PR Week (US) articles from March 2004

PR Week (US) archives from March 2004

Burson Northeast CEO Hopson leaves agency to start own business.(Brief Article)
March 1, 2004... NEW YORK: Less than two months after the departure of its US CEO, Burson-Marsteller's president and CEO of its Northeast region has resigned. Andy Hopson, also Burson's New York market leader, left the firm last week to begin a new kind of...

TiVo selects OutCast to fine tune its corporate comms.
March 1, 2004... ALVISO, CA: To help generate interest in TiVo as a business and a brand, the company has selected OutCast Communications to handle its corporate communications. San Francisco-based SutherlandGold Communications will continue to handle TiVo's...

Bush unofficially kicks off re-election campaign with speech, ads.(Brief Article)
March 1, 2004... WASHINGTON: A highly publicized speech mocking Democratic front-runner Sen. John Kerry (D-MA) last Monday marked the unofficial launch of President Bush's re-election bid, said campaign press secretary Scott Stanzel. 'I would say that this...

PRWeek seeking firms' data for '04 Agency Rankings.(Brief Article)
March 1, 2004... NEW YORK: PRWeek is calling on agencies to submit their data for the 2004 Agency Rankings, which will be published in the magazine in April. Every firm that files data with PRWeek will be included in the rankings. The tables will be...

Home coffeemakers perk up P&G, Sara Lee PR battle.(Brief Article)
March 1, 2004... NEW YORK: A major PR battle is brewing between Procter & Gamble and Sara Lee as each introduces a new type of single-serve home coffeemaker in the US. The new coffeemakers are an effort to drive home coffee sales in the face of competition from...

Renna leaves GLAAD for post at Fenton.(Cathy Renna, Gay and Lesbian Alliance Against Defamation )(Brief Article)
March 1, 2004... NEW YORK: Cathy Renna, news media director and 14-year veteran of the Gay and Lesbian Alliance Against Defamation (GLAAD), has stepped down from her post to join Fenton Communication as media relations director in the agency's New York office....

EDS searching for agency to handle its regional PR.(Electronic Data Systems Corp.)(Brief Article)
March 1, 2004... PLANO, TX: IT consulting firm EDS is in the midst of a PR agency search for a firm to handle its corporate and product PR regionally. While this will be a national account, the firm will focus on regional markets, said Sean Healey,...

AmEx hires its first communications VP for world travel.(American Express Corporate Travel )(Brief Article)
March 1, 2004... NEW YORK: American Express Corporate Travel has appointed Alicia Klosowski as its first VP of communications for global travel services. Klosowski said AmEx created the new position because its company clients are consolidating their...

NEWS BRIEF: APCO Worldwide names MD of Canada office.(Henry Storgaard)(Brief Article)
March 1, 2004... WASHINGTON: APCO Worldwide named Henry Storgaard MD of its Canada office last week. Previously an SVP with the firm, Storgaard joined APCO in 2003 after GPC International acquired his two marketing firms, Henry Strogaard and Associates and SA...

NEWS BRIEF: Exact Words launches in Northern Virginia.(Brief Article)
March 1, 2004... WASHINGTON: Exact Words, a new agency catering to startups and nonprofits, launched in Northern Virginia last week. Clients include Red File, a digital risk management startup; DADS Unlimited, a parenting consulting and resource organization;...

NEWS BRIEF: Johnsonville Sausage names its AOR.(Ogilvy Public Relations Worldwide )(Brief Article)
March 1, 2004... CHICAGO: Johnsonville Sausage, the nation's largest producer of fresh sausage products including brats, Italian sausage and breakfast sausage, has named Ogilvy Public Relations Worldwide PR as its AOR.

NEWS BRIEF: Brandeis-Bardin Institute chooses Lexicon Communications.(Brief Article)
March 1, 2004... PASADENA, CA: The Brandeis-Bardin Institute, a Jewish educational outreach center, has selected Lexicon Communications to assist it in national strategic communications and local community outreach initiatives.

NEWS BRIEF: Murphy O'Brien appoints president.(Allyson Rener)(Brief Article)
March 1, 2004... SANTA MONICA, CA: Murphy O'Brien has appointed Allyson Rener president of the agency. She has served as EVP since 1999 and oversees all operations of the 20-person staff.

NEWS BRIEF: CKPR names director of Chicago office.(Dan Pooley)(Brief Article)
March 1, 2004... CHICAGO: Dan Pooley has been named director of CKPR's 35-person Chicago office. Pooley, who had been an SVP at Weber Shandwick, will report to MD Joel Curran. Curran had been running the Chicago office the past year while the agency searched...

NEWS BRIEF: Pamela Lowe joins Cintas Corporation.(Brief Article)
March 1, 2004... CINCINNATI: Pamela Lowe has joined Cintas Corporation as VP, corporate communications. Lowe had been director of national events for The Speaking of Women's Health Foundation in Cincinnati. She served in the White House public affairs office...

NEWS BRIEF: Nspired Natural Foods hires Straus Communications.(Brief Article)
March 1, 2004... SAN FRANCISCO: Nspired Natural Foods has hired Straus Communications as its AOR. Straus will handle consumer and trade PR. The agency specializes in working with clients in the organic and natural foods areas.

NEWS BRIEF: Straightline PR to handle marketing and PR for Miss Budweiser.(Straightline Public Relations)(Brief Article)
March 1, 2004... GRAND RAPIDS, MI: Straightline Public Relations will handle PR and marketing activities for Miss Budweiser, a hydroplane team, as it begins its 42nd year of competition. Straightline will handle pre-race, on-site, and post-race communications....

NEWS BRIEF: Bailey Lauerman hired by Big 12 conference.(Brief Article)
March 1, 2004... LINCOLN, NE: Bailey Lauerman, a Nebraska-based marketing communications firm, has been hired by the Big 12 conference to handle communications research and PR consulting assignments.

NEWS BRIEF: Viewpoint retains Financial Dynamics.(Brief Article)
March 1, 2004... NEW YORK: Graphics software developer Viewpoint has retained Financial Dynamics to provide IR strategy and support. Financial Dynamics will help develop an IR program to enhance the company's presence in the investment community. Viewpoint...

NEWS BRIEF: Claudia Carasso joins Cohn & Wolfe's Bay Area office.(Brief Article)
March 1, 2004... SAN FRANCISCO: Claudia Carasso has joined Cohn & Wolfe's Bay Area office as an SVP, where she will work with technology clients, such as Hewlett-Packard. Before Cohn & Wolfe, Carasso was an SVP and partner with Fleishman-Hillard and UpStart...

NEWS BRIEF: Correction.(Correction Notice)
March 1, 2004... In the February 16 News Briefs section, Lisa Poulson, head of Kirkland Enterprise Group and part-time consultant to Citigate Cunningham, was incorrectly referred to as VP of Citigate.

PRSA tells search website to stop its affiliation claims.(Public Relations Society of America )(Brief Article)
March 1, 2004... NEW YORK: An e-mail marketing blitz from a search website which used the PRSA name without its permission caused a rash of concern among the society's members last week. About 50 members contacted PRSA's leadership after receiving discount...

Fleishman-Hillard will close down its UpStart tech brand.(Brief Article)
March 1, 2004... SAN FRANCISCO: Fleishman-Hillard has absorbed UpStart Communications and has decided to retire that tech agency's brand. Fleishman acquired the Emeryville, CA-based tech agency in 1999, which continued to operate as a separate entity. ...

PeopleSoft, Oracle plead cases to investors.(Brief Article)
March 1, 2004... REDWOOD SHORES, CA, and PLEASANTON, CA: The fight over the future of PeopleSoft has nearly reached its boiling point, as the company and Oracle, which has made a hostile takeover bid for its rival, have taken their arguments directly to the...

NYSE specialists start push to defend jobs to the media.
March 1, 2004... NEW YORK: The Wall Street trading professionals who facilitate the trading on the floor of the New York Stock Exchange (NYSE) recently have been thrust into a potential fight for their livelihoods and have therefore begun reaching out to the...

NRA vows to reveal Dems posing as gun supporters.(Brief Article)
March 1, 2004... WASHINGTON: Democrats are altering their approach to the Second Amendment this year in hopes of wooing Southern and rural voters, but the National Rifle Association (NRA) says it's positioned to expose what it calls 'camouflage candidates.' ...

Bermuda recruits Horn Group to help attract web firms.(Bermuda Ministry of Tourism, Telecommunications and E-Commerce)(Brief Article)
March 1, 2004... HAMILTON, BERMUDA: The Bermuda Ministry of Tourism, Telecommunications and E-Commerce has tapped the Horn Group to help attract web-based businesses to the island. While Bermuda has a history of hosting financial institutions, e-businesses...

Tire firm rallies back with new Fuzion line.(Bridgestone/Firestone North America Tire )(Brief Article)
March 1, 2004... NASHVILLE, TN: Three years after its much-publicized problems with Ford, Bridgestone/Firestone North America Tire is signaling its re-emergence in the US market with the launch of a new tire brand, Fuzion, aimed at 18- to 24-year-olds who...

Fleishman UK, PN Europe hit by two key resignations.(Fleishman-Hillard UK )(Brief Article)
March 1, 2004... LONDON: Fleishman-Hillard UK has been hit by the resignation of MD Scott Clark, with Kevin Bell, MD at its sister public affairs shop, GPC International, appointed to replace him. Clark's exit, announced to staff last Tuesday, sees Bell...

Maude seeking to boost business as Incepta chairman.(Francis Maude appointed at Incepta Group )(Brief Article)
March 1, 2004... LONDON: Francis Maude, the former Conservative minister, was named as non-executive chairman of the Incepta Group last week. Maude has hinted at a future expansion of the communications group's PR division. Maude noted a 'scope for...

BBC News appoints new head of comms.(Janie Ironside Wood)(Brief Article)
March 1, 2004... LONDON: BBC News has appointed Janie Ironside Wood as head of communications as the corporation strives to rebuild its reputation in the wake of the Hutton Report. Currently director of communications at the BBC's commercial arm, BBC Worldwide,...

Edelman working with Parmalat on Chapter 11 comms.(Brief Article)
March 1, 2004... WALLINGTON, NJ: Edelman is working with Parmalat USA on the communications surrounding its Chapter 11 reorganization. Gillian Hewitt, senior account manager in corporate and public affairs for Edelman Canada, said that the agency has worked...

Local focus helps NEA secure NCLB changes.(National Education Association, No Child Left Behind Act)
March 1, 2004... WASHINGTON: Celebration of a substantial grassroots victory was cut short at the National Education Association (NEA) last week when Secretary of Education Rod Paige called the group a 'terrorist organization,' spurring calls for his...

Paris 2012 taps WS to help bring Olympics to France.(Weber Shandwick)(Brief Article)
March 1, 2004... PARIS: Paris 2012, the organization formed to lure the 2012 Summer and Paralympic Games to Paris, has hired Weber Shandwick to implement an international communications strategy. WS has helped bring the Games to three other cities: Sydney,...

KB Toys petitions bankruptcy court to employ Stanton.(Stanton Crenshaw Communications)(Brief Article)
March 1, 2004... PITTSFIELD, MA: KB Toys has petitioned the US Bankruptcy Court in Delaware to authorize retention of Stanton Crenshaw Communications as its PR consultant. The agency will help the toy retailer, which filed for Chapter 11 protection in...

Bombardier appoints a new PR director.(David Thompson promoted at Bombardier Recreational Products)(Brief Article)
March 1, 2004... STURTEVANT, WI: Bombardier Recreational Products, which designs, develops, builds, distributes, and markets utility vehicles and engines, has elevated David Thompson to the new position of director, PR and competition. Thompson had been...

Golin leads push to mark French-Indian War.(Pittsburgh Chamber of Commerce )
March 1, 2004... WASHINGTON: By this spring, Americans will be hearing a lot more on the often-overlooked French and Indian War thanks to a PR campaign being backed by both the Pittsburgh Chamber of Commerce and the recently formed nonprofit group French and...

Worldcom survey reports clients up for midsized firms.(Brief Article)
March 1, 2004... NEW YORK: Midsized PR agencies are seeing more new business possibilities, according to a recent survey by Worldcom, the international group of independent PR firms. The group's first PR Barometer found that more than 80% of the senior...

American Lung Association taps CooperKatz for centennial push.(Brief Article)
March 1, 2004... NEW YORK: The American Lung Association (ALA) has launched a PR campaign in honor of its centennial year and selected CooperKatz & Company to help execute the effort. The campaign, which the association confirmed was not currently being...

Booher steps into investor relations VP post for Avaya.(Mathew Booher)(Brief Article)
March 1, 2004... BASKING RIDGE, NJ: Avaya has appointed Mathew Booher VP of investor relations. Booher comes to the maker of commercial networking systems from Broadwing, a telecommunications company and subsidiary of Corvis Corporation, based in Austin,...

FL County to anchor tourism push around '05 Super Bowl.(Brief Article)
March 1, 2004... ST. AUGUSTINE, FL: A local convention and visitors bureau funded by St. Johns County, FL, has hired CKPR to promote the area leading up to Super Bowl XXXIX next February. The game will be played in Alltel Stadium in Jacksonville, about 40...

Gemstar-TV Guide names Berk its VP of media relations.(Brief Article)
March 1, 2004... NEW YORK: Gemstar-TV Guide International has named Shira Berk VP of media relations. In this newly created job, Berk will lead the company's strategic PR efforts for TV Guide magazine, TV Guide online, and other products. Berk was formerly...

EDITORIAL: Focusing on holding-company integration ignores PR's potential as marketing leader.(Editorial)
March 1, 2004... The following is a point/counterpoint exchange with my colleague from across the page: Paul Holmes cites a report that claims marketers prefer combining their ad agencies with 'unrelated' PR firms, rather than work with different brands...

OP-ED: MSO must find life after Stewart for company to survive.(Martha Stewart Living Omnimedia Inc.)
March 1, 2004... Among all the unsolicited advice Martha Stewart has received since her indictment, none is perhaps more insidiously dangerous to her business than that contained in the well-intentioned messages from her media friends. It goes something...

ANALYSIS: Politics and PR - 'Pay-to-play' political deals could cost PR public's trust.
March 1, 2004... In the midst of Fleishman-Hillard's LA controversy lies a debate on whether PR firms should be able to secure city contracts with political contributions. Can a PR agency use political contributions - the legal, out-in-the-open kind - to...

PAUL HOLMES: Using separate PR, ad firms can guarantee better quality services for client companies.
March 1, 2004... Good news. A report produced by brand consulting firm Blueprint Communications says most marketers prefer to combine their advertising agencies with unrelated PR firms to achieve integrated marketing success, rather than relying on the...

CORPORATE CASE STUDY: Open access to press boosts Wayport in wi-fi market.
March 1, 2004... Wayport, a wired and wireless internet provider for public places, establishes a niche for itself by maintaining a strong relationship with the media and other wi-fi firms. 'Open access' is a popular term at Wayport, whether it applies to...

THE AGENCY BUSINESS: Firms discover that pro bono work can do them a lot of good.
March 1, 2004... Some laud its long-term benefits. Others temper expectations. However, all agree that pro bono work will benefit firms, at least somewhat, with their present and potential relationships. When Peter Duckler arrived at 5am at the Inspiration...

MEDIA ROUNDUP: Media look at pitfalls of credit cards.
March 1, 2004... Even as the economy promises to rebound, reporters are starting to focus on the reasons why more and more Americans are falling into credit-card debt. The one thing most adult Americans have in common these days is the siren call of easy...

MEDIA: Journalist Q & A.(Katie Tamony of Sunset magazine)(Interview)
March 1, 2004... Name: Katie Tamony Publication: Sunset magazine Title: Editor-in-chief Preferred contact information: openhouse@sunset.com Website: www.sunset.com Alert readers of Sunset magazine will have noticed that the look of the...

MEDIA WATCH: Google, Yahoo fight for status heats up.(Brief Article)
March 1, 2004... Competition between internet giants Yahoo and Google intensified recently with dueling media events. Knowing that Yahoo was about to abandon their long-term relationship, Google attempted to trump the announcement by proclaiming it added 1...

MEDIA BRANDS: Comcast's bid to take over Disney shows its desire to be a key player in the media world.
March 1, 2004... For a while, a chart depicting the media ownership landscape hung over my desk. Produced by press watchdog Mediachannel.org and bearing a mock detergent logo with the tagline 'Ultraconcentrated Media,' its goal is clear: to draw attention to...

PROFILE: Kelly's bold leadership reshapes FD's outlook in US.(Company Profile)
March 1, 2004... From his award-winning journalism days to his key role in a dollars 42 million MBO of FD, Declan Kelly continues to cultivate his reputation as a motivated yet modest entrepreneur. Matthew Creamer reports. On the morning of last July 4,...

The color of pharma money.(marketing of pharmaceutical companies)
March 1, 2004... Multicultural audiences are increasingly important to pharmaceutical companies, but some are slow to reach out to them. Sara Calabro reports. For some time, it's been said that the healthcare industry has been slow to catch up with the...

MARKET FOCUS: Financial Communications - Mutual respect.
March 1, 2004... The mutual fund industry is weathering scandals and starting to win back the customers' trust. Just about six months ago, New York state Attorney General Eliot Spitzer announced the beginning of an investigation into the trading practices...

PR TECHNIQUE: Pitching your PSA - Getting PSA exposure during airtime crunch.(Public Service Announcement)
March 1, 2004... Sherri Deatherage Green finds out how an election year, up-front commitments, and government-funded public-service messages affect the landscape for PSAs. Television PSA producers might have enjoyed a silver lining during the recession -...

CAMPAIGNS: Bike riders race to show importance of fighting cancer.
March 1, 2004... PR team: Bristol-Myers Squibb (New York) and Spectrum Science Public Relations (Washington, DC) Campaign: Tour of Hope Time frame: Early spring to October 2003 Budget: Agency declined to disclose at press time Strategy The...

CAMPAIGNS: Company awards event gets cheers from staff, clients.
March 1, 2004... PR team: Development Dimensions International (Bridgeville, PA) and Jack Horner Communications (Pittsburgh) Campaign: 'IM-mies' employee relations event Time frame: October 2003 Budget: dollars 30,000 to dollars 50,000 To supplement...

THE PUBLICIST: NASCAR's wide-reaching PR efforts achieve divine results.
March 1, 2004... Lingerie. Cell phones. Candy... products heretofore not affiliated with 'good 'ol boy' stock-car racing. But this is not your dad's NASCAR. Once the dominion of cigarette and beer companies, stock-car racing is widening its appeal to...

PR PLAY OF THE WEEK: Fox shocks, scores with show of morality.(Fox Broadcasting Co.)(Brief Article)
March 1, 2004... NEW YORK: Fox advocating against indecency in the media? That sounds as strange as a version of The Bachelor starring a bunch of little people. But, in 2004, anything is possible, including an attempt by the purveyor of The Littlest Groom...

TOY BOX: Rio's new MP3 player sounds like a hit.(Brief Article)
March 1, 2004... Rio's Nitrus MP3 player looks and sounds great. The rubber edging makes it feel durable, while the shiny face gives it that sleek, techie feel. The supplied ear buds pump excellent sounds, and getting tunes onto the player through the included...

BOOK REVIEW: 'Clash' strives to bring world closer.(Culture Clash: Managing the Global High-Performance Team)(Brief Article)(Book Review)
March 1, 2004... After 9/11, Americans realized that bridging cultural gaps had become a necessity. Enter Culture Clash, which serves as a crash course on dealing with the ever-growing effects of globalization. Acknowledging that cultural divisions run...

Sony taps Ruder Finn to lead US efforts of its global branding push.(Sony Electronics )(Brief Article)
March 8, 2004... SAN DIEGO: Just two months after Sony Electronics launched a global branding initiative, the company has picked Ruder Finn as its new US agency handling consumer electronics PR, except for audio and video products. The San Francisco...

'Passion' campaign aims to overcome Christian rifts.(Icon Productions L.L.C.)
March 8, 2004... LOS ANGELES: After earning more than dollars 125 million in its first five days in theaters, The Passion of the Christ is being hailed as a marketing miracle that united a Christian audience despite deep divisions within that nebulous...

Weber Shandwick, Wag Ed win top honors at PRWeek Awards 2004.(Waggener Edstrom)(Brief Article)
March 8, 2004... NEW YORK: Weber Shandwick and its client, law firm Foley & Lardner, received the highly coveted Campaign of the Year award at PRWeek's fifth annual awards ceremony last Thursday. The campaign beat out more than 800 entrants. The WS...

Communications SVP quits Novartis Pharmaceuticals.(Senior Vice President, Greg Baird)(Brief Article)
March 8, 2004... EAST HANOVER, NJ: Greg Baird, SVP of communications for Novartis Pharmaceuticals, has resigned from the Swiss drug company to pursue other opportunities. According to Bob Laverty, VP of global media relations, Baird, who officially left on...

Weber to run Treasury push for switch to Direct Deposit.(contract between Weber Shandwick and United States Department of the Treasury)(Brief Article)
March 8, 2004... WASHINGTON: Weber Shandwick emerged as the winner last week of a US Treasury campaign promoting the use of electronic funds transfer among recipients of federal payments. The effort is funded at up to dollars 10 million a year for a maximum of...

R&C starts Diet Coke with Lime campaign.(Rogers & Cowan)(Brief Article)
March 8, 2004... LOS ANGELES: Rogers & Cowan (R&C) has started promoting the launch of Diet Coke with Lime after recently winning the Diet Coke account in a competitive review. R&C won the account in December, and will handle consumer and entertainment...

PR21 closes down London office amid losses in '03.(Brief Article)
March 8, 2004... LONDON: PR21, the consumer arm of the Edelman group, has closed its ailing London operation after a year of lost business and senior-level defections. In a statement issued to PRWeek's UK edition, PR21 president and CEO Jerry Epstein said...

Barry leaves Joele for partnership at Brunswick Group.(Ellen Barry )(Joele Frank, Wilkinson Brimmer Katcher)(Brief Article)
March 8, 2004... NEW YORK: Financial PR specialist Ellen Barry has left Joele Frank, Wilkinson Brimmer Katcher to become a partner in the Brunswick Group's office in New York. Barry said the partnership at Brunswick, a global offering and a collegial...

NEWS BRIEF: Sandra Saias joins Ogilvy PR.(Brief Article)
March 8, 2004... CHICAGO: Sandra Saias has joined Ogilvy Public Relations as EVP. Previously, she was deputy GM and creative director for Edelman's consumer marketing group.

NEWS BRIEF: Dan Klores promotes three top execs.(Brief Article)
March 8, 2004... NEW YORK: Dan Klores Communications has promoted three top execs. Sean Cassidy has been named MD/president, John Marino has been made MD/managing partner, and Luana Floccuzio has been made MD/COO.

NEWS BRIEF: MWW Group promotes Jim Kirk to VP.(Brief Article)
March 8, 2004... NEW YORK: MWW Group has promoted Jim Kirk to VP. Prior to MWW, Kirk served as a consultant to the National Democratic Institute for International Affairs on congressional-funded initiatives in Yemen, Bahrain, Kenya, and the former Yugoslavia.

NEWS BRIEF: Ackermann PR adds three companies to client roster.(Radiologix, Addison Airport and Jungle Laboratories)(Brief Article)
March 8, 2004... DALLAS: Ackermann PR has added three companies to its client roster: Radiologix, a provider of financial, technical, information, and management services for radiology service networks; Addison Airport; and Jungle Laboratories, a supplier of...

NEWS BRIEF: Rubenstein PR adds several clients to roster.(Brief Article)
March 8, 2004... NEW YORK: Rubenstein Public Relations has added several clients to its roster, including GigaBeam, a tech company that has developed technology for wireless virtual fiber, and Apple Metro, the New York metropolitan area franchisee for...

NEWS BRIEF: Sterling Communications adds two companies to roster.(Brief Article)
March 8, 2004... SEATTLE and REDWOOD CITY, CA: Sterling Communications has added two home-networking companies to its client roster - DigitalDeck and Pure Networks. DigitalDeck develops technology to manage entertainment content at home. Pure Networks develops...

NEWS BRIEF: The Horn Group launches book promotion practice.(Brief Article)
March 8, 2004... NEW YORK: The Horn Group has launched a book promotion practice, focusing on business and tech titles. The agency has appointed Erin Brown as senior book publicist. The Horn Group has worked with authors such as Geoffrey Moore and Patricia...

NEWS BRIEF: Steve Cragle joins Schwartz Communications as SVP.(Brief Article)
March 8, 2004... SAN FRANCISCO: Steve Cragle has joined Schwartz Communications' Bay Area office as an SVP. He will work with the firm's healthcare, biotech, and medical-device clients. Before Schwartz, Cragle was a group VP with Ketchum's West Coast...

NEWS BRIEF: Blanc & Otus adds clients to roster.(Brief Article)
March 8, 2004... SAN FRANCISCO: Blanc & Otus has added five clients to its roster, including BroadWare Technologies, which develops real-time networked video applications, and Broadmargin, which provides financial-management services for telecommunications...

NEWS BRIEF: Allison & Partners develops professional services group.(Brief Article)
March 8, 2004... SAN FRANCISCO: Allison & Partners has developed a professional services group which will focus on providing communications and PR strategy to the firm's growing list of professional services clients, including investment banks, law firms,...

NEWS BRIEF: HighBeam Research retains Stanton Crenshaw.(Brief Article)
March 8, 2004... CHICAGO: HighBeam Research has retained Stanton Crenshaw as its AOR. The company runs an online research engine, placing it between free online search engines and high-end research services. Stanton will implement programs to up awareness of...

NEWS BRIEF: Qorvis Communications adds tech clients to roster.(Brief Article)
March 8, 2004... WASHINGTON: Qorvis Communications has added seven tech clients to its roster, including Motorola, Base Technologies, Chronicle Solutions, Claraview, Dynamics Research, MAP ROI Systems, and Pulver.com.

NEWS BRIEF: MS&L works with Just Think.(Brief Article)
March 8, 2004... SAN FRANCISCO: MS&L is working with Just Think, a youth media literacy nonprofit group. Just Think promotes media literacy as a way to counter media stereotyping. Its programs help young people understand and digest media messages in pop...

Geduldig shuffles staff after joining up with Fleishman.(Geduldig & Ferguson)(Fleishman-Hillard)(Brief Article)
March 8, 2004... NEW YORK: Geduldig & Ferguson, an agency that's worked with clients like Oracle and JP Morgan, is merging with Fleishman-Hillard. Agency principal Donald Ferguson plans to relocate from New York to San Francisco, where he will head...