PR Week (US) articles from June 2006

PR Week (US) archives from June 2006

Broadcast PR firms mull union as VNRs feel heat.(Public Retions planning by broadcasting industry)
June 5, 2006... NEW YORK: Several broadcast PR companies are discussing plans to band together to fight the latest wave of public scrutiny of the sector, PRWeek has learned. The action comes in the wake of news that the FCC is investigating VNR use by...

Finsbury hires Merrill to lead its launch in the US.(Brief article)
June 5, 2006... NEW YORK: Andrew Merrill is leaving his post as head of Edelman's financial communications practice to open the first US office of Finsbury, the UK-based financial PR powerhouse. Finsbury senior partner Roland Rudd said the move into the US...

US military to expand joint public affairs unit.(United States. Armed Forces's services)
June 5, 2006... WASHINGTON: The US military has launched - and will expand next fall - a first-ever permanent rapid-response public affairs team comprising members of the Army, Navy, Air Force, and Marines. The Suffolk, VA-based group, Joint Public Affairs...

FD's efforts culminate in dollars 2.4bn MasterCard IPO.(Financial Dynamics )(Brief article)
June 5, 2006... NEW YORK: Financial Dynamics saw nearly a year of planning for MasterCard's IPO pay off on May 25 to the tune of dollars 2.4 billion. The IPO was the biggest in almost two years, but the company had to pull together a vast array of...

News brief: The Arab Broadcast Forum chooses Bendaor Associates PR.(broadcast news industry)(Brief article)
June 5, 2006... NEW YORK AND ABU DHABI, UAE: The Arab Broadcast Forum has chosen Benador Associates PR to promote the two-day event outside the Arab World. The forum, which began June 4, focuses on analyzing the Arab broadcast news industry. It aired on Abu...

News brief: MS&L expands its Latin-American affilite network.(Image and Value Management)(Brief article)
June 5, 2006... NEW YORK: MS&L is expanding its Latin-American affiliate network with the addition of ESICOS, Peru; Ortega Landa & Asociados, Bolivia; Image & Value Management, Costa Rica; Comunicaciones Estrategicas, Colombia; Genera Communicacion, Chile;...

News brief: Valence Technology selects Pierpont Investor Relations.(Pierpont Investor Relations)(Brief article)
June 5, 2006... AUSTIN, TX: Valence Technology, a provider of large-format lithium-ion rechargeable battery technology, has selected Pierpont Investor Relations to help manage its communication outreach program for stakeholders and analysts.

News brief: 5W Public Relations adds five clients.(organic frozen baby food company)(Brief article)
June 5, 2006... NEW YORK: 5W Public Relations has added five clients, accounting for nearly dollars 500,000 in new revenues. They include Plum Organics, an organic frozen baby food company; KickApps, a tech company; GolfBuzz.com, a golf-based social networking...

News brief: The Ad Council hires Environics Communications.(Federal Voting Assistance Program)(Brief article)
June 5, 2006... WASHINGTON: The Ad Council, on behalf of the Federal Voting Assistance Program, has hired Environics Communications to provide PR support on a national PSA campaign designed to encourage young adults to vote in the fall mid-term elections.

News brief: Exostar taps Corporate Ink.(defense industry)(Brief article)
June 5, 2006... NEWTON, MA: Exostar, an aerospace and defense industry business network, has tapped Corporate Ink to highlight how it is transforming the aerospace and defense, and related industries with secure networked solutions that link clients,...

News brief: TPI retains Peppercom as its AOR in the Americas.
June 5, 2006... NEW YORK: TPI, a business advisory agency, has retained Peppercom as its AOR in the Americas.

News brief: Luctor International taps YPB&R.(low-carb and low-sugar mixed drinks)(Brief article)
June 5, 2006... ORLANDO, FL: Luctor International has tapped Yesawich, Pepperdine, Brown & Russell (YPB&R) to manage publicity and PR for its Van Gogh Vodkas brand. YPB&R will position the brand as a base for low-carb and low-sugar mixed drinks.

News brief: Edelman's tourism practice lands new accounts.(Maharashtra Tourism Development Corp)(Brief article)
June 5, 2006... CHICAGO: Edelman's tourism and lifestyle practice has landed new accounts: the Maharashtra Tourism Development Corp., the Conrad Hotel in Chicago, hotels.com, Expedia's World Heritage Alliance Program, a series of new experiential tours for...

News brief: Papyrus chooses JS2 Communications as its AOR.(store openings and in-store events)
June 5, 2006... LOS ANGELES: Stationery supplier Papyrus has chosen JS2 Communications as its AOR. The agency will oversee all consumer PR activities for the company, including new product announcements, store openings, in-store events, and seasonal...

News brief: Regional Focus on Singapore clarification.(Selected agencies)(Brief article)
June 5, 2006... CLARIFICATION: In the Regional Focus on Singapore, 'Gateway to the Far East' (PRWeek, May 22), the side-bar head read 'Major agencies.' It should have read 'Selected agencies,' as not all firms in the region were listed. We apologize for any...

Geron hires Noonan to tout its stem-cell work.(biopharmaceutical company)(Brief article)
June 5, 2006... SAN DIEGO: Geron, a biopharmaceutical company specializing in the development of diagnostics and therapies based on human embryonic stem-cell research, has selected Noonan Russo as its AOR to build its status in stem-cell therapeutics,...

BRG aids home-safety effort.(Brand Resources Group)(campaign aims to educate people about an epidemic of injuries)(Brief article)
June 5, 2006... WASHINGTON: Brand Resources Group (BRG) is overseeing a new Home Safety Council (HSC) educational effort to coincide with the start in June of Home Safety Month. Terms of the deal were not disclosed. The campaign aims to educate people...

Lareau joins Fleishman staff.(Carlos Lareau has hired)(Brief article)
June 5, 2006... ST. LOUIS: Fleishman-Hillard has hired Carlos Lareau, former COO of Burson-Marsteller, as its new SVP and senior partner responsible for building the agency's presence in Europe, the Middle East, and Africa. Lareau's position, effective...

Launch Pad: Washington agriculture push promotes home-grown food.(marketing)(Brief article)
June 5, 2006... Objective: The state of Washington wants to encourage its citizens to buy foods grown in-state and increase consumer demand for the state's agricultural products, as well as demonstrate the economic value of agriculture. 'There was a sense that...

PR Play of the Week: Greenpeace inserts itself into PR gaffe.(management of public relations firms)(Brief article)
June 5, 2006... If there's one thing that PR students should be taught in school, it's this: Read the press release before you send it out. Because once you hit 'send,' that error that makes you look like an idiot is guaranteed to end up in the paper. There...

NOAA puts out RFP for debris alert.(United States. National Oceanic and Atmospheric Administration's services)(Brief article)
June 5, 2006... WASHINGTON: The National Oceanic and Atmospheric Agency (NOAA) is seeking a firm to develop a dollars 100,000 Web-based education campaign for marine debris awareness and prevention. The agency said the RFP went to PR firms and consultancies....

Outlook improves every day.(injuries )(Brief article)
June 5, 2006... As Barbaro recovers from the broken leg he suffered at the May 20 Preakness, the New Bolton Center in Kennett Square, PA, continues to gain attention. 'The world is at our doorstep,' says Gail Luciani, comms head at the Univ. of Pennsylvania...

Culligan taps R-R.(contracts)(Brief article)
June 5, 2006... LOS ANGELES: Water treatment company Culligan International has tapped independent firm Riester-Robb (R-R) to handle PR, advertising, and media duties for franchisees in three of its five US regions, according to the Phoenix-based firm. ...

State Farm teams with Disney/Pixar on 'Cars'.
June 5, 2006... BLOOMINGTON, IL: State Farm Insurance is collaborating with Disney/Pixar to sponsor the upcoming film, Cars, opening nationwide this week. State Farm, which launched an ad push May 22 touting the movie, will run a PR campaign geared toward...

CRC aids state crisis comms.(Consortium for Risk Communications)(Brief article)
June 5, 2006... WASHINGTON: The Consortium for Risk Communications (CRC) will train the Mississippi Hospital Association, the Florida and Minnesota departments of Agriculture, and Golden Gate Healthcare in crisis communications within the next month. The...

Travel Alberta enlists RF.(Travel Alberta International's contracts)(Brief article)
June 5, 2006... NEW YORK: Travel Alberta International (TAI), seeking to boost its profile as a year-round tourist destination for US citizens, has selected Ruder Finn as its AOR for the US. Noelle Aune, TAI director of travel media and PR, said RF will...

AstraZeneca effort aims to curb inaccurate dispensing.(new product)(Brief article)
June 5, 2006... WILMINGTON, DE: AstraZeneca has launched a campaign to educate healthcare professionals and the public about accurate prescribing and dispensing of the drug Toprol-XL, used to treat high blood pressure and heart failure. The in-house...

News Analysis: End of Enron trial is just the beginning.
June 5, 2006... With convictions bringing closure to the Enron trial, PR industry braces for the inevitable lasting impact. If, at some level, we the people were a little loath to see the Enron trial end, it may have been because as long as Ken Lay and...

Analysis: Newsmaker - Cooper has a ball in effort to save brand icon.(launching of websites)
June 5, 2006... Burma-Shave rhyme signs, Howard Johnson's orange roofs, KFC's revolving chicken buckets: all pieces of modern Americana that today exist mostly in memory alone. Now, the iconic orange-and-blue Union 76 gas-station ball is on its way to joining...

Companies: Corporate Profile - PR helps reshape Jenny Craig's image.(company overview)(Company overview)
June 5, 2006... Jenny Craig's fortunes are rising, thanks to PR, Kirstie Alley, and liberal use of a certain F-word. A couple of years ago, a Jenny Craig-sponsored consumer survey revealed that the public felt the company was outdated and more of a...

Companies: The Agency Business - Consumer PR talent increasingly hard to find.(management of Public Relations)
June 5, 2006... As consumer practice becomes more specialized, agencies are finding the search for qualified personnel to be a bit like the hunting of the snark. What used to be a generalist's job now requires talents as refined as those of skilled healthcare...

Opinion: Reputation battle needs to be fought on all fronts.
June 5, 2006... Brand identity is driven as much by consumer perception as by marketing messages and corporations' efforts to create icons. In consumers' engagement in specifically designed Web sites, blogs, or chat rooms, praise can dramatically boost sales...

OP-ED: Pretending it's gone can rebuild trust.
June 5, 2006... In one PR forum after another, the question keeps popping up: In the wake of so much scandal and in the face of so much skepticism, how do we rebuild trust in our institutions? But suppose that's the wrong question. For a wide range of...

Opinion: Fulfilling a specific need is key in evolving acquisition model.(A and R Partners Inc. acquired by Edelman London)
June 5, 2006... Edelman's acquisition of technology specialist A&R Partners prompted at least one independent agency CEO to ask, 'Are big multiples back?' Er... you wish. Whatever Edelman paid for A&R, and neither party is saying, this was not a return to the...

Opinion: Transparency is essential as word of mouth gains steam.
June 5, 2006... Q: When I was in my 20s, I rented an upstairs apartment from a middle-aged couple. Not long after I moved in, they invited me down for a beer. After a brief chat, they launched into a pitch to a) sell me home products; b) make me a salesman of...

Opinion: Fact file - PC world sees great potential as Google and Dell join forces.
June 5, 2006... In the news Google and Dell have aligned to offer personal computer users an integrated package. Dell computers will now come with Google Desktop and Google Toolbar and a personalized Google/Dell start page. The two companies will share...

Media Analysis: PR can take lead in product placement.
June 5, 2006... The recent up-fronts in New York - the week-long event where the major TV networks announce their program lineups for the following season - also provided a good opportunity to witness a number of trends in entertainment. For the first...

Media: Journalist Q&A - Dylan Stableford, FishbowlNY, Mediabistro.com.(interview)(Interview)
June 5, 2006... Name: Dylan Stableford Outlet: FishbowlNY, Mediabistro.com Title: Managing editor, media news Preferred contact method: Dylan@mediabistro.com Web site: www.mediabistro.com/fishbowlny PRWeek: What is your impression of the current...

Media: Research - US business elite.(Brief article)
June 5, 2006... Conducted by: Ipsos Media. Sample: 2,272 senior business executives across the US Goal: To compile information about the media consumption habits of senior business executives KEY FINDINGS: 72% get ideas of what to purchase from...

Media Roundup: Latest trends shape city guide coverage.
June 5, 2006... Figuring out how to spend the hours outside of work can be a full-time job in itself, especially in some major markets. Such a fact of big-city life is driving the growth of city-specific activity/nightlife guides that offer a mixture of advice...

Media: Critical HIT - Telemundo drives interest in BMW.(Interview)
June 5, 2006... Name: Josette Robinson, senior account executive, Cubitt Jacobs & Prosek Communications (New York) Placement: Buenos Dias KVEA-TV (Los Angeles), April 19 Pitch timeline: Six weeks Josette Robinson: Our client is BMW of North America,...

Media: Media ups and downs.(Reuters Group PLC hires 100 journalists)(Rupert Murdoch plans to launch United States edition)(The Richmond Times-Dispatch fires Paul Bradley )(Brief article)
June 5, 2006... After three years of cost cutting, Reuters announces that it will hire 100 journalists, including those to specifically write about religion, terrorism, health, and entertainment Rupert Murdoch announces plans to launch a US edition of The...

Media: Inside information - Internet delivery of video boasts quick, broad reach.
June 5, 2006... Internet delivery of broadcast-quality video has yet to become an everyday practice, but broadcast PR pros believe PR practitioners should consider it more seriously when creating distribution plans for clients. Shoba Purushothaman, CEO and...

Special Feature: Inside health's biggest issues.
June 5, 2006... From the drug manufacturers to the patients, from advocacy groups to the government, each health category has a multitude of players. Within every drug category exists a communications matrix that encompasses the work of pharmaceutical...

Cover Story: Defending a titan.(Time Warner Inc. and Carl C.Icah)
June 5, 2006... Still digesting a mega-merger, Time Warner's comms team was further tested by Carl Icahn's attack. It was last June when Ed Adler, EVP of corporate communications for Time Warner (TW), started hearing the rumors: Carl Icahn, they said, was...

PR Technique: Creating a win-win scenario.(New Line Cinema Corp. collabrates with TagWorld)
June 5, 2006... Running sweepstakes and contests can be a solid brand-promotion vehicle. Craig McGuire reports. Everybody loves to win. And with advancements in technology, you don't need to send Ed McMahon to ring everyone's doorbell. New Line Cinema...

Campaigns: 'Extreme' effort builds exposure.(Sullivan Homes)
June 5, 2006... SULLIVAN HOMES PR TEAM: Sullivan Homes (Spokane Valley, WA) and Desautel Hege Communications (Spokane, WA) CAMPAIGN: Extreme Makeover: Home Edition media relations campaign Duration: November 12-19, 2005 Budget: Pro bono Last...

Campaigns: PokerShare.com spreads message of differentiation.(publicity events)(Brief article)
June 5, 2006... POKERSHARE.COM PR TEAM: PokerShare.com (London and Gibraltar) and PopCulture Public Relations (Woodland Hills, CA) CAMPAIGN: PokerShare.com launch Duration: August to December 2005 Budget: Approximately dollars 50,000 STRATEGY ...

Campaigns: Celestial Seasonings touts tea's connection to health.(Brief article)
June 5, 2006... CELESTIAL SEASONINGS PR Team: Celestial Seasonings (Boulder, CO) and Burson-Marsteller (Chicago) Campaign: Red Dress benefit for the Heart Truth Duration: January to March 2006 Budget: Less than dollars 500,000 STRATEGY ...

PR Toolbox: Multiple VNR uses, how to start podcasting, and more.
June 5, 2006... VNRs - How can I repurpose a VNR? 'Production of a VNR is traditionally about one-third of the total VNR production-distribution budget,' says Jack Trammell of VNR-1. 'Each time you can find an additional value, you are saving significant...

Careers: Expert Advice - Rachel Schwartz, senior vice president, RRD Search.(offer letter)(Interview)
June 5, 2006... When offered a new position, should you resign from your current job prior to receiving an offer letter?. A: The simple answer is no. An offer letter confirms the terms of the verbal agreement by the hiring company. At the very least, it...

Careers: People moves - Standard & Poor's.(Christopher Atkins joined as a vice president)(Brief article)
June 5, 2006... NEW YORK: Christopher Atkins, former global corporate practice MD at Ogilvy PR, has joined McGraw-Hill subsidiary Standard & Poor's as corporate communications VP, in charge of all external communications in the US. Among other tasks, he'll...

Careers: People moves - Edelman.(consumer marketing practice)(Brief article)
June 5, 2006... NEW YORK: Edelman has appointed Howard Pulchin GM of its New York consumer marketing practice. He was previously EVP and US director of consumer mindset and brand directions. Pulchin replaces Lisa Sepulveda, who left Edelman last month to...

Careers: People moves - Fleishman-Hillard.(Robert Winslow president and regional director)(Brief article)
June 5, 2006... SAN FRANCISCO: Fleishman-Hillard has named Robert Winslow, former president and regional director, North America, for Text 100 International, as its SVP, senior partner, and MD of the agency's technology group. Winslow will report directly to...

Careers: People moves - Fleishman-Hillard.(Jane Berg as a managing supervisor )(Brief article)
June 5, 2006... MINNEAPOLIS: Fleishman-Hillard has hired Jane Berg as a managing supervisor in the healthcare practice. She joins from the University of Minnesota, where she was director of communications and community outreach at the Center for Infectious...

Careers: People moves - Gavin Anderson.(Richard Mahony as a new head )(Brief article)
June 5, 2006... NEW YORK: Gavin Anderson has named Richard Mahony as new head of its New York office. He replaces Montieth Illingworth, who has left the firm. GA CEO Richard Constant said Mahony, who joined the firm last year from Edelman, will work to bolster...

Careers: People moves - Racepoint Group.
June 5, 2006... SAN FRANCISCO: Deborah Curley has joined Racepoint Group as SVP. She was formerly an SVP leading the consumer technology segment of Weber Shandwick's tech practice.

Careers: People moves - Makovsky & Company.(financial and professional services practice)(Brief article)
June 5, 2006... NEW YORK: Makovsky & Company has hired Scott Tangney as EVP in charge of its financial and professional services practice. Most recently, he served as EVP and head of the PR Group for Publicis Dialog New York. He was also EVP and MD for...

Careers: People moves - Weber Shandwick.(Ian Rumsby promoted to managing directors)(Brief article)
June 5, 2006... SYDNEY: Weber Shandwick has promoted Ian Rumsby, currently MD for Australia, to the new role of EVP for client strategy in Asia-Pacific. Emma-Jane Granleese, currently SVP in the firm's Sydney-based Australian operation, will take over office...

Careers: People moves - Market Wire.(Michael Shuler is rejoining the company)(Brief article)
June 5, 2006... NEW YORK: Market Wire cofounder Michael Shuler is rejoining the company as SVP of sales for the Eastern half of the US. He left the company in 2005 to serve as SVP for ENR Services, a PR technology company.

Audi bulks up PR efforts to boost awareness among US consumers.(Reorganization and restructuring of Audi AG)
June 12, 2006... AUBURN HILLS, MI: Audi is giving PR a bigger staff, budget, and role this year as the automaker looks to heighten awareness of the brand among US consumers and move out of the shadow of Lexus, Mercedes, and BMW. The company is...

Microsoft hires RF for US financial services account.(Microsoft Corp hires united states Ruder Finn )(Brief article)
June 12, 2006... NEW YORK: Ruder Finn has won Microsoft's US financial services group (FSG) PR account. The agency was one of five finalists in the client's search for an AOR, said Richard Funess, RF president of the Americas. RF will provide strategic...

Whirlpool picks AOR.(Authorized Organizational Representative )(Brief article)
June 12, 2006... BENTON HARBOR, MI: Whirlpool Brand has selected Peppercom as its AOR, beating out Airfoil PR. Peppercom replaces Zeno Group, which had served as Whirlpool Brand's AOR for seven years. 'Peppercom demonstrates a unique client relationship...

Local officials question NOAA media policies.(National Oceanic and Atmospheric Administration)
June 12, 2006... SEATTLE: Local public affairs professionals have questioned temporary restrictions placed on a long-time National Oceanic and Atmospheric Administration (NOAA) representative to discuss Northwest salmon policies. In an episode that began...

Akzo Nobel taps M Booth to head comms in the US.(Brief article)
June 12, 2006... NEW YORK: Akzo Nobel, a Netherlands-based, dollars 15 billion paint and coatings company, has signed M Booth & Associates to a six-figure account to serve as its US AOR. Mark Schroeder, SVP and director, corporate practice, will lead the M...

News Brief: cFares hires Blanc & Otus AS AOR.(cFares hired Blanc & Otus )(Brief article)
June 12, 2006... SAN FRANCISCO: A new entrant into the online travel market, cFares has hired Blanc & Otus as AOR. Blanc & Otus will focus on creating brand awareness for the company, as well as helping to drive membership enrollment. The member-based company...

News Brief: PR Newswire and Rivet Software launch consulting and conversion services.(Rivet Software )(Brief article)
June 12, 2006... NEW YORK: PR Newswire and Rivet Software have launched consulting and conversion services for companies interested in creating XBRL-enabled documents to file through the US Securities and Exchange Commission's Voluntary Filing Program. The...

News Brief: Targetbase selects Trylon SMR as its AOR.(contracts)(Authorized Organizational Representative )(Brief article)
June 12, 2006... NEW YORK: Targetbase, a direct marketing agency in Omnicom Group's diversified agency division, has selected Trylon SMR as its AOR. Trylon will handle all media relations.

News Brief: LG Electronics selects High Road Communications as PR AOR in Canada.
June 12, 2006... TORONTO: LG Electronics has selected High Road Communications as PR AOR in Canada. High Road won the account in a competitive bid.

News Brief: Strategic Communications Group renews its relations with Convera Corp.(Brief article)
June 12, 2006... SILVER SPRING, MD: Strategic Communications Group has renewed its relationship with Convera Corp. for PR counsel and services. Vienna, VA-based Convera is a provider of search technologies to commercial enterprises and government agencies.

News Brief: Ker Levitt Communications names AOR for bonbebe.
June 12, 2006... NEW YORK: Keri Levitt Communications has been named AOR for bonbebe (bonbebeworld.com), a company that specializes in clothing for babies up to 24 months old.

News Brief: E-agency adds two new clients.(E-agency added two new clients )(Brief article)
June 12, 2006... OAKLAND, CA: E-agency has added two new clients: San Jose, CA-based enterprise software company Availigent and Oakland academic database firm iParadigms. The agency also hired Michael Vernetti as SVP of tech PR.

News Brief: Dunkin' Donuts names Travers Collings & Co. PR, as AOR.(contracts)(Authorized Organizational Representative )(public relations)(Brief article)
June 12, 2006... BUFFALO, NY: Dunkin' Donuts has named Travers Collins & Co. PR, a member of Worldcom PR Group, as its AOR for the Buffalo, Niagara Falls, and Rochester, NY, areas. The company plans to open more than 40 new stores over the next five years...

News Brief: Wesley Enhanced Living selects LevLane as PR AOR.(Wesley Enhanced Living)(Authorized Organizational Representative )(Brief article)
June 12, 2006... PHILADELPHIA: Wesley Enhanced Living, a Southampton, PA-based aging services planner and retirement community developer, has selected LevLane as PR AOR. LevLane will run a national media relations campaign and manage a 'senior news bureau.'

News Brief: Wood Partners hires Gittins & Granado.(Wood Partners hired Gittins & Granado )(Brief article)
June 12, 2006... DALLAS: Wood Partners, a national housing developer with offices in Houston, Dallas, and Fort Worth, TX, has hired Gittins & Granado for PR and event management for the Texas & Pacific Lofts Building in Fort Worth.

News Brief: Mothwing Camo Technologies hires Kelly MarCom as AOR.(Mothwing Camo Technologies)(Authorized Organizational Representative )(Brief article)
June 12, 2006... SANFORD, NC: Mothwing Camo Technologies, a camouflage-pattern developer based in Knoxville, TN, has hired Kelly MarCom as AOR. It will create marketing, PR, and ad support.

News Brief: Frank Public Relations Worldwide adds clients.
June 12, 2006... LOS ANGELES: Frank Public Relations Worldwide has added clients Beautiful Forever, a medical spa consulting firm; and Vita Associates, a national marketing design firm.

News Brief: Aloft Group merges with The Willingham Group.(Aloft Group merged with Willingham Group)(Brief article)
June 12, 2006... NEWBURYPORT, MA: Aloft Group, a marketing and branding firm, has merged with The Willingham Group, a Southern California firm specializing in brand promotions. The combined entity will go by the former's name.

Volvo links with major film in new promotion.(Brief article)
June 12, 2006... Irvine, CA: Volvo is launching its first major motion-picture promotion, with Disney's upcoming Pirates of the Caribbean: Dead Man's Chest. Volvo, a unit of Ford Motor, has crafted a global, multi-media treasure hunt for a buried Volvo...

Absolut debuts Ruby Red.(Brief article)
June 12, 2006... NEW YORK: The Absolut Spirits Company is raising awareness for its newest flavored vodka, Ruby Red, through a heavy general and Hispanic-consumer/media outreach effort. Ketchum is handling the consumer initiative. The Axis Agency is...

Edelman unveils new unit.(Brief article)
June 12, 2006... LOS ANGELES: Edelman is creating a dedicated global practice focused on digital entertainment, rights, and technology. Gail Becker, Western region president and LA GM, will over-see the group. LA-based SVP Jacqueline Price will lead US...

Launch pad: Queen Latifah plays key role in push to boost women's esteem.(women's confidence building education outreach program)(Brief article)
June 12, 2006... Organizations: YWCA, Curvation Campaign: Women's Confidence-Building Education Outreach Program PR Team: Lippe Taylor Other marketing: Additional media releases, including research ...

'Entourage' goes interactive.(Home Box Office Inc.)
June 12, 2006... NEW YORK: Social networking is the central component of a promotional push for the new season of Entourage, a show about access, cliques, and celebrity that follows the exploits of one rising star and his three best friends. In promoting...

Mobility gets Gwava duties.(Gwava)(Brief article)
June 12, 2006... MOUNTAIN VIEW, CA: New tech firm Mobility PR will handle duties for Gwava, a Montreal-based company that makes anti-spam and virus protectors for Novell GroupWise. Mobility is handling media relations, starting with a conference that began...