PR Week (US) articles from June 2007

PR Week (US) archives from June 2007

Comms efforts intensify as 'Sicko' release nears.
June 4, 2007... NEW YORK: Multiple parties are ramping up communications efforts this month in anticipation of the release of Sicko, Michael Moore's new film dissecting the US healthcare system. While the healthcare industry is reacting to what it believes...

Quartet of DC firms aid in dollars 60m education push.(Mindshare Interactive Campaigns, Glover Park Group, DC Navigators, DCI Group )(Brief article)
June 4, 2007... WASHINGTON: Mindshare Interactive Campaigns, Glover Park Group (GPG), DC Navigators, and DCI Group are assisting outreach on the recently launched, dollars 60 million Save American Schools (SAS) campaign, which seeks to make education a...

Wal-Mart limits response to accusations by Roehm.(Julie Roehm of Wal-Mart Stores Inc., fired)(Brief article)
June 4, 2007... BENTONVILLE, AR: Wal-Mart is staying tight-lipped and vague in its response to incendiary court filings by Julie Roehm, the company's now-fired former SVP of marcomms. In a May 24 filing related to a dispute over Roehm's termination, she...

Delta 'SiteSeers' aim to connect with travelers.(Delta Air Lines Inc. has launched its new site, www.delta.com/siteseer)
June 4, 2007... ATLANTA: Delta Air Lines has launched SiteSeer Travelcast, a series of free, downloadable travel shows that aim to connect with passengers and highlight the travel experience of the airline's employees. At launch, the travel videos, located...

JW Marriott responds to female-only floor concerns.(JW Marriott Hotel New Orleans)
June 4, 2007... GRAND RAPIDS, MI: When the new JW Marriott in Grand Rapids, MI, first announced its grand opening this spring, PR efforts focused on its upscale amenities - including a floor dedicated solely to female travelers. While that was just one of...

Green channel launched.(Brief article)
June 4, 2007... NEW YORK: The NewsMarket has launched the Green channel, providing video that illustrates green issues. Content on the green Web site, www.thenewsmarket.com/green, will be available at no charge to all registered journalists of The NewsMarket....

French/West/Vaughan to provide PR counsel for Aiko Importers.(Brief article)
June 4, 2007... RALEIGH, NC: Aiko Importers, an importer of alcoholic beverages, has hired French/West/Vaughan to provide PR counsel and media relations support for the company's Tree of Life pomegranate wine brand. FWV will also conduct media relations...

SCA's 50th anniversary.(Hill & Knowlton teams up with Student Conservation Association )(Brief article)
June 4, 2007... NEW YORK: Hill & Knowlton is partnering with the Student Conservation Association (SCA) to celebrate SCA's 50th anniversary. SCA is a nationwide conservation force of college and high school volunteers who protect and restore America's parks,...

Airfoil PR signs new clients.(Airfoil Public Relations Inc. signs a deal with TerraPass and YouSendIt)(Brief article)
June 4, 2007... REDWOOD CITY, CA: Airfoil PR has signed two new clients: TerraPass and YouSendIt. TerraPass is a program whose funds reduce its members' carbon footprint. Membership dollars go toward renewable energy projects. YouSendIt is a Web-based file...

The Beanstalk Group hires Kwittken & Co.(Brief article)
June 4, 2007... NEW YORK: The Beanstalk Group, a licensing agency and consultancy, has hired Kwittken & Co. to launch a PR effort that will raise awareness about the company's services to marketing professionals

Edelman announces partnership.(Dinamo )(Brief article)
June 4, 2007... STOCKHOLM, SWEDEN: Edelman has announced its strategic partnership with Norwegian affiliate Dinamo PR. The full-service agency joins the Edelman Nordic Hub, a network of seven PR agencies that service international clients across the Nordics...

Ketchum adds new clients.(Brief article)
June 4, 2007... LONDON, ABU DHABI, UAE, and NEW YORK: Ketchum has added two new clients to its roster. The firm will provide strategic support for an initiative called Kalima ('word' in Arabic), which seeks to bring together authors, publishers, translators,...

Dentsu Communications launches a pro-bono publicity campaign.(C.H.A.S.E. for Life)(Brief article)
June 4, 2007... NEW YORK: Dentsu Communications has launched a pro-bono publicity campaign for C.H.A.S.E. for Life, an organization that educates parents and caregivers in CPR and live-saving choking maneuvers for children The group teams with EMS squads and...

SRS Labs hires Noyd Communications.(Brief article)
June 4, 2007... SANTA ANA, CA: SRS Labs has hired Noyd Communications to work on promotional efforts for its audio-enhancement technology. The firm will focus on raising brand awareness of SRS Labs' solutions for consumer electronics

Advocacy groups enter debate on immigration.(Brief article)
June 4, 2007... WASHINGTON: The recent push in Congress to reform immigration laws made a big splash with a May 17 Senate press conference that drew White House support. But the involvement of a wide variety of advocacy groups in immigration reform may force...

Four Corners consolidates.(Four Corners Communications )(Brief article)
June 4, 2007... NEW YORK: Four Corners Communications will once again be a one-man shop, said president and founder Drew Kerr. Kerr denied reports that the agency was closing for good. Instead, he said, as of August 1 he's letting go of his staff, closing...

Kekst, FD aid Coke in deal.
June 4, 2007... NEW YORK: Coke worked with Kekst & Co. and FD on its dollars 4.1 billion acquisition of Glaceau announced May 25. Dan Schafer, Coke VP, North America communications, said the company used the two firms to assist with its financial...

Launch Pad: Museum opens to introduce new chapter in Bible interest.(Brief article)
June 4, 2007... Organization: Answers in Genesis (AIG) Campaign: Opening of the Creation Museum PR team: AIG and A. Larry Ross Comms. (ALRC) Other marketing: Ads on billboards, TV ads in six different markets, newspaper print ads (Joseph David Adv.)...

PR Play of the Week: Stewart has a trademark on narcissism.(Martha Stewart)(Brief article)
June 4, 2007... It may be that Martha Stewart really just doesn't care. It may be that the coolly evil smile, the insidiously evil line of too-perfect home furnishings, and the notoriously evil insider-trading schemes portray what she actually is, deep down:...

Thailand taps DC agency to aid US image.(Brief article)
June 4, 2007... BANGKOK: Thailand's military-controlled government reportedly has hired an undisclosed PR firm in DC to burnish its image. Reuters and other outlets report that the government plans to spend dollars 55,000 a month on PR directed at US...

Bad mix for svedka vodka.(Brief article)
June 4, 2007... Just days after Lindsay Lohan's rep confirmed Svedka vodka would sponsor the actress's 21st birthday bash in Las Vegas, she was arrested on suspicion of DUI. Well, the party's off - Lohan checked back into rehab last week and Svedka has aborted...

Ringtones go viral.(Brief article)
June 4, 2007... PROVIDENCE, RI: Backers of a new user-generated cell-phone ringtones site, Ringtones08.com, say ringtones based on snippets of 2008 presidential candidate speeches and other public appearances could be the next frontier in viral political...

Springfields vie for label of Simpsons hometown.
June 4, 2007... LOS ANGELES: It is common knowledge that The Simpsons live in Springfield, a town populated with doughnut-munching, beer-swilling power-plant employees. But where Springfield is on the map, exactly, has long been the subject of debate. To...

Unilever eyes US Hispanics in latest push.(Brief article)
June 4, 2007... ENGLEWOOD CLIFFS, NJ: Unilever has launched ViveMejor, a multimedia marketing initiative targeting the Hispanic community. The campaign includes ViveMejor magazine, which will contain bilingual editorial content and be distributed for free...

FL Health Dept. effort trumpets basic hygiene.(Florida Department of Health )
June 4, 2007... TALLAHASSEE, FL: The Florida Department of Health has taken a unique approach to the risk of pandemic influenza, launching a campaign intended to improve basic hygiene practices without ever mentioning the possibility of a flu outbreak. ...

Firms vie for New Orleans comms task.(Brief article)
June 4, 2007... NEW ORLEANS: New Orleans Mayor Ray Nagin's (D-LA) administration is seeking an agency to communicate the progress of ongoing recovery efforts in the city to displaced residents. The Times-Picayune reported that New York-based UniWorld...

VW adds new firm.(Volkswagen of America Inc.)(Brief article)
June 4, 2007... AUBURN HILLS, MI: Volkswagen of America has named John Bailey & Associates as its product and technology AOR. Steve Keyes, Volkswagen brand communications director, said the firm will spearhead national and regional media relations efforts...

Pharma marcomms organizations unite.(Healthcare Communication & Marketing Association)(Medical Marketing Association; Midwest Healthcare Marketing Association; Healthcare Marketing and Communications Council )(Brief article)
June 4, 2007... CHICAGO: The three major regional pharma marketing and communications associations have agreed to consolidate, forming a single national organization called the Healthcare Communication & Marketing Association (HCMA). The deal between the...

Analysis: Growth of atheism could play political role.
June 4, 2007... With religion immersed in culture and politics, atheists boost efforts to ensure their side is heard. Evident from the success of films like Mel Gibson's The Passion of the Christ and The Da Vinci Code, religion is as much a cultural...

Newsmaker: Chrysler sale impacts Nahajewski on personal level.
June 4, 2007... The day that DaimlerChrysler announced the dollars 7.4 billion sale of the Chrysler Group to private equity firm Cerberus Capital Management is one that Allan Nahajewski, senior manager, Chrysler Group internal and electronic communications,...

Corporate Profile: Cirque du Soleil showcases its sexy side.(Company overview)
June 4, 2007... Zumanity may be one of Cirque's small shows, but targeted PR has helped make it a big hit in Vegas. When it opened in September 2005, Zumanity, The Sensual Side of Cirque du Soleil was greeted by audiences with equal parts exhilaration and...

THE AGENCY BUSINESS: Success hinges on overcoming communication gaps.
June 4, 2007... In an industry that revolves around clear communication, a client's lack of accessibility can cause setbacks and stress for even the most experienced PR executives. And when clients are less-than-responsive, reactions within agencies range from...

Opinion: Companies can actually gain from leaked memos.(Viewpoint essay)
June 4, 2007... The bread and butter of any journalist's reportorial repertoire, a leaked memo often casts a company or organization in a stark, self-critical light. Often, leaks come from opponents of the company's current strategy (disgruntled or rogue...

Op-Ed: 'Green' talk must match actions.(Column)
June 4, 2007... World Environment Day, like Earth Day, always marks a moment during which everyone pauses and takes notice of the environment around them For many businesses, it marks an opportunity to flash green credentials in order to be seen as...

Op-Ed: Clients want to see that you care.(Column)
June 4, 2007... In a March 19 column, 'Relationships can hinge on how 'partnership' is defined,' PRWeek's Julia Hood analyzed the delicate balance and nature of agency-client relationships and explored the client's perception of a true partnership. She was...

Opinion: Much to be gained by putting yourself in customers' shoes.(Viewpoint essay)
June 4, 2007... Customer experience immersion was the topic of a keynote David McQuillen, VP of customer experience and 'Voice of the Customer' for Credit Suisse in Zurich, Switzerland, gave at a recent conference on catalog and Internet marketing. It is his...

Opinion: Don't blame bureaucracy - use it as a leadership opportunity.(Viewpoint essay)
June 4, 2007... Stressing over how to get things done is as old as a 'how many people does it take to change a light bulb' joke. And just like the light bulb, bureaucracy touches everyone and burns those who linger too long. Yet, to dismiss all unwieldy...

Fact File: Marketers counting on cachet of lucky 7/7/07 promotions.
June 4, 2007... In the news Marketers are betting on a numerical phenomenon that is happening next month: July 7, 2007, also known as lucky 777. The rare day will be a big one for both service providers like casino-hotels and retailers like Wal-Mart that...

Media Analysis: Much at stake in US News rankings debate.
June 4, 2007... To compete in a crowded market, most magazines must have some sort of dominant position in at least one small niche of what they cover. Often, that takes the form of some sort of annual 'rankings' or 'best of,' list which may or may not...

Media: Journalist Q&A - Anna Holmes, Jezebel.(Interview)
June 4, 2007... Name: Anna Holmes Outlet: Jezebel Title: Managing editor Preferred contact method: anna@jezebel.com Web site: www.jezebel.com Now, she's heading Jezebel, the women-focused blog launched last month as Gawker Media's latest offering....

Media: Research - Financial literacy among US adults.
June 4, 2007... Conducted by: MoneyTrack, Investor Protection Trust, and Opinion Research Corp Sample: 2,086 US adults Goal: Identify financial-literacy levels among US investors and overall public KEY FINDINGS: 61% couldn't properly identify the...

Media Roundup: Fertility coverage discovers some new life.
June 4, 2007... Despite the stern warnings we receive in youth, many people find that conceiving a child isn't that quick, easy, or inevitable. 'All of us learn in high school how not to get pregnant, but when trying to get pregnant, many are pretty...

Media Ups and Downs.(LA Times journalist Nancy Cleeland resigned)(University of California-Berkeley Graduate School of Journalism appointed Diane Lynch )(Photographer Jahangir Razmi claims the Pulitzer Prize )
June 4, 2007... The New York Times, Washington Post, and AP all win EPpy Awards for having the best Web sites among major news outlets Photographer Jahangir Razmi finally claims the Pulitzer Prize awarded to him in 1980. He's stayed anonymous because of...

Inside information: Map mashups provide a path to enhanced comms.
June 4, 2007... MAP MASHUPS, which can be created for free at Web sites such as Google and Yahoo, have wide potential as a communications tool. As an example of how map mashups can tell a story, the office of Sen Ben Nelson (D-NE) created a mashup of his...

Critical hit: East Lothian makes key US score.(Todd Graff of Conover Tuttle Pace )(Interview)
June 4, 2007... Who is your client and what are its media goals? Todd Graff: Golf East Lothian is an initiative by Scotland's East Lothian Council Economic Development Division to generate interest in golfing vacations centered on the area's 19 courses,...

Cover Story: B-to-B breaks comms barrier.
June 4, 2007... While b-to-b companies have traditionally not reached out to consumers directly, some are now finding value in doing so. Chris Daniels reports. In 2005, Scientific Atlanta (SA) should have enjoyed a surge in sales of its digital set-top...

Market focus: A call to arms.
June 4, 2007... The latest recruitment effort by the US Army implements a variety of new tactics to engage future soldiers. Behind enemy lines in the fictional country of Sahrani the mission is clear: eliminate a general occupying a nearby hotel. Through...

PR Technique: Connecting with an influential market.(Atlantis Events )
June 4, 2007... With GLBT issues getting more mainstream coverage, outreach is now increasingly vital. For the past 16 years, Atlantis Events has catered to the GLBT market, customizing its vacation experiences specifically for gay and lesbian travelers....

Campaigns: AOPA pilot program takes off.(Aircraft Owners and Pilots Association)
June 4, 2007... AOPA PR TEAM: Aircraft Owners & Pilots Association (Frederick, MD) and Barton Gilanelli & Associates (Philadelphia) CAMPAIGN: ProjectPilot.org Duration: December 2005 - ongoing budget: dollars 250,000 to dollars 300,000 'They...

Campaigns: Alliance media push fuels animal transport support.(Brief article)
June 4, 2007... Mayor's alliance PR Team: Mayor's Alliance for NYC's Animals (New York) and M. Silver Associates (New York) Campaign: Rising Gas Prices Hurting City's Homeless Animals Duration: June to July 2006 Budget: dollars 8,000 'It was a...

Campaigns: LG builds championship effort out of texting trend.
June 4, 2007... LG Electronics PR Team: LG Electronics MobileComm USA (San Diego) and Ogilvy Public Relations Worldwide (Los Angeles) Campaign: The LG National Texting Championship Duration: March 15 to May 15, 2007 Budget: dollars 60,000 (PR only)...

Toolbox: Media training support, the benefits of podcasting, more.
June 4, 2007... Media training Is it necessary to always videotape interviewees during media training? 'The mock interview is an essential part of media training, and sessions should always require that the spokesperson be interviewed in front of a...

Careers: Expert Advice - Kelley Leach, SVP/HR director Ketchum, Washington, DC.(Brief article)
June 4, 2007... Is it the responsibility of the human resources department to train the firm's new employees?. A: The human resources department should represent the first real interaction that new employees have at an organization. HR should focus on...

People moves: Text 100 Public Relations.(David Bailey)(Brief article)
June 4, 2007... SAN FRANCISCO: David Bailey, former Hewlett-Packard internal communications director, has joined Text 100 Public Relations as SVP in North America. He will support corporate comms and advise clients out of the firm's San Francisco office....

People moves: Illy Caffe.(Laura Bachrach )(Brief article)
June 4, 2007... NEW YORK: Laura Bachrach has joined Illy Caffe as manager, PR. In her new role, she will oversee North American PR and strategic marketing initiatives for the Italian-based coffee company. Bachrach had previously served as director of corporate...

People moves: CLNG.(Center for Liquefied Natural Gas hired Mary Ellen Grant )(Brief article)
June 4, 2007... WASHINGTON: The Center for Liquefied Natural Gas (CLNG) has hired Mary Ellen Grant as director of PR. Grant is a former deputy communications director for the US House Committee on Energy and Commerce, and was also deputy press secretary for...

People moves: Mediaedge:cia.(Brief article)
June 4, 2007... NEW YORK: Mediaedge:cia, the WPP-owned media planning firm, has promoted Nathalie Alfred to director of global corporate communications She was formerly a partner, marketing and communications. In her new role, Alfred will report directly to...

People moves: Global Alliance for Public Relations and Communication Management.(Colin Farrington)(Brief article)
June 4, 2007... LONDON: Colin Farrington, director general of the Chartered Institute of Public Relations in the UK, is taking over the chair of the Global Alliance for Public Relations and Communication Management. The alliance is made up of 62 national PR...

People moves: Council of American Politics.(Michael Deaver, Howard Paster)(George Washington University's Graduate School in Political Management)(Brief article)
June 4, 2007... WASHINGTON: Edelman EVP Michael Deaver and WPP EVP Howard Paster have joined the Council of American Politics at George Washington University's Graduate School in Political Management. Both will be guest lecturers and provide advice on...

People moves: Comcast.(Comcast appointed Marlene Dooner )(Brief article)
June 4, 2007... PHILADELPHIA: Comcast has promoted Marlene Dooner to SVP of IR and D'arcy Rudnay to SVP of corporate communications. Dooner was formerly a VP of IR, while Rudnay was formerly a corporate communications VP

People moves: Gayle Osterberg.(Motion Picture Association of America )(Brief article)
June 4, 2007... WASHINGTON: Gayle Osterberg is leaving her role as corporate communications VP for the Motion Picture Association of America (MPAA) to start her own DC-based public affairs firm. Prior to joining the MPAA in 2005, she served as a spokesperson...

People moves: Jobing.com.
June 4, 2007... PHOENIX: Jobing.com, an online recruitment site, has named Joe Cockrell PR director handling media relations and marcomms. He was most recently the PR director at Apollo Group, the University of Phoenix's parent company. Jobing.com is focused...

Bottled water industry efforts counter criticism.(www.aquafina.com)
June 6, 2007... ALEXANDRIA, VA: The bottled water industry has recently amplified its PR efforts because of increasing criticism from organizations and politicians that claim bottled water has misleading labels and is of inferior quality to municipal water...

DJ comms staff awaits change.(Dow Jones & Company Inc. sold to The News Corporation Ltd.)(Brief article)
June 6, 2007... NEW YORK: The sale of Dow Jones to News Corp. last week inspired widespread confusion about the future among Dow Jones editorial staffers. But it also left the future of the company's communications department up in the air. Robert...

THX taps H&K to expand outreach internationally.(Hill and Knowlton Inc.)(Brief article)
June 6, 2007... SAN FRANCISCO: THX, a company founded by George Lucas that develops and certifies audio and visual technology for entertainment, has selected Hill & Knowlton as its AOR. Joe Paluska, director of H&K's technology practice, said the agency's...

Sierra Club pushes for Home Depot to pull ads.
June 6, 2007... ATLANTA: Home Depot will continue advertising on Fox News despite the Sierra Club's efforts to persuade the company to pull its ads from the network. The Sierra Club targeted Home Depot because it believes advertising on Fox News - which...

Elations selects Publicis to tout drink's health benefits.(Publicis Consultants PR)(Brief article)
June 6, 2007... NEW YORK: The Elations Co. has hired Publicis Consultants PR to provide PR support for the September launch of Elations, a new joint-supplement beverage, after a formal review. The once-a-day fruit drink is intended to reduce joint pain and...

Havas reports first-half growth.(Financial report)(Brief article)
June 6, 2007... SURESNES, FRANCE: Global holding company Havas reported first-half organic revenue growth of 4.4% to approximately dollars 1 billion, a 1.3% increase compared with the same period in 2006. Following an adequate first quarter, the company...

MWW Groups signs new clients.(contracts with Area Development and New Jersey Association of Centers for Independent Living)(Brief article)
June 6, 2007... EAST RUTHERFORD, NJ: MWW Group has signed two new clients: Area Development, an executive magazine that covers corporate site selection and relocation, and the New Jersey Association of Centers for Independent Living, which helps students with...

Marketwire acquires PRNN.(Press Release News Network)(Brief article)
June 6, 2007... EL SEGUNDO, CA: Marketwire has acquired Press Release News Network (PRNN), a social and multimedia press release distribution and archival network. PRNN represents all US metropolitan areas and 1,000 international cities through 1,200...

Digital Media Group launched.
June 6, 2007... MISSION VIEJO, CA: Maples Communications has launched Digital Media Group (DMG), a division serving clients' online communications needs Led by agency executives Marcus Meazzo and Mike Duarte, DMG's in-house team includes online marketers,...

Clifford Public Relations adds new clients.(contracts of Bowers & Wilkins, JLF/Lone Meadow and Portera)(Brief article)
June 6, 2007... LOS ANGELES: Clifford Public Relations has added three new clients to its roster: audio corporation Bowers & Wilkins, sustainable hospitality furnishings company JLF/Lone Meadow, and Portera, a supplier of antique Spanish doors

PR Newswire acquires Notilog.(PR Newswire Association Inc.)(Brief article)
June 6, 2007... NEW YORK: PR Newswire has acquired Notilog, an electronic media monitoring and analytics firm in Latin America. Notilog's customers include PR and government agencies, as well as Fortune 500 corporations in such industry sectors as automotive,...

Hill & Knowlton partners Cognez.(Brief article)
June 6, 2007... LONDON: Hill & Knowlton has partnered with Cogenz Ltd., a provider of an enterprise bookmarking software service that allows workgroups to organize Web-based intelligence in a secure environment. H&K will act as PR industry partner for the...

Correction.
June 6, 2007... CORRECTION: In the 'AT&T tops reputation scale' article in our July 30 issue, we incorrectly reported that AT&T had reached the number one spot on the Delahaye Index for the second quarter in a row, when, in fact, AT&T did not reach the top...

Globetrotters seek AOR for mainstream return.(Harlem Globetrotters International Inc.)(agency of records)(Brief article)
June 6, 2007... PHOENIX: The Harlem Globetrotters have issued an RFP for an AOR as part of a plan to re-enter the pop culture scene, said the team's recently hired CEO. The team has until now relied on outside publicists only for specific projects and to...

J&J cuts not likely to hit PR.(Johnson & Johnson)(public relations)(Brief article)
June 6, 2007... NEW BRUNSWICK, NJ: Johnson & Johnson's communications and PR staff will likely be unaffected by the company's announcement that it plans to reduce its global work force by as much as 4% through the elimination of nearly 4,820 positions, a...

Roche's bid has agencies split.
June 6, 2007... NEW YORK: Brunswick Group and Sard Verbinnen & Co. (SVC) are representing opposing sides in the potential takeover of Ventana Medical Systems by Swiss drug maker Roche, both sides confirmed last week. Nina Devlin, Brunswick Group partner,...

Launch Pad: Maxell touts performance to younger target via X Games.(Brief article)
June 6, 2007... Organization: Maxell Corp. of America Campaign: ESPN Summer X Games Sponsorship PR team: Cohn & Wolfe Other marketing: Print, online, and TV advertising; sweepstakes; on-site booth giveaways Launch: August 2 Budget: Undisclosed ...

Don't miss out.(Editorial)
June 6, 2007... Make sure you're the first to hear about all the latest industry news and editorial features by logging on to prweek.com. Only on prweek.com: Julia Hood follows up with thoughts on her recent column, 'Companies risk losing top talent by...

PR Play of the Week: Music group should listen to reason.(Brief article)
June 6, 2007... You have to give the music industry credit for going out of its way to prove not only that it is incompetent at selling music, but also that it will not hesitate to viciously punish others for that fact. Common industry benchmarks like CD...

SCA/Mazda competition touts youth conservation.(Mazda North American Operations )(Student Conservation Association )
June 6, 2007... IRVINE, CA: Mazda North American Operations (MNAO) and the Student Conservation Association (SCA) have launched a major PR effort to support a nationwide competition to drive environmental action among high school and college students. The...

Viacom heir asks ML for aid in dispute.
June 6, 2007... BOSTON: Viacom heir Shari Redstone is working with ML Strategies to manage communications surrounding her sudden public dispute with her father, Sumner Redstone. Nancy Sterling, ML's SVP of strategic communications, said she's been...

Tandberg taps AOR.(Ogilvy )
June 6, 2007... NEW YORK: Tandberg, a b-to-b provider of visual communications products, has named Ogilvy its global AOR following a competitive bid. The renewable one-year contract is worth six figures. Ogilvy will work on creating a campaign to...