PR Week (US) articles from July 2006

PR Week (US) archives from July 2006

Metrics key for Wag Ed as BMC Software AOR.(Waggener Edstrom Worldwide)(BMC Software Inc.)(agency of records)
July 10, 2006... HOUSTON: In selecting Waggener Edstrom Worldwide as its AOR, BMC Software, a provider of business service management solutions, has emphasized the importance of tying ROI and specific metrics to PR activities. Mark Stouse, BMC director of...

DKC lands b-to-b comms account for Michael Eisner.(handling b-to-b communications)(Brief article)
July 10, 2006... NEW YORK: Dan Klores Communications has nabbed the task of handling b-to-b communications for ex-Disney CEO Michael Eisner. DKC president Sean Cassidy said the firm came to Eisner's attention during its previous work for Team Baby...

Mineta leaves Department of Transportation for H&K.( Transportation Department secretary)(Hill and Knowlton)(Brief article)
July 10, 2006... WASHINGTON: Former US Transportation Department secretary Norman Mineta, has been named vice chairman of Hill & Knowlton, PRWeek has learned. He will be based in Washington. A former Congressman from California from 1975 to 1995, Mineta,...

DC-area effort focuses on crisis comms training.(National Capital Region )
July 10, 2006... WASHINGTON: As Washington, DC, and surrounding areas dry out from one of the region's worst floods ever, the Consortium for Risk and Crisis Communication is beginning work on a dollars 355,000 contract to provide crisis communications training...

H&K, GCI expand their digital media operations.(Hill and Knowlton Inc.)
July 10, 2006... NEW YORK: Hill & Knowlton and GCI Group have both recently announced plans to broaden their digital media practices. H&K has relaunched its interactive practice as H&K Digital, led by SVP Julie Atherton, who joined the firm seven months...

News Brief: API selects Edelman.(developing a project proposal)(Brief article)
July 10, 2006... WASHINGTON: The American Petroleum Institute (API), representing domestic oil and natural gas companies, this week selected Edelman as its PR counsel to develop a strategic comms and educational advocacy program. Edelman and its ad unit, Blue...

News Brief: Facebook partnership.(Facebook)(Brief article)
July 10, 2006... NEW YORK: The Interpublic Group has entered into a partnership with Facebook, an online social network with over 8 million registered users. IPG, which agreed to acquire less than half a percent of the Web site, will participate in such...

News Brief: H3Enterprises rollout.(summer rollout)(Brief article)
July 10, 2006... CLEARWATER, FL: H3Enterprises has hired Concept Communication Group to present HipHopSodaShops to the investor community for a summer rollout. The store chain combines hip-hop music, pro sports, and fast food.

News Brief: Kwittken AOR.(employees and services)(Brief article)
July 10, 2006... NEW YORK: Kwittken & Company has been named PR AOR for Thomson Learning to generate awareness for its education and corporate training business units through a strategic trade and national media relations program. Thomson serves secondary,...

News Brief: LMF agency.(Linhart McClain Finlon PR)(Brief article)
July 10, 2006... DENVER: Wild Oats Markets, a national natural and organic foods retailer, has chosen Linhart McClain Finlon PR (LMF) as its national PR agency. LMF was chosen from an original pool of eight firms.

News Brief: Active PR deal.(Egyptian PR firm )(Brief article)
July 10, 2006... NEW YORK: Burson-Marsteller has signed a deal with Egyptian PR firm Active PR, in association with Bates PanGulf, its exclusive affiliate in the Mideast and North Africa. The agreement follows a similar deal Burson made earlier this year with...

News Brief: Richard Lewis hired.(subscription and pay-per-view service)(Brief article)
July 10, 2006... SEATTLE: ReelTime Rentals, a broadband network set to launch as a subscription and pay-per-view service, has hired Richard Lewis Associates for PR. The firm, which specializes in content distribution companies, also represents AOL.

News Brief: Jeffrey NY office.(New York)(Jeffrey Group Inc.)(Brief article)
July 10, 2006... NEW YORK: The Jeffrey Group has opened its fifth New York office, and second in the US, to service US accounts and its US Hispanic division, Axeso. Chairman/CEO Jeffrey Sharlach will lead the New York office. The firm's clients include American...

News Brief: Porter Novelli retained.(consumer-electronics company )(Brief article)
July 10, 2006... LONDON: Premium consumer-electronics company Bang & Olufsen has retained Porter Novelli to handle UK PR. The account will be led London-based Lucy Melling, director of PN's consumer marketing division.

News Brief: Riester-Robb change.(Riester Robb changes its name to Riester)(Brief article)
July 10, 2006... LOS ANGELES: Riester-Robb, a full service ad, PR, and public affairs firm, has changed its name to Riester, the first of what the agency said would be several changes over the next three months, including logo and signage changes.

News Brief: R&J AOR.
July 10, 2006... BRIDGEWATER, NJ: Ipec Coaching (Institute for Professional Empowerment Coaches) has tapped R&J PR as its AOR.

Coca-Cola, Nestle to unveil upscale tea line.(product introduction of Beverage Products Worldwide)(Brief article)
July 10, 2006... Charlotte, NC: Coca-Cola and Nestle's joint venture, Beverage Products Worldwide (BPW), which includes the Nestea label, is launching its first-ever upscale premium tea, Gold Peak. The product will be launched on July 18 in New York and the...

Ketchum purchases EMP.(Ketchum Entertainment Marketing)(Entertainment Marketing Partners)(Brief article)
July 10, 2006... LOS ANGELES: Ketchum Entertainment Marketing (KEM) has shored up its raft of talent by acquiring Entertainment Marketing Partners (EMP). The deal strengthens KEM's core capabilities and is expected to grow the Omnicom-owned business more...

Zeno's Wray joins Brodeur.(Zeno Group)(Charlotte Wray joins Brodeur Group)(Brief article)
July 10, 2006... NEW YORK: Charlotte Wray, MD and healthcare lead at Zeno Group, has left the agency to join Omnicom's Brodeur Group, where she will start a new health division, Mosaic Health Communications. Paul Oestreicher, director of Hill & Knowlton's...

Launch Pad: Free podcasts become driving force in BMW's branding push.(Brief article)
July 10, 2006... Organization: BMW Campaign: TEDTalks PR team: Rubenstein & Associates Other marketing: None Launched: June 27, 2006 Budget: Undisclosed Idea: The podcasts consist of the talks that were delivered at the TED Conference in...

PR Play of the Week: Fake ad site reveals sorry state of satire.(Public Relaitons)(Brief article)
July 10, 2006... It's a mark of the craziness level in the world when pure satire becomes undetectable. And by that measure, advertising may be officially out of control. A bored design student in the Netherlands set up a Web site, instoresnow.nl,...

Handango taps Abelson for mainstream move.(Abelson Group)
July 10, 2006... NEW YORK: Mobile content provider Handango has named Abelson Group as AOR as it tries to build awareness and move its branding message mainstream. Handango, which competes with portals like Durham, NC-based Motricity and, to a lesser...

News Analysis: Nothing 'neutral' about Internet dispute.
July 10, 2006... Debating an unknown future, pro- and anti-net neutrality forces battle in efforts to sway Congress. In the 'net neutrality' battle between telecoms, service providers, and lobbyists squaring off against Web companies and advocacy groups...

Analysis: Newsmaker - Kempner takes MWW's evolution personally.(Michael Kempner )(MWW Group)
July 10, 2006... The TELEVISIONS at his home. His wife's cell phone. The screens on order for his firm's offices. All Samsungs. No, it was not part of the deal when MWW Group won the electronics giant's North American account in April. However, it epitomizes...

Companies: Corporate Profile - Freescale uses SMS to tout name change.
July 10, 2006... Freescale Semiconductor takes advantage of SMS' popularity in China to convey branding effort. Answer a trivia question, and win a free trip for two to Hong Kong. That was the starting point for a branding campaign by Austin, TX-based...

Companies: The Agency Business - Keeping control as outreach options increase.
July 10, 2006... Ten years ago, reaching out to influential people on public affairs or legislative issues mostly entailed running newspaper or radio ads and working with journalists on print and TV stories. Direct contact with lawmakers is still valuable, but...

Editorial: Ellison gives corporate philanthropy bad name.(Editorial)(Brief article)
July 10, 2006... The enormity of Warren Buffett's gift of some dollars 30 billion to the Bill and Melinda Gates Foundation was even more striking in its juxtaposition with a rather more awkward example of the vagaries of corporate philanthropy. Days after...

Opinion: Op-Ed - Communication builds trust within.
July 10, 2006... In corporate America today, talk is cheap - especially when it comes to leaders and their ability to build and maintain trust. Just ask any employee. To them, actions and results are what matter most. It's hard to escape seeing newspaper...

Opinion: Much room for improvement in complicated blog search game.
July 10, 2006... To the unassuming eye, blog search firm PubSub is engaging in business as usual. Its home page features various lists users can subscribe to, it proudly displays its stats (tracking 2,300 new items per minute), and the service is working as...

Opinion: Cuban not just blowing smoke with blog challenging reporters.( Mark Cuban)
July 10, 2006... Of the many misconceptions about journalists, one of the most common is to call them lazy. They are many things, but in my experience, lazy isn't one of them. They are, however, time-constrained. They are captive to short-term deadlines,...

Opinion: Fact File - Tilly-led team puts its cards on the table to assist Go Red.(Jennifer Tilly )
July 10, 2006... In the news Actress Jennifer Tilly is in Las Vegas heading an all-female poker team, the Queens of Heart, which is competing in the Ladies Event at the 2006 World Series of Poker (WSOP). For the event, held July 9 to 10 at Harrah's Rio...

Media: Analysis - 'The View' shakeup no blow to Walters.
July 10, 2006... Since the show's inception nine years ago, critics of ABC's The View have described the program as a catty, insignificant gabfest similar to something you'd find at a high school pajama party - with far bigger salaries and egos, of course. ...

Media: Journalist Q&A - Alex Wagner.(questions and answers)(Interview)
July 10, 2006... Outlet: The Fader Magazine Title: Executive editor Preferred contact method: info@thefader.com Web site: thefader.com PRWeek: What sort of approach do you use to determine whether the content that goes into Fader fits its editorial...

Media: Research - Experiential marketing study.(statistics of marketing industry)(Brief article)
July 10, 2006... Conducted by: Jack Morton Worldwide Sample: 1,625 individuals in the US, UK, Australia, and China, ages 18-65 Goal: To determine attitudes about experiential marketing KEY FINDINGS: 85% of respondents say that they would talk to...

Media: Roundup - Value, ease vital for weekend getaways.
July 10, 2006... High oil prices may be impacting some consumer spending, but when it comes to weekend getaways, most people are biting the bullet and paying more for gas and airfare to get to places where they can recharge their batteries, if only for a few...

Media: Critical Hit - NetSuite earns 'Economist' impact.(interview)(Interview)(Brief article)
July 10, 2006... What field is your company in, and what are your media goals? Mei Li: NetSuite provides an integrated management suite of software services for business. Our goal is to leverage our internal resources to drive awareness among our target...

Media Ups and Downs.(newspaper publishing)(Brief article)
July 10, 2006... THE BRAVO Network airs the debut on July 24 of Tabloid Wars, a reality show based in the newsroom of the New York Daily News. The new owners of the Philadelphia Inquirer and the Philadelphia Daily News make a dollars 5 million commitment to...

Media: Inside Information - IR field still adjusting to blogs, instant communication.
July 10, 2006... Blogs long ago passed the 'next big thing' status marker for most areas of PR. Consumer practitioners obsess over what influential bloggers think of their clients' products; corporate communicators follow the chatter about a company's outlook;...

Cover Story: Earn trust with the company you keep.(American Apparel Inc.)
July 10, 2006... For any company, practicing business ethically should be a key priority. However, it can be just as important to ensure partners are adhering to the same high values. Ted McKenna reports. No company is immune to accusations of unethical...

PR Technique: The mid-morning treasure trove.(public relation)
July 10, 2006... Daytime talk shows have a devoted audience who influence family buying decisions. There is little doubt in anyone's mind just how influential Oprah Winfrey is, and her daytime talk show reigns supreme in the category. But lost amid...

Campaign: Fellowes works ID-theft angle - Fellowes.(Fellowes Inc.)(Golin/Harris)
July 10, 2006... PR Team: Fellowes (Chicago) and GolinHarris (Chicago) Campaign: Fellowes' Powerful Protection Duration: June 1, 2005, to March 31, 2006 Budget: dollars 550,000 'When it comes to associating your brand with consumer issues, there is a...

Campaign: Effort boosts Ripken World Series' national visibility - Ripken Baseball.(Ripken Baseball)(Warschawski Public Relations)
July 10, 2006... PR Team: Ripken Baseball (Baltimore) and Warschawski (Baltimore) Campaign: Ripken Baseball and the Cal Ripken World Series Duration: June to August 2005 Budget: Less than dollars 50,000 STRATEGY 'Getting attention for Cal Ripken...

Campaign: Washington gets word out to teens about abstinence - Washington Health Dept.(Washington. Department of Social and Health Services)(Desautel Hege Communications )
July 10, 2006... PR Team: Washington State Department of Health (Olympia, WA) and Desautel Hege Communications (Spokane, WA) Campaign: Abstinence-based Teen Pregnancy Prevention Program Duration: April to September 2005 Budget: dollars 450,000 ...

PR Toolbox: Creating a successful PSA, reaching consumers, more.(public relation)(Public service advertising)
July 10, 2006... PSAs What are some tips for a successful PSA? Good PSAs educate television viewers about important issues, frequently ones that your client wants to reinforce among its target audience, explains Darryl Konter of KEF Media Associates....

Careers: Expert Advice - Jane Waldman, President, Waldman & Company Executive Search.
July 10, 2006... How do you deal with an employee who insists on a job-title change but is not truly ready for it? A: I'd suggest speaking with your employee, initially praising his or her strengths and accomplishments and noting any areas in which he or...

Careers: People Moves - WPP Group.(Howard Paster has resigned from the WPP Group )(Brief article)
July 10, 2006... LONDON: Howard Paster, WPP Group EVP of PR, has resigned from the board of directors. He will remain in his current post through year's end and continue thereafter with WPP either in a part-time role or as a consultant. Paster joined the...

Careers: People Moves - Burson-Marsteller.(Burson-Marsteller hired Tony Jewell )(Brief article)
July 10, 2006... NEW YORK: Burson-Marsteller has hired Tony Jewell as an MD. Jewell will report to Ame Wadler, chief strategic and innovation officer and chairman of Burson's global healthcare practice. Jewell was a former deputy assistant secretary of public...

Careers: People Moves - Fleishman-Hillard.(Melissa Schoeb promoted to general manager in Fleishman-Hillard )(Brief article)
July 10, 2006... LOS ANGELES: Fleishman-Hillard San Diego GM Melissa Schoeb has been promoted to GM of Southern California. In this new post, she will continue to serve as GM of the Omnicom-owned firm's San Diego office, but will adopt LA GM responsibilities...

Careers: People Moves - Western Union Financial Services.(appointment of Richard Badler in Western Union Financial Services )(Brief article)
July 10, 2006... DENVER: Western Union Financial Services has named Richard Badler its SVP of communications and IR. Badler will lead financial communications surrounding a planned spin-off from parent company First Data Corp. He will also oversee global media...

Careers: People Moves - The Rogers Group.(appointment of Maria Fernanda Bowe in The Rogers Group )(Brief article)
July 10, 2006... LOS ANGELES: Maria Fernanda Bowe has joined The Rogers Group as director of its Latino Strategies unit. Most recently, she served as corporate relations manager for Nissan North America. Former director Valarie De La Garza, who stepped down to...

Careers: People Moves - The Morris & King Co.(appointment of Caren Browning in The Morris & King Co)(Brief article)
July 10, 2006... NEW YORK: The Morris & King Co. has named Caren Browning VP. She was previously senior media director with Hunter PR. She will lead accounts such as Pilot Pen and Beliefnet.com.

Careers: People Moves - Porter Novelli.(appointment of Inge Kauer in Porter Novelli )(Brief article)
July 10, 2006... NEW YORK: Porter Novelli has named Inge Kauer as the new director of the agency's EMEA region. Kauer will continue in her role as MD of PN's office in the Netherlands. The EMEA regional director duties were previously handled by Ada Parr,...

Careers: People Moves - The Financial Relations Board.(appointment of Claire Koeneman in The Financial Relations Board )(Brief article)
July 10, 2006... CHICAGO: The Financial Relations Board has named Claire Koeneman and Kathy Waller co-presidents. They will be responsible for driving client growth and overseeing the firm's domestic and global expansion. They will report to Michael Kempner,...

Careers: People Moves - Cohn & Wolfe.(appointment of Jeremy Clark and Anita Bose in Cohn & Wolfe )(Brief article)
July 10, 2006... NEW YORK: Cohn & Wolfe has appointed Jeremy Clark as MD and Anita Bose as deputy director of the firm's New York healthcare practice. In September, Clark will relocate from London, where he has been MD of the firm's healthcare practice in that...

Careers: People Moves - Weber Shandwick.(appointment of Miguel Lopez-Quesada Gil in Weber Shandwick )(Brief article)
July 10, 2006... NEW YORK: Weber Shandwick has appointed Miguel Lopez-Quesada Gil to the new post of chairman, Iberia/Latin America. He will continue to serve as CEO of the firm's operation in Spain.

P&G Pantene push aims to build emotional bond with consumers.(Procter & Gamble Co)
July 17, 2006... Cincinnati: Procter & Gamble kicked off its Pantene Beautiful Lengths campaign last Thursday, backed by what Anthony Rose, associate director of global beauty ER (external relations) at P&G, said was the largest PR investment P&G has made in...

Uncle Ben's sets review.(growth of Masterfoods USA)(Brief article)
July 17, 2006... Vernon, CA: Masterfoods USA has put its Uncle Ben's PR business up for review. Tara Rush, PR manager, said three firms are involved, including its current one, Porter Novelli. Rush said the company is looking for the best match for Uncle...

H&K wins Dubai task.(Hill & Knowlton sign a one-year contract from the Dubai government)(Brief article)
July 17, 2006... WASHINGTON: Hill & Knowlton is expected to sign a one-year, dollars 3 million contract from the Dubai government to promote the country as a welcoming, tax-free place to do business, a reliable global trading partner, and a tourist destination....

New Dell blog debuts to a critical audience.(blog One2One of Dell Inc.)
July 17, 2006... Round Rock, TX: Dell's blog One2One got off to a turbulent start as PR and Web personalities criticized its focus as being promotional, rather than a place to start a conversation. The blog, which launched last week and is authored by...

CGA enlists Fleishman for national 811-number effort.(Common Ground Alliance has selected Fleishman-Hillard develop and execute a national awareness campaign )
July 17, 2006... WASHINGTON: The Common Ground Alliance (CGA), an industry organization that promotes the safety of underground gas, pipeline, power, and telecommunications facilities, has selected Fleishman-Hillard to develop and execute a national awareness...

News brief: Relix hires Cornerstone Public Relations.(Music magazine Relix hired Cornerstone Public Relations )(Brief article)
July 17, 2006... New York: Music magazine Relix has hired Cornerstone Public Relations for media relations work surrounding its 'Wear Your Music' campaign. The effort features bracelets made of used guitar strings that will be sold to benefit such groups as...

News brief: Eleve8 and Impress to merge.(Elev8 merge with Impress PR)(public relations)(Brief article)
July 17, 2006... SAN FRANCISCO: Semiconductor specialist PR firms Elev8 PR and Impress PR will merge under the Impress PR name, based in that company's Phoenix headquarters. Impress will maintain regional offices in Silicon Valley and the Boston area, as well...

News brief: Formula hired for Los Angeles Wine & Food Festival.(Formula PR hired for Los Angeles Wine & Food Festival)(Brief article)
July 17, 2006... LOS ANGELES: Formula PR has been hired to handle PR on behalf of the Los Angeles Wine & Food Festival. Formula's efforts will include media relations and promotions for the August event, an interactive showcase for more than 100 wineries,...

News brief: Marshall Consultants resurfaces.(Marshall Consultants)(Brief article)
July 17, 2006... LOS ANGELES: After a five-year hiatus, PR executive search firm Marshall Consultants has resurfaced. Now based in Ashland, OR, it will focus on senior management-level searches, M&A, IR, and nonprofit development. Along with Larry and Joy...

News brief: AMS acquires DVC Worldwide.(Aspen Marketing Services acquired DVC Worldwide )(Brief article)
July 17, 2006... CHICAGO: Aspen Marketing Services (AMS), an independent agency for automotive, consumer electronics, financial services, and other sectors, has acquired DVC Worldwide and its subsidiaries. DVC will relinquish its name as it is folded into AMS.

News brief: La Salsa taps Murphy O'Brien.(La Salsa Fresh Mexican Grill contract with Murphy O'Brien )(Brief article)
July 17, 2006... SANTA MONICA, CA: Quick-casual restaurant chain La Salsa Fresh Mexican Grill has tapped Murphy O'Brien for national media relations. La Salsa is a franchisee-operated subsidiary of CKE Restaurants.

News brief: Fantasy Diamond Corp names AOR.
July 17, 2006... CHICAGO: Fantasy Diamond Corp. has named Pierce Mattie PR as AOR. This is the first agency the company has hired in its 50-year history.

News brief: Generations Bowling Tour selects LeadDog and Drotman.(The Generations Bowling Tour)(LeadDog Marketing Group)(Drotman Communications)(Brief article)
July 17, 2006... WOODBURY, NY: The Generations Bowling Tour, a new senior pro tour offering more than dollars 5 million in prize money, has selected LeadDog Marketing Group and Drotman Communications to support the launch of its 36-city tour staring in...

News brief: Carabiner Communications adds new clients.(Carabiner Communications added Hannon Hill Corp)(Brief article)
July 17, 2006... ATLANTA: Carabiner Communications has added Hannon Hill Corp., Invistics, Matrix42, and Synaptus as clients. Hannon makes Web-content management tools, Invistics provides manufacturing solutions for consumer packaged goods and pharmaceuticals,...

News brief: Savannah Shakespeare Festival hires AOR.(Savannah Shakespeare Festival hired Marketing Department public relations)(Brief article)
July 17, 2006... SAVANNAH, GA: The Savannah Shakespeare Festival has hired Marketing Department PR as AOR. The nonprofit will support theatrical productions. The agency will develop and implement all strategic PR, media planning and buying, and promo planning...

News brief: Correction.(Correction notice)
July 17, 2006... In a July 10 news brief, it was noted that The Jeffrey Group opened its fifth New York office. It was the firm's fifth global office and first in New York. We regret the error.

GSK ups PR as FDA approves Avandamet.
July 17, 2006... Philadelphia: Avandamet, GlaxoSmithKline's (GSK) diabetes drug, received FDA approval last week. The drug, previously approved as a second-course therapy, was stepped up for initial treatment of type 2 diabetes mellitus. GSK is building...

Cedar Fair touts stability.(Cedar Fair LP merges with CBS Corporation)(Brief article)
July 17, 2006... Sandusky, OH: In an effort to bolster its position in the amusement-park market, independently owned Cedar Fair LP has bought Paramount Parks from CBS Corporation. Investor relations are touting the company's stability. The five-park deal,...

Netflix films hit the road.(Netflix Inc partnered with Austin)(Brief article)
July 17, 2006... Los Gatos, CA: Netflix is taking its movies directly to the people in a grassroots campaign called Netflix Rolling Roadshow. The online DVD rental company partnered up with Austin, TX-based Alamo Drafthouse Cinema, to stage screenings of...

Launch Pad: Philly strives to step outside the usual tourist perceptions.(Greater Philadelphia Tourism Marketing Corp.)(Brief article)
July 17, 2006... Organization: Greater Philadelphia Tourism Marketing Corp. Campaign: Boundless Philadelphia PR team: In-house PR Other marketing: Print ads, Philadelphia agency Red Tettemer Launched: June 21, 2006 - the first day of summer Budget:...

PR Play of the Week: Sony's latest PSP ads play a risky game.(advertising of Sony Corporation )(public relations)(Brief article)
July 17, 2006... Sony Corporation has adopted a syllogism for its advertising campaign for the PSP, a handheld video-game player beloved by slackers everywhere: Teenagers like video games. Teenagers think that stupid, risky stuff is cool. Therefore, our ad...

Tennis star, FWV team for global water effort.(French West Vaughan)
July 17, 2006... Raleigh, NC: The Global Water Foundation, founded by South African tennis star Johan Kriek, has tapped French West Vaughan as AOR for a seven-year global campaign to raise awareness of the need for clean, potable water in developing countries....

Makovsky nets transit client.
July 17, 2006... NEW YORK: TransitCenter, a nationwide provider of tax-free commuter benefits, has selected Makovsky and Co. as its first AOR in many years as it starts a national effort to up awareness of its offerings. The firm beat out Gibbs & Soell and G.S....

BADD signs on Transmedia.(Bikers Against Drunk Drivers)(Brief article)
July 17, 2006... DAYTONA BEACH, FL: Bikers Against Drunk Drivers (BADD) has signed TransMedia Group as its first AOR. The group, which also has offices in Glendale, CA, is marking its 20th anniversary and is set to launch a series of celebrity-backed...

Dolphin Enterprises taps O'Connell & Goldberg.(Dolphin Enterprises hired O'Connell & Goldberg )(Brief article)
July 17, 2006... HOLLYWOOD, FL: Dolphin Enterprises, the umbrella company for the Miami Dolphins football team and Dolphin Stadium in Miami, has hired O'Connell & Goldberg as its first AOR. The agency, which has already begun work on the account, will be...

News Analysis: Political appointees make switch to PR.(public relations)
July 17, 2006... As Bush's term in office nears its end, staffers make mass moves to PR jobs in the private sector. With about two years to go until the end of the Bush administration, a number of political appointees are jumping from government agencies...

Newsmaker: Mandell's focus on team propels LaunchSquad.(JASON MANDELL)
July 17, 2006... The Bay Area start-up and tech markets are getting healthier. LaunchSquad, a San Francisco b-to-b tech PR firm, is benefiting from and facilitating that recovery. And all it takes is one look at Jason Mandell's favorite sport to understand...

Companies: Corporate Profile - 'The Fader' takes new formats further.(Company overview)
July 17, 2006... As new media closes in on magazines, The Fader pioneers ways to merge print and online formats. Magazines are a tough business. The success rate for startups is abysmal, and for those that have made it, the threat of new media is a...

Companies: The Agency Business - Happy staffers will keep your clients smiling.(employee retention)
July 17, 2006... How long did your last commission last? Staffers who win new business at Cubitt Jacobs & Prosek Communications are granted commission for the life of the account. 'I've never hired anyone who didn't say, 'I've never heard of this before -...