32,000 individuals. Mary Dale Walters, VP...

Golin Harris moves into Mideast with new office in Dubai.(Brief Article)
March 14, 2005... CHICAGO: Golin Harris is taking its first steps into the Middle East with an office in Dubai, United Arab Emirates. Golin's previous footprint in the Middle East came through a three-year relationship with independent Dubai affiliate MCS...

Red Cross stresses its community work.(American Red Cross)
March 14, 2005... WASHINGTON: With a new message and a new marketing challenge, the American Red Cross this week is launching an effort to remind the public about its everyday role in the community. The 'Help America' campaign will center on a series of...

LA Dodgers bring in Sitrick & Co. for strategic counsel.(Los Angeles)(Brief Article)
March 14, 2005... LOS ANGELES: The Los Angeles Dodgers have hired Sitrick & Co. to provide 'strategic communications support,' said the head of the firm's entertainment division, Allan Mayer. 'The Dodgers obviously have a large organization in the public...

RF Binder helps BoA with data-loss crisis.(Bank of America)(Brief Article)
March 14, 2005... NEW YORK: Bank of America (BoA) turned to RF Binder for crisis help after its embarrassing loss of data tapes containing personal information on more than a million customers. Joe Miller, executive MD at RF Binder in New York, said that the...

CA starts push to streamline VNR production.(California, video news release )
March 14, 2005... LOS ANGELES: Despite the recent outcry over government use of video news releases, the state of California has launched an effort to make VNR production easier for all government departments. It was that effort that helped produce the...