PR Week (US) articles from July 2007

PR Week (US) archives from July 2007

InVentiv acquisition of CCA to aid agency's global expansion.(InVentiv Health)(Chandler Chicco Agency)
July 2, 2007... NEW YORK: InVentiv Health, a conglomerate of firms that serve the healthcare industry, has acquired Chandler Chicco Agency for dollars 65 million. The deal will provide CCA with far greater resources to continue its global expansion and...

CIA report release part of image effort.(Brief article)
July 2, 2007... WASHINGTON: The CIA said the recent release of about 700 pages of formerly classified documents from the 1970s is part of an ongoing effort to establish a new agency reputation for being as open and honest as possible. The two sets of...

Firms' profit margins up.(public relations firms)(Financial report)(Brief article)
July 2, 2007... New York: The Stevens Gould Pincus Annual Benchmarking/Best Practices Survey found PR firms' average operating profit margins at their highest level since the study's 1987 debut. Firms came in with an average 22% operating profit in 2006,...

Viridian ups comms as absinthe returns to US.(Viridian Spirits)
July 2, 2007... NEW YORK: Viridian Spirits, makers of Lucid absinthe, is bringing 'the green fairy' back to the US after a nearly century-long absence, and is using PR to dispel old myths about the liquor. Banned in the US in the 1910s, many here and...

DTMBA unveils initiative against aluminum bat ban.(Don't Take My Bat Away Coalition )(Brief article)
July 2, 2007... WASHINGTON: A sporting goods industry-associated group called the Don't Take My Bat Away Coalition (DTMBA) is bolstering outreach efforts in its fight against several proposed and enacted state bans against the use of aluminum bats in amateur...

News brief: Zone Labs names Coyne PR as AOR.
July 2, 2007... Parsippany, NJ: Zone Labs, creator of the Zone Diet, has named Coyne PR its AOR in an effort to regain prominence in the competitive diet industry, expand into an overall lifestyle brand, and promote the expertise of Zone founder Dr. Barry...

News brief: Eleanor Trickett joins DM News.(Keith O'Brien promoted at PRWeek)(Brief article)
July 2, 2007... NEW YORK: Eleanor Trickett, executive editor at PRWeek, has joined sister publication DM News as editor-in-chief. She had been at PRWeek for seven years, initially joining as news editor and serving as features editor before assuming the...

News brief: Genpact selects Gavin Anderson as IR adviser.(international relations)(Brief article)
July 2, 2007... NEW YORK: Genpact Limited, an international business and tech services company with 30,000 employees, has selected Gavin Anderson & Co. to serve as its IR adviser in preparation for an IPO and listing on the NYSE. Gavin Anderson will provide IR...

News brief: Environmental Working Group launches database.(Brief article)
July 2, 2007... WASHINGTON: The Environmental Working Group has launched the first database that will catalogue the effectiveness of more than 700 types of sunscreen as part of its effort to get the Food & Drug Administration to finalize comprehensive...

News brief: Unilever teams brands for weekly webisodes.(Brief article)
July 2, 2007... NEW YORK: Unilever has teamed its I Can't Believe It's Not Butter spray and Wish-Bone Salad Spritzers brands for a series of celebrity-studded weekly webisodes. At the conclusion of every webisode, viewers are encouraged to vote on their...

News brief: Cision and PR Newswire announce partnership.(PR Newswire Association Inc.)(Brief article)
July 2, 2007... CHICAGO: Cision and PR Newswire have announced a partnership that will bring Web press release distribution and SEO services to Cision clients through Cision's MediaSource portal. The enhanced service will allow clients to create targeted media...

News brief: Pitney Bowes chooses agency for PR assistance.
July 2, 2007... NEW YORK: Pitney Bowes, a provider of technological services that help organizations send mail and packages, has chosen Cubitt Jacobs & Prosek Communications to provide PR assistance. The agency will provide media relations assistance,...

News brief: CarryOn Communications chosen to handle media for tour.
July 2, 2007... LOS ANGELES: CarryOn Communication has been selected by the AND 1 Mix Tape Tour to handle nationwide media and community relations Efforts will include general PR support on behalf of the street basketball entertainment tour, as well as...

NAB enlists CVIC for DTV education effort.(National Association of Broadcasters)(Crosby-Volmer International Communications)(digital television)(Brief article)
July 2, 2007... WASHINGTON: The National Association of Broadcasters (NAB) recently hired Crosby-Volmer International Communications (CVIC) to put together a multimillion-dollar speakers' bureau to educate consumers on the February 17, 2009, switchover from...

Mozilla taps OutCast as AOR.(contracts of Mozilla Foundation and OutCast Communications)(agency of records)(Brief article)
July 2, 2007... San Francisco: Mozilla has hired OutCast Communications as its AOR following a competitive bid. The open-ended contract was awarded after reviewing several firms' proposals, said Melissa Shapiro, Mozilla's PR manager. Mozilla chose...

Webcasters protest in silence.
July 2, 2007... WASHINGTON: Internet radio stations across the US went silent last Tuesday, but congressional office phones rang off the hook. Thousands of the US' 30,000 webcasters - including Yahoo, Pandora, MTV Online, and Rhapsody - took part in a 'Day...

Launch Pad: SHRM employs members for its global branding initiative.(Society for Human Resource Management)(Brief article)
July 2, 2007... OBJECTIVE: SHRM has more than 225,000 members in more than 100 countries. With an increasingly diverse and growing membership, the association sought to more clearly communicate the range of products and services it offers members through the...

News Analysis: Preventing leaks increasingly challenging.
July 2, 2007... As launches approach, PR pros are tasked with building buzz without giving away too much. Usually, the goal of PR pros is getting people to talk about their latest project. But, occasionally, they just want people to shut up. For...

Newsmaker: WE's Almacy offers White House-honed Web savvy.(David Almacy )(Interview)
July 2, 2007... While David Almacy was working for the White House, a stint he ended last month when he joined Waggener Edstrom's DC office as VP of digital strategies for North America, he displayed an understanding of the blogosphere's importance,...

Companies: Organization Profile - BIAA finds way to reach American minds.(Brain Injury Association of America )(Organization overview)
July 2, 2007... Recent high-profile cases of traumatic brain injury have given the BIAA a platform it's never had. Just a few short months ago, the Brain Injury Association of America (BIAA) was entering its 27th year much the same way it had begun each...

Companies: The Agency Business - Foresight helps firms avoid relocation nightmares.
July 2, 2007... When an agency relocates from one office space to another, making the transition as smooth as possible requires extensive planning and a thorough assessment of potential future needs. 'We've done a lot of preparation to get to this point,'...

Editorial: Recent tragedy should spur new WWE script.(Editorial)(Brief article)
July 2, 2007... The WWE marketing and entertainment departments displayed foolishness with a recent fictitious storyline positing the death, by car explosion, of CEO Mr. McMahon (played by Vince McMahon, the CEO of the real, publicly traded company). Last...

Op-Ed: 'Americanitis' impeding global PR.(public relations)
July 2, 2007... Global PR now falls into the same category as motherhood, apple pie, and Seinfeld reruns: It's all good. Intellectually, it's easy to connect the dots between the globalization of business and global PR programming. Thanks to the Internet,...

Op-Ed: Building an international framework.(Column)
July 2, 2007... You're the PR director, and your company's business strategy calls for a dramatic realignment with a major focus on international markets. You are tasked with turning a patchwork of local executives and agencies into a seamless, efficient...

Opinion: Recent acquisitions reflect agencies' business prowess.
July 2, 2007... Chandler Chicco Agency has finally been snapped up, which was likely inevitable, but few had any idea who would be the lucky new parent. The usual suspects seemed an impossible fit. But the healthcare independent is ready to take its business...

Opinion: Professional support of events key to furthering education.(Viewpoint essay)
July 2, 2007... I recently attended two academically focused summits with some of the leading educators in our field. As a new teacher, it was both humbling and illuminating to listen to the issues of those entrusted with developing the next generation. ...

Opinion: Fact File - Daytona 500 marks 50th year with marketing blitz at Kroger.
July 2, 2007... IN THE NEWS. Although the golden anniversary of NASCAR's Daytona 500 is more than half a year away, a special 50th race logo will appear on branded products exclusively on Kroger supermarket shelves beginning in July. The race will take...

Media: Analysis - News outlets need political activity policy.
July 2, 2007... Periodically, some event happens that reminds the world at large that journalists are just normal people. Sometimes, this comes in the form of pictures of your blow-dried local anchorman being hauled to jail for a DUI; but more often, it comes...

Media: Journalist Q&A - Ayman Mohyeldin, Al Jazeera English.(Interview)
July 2, 2007... Name: Ayman Mohyeldin Outlet: Al Jazeera English Title: Senior producer Preferred contact method: ayman.mohyeldin@aljazeera.net Web site: English.aljazeera.net PRWeek: Your reports are in English, but do you use your Arabic a lot...

Media: Research - Phone usage demographics in the US.(Brief article)
July 2, 2007... CONDUCTED BY: Harris Interactive. SAMPLE: 6,748 adults GOAL: Determine what demographic segments are using different phone technologies - and how KEY FINDINGS: 55% of those who only use a cell phone are under the age of 30 ...

Media Roundup: Lifestyle is main draw for Phoenix outlets.
July 2, 2007... Unlike a lot of cities that attract new residents because of economic opportunities or culture, the lure of Phoenix has always been its weather and lifestyle, which has had a major impact on the local media. Phoenix is now the...

Media: Critical Hit - Warner books XM 'Sisters' slot.(dialogue with Kimberly Metzger)(Interview)(Brief article)
July 2, 2007... - Who is your client, and what are its media goals? Kimberly Metzger: K2's client is Warner Books, which published Dr. Lois Frankel's latest book, See Jane Lead: 99 Ways for Women to Take Charge at Work and in Life. I was in charge of radio...

Media: Media Ups and Downs.(Online movie critic Andy Jones died of a heart attack)(NBC veteran Jane Pauley is honored for her work with Arizona State University)(Laura Albert author of JT LeRoy found guilty )
July 2, 2007... Profiles in The New York Times and The New Yorker raise more questions about Rupert Murdoch's commitment to editorial independence as he stands closer than ever to acquiring The Wall Street Journal. NBC veteran Jane Pauley is honored for...

Media: Inside Information - FeedBlitz newsletters take care of technical work.
July 2, 2007... The evolution of online technology is constantly allowing marketers and communications specialists to reach smaller and smaller niche audiences with every clever new toy the Internet dreams up. Whereas once blogs were the fresh new mode of...

Market Focus: A show of support.
July 2, 2007... Faced with a decrease in membership and some public criticism, unions are expanding their outreach to more than just existing or potential members. Volunteers and paid workers at Working America, an organization backed by the AFL-CIO union...

PR Technique: The fast track to being taken seriously.
July 2, 2007... Strategic outreach can help startups gain attention and respect from the business media. For a startup company, mainstream business-media exposure means connecting with a multimillion-member audience. It can increase highly targeted...

Campaign: AIA develops landmark effort.(American Institute of Architects)
July 2, 2007... AIA PR TEAM: American Institute of Architects (Washington) and Imre Communications (Baltimore) CAMPAIGN: AIA150 Google Earth launch DURATION: February 23 to May 5, 2007 BUDGET: dollars 45,000 'AIA felt strongly that we should...

Campaign: Top dogs help American Kennel Club tout mission.(Brief article)
July 2, 2007... AMERICAN KENNEL CLUB PR TEAM: American Kennel Club (New York) CAMPAIGN: AKC registration statistics campaign DURATION: November 2006 to January 2007 BUDGET: dollars 10,000 'The obvious thing was our registration statistics,' says...

Campaign: Senior dancers take Nets experience beyond game.(Brief article)
July 2, 2007... NEW JERSEY NETS PR TEAM: New Jersey Nets (East Rutherford, NJ) CAMPAIGN: NETSational Seniors DURATION: November 2006-ongoing BUDGET: dollars 21,000 'We try to reinvent ourselves all the time, and this was just another thing to...

PR Toolbox: Optimizing radio interviews, event budgeting, and more.
July 2, 2007... RADIO How can I optimize radio interviews? All radio spokespeople should be media trained to make sure they know how to integrate client messages into their interviews and sound as conversational as possible, says Zcomm's Rise...

Careers: Expert Advice.(Brief article)
July 2, 2007... For PR pros seeking new posts, what are the key differences between internal and external recruiters? A: Internal recruiters work in-house at a particular PR agency or corporation. Their responsibility is to fill the open posts within that...

Careers: People Moves - Abernathy MacGregor Group.(appointment of Tim Doke )(Brief article)
July 2, 2007... NEW YORK: Tim Doke will join Abernathy MacGregor Group (AMG) as senior counselor, effective September 1. He'll work on issues ranging from corporate reputation to M&As and crisis communications. Doke will also be responsible for business...

Careers: People Moves - Chamberlain Healthcare PR.
July 2, 2007... NEW YORK: Chamberlain Healthcare PR has hired Julie Fisher as an SVP. Formerly a VP in Pfizer's US neuroscience team, Fisher will handle issue-management work and lead initiatives for P&G Pharmaceuticals and Abbott

Careers: People Moves - CRT/tanaka.(appointment of Maria Kalligeros)(Brief article)
July 2, 2007... NEW YORK: CRT/tanaka has promoted EVP Maria Kalligeros to lead its consumer practice. Prior to joining CRT/tanaka in 2005, she served as president and cofounder of one of its predecessor agencies, Patrice Tanaka & Company

Careers: People Moves - CarryOn Communication.(appointment of Elizabeth Gengl )(Brief article)
July 2, 2007... LOS ANGELES: CarryOn Communication has hired Elizabeth Gengl as SVP and practice leader in its consumer tech group and entertainment division. Based in LA, Gengl will lead accounts including Symantec and Yahoo, and report to LA MD JP Schuerman....

Careers: People Moves - Absolut Spirits Company.(promotion of Jeffrey Moran)(Brief article)
July 2, 2007... NEW YORK: The Absolut Spirits Company has recently promoted Jeffrey Moran to the newly created position of senior director of corporate and brand communications. He will oversee external and internal communications for the company's portfolio...

Careers: People Moves - Pepsi Bottling Group.(appointment of Paula Davis and Mary Winn Settino )(Brief article)
July 2, 2007... PURCHASE, NY: The Pepsi Bottling Group (PGB) has named Paula Davis VP of corporate communications, effective July 9. It has also named Mary Winn Settino its VP of investor and public relations. Settino has led PBG's IR function since 1999, but...

Careers: People Moves - Oodle.(appointment of Michelle Andersen)(Brief article)
July 2, 2007... SAN MATEO, CA: Search engine Oodle has appointed Michelle Andersen as director of communications. Prior to Oodle, Andersen was with Dotted Line Communications, where she worked on the Ask.com account

Careers: People Moves - MLB Advanced Media.(appointment of Matthew Gould)(Brief article)
July 2, 2007... NEW YORK: Matthew Gould has been named VP of corporate communications for MLB Advanced Media (MLBAM), the interactive media and Internet branch of Major League Baseball. Gould joined MLBAM in April 2005 as assistant managing editor. Previously,...

Careers: People Moves - New York Botanical Garden.(appointment of Claudia Keenan Hough)(Brief article)
July 2, 2007... NEW YORK: The New York Botanical Garden has named Claudia Keenan Hough as its new VP for marketing, business development, and the visitor experience. Hough previously worked as director of planning and marketing for the New York City Opera

Careers: People Moves - PriceWeber.(appointment of Gwendolyn Knapp at PriceWeber Marketing Communications Inc.)(Brief article)
July 2, 2007... LOUISVILLE, KY: PriceWeber announced that Gwendolyn Knapp has joined the firm as director of PR. Knapp joins from FedEx, where she served as a corporate communications advisor. Prior to FedEx, Knapp was national PR manager for Deloitte & Touche...

AT&T reacts swiftly to iPhone complaints.
July 16, 2007... SAN ANTONIO: The crisis plan that AT&T had set up in the event of any issues plaguing the launch of Apple's highly anticipated iPhone was in full swing the day after the product's release, due to a series of complaints regarding activation...

Suits traded in PSB feud.(eavesdropping cases against Penn, Schoen and Berland Associates)(Brief article)
July 16, 2007... NEW YORK: Shortly after being sued for allegedly soliciting clients for his new firm while still working at polling agency Penn, Schoen & Berland (PSB), an ex-VP has filed suit against PSB for allegedly 'eavesdropping' on his Blackberry...

Crispin Porter & Bogusky establishes a PR division.(Brief article)
July 16, 2007... BOULDER, CO, AND MIAMI: Advertising agency Crispin Porter & Bogusky (CPB) will enter the PR sector with its launch of a division led by Miami-based Rob Gould, former MD at Porter Novelli in DC. Jeff Hicks, CEO/president of CPB, said it...

Whole Foods CEO caught in message-board dispute.(John Mackey )(Brief article)
July 16, 2007... AUSTIN, TX: Whole Foods CEO John Mackey was outed by The Wall Street Journal for writing eight years' worth of anonymous message board postings about his company and its competitors. In the public postings on a Yahoo Finance message board,...

Logo boosts awareness with presidential forum.
July 16, 2007... NEW YORK: Logo, the Viacom-owned MTV Networks cable affiliate focused on the gay, lesbian, bisexual, and transgender (GLBT) market, said its recently announced upcoming presidential forum on gay issues has given the channel widespread media...

Dell turns focus to small businesses in latest effort.
July 16, 2007... NEW YORK: Dell has launched a global campaign to reach the niche small business market, a lucrative sector for the Austin, TX-based PC maker. The effort, called 'We Believe,' was launched July 10 with a global webcast from founder/CEO...

News brief: Fleishman-Hillard AOR.(Tres Rios contracts with agency of records)(Brief article)
July 16, 2007... SAN DIEGO: Tres Rios, an ecotourism resort under development along Mexico's Riviera Maya, has named Fleishman-Hillard as its AOR. PR efforts, handled out of the firm's San Diego and LA offices, target consumer and trade media, as well as key...

News brief: JohnstonWells acquires Accent.(JohnstonWells Public Relations)(Accent Public Relations)(Brief article)
July 16, 2007... DENVER: JohnstonWells Public Relations has acquired Accent Public Relations. The acquisition is the second within a year for JohnstonWells, which acquired Center Reach Communications in September 2006. The clients brought to JohnstonWells...

News brief: Switchback named AOR.(Reno-Sparks Convention and Visitors Authority contracts with Switchback Public Relations and Marketing)(agency of records)(Brief article)
July 16, 2007... CALIFORNIA: Switchback Public Relations & Marketing has been named AOR for the Reno-Sparks Convention and Visitors Authority (RSCVA). With a contract starting this month, the agencies will work together on the America's Adventure Place...

News brief: Ruder Finn appointed.(contracts of Dreamerz Foods)(Brief article)
July 16, 2007... SAN FRANCISCO: Dreamerz Foods, maker of a milk-based dietary supplement designed to help people sleep, has hired Ruder Finn. Terms of the deal were not disclosed. Ruder Finn/West, which will oversee the account, will help with day-to-day...

News brief: BNC AOR for Amazon.(Brief article)
July 16, 2007... NEW YORK: BNC has been named an AOR for Amazon. com's Apparel & Accessories, Beauty and Jewelry & Watches store. BNC's New York office will also lead communications efforts for Amazon.com's new shoes and handbag Web site, Endless.com

News brief: Spinato & Associates launch.(Brief article)
July 16, 2007... NEW YORK: Eric Spinato, a veteran TV producer, has launched Spinato & Associates. The firm will focus on placing clients on network television, in national publications, and provide strategic media consulting services. Spinato has worked for...

News brief: Imre launches practice.
July 16, 2007... BALTIMORE: Imre Communications has launched a green practice, which will help clients establish environmental positioning and increase awareness of environmentally friendly products, practices, and services Imre has already worked in the green...

News brief: Murphy O'Brien adds clients.(Brief article)
July 16, 2007... SANTA MONICA, CA: Murphy O'Brien PR has added four clients to its real-estate division: The Club at Black Rock, in Lake Coeur d'Alene, ID; Lowe Destination Development; Terranea Resort, overlooking Southern California's Palos Verdes Peninsula;...

Crowne Plaza launches initial Second Life island.(Brief article)
July 16, 2007... ATLANTA: InterContinental Hotels Group (IHG) has leapt into Second Life with Crowne Plaza's 'The Place to Meet' island, offering virtual conference rooms for rent. Space can be booked by anyone in Second Life, but the venture particularly...

Sard tops '07 M&A rankings.(Sard Verbinnen and Co.)(mergers and acquisitions)(Brief article)
July 16, 2007... NEW YORK: Sard Verbinnen & Co. has had by far the best first half of 2007 among North American M&A PR advisors, according to new rankings from financial intelligence service Mergermarket. Sard tallied 54 deals worth a combined dollars 210.1...

Gore enlists Warschawski.(W.L. Gore & Associates Inc.)(Warschawski Public Relations)(Brief article)
July 16, 2007... BALTIMORE: W.L. Gore & Associates, manufacturer of the Gore-Tex and Windstopper brands, has named Warschawski its global AOR without conducting a formal review. Amy Christopher, president of Warschawski, said the firm will handle PR and...

Launch Pad: AeroBalloon makes its Major League debut at All-Star Game.(Brief article)
July 16, 2007... OBJECTIVE: The AeroBalloon leverages blimp technology and can carry up to five passengers to a height of 500 feet. The company sought to position itself as the premium way for stadium advertisers to reach consumers. 'Our goal was to introduce...

PR Play of the Week: AJE looks for answers on YouTube.
July 16, 2007... When Al Jazeera English (AJE) launched last year, a lot of Americans hoped that it would be a big moment in television history. Increased US understanding of the Arab perspective! Expansion of available international news! A cable channel with...

CDC works to get facts out about TB diagnosis.(Centers for Disease Control and Prevention)(tuberculosis)
July 16, 2007... WASHINGTON: The communications team at the Centers for Disease Control and Prevention (CDC) has spent the past two weeks ensuring the media and general public were as informed as possible on the intricacies surrounding tuberculosis testing. ...

News Analysis: Cycling tackles doping problems head-on.
July 16, 2007... Rather than avoid the issue, cycling efforts aim to convey the sport's anti-doping actions. The Tour de France is not quite the hot property that it once was. Last year, television ratings for the world's premier cycling event fell by...

Newsmaker: Lehane's work on 'Sicko' reaches a broad audience.(Chris Lehane of Clinton White House)
July 16, 2007... One might be forgiven for thinking Chris Lehane has the held the world's most demanding PR job - twice. A veteran of the Clinton White House and Al Gore's 2000 presidential campaign, he has spent much of his recent time fending off attacks on...

Companies: Organization Profile - Tea Council changes tactics to target youth.
July 16, 2007... Contemporary outreach that touts tea's health benefits helps nonprofit reach a new audience. For centuries, tea has been recognized for its health benefits in cultures across the globe. Even in the US, the world's second-most-consumed...

The Agency Business: Consumers emerge on b-to-b companies' radar.
July 16, 2007... As the PR and marketing landscape continues to evolve, even firms long rooted in b-to-b communications increasingly need to help clients reach consumers. Agency execs say there is a definite trend toward historically non-consumer-focused...

Editorial: Healthcare must retain its independent thinking.(Editorial)(Brief article)
July 16, 2007... Recently, the healthcare PR world has seen its fair share of shakeups. InVentiv Health's acquisition of Chandler Chicco Agency for dollars 65 million, which took another independent healthcare PR firm off the market, was just the latest step in...

Op-Ed: IR is an art poised for a renaissance.(Investor relations )(Column)
July 16, 2007... Investor relations is like an adolescent whose growth has been stunted by rickets. I should know. I'm geriatric enough to have been around at the birth and see it try to grow up. I'm saddened by what I see. Its great potential has been...

Opinion: In most cases, the key to a product launch is no secret.(Viewpoint essay)
July 16, 2007... In an information age, there are secrets and then there are secrets (see News Analysis, July 2). The Apple iPhone, the dreamy device for the cult of Mac fans everywhere, represents the former. Due to its meticulously planned, glacial rollout,...

Opinion: Next president must bring US comms into the 21st century.(Viewpoint essay)
July 16, 2007... First elected in 2000, George W. Bush may well be remembered as the 20th century's last president rather than the new century's first one. In their recent book, Wikinomics, Don Trapscott and Anthony Williams describe the technological,...

Opinion: Fact File - Reverse product placement at 7-Eleven brings 'Simpsons' to life.
July 16, 2007... IN THE NEWS At the beginning of this month, 7-Eleven transformed a dozen stores into Kwik-E-Marts, the fictional trademark convenience store on The Simpsons, in the latest case of reverse product placement - shifting imaginary goods from...

Media Analysis: Story sparks debate over media, PR ethics.
July 16, 2007... An article that appeared in a recent issue of Harper's Magazine has set up a heated debate about the nature of lobbying work with foreign governments, as well as journalistic ethics and practices. Called 'Their Men in Washington: Undercover...

Media: Research - Advocates across the world.(Brief article)
July 16, 2007... Conducted by: Weber Shandwick and KRC Research SAMPLE: 583 adults worldwide Goal: Understand how to mobilize advocates on behalf of your cause KEY FINDINGS: 87% of global advocates recommend products or brands based on...

Media: Journalist Q&A - Lisa Benenson, Hallmark magazine.(Interview)
July 16, 2007... Title: Editor-in-chief Preferred contact method: editors@hallmark.com Web site: hallmarkmagazine.com Lisa Benenson was formerly editor-in-chief of Working Mother and Working Woman, as well as the editorial director and VP for the...

Media Roundup: Samples trump trends in teen fashion outlets.
July 16, 2007... Teen fashion tends to change at a breakneck pace, but the media that cover clothing styles for girls ages 13 to 19 have shown some surprising stability. Print outlets like Seventeen and Teen Vogue remain incredibly influential, notes Chet...