PR Week (US) articles from March 2002

PR Week (US) archives from March 2002

Healthcare sector sees rise of Noonan Russo, collaose of Sciens.(Brief Article)(Company Profile)
March 4, 2002... NEW YORK: Two starkly contrasting tales have put the spotlight on the state of boutique healthcare agencies this week. While one player -- Noonan Russo -- has emerged as top dog in a merger with sister Havas healthcare network Presence Euro...

Strategic PR set to make Ivy League debut this fall.(Columbia University to offer courses in public relations)(Brief Article)
March 4, 2002... NEW YORK: Already home to prestigious graduate schools of journalism and business administration, Columbia University will soon school would-be PR pros through a new program in strategic communications being launched this fail by its department...

Kmart reviews PR options with $40 million ad blitz on the horizon.(Brief Article)(Company Profile)
March 4, 2002... TROY, MI: Embattled Kmart is quietly talking to PR firms about doing consumer-directed PR as it launches a $40 million national advertising campaign. Detroit sources said the bankrupt retailer has approached at least two PR agencies so...

Agency rankings deadline looming.(PR Week/Council of PR Firms 2002 Rankings)(Brief Article)
March 4, 2002... NEW YORK: Agencies have just seven days to submit their figures for the PR Week/Council of PR Firms 2002 Rankings. The figures submitted provide the basis for the year's most widely read-and kept--guide to US agencies and their performance:...

Ruder Finn has been awarded the account for Imodium Probiotica. (News Briefs).(Brief Article)
March 4, 2002... NEW YORK: Ruder Finn has been awarded the account for Imodium Probiotica. McNeal Consumer & Specialty Pharmaceuticals, a division of Johnson & Johnson, handed the seven-figure account to Ruder Finn's New York practice after the agency beat out...

The Jeffrey Group. (News Briefs).(Brief Article)
March 4, 2002... MIAMI: The Jeffrey Group has resigned its Latin American MasterCard business, an account it had held for five years. Reasons for the split were not disclosed.

Richard French & Associates has tapped Amanda Scoggins. (News Briefs).(Brief Article)
March 4, 2002... RALEIGH, NC: Richard French & Associates has tapped Amanda Scoggins, a former director of social coalitions for the Bush-Cheney 2000 Presidential campaign, to be its first public affairs director. Scoggins most recently served as a coalitions...

Business Wire announced that Dylan Frusciano has been named regional manager for the company's Denver branch. (News Briefs).(Brief Article)
March 4, 2002... NEW YORK: Business Wire announced that Dylan Frusciano has been named regional manager for the company's Denver branch. He will oversee all sales and administrative activities in Colorado, Kansas, Missouri, and Wyoming. Frusciano comes to...

The PRSA has hired Gale Spreter as marketing communications manager. (News Briefs).(Public Relations Society of America)(Brief Article)
March 4, 2002... NEW YORK: The PRSA has hired Gale Spreter as marketing communications manager. Spreter is responsible for the management and coordination of the society's marketing, sales, and communications plans. Prior to joining the PRSA, she was in account...

Actress Angela Bassett and her husband, Courtney B. Vance, have joined the likes of rapper Eve. (News Briefs).(Brief Article)
March 4, 2002... NEW YORK: Actress Angela Bassett and her husband, Courtney B. Vance, have joined the likes of rapper Eve, talk show hosts Star Jones and Ananda Lewis, and New York Knicks stars Mark Jackson and Latrell Sprewell as clients of The Britto Agency,...

Middleberg Euro RSCG's newly formed life sciences practice has won two new clients. (News Briefs).(Brief Article)
March 4, 2002... NEW YORK: Middleberg Euro RSCG's newly formed life sciences practice has won two new clients: EarthShell, which designs environmentally friendly food packaging, and Quidel, which provides point-of-care diagnostic tests for medical conditions...

Linden Alschuler & Kaplan Public Relations. (News Briefs).(sign five clients)(Brief Article)
March 4, 2002... NEW YORK: Linden Alschuler & Kaplan Public Relations has added five clients: YMCA of Greater New York, Potamkin Automotive Group, the Police Museum, architecture firm NBBJ, and technology firm IMlogic.

The National Basketball Association has named Timothy Andree SVP of communications. (News Briefs).(Brief Article)
March 4, 2002... NEW YORK: The National Basketball Association has named Timothy Andree SVP of communications. Andree will oversee all of the NBA's communication functions, including media relations, public affairs, community relations, marketing, and...

Environics Communications' US office has signed on two new technology clients to handle media and financial relations. (News Briefs).(Brief Article)
March 4, 2002... STAMFORD, CT: Environics Communications' US office has signed on two new technology clients to handle media and financial relations. Synergy Brands matches web properties with both online and offline media companies, and Comfidex enables...

Growing pile of tech waste prompts push for cleanup. (News).(Brief Article)
March 4, 2002... SACRAMENTO, CA: Campaigners in California are gearing up for a PR and legislative battle over tech-industry waste. A bill has been proposed by State Senator Gloria Romero (D-CA) that would require computer and other electronics...

Survey says CEOs have to build trust. (News).(Brief Article)
March 4, 2002... CHICAGO: Americans' trust in business is eroding as a result of recent events ranging from September 11 to the Enron scandal, confirms a new survey done for Golin/Harris International. The PR message is that CEOs must take the lead in...

Bad health plans don't endear staff. (News).(Brief Article)
March 4, 2002... DETROIT: Unresponsive health insurance plans could be damaging employee relations at major corporations, contends Wirthlin Worldwide, a McLean, VA-based consulting firm. While doing research for a major manufacturer last year, Wirthlin...

Fans show fangs to Warner Bros. over Aaliyah movie. (News).(Queen of the Damned)(Brief Article)
March 4, 2002... LOS ANGELES: When budding pop diva Aaliyah died in a plane crash last fall, Warner Bros. found itself with a marketing dilemma for its film Queen of the Damned, in which the chanteuse played the living-dead title role. How do you find the...

Condit and son's reelection bid reluctantly relies on hostile media. (News).(Gary Condit; Chad Condit)(Brief Article)
March 4, 2002... MODESTO, CA: Chad Condit, son and spokesman for beleaguered congressional candidate Gary Condit, has been running a campaign that relies on the media out of necessity. But the campaign remains harshly critical of press coverage of the...

Caudill installed at GlobalFluency. (News).(Charles Caudill)(Brief Article)
March 4, 2002... PALO ALTO, CA: Neale-May & Partners has hired a former CNN senior executive producer as managing director of Global-Fluency's global operations. Founder Donovan Neale-May is counting on Charles Caudill to bring his experience building an...

ImClone may get a second chance. (News).(resubmits colon cancer treatment to Food and Drug Administration)(Brief Article)
March 4, 2002... WASHINGTON: In a new twist to the ImClone tale, the FDA is close to allowing embattled biotech company to resubmit its clinical trial data for Erbitux, a treatment for colon cancer. As soon as the FDA announces its decision, the Colorectal...

Most admired companies not always media darlings. (News).(Brief Article)
March 4, 2002... WASHINGTON: While Fortune's Most Admired list may be a good reflection of corporations' reputations inside the business world, it does not necessarily mirror the way those companies are portrayed to the public by the media. A Carma...

TX candidates for governor agree to debate in Spanish. (News).(Texas; Tony Sanchez; Dan Morales)(Brief Article)
March 4, 2002... DALLAS: The leading Democratic candidates for Texas governor played on Hispanic pride last week by conducting what is believed to be the country's first Spanish-language gubernatorial debates. Frontrunner Tony Sanchez and spoiler Dan...

IR-PR link not seen in chain of command. (News).(investor relations-public relations)(Brief Article)
March 4, 2002... NEW YORK: In the face of rosy reports to the contrary, a joint study by Investor Relations Business and Business Wire has found that 71% of companies have not consolidated their IR and PR functions, despite what the magazine called a higher...

Press is shut out of war, reality TV is in. (News).(Brief Article)
March 4, 2002... WASHINGTON: The Pentagon in recent weeks has been allowing the entertainment media to gain the kind of access to troops in Afghanistan that it has repeatedly denied journalists. An ABC/Jerry Bruckheimer collaboration called Profiles from...

San Francisco acts to rebuild elections. (News).(Brief Article)
March 4, 2002... SAN FRANCISCO: Election Day on March 5 will test the mettle of San Francisco's election system as much as the politicians and propositions being polled. The Department of Elections has been under intense scrutiny since last November, when...

Airport asks more of Padilla for less. (News).(Metropolitan Airports Commission; Padilla Speer Beardsley)(Brief Article)(Statistical Data Included)
March 4, 2002... MINNEAPOLIS: Employee communications and passenger relations will be major components of a scaled-down PR program by Padilla Speer Beardsley for the Metropolitan Airports Commission (MAC). Padilla was recently named the MAC's agency of...

H&K hires Fagan to replace Cripps. (News).(Brief Article)
March 4, 2002... NEW YORK: Hill & Knowlton has filled the gap left when Kathy Cripps left to become executive director of the Council of PR Firms. Sheila Fagan has taken over the reins of H&K's New York healthcare practice. She will also act as a senior...

VOA kicks off year-long birthday bash. (News).(Voice of America)(Brief Article)
March 4, 2002... WASHINGTON: 2002 marks the 60th anniversary of Voice of America (VOA), and the yearlong celebration kicked off last week with President Bush. VOA began as a radio broadcast from America to Europe during World War II, an effort to deliver...

1993 victims' families ask loudly to be remembered. (News).(Brief Article)
March 4, 2002... NEW YORK: In a move that could fuel the larger debate over how to compensate the families of terrorism victims, relatives of the six people killed in the 1993 World Trade Center bombing have stepped up efforts to be included in both memorials...

Foreign carmakers strike back at smear campaign. (News).(Brief Article)
March 4, 2002... LOS ANGELES: Keeping silent about charitable donations post-September 11 led to image problems for foreign automakers, when an e-mail swept through cyberspace accusing them of failing to make financial contributions to relief efforts. The...

McCall campaign adds media muscle with 'tough guy' Sheinkopf. (News).(Brief Article)
March 4, 2002... NEW YORK: New York State comptroller Carl McCall has replaced Joe Trippi, the media consultant for his Democratic gubernatorial campaign, with hard-nosed veteran strategist Hank Sheinkopf. Sheinkopf, who joined McCall's bid in December, has...

LatestBiz360 tool offers new media options to clients. (News).(Brief Article)
March 4, 2002... SAN FRANCISCO: Biz360 is teaming up with Multivision in order to integrate broadcast content into Market 360. "This really rounds out to give the customers much more of a single solution for all their media," said Keith Goldberg, Biz360's...

Deteriorating sales prompt Sears to drop Eatons name. (News).(Brief Article)
March 4, 2002... TORONTO: Sears Canada has retired one of Canada's most beloved icons: Eatons, a chain of department stores started in 1856 by Timothy Eaton, an Irish immigrant. Sears bought the chain in 1999, and renamed it "eatons," changing the case of...

Illingworth to run Ruder Finn's new financial service. (News).(Montieth Illingworth)(Brief Article)
March 4, 2002... NEW YORK: Ruder Finn has started a new financial services practice group that will expand the agency's reach into the financial market. The firm has hired Montieth Illingworth, who previously served as the leader of TSI Communications...

Study displays perils of bad labor relations. (Editorial).(Princeton economists, Alan Krueger and Alexandre Mas)(Brief Article)
March 4, 2002... In early January, while the world was agog at the unfolding saga at Enron, a column-long news item found its way onto the front page of The Wall Street Journal. Headlined "The Hidden Cost of Labor Strife," it didn't have the...

Letters.(Brief Article)
March 4, 2002... Enron might have lessened the PR blow by listening to mom's advice Enron apparently couldn't resist one final bit of delicious irony, a last reminder that the rich, especially the nouveau type, really are different from us: they're a lot...

Public relations' ever-changing role in the 21st-Century global corporation. (Thought Leader).(Brief Article)
March 4, 2002... Back in 1994, I published a book, Corporate Communication. I wanted to destroy old notions of how corporations communicated. By choosing that title, I was purposely trying to distance myself from the PR agency world. But I have since...

Clarification.(Brief Article)
March 4, 2002... We have been asked to point out problems with the table in our February 4 LA Regional Focus. Firstly, Valencia, Perez & Echeveste wasn't included. Though the agency is based in Pasadena, it is, in effect, an LA agency and should have been...

Enron excites some future accountants -- others flee. (Recruiting Accountants).
March 4, 2002... The Enron mess has made waves in the field of accounting, scaring away some, and bringing needed excitement to others. Either way, accountants need to promote the profession to potential recruits. Seniors in college stereotypically...

CEOs who judge PR performance according to Most Admired list have misunderstood PR.(Brief Article)
March 4, 2002... Lastweek, corporate communications professionals across America snatched up their copies of Fortune magazine, flipping urgently to the special section on America's Most Admired Corporations. Not because they believed they would learn anything...

Deregulation sparks TXU power trip across the globe. (Client Profile).
March 4, 2002... The makeover of TXU has been so drastic that the company doesn't even call itself an electric utility anymore. Embracing deregulation was the key to making TXU an international power player. It's a long way from Dallas to Ipswich England....

Gretzky's tirade considered bizarre at first, brilliant in the end. (Media Watch).(Brief Article)
March 4, 2002... Wayne Gretzky caught the world's attention when he recently launched into a tirade, lashing out at the "American propaganda" at the Salt Lake City Winter Olympiad. He accused the US media of rejoicing in the fact that the Canadian hockey team...

Be it Kabul or Capitol Hill, most news is close to home. (Media Roundup).(a report on military journalism)
March 4, 2002... Ashleigh Banfield has come to represent military journalism to an increasingly attentive public. But, as David Ward learns, a lot of the reporting isn't focused on war overseas, but rather occurs on our own soil in DC and is covered by niche...

Business 2.0 now makes readers' success the key to its own. (Media Profile).(profile of business magazine)(Brief Article)
March 4, 2002... Often linked to the dot-corn bust which it ultimately survived, business 2.0 has had to literally and figuratively reinvent itself. Today, armed with a new editorial focus aimed at helping businesses improve, Julia Hood discovers a magazine...

Past and present lessons help Adams mold PR'S future. (Profile).(Bill Adams, associate professor of advertising and public relations at Florida International University)(Brief Article)
March 4, 2002... Bill Adams, FIU's associate professor of advertising and PR, draws upon 25 years in corporate communications and an endless supply of Jolly Ranchers to stay atop the list of most-admired teachers in the industry. "Guiding people's lives is...

ImClone implications: Allen Houston looks at some of the PR lessons learned from the ImClone saga.
March 4, 2002... On May 14 last year, biotechnology start-up ImClone parlayed the buzz that had been growing around the New York-based company into a well-orchestrated media feeding frenzy that sent ImClone stock soaring, and garnered national attention. ...

PR bangs an upbeat message: James Burnett finds South American PR caught between opportunity and turmoil. (International Focus: South America).
March 4, 2002... Someone trying to understand the status of the PR industry in the South American market could do worse than spend a day at the Buenos Aires zoo. Even as demonstrators - notified over the internet - gather to bang their pots and pans at the...

Making airwaves with effective PSAs: a PSA may be poignant, but it has to compete for commercial space. Sara Calabro looks at what makes for an effective PSA, and how to get it on air. (PR Technique PSAs).(public service announcements)
March 4, 2002... Unfortunately for those who produce and distribute public service announcements (PSAs), the days are gone when TV and radio stations were required to run the not-for-profit advertisements. The Telecom Act of 1996 officially granted TV and radio...

Chocolate show is sweet success. (Event PR).(Teuwen One Image's contract with Events International)(Brief Article)
March 4, 2002... Client: Events International (France) PR Team: Teuwen One Image (New York) Campaign: The Chocolate Show Time Frame: to November 2001 Budget: $100,000 For the past four years, PR agency Teuwen One Image has helped the New...

Chess sets sights on Olympic status. (Media Relations).(Seattle Chess Foundation)(Brief Article)
March 4, 2002... Client: Seattle Chess Foundation (Seattle) PR Team: DDB Public Relations (Seattle) Campaign: US Chess Championship Time Frame: March 2001 - ongoing Budget: Under $10,000 Last month in Salt Lake City, as Derek Parra glided...

Helping orphans stand a bit taller. (Nonprofit PR).(Lovell Public Relations' contract with Buckner Orphan Care International)(Brief Article)
March 4, 2002... Client: Buckner Orphan Care International (Dallas) PR Team: Lovell Public Relations (Dallas) Campaign: Shoes for Orphan Souls Time Frame: August/September 2001 Budget: $45,000 in funding from corporate sponsors Seven years...

Pandora's problem page. (Careers).(techniques for public relations management)(Brief Article)
March 4, 2002... Q Like a lot of PR firms, we've had many layoffs across all our practice areas. We are trying to keep things going with a staff about one third the size it used to be. My workload has gradually doubled as odds and ends that former employees...

My big break. (Career).(Brief Article)
March 4, 2002... "In my early career I was thrilled to be a Chicago-based account executive at Burson-Marsteller, working with Harold Burson for a large manufacturer in the Midwest. However, I would routinely come into my office in the morning to find faxes...

Ben Lewis. (Where I Work).(Brief Article)(Interview)
March 4, 2002... How long have you been in your job? Two years. Describe the space you work in I claim it is a large cubicle, but our CFO will insist you call it an office. So, I refer to it as my "cubifice" or an "officle." It is large, with stacks of...

Plesser son cops PR gold for father. (Last Call).(Brief Article)
March 4, 2002... An unscripted plug by a celebrity of a product or service is one of PR's most coveted jewels. But when the son of Andy Plesser, of Plesser Associates, scored an Olympic name-drop from a surprise gold medallist, it was a unexpected bonus....

PRWeek takes the flak, or flack, over misspelling word. (Last Call).
March 4, 2002... You'd think that after three years, PR Week would have worked out how to spell the PR industry's most-hated word. But last week we received a letter from Bill Adams, FlU's PR professor and the subject of our Profile this issue, who wrote...

Celebrity Gift Retreat proves that the best things in life are still free. (Tales From Tinseltown).(Brief Article)
March 4, 2002... Swag is out. Swag is silly. Swag is yesterday's news. For the uninitiated, swag is the industry term for free stuff -- namely those lavish gift bags celebrities receive when attending award shows. In Tinseltown, stars are not content with...

HBO hit inspires FCC's latest PR recipe. (Last Call).(Florida Citrus Commission)(Brief Article)
March 4, 2002... Who knew watching TV in your jammies could constitute PR research? But when Sex and the City's fab foursome -- Carrie, Samantha, Charlotte and Miranda -- toasted Carrie's engagement with grapefruit martinis, they helped christen a $470,000...

Food shop promo is the creation of a certified birdbrain. (Last Call).(Giant Food Store promotion)(Brief Article)
March 4, 2002... Opportunism, cause-related marketing, and racism all came together in one shining example of ignorance last month, courtesy of the Union Deposit, PA Giant Food Store. The manager, whose heart may or may not have been in the right place,...

btone Pony avoids turning into rubble thanks to PR effort. (Last Call).(nightclub saved)
March 4, 2002... Patrons of the legendary Stone Pony nightclub in Asbury Park, NJ, have waged a protest their Boss. Thanks to the efforts of the "Save the Stone Pony" coalition, the venue -- which helped launch the careers of both Bruce Springsteen and Bon...

Ed Trissel. (Question & Answers).(Brief Article)
March 4, 2002... At first glance, the Vistance Group's Ed Trissel looks like the embodiment of a high-end consulting, corporate responsibility guru. But look a little closer, and you'll see a wittle fwuffy koala bear (who really wants to work with JetBlue). ...

Publicis acquires Bcom3 to become $4 billion entity. (Publicis Groupe).(Brief Article)(Statistical Data Included)
March 11, 2002... PARIS, CHICAGO, and TOKYO: A $3 billion deal in which Publicis Groupe acquires Bcom3 and forges a long-term partnership with Japanese advertising giant Dentsu, will create a $4 billion multicultural marketing behemoth. Publicis Groupe,...

Tech lost ground in 2001 coverage.(survey of media coverage of techology industry)(Brief Article)
March 11, 2002... SAN FRANCISCO: According to the first sector-wide benchmarking survey by Applied Communications, the technology industry experienced a 25% drop in media coverage in the second half of 2001. Applied launched the Tech 100 Index to take a...

NIRI advises SEC on investor confidence.(Brief Article)
March 11, 2002... WASHINGTON: In the same week a survey by New York-based PR firm TowersGroup showed that 43% of active individual investors have less confidence in the post-Enron stock market, Lou Thompson, president and CEO of the National Investor Relations...

SAG hires Masters of Disaster to push controversial deal.(Brief Article)
March 11, 2002... LOS ANGELES: The Screen Actor's Guild has tapped two former Clinton-Gore communications pros to help sell a controversial contract to members. SAG hopes that Mark Fabiani and Chris Lehane - the "Masters of Disaster" -can help convince...

Revolution Studios. (Briefs). (appoints Terry Curtain marketing manager).(Brief Article)
March 11, 2002... LOS ANGELES: Revolution Studios has lured away Universal Pictures' publicity head Terry Curtain to take over marketing operations and domestic distribution. She will oversee both corporate communications and promotions for upcoming movie...

Christine Castro. (Briefs). (appointed COO at Yahoo!).(Brief Article)
March 11, 2002... SAN FRANCISCO: Christine Castro has been named SVP and chief communications officer for Yahoo!. Castro was previously VP of corporate communications at The Walt Disney Company.

Georgia-Pacific has picked the Chicago office of Weber Shandwick Worldwide. (Briefs). (for public relations services).(Brief Article)
March 11, 2002... ATLANTA: Paper goods maker Georgia-Pacific has picked the Chicago office of Weber Shandwick Worldwide to handle PR for its bath-tissue business. Brands involved include Angel Soft, Quilted Northern, and Fresh & Moist Wipes. Last year, WSW...

Weber Shandwick Worldwide. (Briefs). (restructures regional management).(Brief Article)
March 11, 2002... NEW YORK: Weber Shandwick Worldwide has officially announced two major reporting changes in its US regional management structure. Ranny Cooper, president and COO of the public affairs practice, will add the agency's web relations practice and...

Morgen-Walke Associates. (Briefs). (contracts).(Brief Article)
March 11, 2002... NEW YORK: Morgen-Walke Associates has signed three new clients into its retail practice. Party City, Designs, and Ailtrista have all hired the agency for corporate positioning, message development, marketing, and strategic advising services in...

Dan Klores Communications. (Briefs). (contract with Project ALS).(Brief Article)
March 11, 2002... NEW YORK: Dan Klores Communications has been retained as agency of record for Project ALS, the organization working to find a treatment and cure for amyotrophic lateral sclerosis, commonly known as Lou Gehrig's Disease. The account's primary...

PR firm. (Briefs).(Make Your Mark)(Brief Article)
March 11, 2002... ENCINO, CA: Make Your Mark, a new PR firm, has opened its doors to serve the needs of hi-tech companies with limited marketing budgets. It aims to generate instant visibility and industry-wide impact for emerging companies, offering a...

Cerrell Associates. (Briefs).(Matthew Klink )(Brief Article)
March 11, 2002... LOS ANGELES: Cerrell Associates has hired Matthew Klink as VP and a member of the management team. Klink is a public affairs and media specialist who appears regularly on Fox News and CNN.

Ketchum's African-American markets group. (Briefs).(Betsy Helgager forms BLH Consulting)(Brief Article)
March 11, 2002... ATLANTA: Betsy Helgager, former founder and VP/group manager of Ketchum's African-American markets group, has opened BLH Consulting. The new company will specialize in -- but not be limited to -- reaching African-American consumers. Helgager is...

Miramax takes heat over anti-smoking ad in variety. (News).(Smoke Free Movies finds its ads objecting to smoking in motion pictures pulled from magazines)(Brief Article)
March 11, 2002... LOS ANGELES: Smoke Free Movies, a nonprofit group dedicated to stamping out cigarette use in films, ignited a controversy when it accused a film studio of pressuring a trade paper to drop its most recent ad. Stanton Glantz, a UC San...

Treasury pushing public tax outcry. (News).(United States Treasury Department advocates for changes to tax code)(Brief Article)
March 11, 2002... WASHINGTON: The TREASURY Department wants Americans to get angry about the tax code in hopes they will eventually force Congress to take action. Calling it "an abomination" and "an unbelievable mess," Treasury Secretary Paul O'Neill has...

Toyota will handle Scion PR in-house. (News).(Toyota Motor Corp.)(Brief Article)
March 11, 2002... TORRANCE, CA: Toyota will handle PR for its new Scion brand mainly with in-house staff, doling out some project work to Golin/Harris International. Toyota plans to unveil the new brand, aimed at younger buyers, during the New York Auto...

Greenpeace to attack stores selling modified foods. (News).(kicks off campaign with demonstrations at Safeway and Shaw's Supermarket stores)(Brief Article)
March 11, 2002... WASHINGTON: Greenpeace is launching a PR effort, targeting the Safeway and Shaw's supermarket chains over their sale of genetically modified foods. To kick off the push the environmental group plans Tuesday demonstrations outside Shaw's...

Spirits Council reacts swiftly to correct numbers on youth drinking. (News).(Distilled Spirits Council corrects report from National Center on Addiction and Substance Abuse)(Brief Article)(Statistical Data Included)
March 11, 2002... WASHINGTON: Frank Coleman knew right away that the numbers were wrong. Late on Friday, February 22, Coleman received word that the National Center on Addiction and Substance Abuse (CASA) would hold a potentially disastrous press conference...

Interpublic Group sees 5% dip in PR revenue for 2001. (News).(public relations revenue)(Brief Article)(Statistical Data Included)
March 11, 2002... NEW YORK: PR revenue at Interpublic Group (IPG) plummeted more than 25% from the fourth quarter 2000 as compared to the fourth quarter 2001, from $165.7 million to $124.8 million, respectively. IPG owns the largest PR firm in the world, Weber...

Antiterror efforts prompt airport to seek comms help. (News).(Dallas/Fort Worth International Airport takes bids from public relations firms)(Brief Article)(Statistical Data Included)
March 11, 2002... DALLAS: A PR contract for Dallas/Fort Worth International Airport, valued at about $200,000, is up for grabs. "Since September 11, America's airports have been on the front lines of the domestic war on terrorism," public affairs VP Ken...

Auto safety VNR captured biggest audience in 2001. (News).(most-watched video news releases )(Brief Article)(Statistical Data Included)
March 11, 2002... NEW YORK: The Insurance Institute for Highway Safety (IIHS) has wrestled its way to the number-one spot on Medialink's list of most-watched video news releases (VNRs) for 2001. A runner-up last year, the IIHS has been in the top 10 for the...

Employees value a company's care over its financials. (News).(finds survey conducted by The Cherenson Group)(Brief Article)(Statistical Data Included)(Polling Data)
March 11, 2002... LIVINGSTON, NJ: According to a new survey by The Cherenson Group, a company's reputation among potential employees depends more on how workers are treated than on the firm's financial health. Asked what is the most important factor in...