PR Week (US) articles from January 2007

PR Week (US) archives from January 2007

State Dept, PR Coalition summit targets US private sector support.
January 8, 2007... WASHINGTON: The US State Department and the Public Relations Coalition on January 9 to 10 are co-hosting a summit at the State Department that will look at how businesses and other private sector organizations can support and improve US public...

VeriSign taps WS to help in global branding efforts.
January 8, 2007... Mountain View, CA: VeriSign has moved its PR account to Weber Shandwick, already putting the agency to work on various projects, including for the Consumer Electronics Show in Las Vegas this week. WS has joined as part of a marketing trio...

AVN eyes mainstream exposure for its awards.(Adult Video News )
January 8, 2007... Los Angeles: In its 24th year, the Adult Video News (AVN) Awards Show is making a concerted play for more recognition through getting a bigger venue, pursuing wider outreach, and even attracting a few household names. PR representatives...

Medicare advocates ready for anticipated legislation.
January 8, 2007... WASHINGTON: The new Democratic-controlled Congress is expected to push for legisla-tion requiring the government to negotiate lower drug prices for Medicare beneficiaries. As such, advocacy and policy groups hoping to encourage the change are...

News Brief: mPRm DMT practice.(mPRm Public Relations, digital media and tech practice)(Brief article)
January 8, 2007... LOS ANGELES: As part of efforts to foster future growth, mPRm Public Relations has launched a digital media and tech (DMT) practice. Led by newly hired SVP Anthony Sprauve, the DMT unit will focus on emerging and converging media. The firm has...

News Brief: Private Equity missions.(Private Equity Council )(Brief article)
January 8, 2007... WASHINGTON: The Private Equity Council is working with Brunswick Group to handle press coverage of the council's formation and to lay the groundwork for its upcoming missions. Harry Clark, who consults with Brunswick, is the council's chief...

News Brief: Slowey/McManus adds clients.(Enterprise Ireland, Assette, Pericor Science and Beacon Hill Civic Association)(Brief article)
January 8, 2007... BOSTON: Slowey/McManus has added four new clients to its roster: Enterprise Ireland, the Irish economic development agency; Assette, a software company for midsize asset management companies; Pericor Science, a biopharmaceutical company; and...

News Brief: GYMR tapped.(GYMR Public Relations appointed by American Academy of Family Physicians, Markle Foundation, Advanced Medical Technology Association and Campaign for Tobacco-Free Kids )(Brief article)
January 8, 2007... WASHINGTON: GYMR Public Relations has been tapped by a number of healthcare-related groups and foundations, including the American Academy of Family Physicians (AAFP), Markle Foundation, Advanced Medical Technology Association (AdvaMed), and...

News Brief: Sahlman Williams AOR.(Vidalia Onion Committee, Sahlman Williams Public Relations & Marketing)(Brief article)
January 8, 2007... TAMPA, FL: The Vidalia Onion Committee has selected Sahlman Williams Public Relations & Marketing as its AOR. Sahlman specializes in food-related industries. The agency's clients include the Georgia Peach Commission. The Vidalia Onion Committee...

News Brief: Hodge Schindler join.(Hodge Communications and Schindler Communications joined to form Hodge Schindler Integrated Communications)(Brief article)
January 8, 2007... CHICAGO: Hodge Communications and Schindler Communications have joined agencies to form Hodge Schindler Integrated Communications. The combined entity claims billings approaching dollars 1 million and employs 12 account professionals.

News Brief: Eons hires Castle.(The Castle Group)(Brief article)
January 8, 2007... BOSTON: Online media company Eons has hired The Castle Group as its AOR. Eons, which was launched on July 31 by Monster.com founder Jeff Taylor, focuses on baby boomers and senior citizens.

News Brief: CMD to handle PR.(Homebuilder Arbor Custom Homes, personal relation)(Brief article)
January 8, 2007... BEAVERTON, OR: Homebuilder Arbor Custom Homes has selected integrated marketing firm CMD to handle its PR duties. The Portland, OR-based agency is expected to both develop and launch a series of campaigns in support of the 18-year-old client's...

First responders comms need work, DHS finds.(Department of Homeland Security)(Brief article)
January 8, 2007... WASHINGTON: A Department of Homeland Security (DHS) report released this week found that communications among first responders have improved, but work still needs to be done. The DHS' Nationwide Interoperable Communications Assessment...

Dow Jones union talks flare.(Dow Jones and Company Inc., Independent Association of Publishers' Employees)(Brief article)
January 8, 2007... NEW YORK: Dow Jones' contract dispute with a union is threatening to mar the parent company's publicity push for its January redesign of The Wall Street Journal. The union, the Independent Association of Publishers Employees (IAPE) Local...

FDA eases cloned food fears.(Food and Drug Administration)(Brief article)
January 8, 2007... WASHINGTON: Scientists with the Food and Drug Administration were making themselves available to the press in late December with the hopes they could alleviate any fears the public may have about the declaration that meat from cloned animals is...

Launch Pad: Samson sounding off at CES over podcasting-for-all pack.(Consumer Electronics Show)(Brief article)
January 8, 2007... Company: Samson Technologies Campaign: Podcasting for All PR team: In-house Other marketing: Print and Web advertising, guerrilla marketing Launch: Week of January 8, 2007 Budget: Undisclosed IDEA: The concept is to position the...

Edelman defends ethics of Vista PC gifting tactic.
January 8, 2007... Redmond, VA: With the Vista OS consumer launch less than a month away, Microsoft and PR firm Edelman began a program which involved gifting Vista-loaded PCs to select bloggers. The campaign attracted critics, who took issue with some of the...

Group set to buy Market Wire parent.(CCNMatthews, OMERS Capital Partners)(Brief article)
January 8, 2007... TORONTO: CCNMatthews, the Canadian news distributor and parent company of Market Wire, has entered a deal to be acquired by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds. Manulife Capital, the private...

Effort touts atheism.(Rational Response Squad)(Brief article)
January 8, 2007... LOS ANGELES: In a period of time where much of America is still basking in post-holidays good will, one anti-theology organization is encouraging teens to celebrate the season's passage in an entirely different way. Brian Sapient, a founder of...

Big win for the little guy.(Idaho school's basketball team)(Brief article)
January 8, 2007... Drawing parallels to upstart George Mason's Final Four run in basketball last year, little-known Boise State dramatically beat powerhouse Oklahoma in the Fiesta Bowl to go 13-0 this year, joining Ohio State, which plays for the national title...

PR Play of the Week: Rudy's camp crafts lame leak theory.(Rudolph W. Giuliani)(Brief article)
January 8, 2007... Dirty tricks are a natural part of politics. In fact, dirty tricks might be the most interesting part of politics. Without the backstabbing, lying, and character assassination, it would be nothing but subcommittee assignments and farm-subsidy...

McAfee seeks new agency.(Network Associates Inc., Red Consultancy)(Brief article)
January 8, 2007... SANTA CLARA, CA: Computer anti-virus software maker McAfee is conducting a search for a new PR agency in order to better integrate its global branding, the company said. Its incumbent AOR, Red Consultancy, will defend the account. The...

F-H's Presberg dies suddenly.(Fleishman-Hillard's Edward Presberg)(Obituary)
January 8, 2007... CREVE COEUR, MO: Edward Presberg, a Fleishman-Hillard SVP and senior partner, died on December 20. He was 58. Presberg, who co-founded the firm's internal communications practice, was the long-time lead on Fleishman's AT&T account. He...

Burson wins assignment for the new dollars 5, dollars 100 bills.(Burson-Marsteller )(Treasury Department's Bureau of Engraving and Printing)(Brief article)
January 8, 2007... WASHINGTON: The Treasury Department's Bureau of Engraving and Printing (BEP) has awarded Burson-Marsteller a dollars 36 million, five-year contract for a public education/awareness effort for the new dollars 5 and dollars 100 notes. ...

Editorial: Disclosure today requires PR pros go the extra mile.
January 8, 2007... If the PR industry can agree upon something in 2007, it should be that there is proper disclosure and ideal disclosure, and it needs to understand why the former is no longer enough. In a campaign with proper disclosure, Edelman sent...

Opinion: Op-Ed - Outlets must negate digital divide.(Viewpoint essay)
January 8, 2007... Never before has the hurdle one must clear for sharing information with mass audiences been so low, and never has the expansion and consistency of establishment journalism in the digital space been so imperative. The growth and influence...

Opinion: Op-Ed - PR must play part in co-creation.(Viewpoint essay)
January 8, 2007... Last year's 4A's Conference was all about co-creation of products, services, and advertising. CEOs of mega marketers described a new world that might or might not be brave. They were not predicting. They say it is here right now. In this...

Opinion: Editors' Choice is but a small sample of PR's impact players.(Editorial)
January 8, 2007... This week's Editors' Choice special allows us to reflect upon the impact that individuals, programs, and companies have in structuring our reporting of the industry. This is the third year we have run this section, and it was the hardest one...

Opinion: Saying you take an issue 'very seriously' doesn't mean you do.(Viewpoint essay)
January 8, 2007... Several weeks ago, UCLA acknowledged that some of its computers had been hacked. Obeying a state law, it notified more than 800,000 people that their personal data, including Social Security numbers, might have ended up in the wrong hands. ...

Opinion: Fact File - Wal-Mart looks to sell patrons on the concept of going green.
January 8, 2007... IN THE NEWS Being green isn't just for Kermit the Frog anymore. Entities across the world are embracing the environmentally friendly initiative and are working to make a difference. Wal-Mart, a company that has been actively promoting its...

Market Focus: Going public.(public relations of Private equity firms)
January 8, 2007... As the private equity market heats up, the firms once shrouded in secrecy are beginning to make themselves heard. Last year was a landmark one for private equity (PE) firms. They gained billions in capital from eager investors. They joined...

PR Technique: Maintaining the board's attention.
January 8, 2007... Quality, not quantity, is the key to building lasting relationships with editorial boards. Landing a single briefing with an editorial board - those at a print titles dictating the direction of editorials - can be a coup for the right...

Campaign: Effort builds coastal awareness.
January 8, 2007... AMERICA'S WETLAND PR Team: America's Wetland: Campaign to Save Coastal Louisiana (New Orleans) and Marmillion & Co. (Washington) Campaign: Commemoration of Hurricane Rita Duration: September 20-26, 2006 Budget: About dollars 160,000...

Campaign: Local push ups enrollment in Thoratec clinical trials.(Thoratec Corp.)
January 8, 2007... THORATEC CORP PR Team: Thoratec Corporation (Pleasanton, CA) and FischerHealth (Los Angeles) Campaign: Helping Thoratec Pump Up Heartmate II Clinical Trial Enrollment Duration: January 2005 to March 2006 Budget: About dollars 150,000...

Campaign: Mystic Tan works starring role amid 'Real World' cast.(Blanchard Schaefer Group)(Brief article)
January 8, 2007... MYSTIC TAN PR Team: Mystic Tan (Dallas) and Blanchard Schaefer Advertising & Public Relations (Arlington, TX) Campaign: Mystic Tan integration on MTV's The Real World: Key West Duration: February-August 2006 Budget: dollars 200,000 ...

PR Toolbox: Employee blog guidelines, webcast incentives, more.
January 8, 2007... EMPLOYEE BLOGS Do organizations need formal blogging guidelines? Some organizations have created formal guidelines for employee bloggers to follow, reports Alan Scott of Factiva. 'The decision to create guidelines is particular to your...

People Moves: The Public Relations Society of America.(appointment)(Brief article)
January 8, 2007... NEW YORK: The Public Relations Society of America has named William Murray as its new president and COO. He replaces Catherine Bolton, who officially ended her tenure at the end of last year. Murray most recently served as a senior fellow at...

Bob Stone.(Obituary)
January 8, 2007... WHITE PLAINS, NY: Veteran PR pro Bob Stone died after suffering a series of strokes. He was most recently a principal at The Dilenschneider Group, the company he helped found in 1991. He was also an executive at Hill & Knowlton.

People Moves: Burson-Marsteller.(appointment)(Brief article)
January 8, 2007... NEW YORK: Tony Telloni has joined Burson-Marsteller as New York market leader. He will be responsible for client service, new business development, and the management and growth of Burson in the New York region. He'll work closely with the US...

People Moves: Qorvis Communications.(appointment)(Brief article)
January 8, 2007... WASHINGTON: Qorvis Communications has hired former Clinton White House Midwest press secretary Kara Gerhardt Ross as a senior director, focusing on tech, aerospace, and transportation clients. Ross most recently was communications and marketing...

People Moves: The Sun-Times Media Group.(appointment)(Brief article)
January 8, 2007... CHICAGO: The Sun-Times Media Group, owner of the Chicago Sun-Times, has hired Tammy Chase as its new director of IR. In her new post, she will also be responsible for corporate communications. Her background is on the editorial side of the...

People Moves: Marina Maher Communications (MMC).(appointment)(Brief article)
January 8, 2007... NEW YORK: Frank Funaro has joined Marina Maher Communications (MMC) as group SVP of the healthcare practice. Prior to MMC, Funaro served as EVP/GM of consumer healthcare at Weber Shandwick, where he worked on brands such as Pfizer's Viagra,...

People Moves: Susan Davis International.(appointment)(Brief article)
January 8, 2007... WASHINGTON: Susan Davis International has hired Cheri Jacobus, founder of public affairs firm Capitol Strategies, as VP. She is currently a Fox News analyst and an ex-spokesperson for the Republican National Committee.

People Moves: Mueller Water Products.(appointment)(Brief article)
January 8, 2007... ATLANTA: Mueller Water Products has named Katrina Blauvelt as director of corporate communications and public affairs. In addition to heading internal communications and community outreach, Blauvelt will work to build external relationships and...

Careers: Expert Advice - Julie Biber, Edelman US director, recruitment.(Interview)(Brief article)
January 8, 2007... As a new year begins, many ponder a job change. What are some key considerations for such a move? A: The following scenario is common: A recruiter calls you pitching an opportunity that sounds second to none. You're content in your current...

From The Cover: Summit targets private sector support.
January 8, 2007... WASHINGTON: The US State Department and the Public Relations Coalition on January 9 to 10 are co-hosting a summit at the State Department that will look at how businesses and other private sector organizations can support and improve US public...

From The Cover: Now, IT's The big four.(Toyota Motor Corp. tops automobile sales market)(Brief article)
January 8, 2007... Toyota shook up the US auto sales market last week when its 2006 sales numbers drove DaimlerChrysler into the fourth spot. It marked Toyota's best year ever and the first time in history that it landed in the top three, ruining the press'...

Carmakers assess their plans amid Toyota rise.(Toyota Motor Corp.)
January 15, 2007... DETROIT: With the North American International Auto Show in Detroit taking place shortly after news hit that Toyota had broken into the 'Big Three,' the other car manufacturers were looking to the future while acknowledging the difficulty...

Airfoil wins Best Buy job.(Airfoil Public Relations Inc., Best Buy Company Inc.)(Brief article)
January 15, 2007... MINNEAPOLIS: Best Buy has tapped Airfoil to head up PR for its Best Buy For Business division. It's the first time the agency has worked with the company. Lisa Vallee-Smith, CEO of Airfoil, said details are still being finalized, but...

Siemens taps Coyne with eye on consumer audience.(Siemens Medical Solutions Inc., Coyne Public Relations)(Brief article)
January 15, 2007... MALVERN, PA: Siemens Medical Solutions has selected Coyne PR as its AOR. The company previously worked with Cranford, NJ-based Stern and Associates for several years. Billings were not disclosed, but LuJean Smith, senior director of PR for...

Bentley hires JMPR after four years of in-house PR.(Bentley Motor Cars, JMPR Public Relations)(Brief article)
January 15, 2007... WOODLAND HILLS, CA: Bentley Motors has selected JMPR Public Relations as its North American AOR after a four-year period of handling all PR in-house. JMPR is tasked with aiding media outreach, new product debuts, sponsorships, and special...

ABA enhances comms to counter bias claims.(American Beverage Association)
January 15, 2007... WASHINGTON: Officials at the American Beverage Association (ABA) said a more aggressive communications approach and a beefed-up budget have helped the organization combat an article in the journal PLoS Medicine last week that accused...

Jobs' familiar flair spices up iPhone's introduction.(Steve Jobs)(Brief article)
January 15, 2007... SAN FRANCISCO: Apple once again employed a dramatic unveil and Steve Jobs' showmanship in announcing its long-anticipated iPhone at the annual Macworld Expo. Apple held the event at the same time most consumer-tech companies were...

News Brief: Meredith Cororation acquires NMS.
January 15, 2007... DES MOINES, IA: Meredith Corporation has acquired New Media Strategies (NMS), an online market intelligence, brand promotion, and brand protection service for the Web 2.0 environment, and Genex, an interactive marketing services firm that...

News Brief: Star Marketing selects Trylon SMR.(Brief article)
January 15, 2007... NEW YORK: Star Marketing has selected Trylon SMR as AOR to handle its media relations requirements. Star is a network of customer-experience management agencies and specialist services including: CRM, interactive, direct, digital and search...

News Brief: SmithBucklin acquires Tech Image.(Brief article)
January 15, 2007... CHICAGO: SmithBucklin has acquired Tech Image, a boutique tech PR firm based in Buffalo Grove, IL. Tech Image CEO Michael Nikolich remains in his post. The firm's clients include CompTIA, Firefly Energy, and FrontRange Solutions.

News Brief: Krup Kommunications hired.(Screen Actors Guild)(Brief article)
January 15, 2007... NEW YORK: The Screen Actors Guild has hired Krupp Kommunications to handle PR and media coordination in support of its 13th annual awards show, to be held January 28 at LA's Shrine Exposition Center. Krupp will work with publicity teams from...

News Brief: Goodman Media signs four new clients.(McNeil-Lehrer Productions, Free to Choose Media, Bouchard Transportation Company, and Pierre's Ice Cream Company)(Brief article)
January 15, 2007... NEW YORK: Goodman Media has signed four new clients: McNeil-Lehrer Productions, Free to Choose Media, Bouchard Transportation Company, and Pierre's Ice Cream Company. The firm will handle publicity, media relations, and corporate...

News Brief: Olson Communications Inc. acquires SoapBox PR.
January 15, 2007... SCOTTSDALE, AZ: Olson Communications Inc. (OCI) has acquired Phoenix-based SoapBox PR, whose founder, Dana Arnold, will now be VP of OCI. Michelle Olson, founder of OCI, will be president/CEO of the newly merged entity, which will have a staff...

News Brief: Chromcraft Revington chooses Quixote Group as AOR.(Agency Of Record)(Brief article)
January 15, 2007... GREENSBORO, NC: Chromcraft Revington, a business group that designs and manufactures residential and commercial furniture, has chosen Quixote Group as AOR. The firm will provide PR counsel, strategic branding, market research, and marcomms....

News Brief: Medianet Innovations hires William Mills Agency.
January 15, 2007... ATLANTA: Medianet Innovations, a global provider of secure communication technologies for financial institutions, has hired William Mills Agency to handle its US PR strategies.

News Brief: Capstrat announces sponsorship.(Brief article)
January 15, 2007... RALEIGH, NC: Capstrat has announced it is sponsoring a dollars 100,000 program for students in the School of Journalism and Mass Communication at the University of North Carolina-Chapel Hill. The two dollars 2,500 scholarships will be awarded...

Taser targets consumers as it debuts latest model.
January 15, 2007... LAS VEGAS: In what may be the most controversial product launch in its dramatic history, Taser International is engineering a major publicity push to introduce its first weapon targeted to a consumer audience. The company debuted its C2, a...

Dowie sentencing delayed.(Douglas Dowie)
January 15, 2007... LOS ANGELES: A federal judge on Monday delayed the sentencing of former Fleishman-Hillard Los Angeles executives Douglas Dowie and John Stodder, but said he was inclined to give them both 'significant' prison time. A federal jury convicted...

Cushman buys HealthInfo.(Cushman Amberg Communications Inc., HealthInfo Direct)(Brief article)
January 15, 2007... CHICAGO: Cushman Amberg Communications has completed its acquisition of HealthInfo Direct, a Chicago-based direct marketing group and healthcare specialist, for an undisclosed sum. HealthInfo partners Marita Gomez and Matthew Stone will now...

Launch pad: Fort Lauderdale pop-up push for tourism coasts into NYC.(Greater Fort Lauderdale Convention & Visitors Bureau, New York City, M. Silver Associates)(Brief article)
January 15, 2007... OBJECTIVES: The Greater Fort Lauderdale Convention & Visitors Bureau (GFLVCB) has been warming up New York since January 10 with its pop-up destination shop. 'It all stems from creating a new brand premise for Greater Fort Lauderdale,' said...

PR Play of the Week: Israeli shop offers a low-rent solution.(public relations, VeeCee Creative Co.op)(Brief article)
January 15, 2007... If you're from New York (or San Francisco, Boston, Miami, Tokyo, and on and on... ), your forehead probably bears a hand-shaped indentation gained from slapping yourself in the head so many times as you gasped: 'dollars 2,500 a month for a...

Technorati, PRN join to track content.(PR Newswire Association Inc.)(Brief article)
January 15, 2007... NEW YORK: PR Newswire has entered a partnership with Technorati that allows readers of press releases to track conversations in the blogosphere generated by a specific press release. It is Technorati's first partnership with a commercial...

Apple's not answering iphone.(Brief article)
January 15, 2007... When Apple unveiled its iPhone last week, we found out on tech blog Gizmodo. It's a good thing there are blogs that cover product announcements because many companies are notoriously slow in updating their Web sites in such cases. That the...

Senate's lobbying ethics package stirs up debate.
January 15, 2007... MCLEAN, VA: Legislation on the Senate floor this week that would regulate big-money grassroots campaigns has advocacy groups and direct marketers saying that it tramples on the First Amendment. The bill, S. 2349, Title II, includes a...

Sard buyout begins.(Sard Verbinnen and Co.)(Brief article)
January 15, 2007... NEW YORK: Citigate Sard Verbinnen is no more. The firm is now known as Sard Verbinnen & Co. (SVC), on the news this week that the management buyout announced last February has officially begun. Under the terms of the deal, SVC...

Silverman states goals for Council.(Council of Public Relations Firms chairman Marcia Silverman)(Brief article)
January 15, 2007... NEW YORK: As the new chairman of the Council of Public Relations Firms, Marcia Silverman, who is also CEO of Ogilvy PR, will focus some of the organization's efforts on preparation for and understanding of government legislation and public...

Service lets anyone host radio show.(BlogTalkRadio)(Brief article)
January 15, 2007... NEW YORK: BlogTalkRadio has launched a free platform that lets PR pros and citizen broadcasters host a live radio show using only a phone or Internet connection. CEO and founder Alan Levy said the service allows users to broadcast programs...

AOL names EVP.(America Online Inc. appoints Tricia Primrose Wallace as executive vice president)(Brief article)
January 15, 2007... DULLES, VA: AOL began 2007 with a new management team and with longtime employee Tricia Primrose Wallace as the new head of communications. Wallace's first day as EVP was January 2, as she returned from three months of maternity leave....

H&K study looks at tech integration.(Hill and Knowlton survey )(Brief article)
January 15, 2007... NEW YORK: A recent Hill & Knowlton survey found that consumers are in the dark about how to create a 'digital home,' giving tech companies an opportunity to show the way. In its Consumer Technology Survey, H&K defined the digital home as...

UCS accuses Exxon of disinformation tactics.(Union of Concerned Scientists, Exxon Mobil Corp.)
January 15, 2007... WASHINGTON: On the same day that Democratic leaders of the new 110th Congress promised tough hearings on global warming, the Union of Concerned Scientists (UCS) released a report claiming that ExxonMobil from 1998 to 2005 conducted a dollars 16...

News Analysis: Female pols bring different traits to top.
January 15, 2007... The rise of Nancy Pelosi and Hillary Clinton has everybody scrutinizing two very different ladies. On January 4, 2007, Nancy Pelosi was sworn in as the 60th Speaker of the House of Representatives, becoming the first woman to ever assume...

News Maker: Howell helps Discovery find its way after Irwin.(Annie Howell, Steve Irwin)
January 15, 2007... When Steve Irwin was killed by a stingray on September 4 while filming Ocean's Deadliest, Discovery Networks was inundated with media attention. The 'Crocodile Hunter' had worked with the company for a decade and helped launch Animal Planet....

Companies: Corporate Profile - Peerflix enhances DVD-swapping service.(Company overview)
January 15, 2007... Movie-trading business model gets boost from revamped site, including social-networking section. Sign up for DVD-trading site Peerflix, and your next movie may arrive at a huge discount, from a stranger in Tuscaloosa, AL. That Peerflix...

Companies: The Agency Business - Industry climate moving toward green practices.
January 15, 2007... When Mara Engel and Cheryl Roth founded OrganicWorks Marketing in 2001, environmental concern wasn't top of mind in the industry. Today, however, they say climate change is undeniable and 'green' issues are at the forefront. 'The...

Editorial: CSR, green efforts could use less talk, more action.(corporate social responsibility)(Brief article)
January 15, 2007... It appears that marketers are going to wave the flags of corporate social responsibility and 'going green' in the faces of consumers more than ever this year. And, really, that should come as no surprise to anyone. Marketers have...

Op-Ed: PR is relationship builder, not buffer.(public relations)(Lecture)
January 15, 2007... Much research shows that organizations that interact responsibly with their publics are also the most successful - based on financial and non-financial criteria. Symmetrical PR helps society at large by improving relationships while...

Op-Ed: Substance key to sustainability plan.(Editorial)
January 15, 2007... Green is the new black. Protecting the world's natural resources has become a widely embraced priority. Such leading corporations and Edelman clients as DuPont, GE, and Wal-Mart have launched major sustainability initiatives. Others will...

Opinion: It's not taboo for PR to admit that ads do work sometimes.(public relations firms)
January 15, 2007... The most recent thing I bought myself that was not a replacement item or clothing was Bose's new headphones - the style that goes in your ear, not the large, airline-pilot variety. What prompted the purchase was an ad I saw. Many, many ads,...