PR Week (US) articles from January 2004

PR Week (US) archives from January 2004

Chrysler taps auto comms veteran Vines as VP of communications.(Jason Vines)(Brief Article)
January 5, 2004... AUBURN HILLS, MI: Jason Vines, the former head of PR at Ford, has been selected to take over the helm of Chrysler's PR operations. Vines, who most recently had been running the Stratacomm office in Detroit, is becoming VP of communications...

Meat industry scrambles to respond to mad cow frenzy.
January 5, 2004... WASHINGTON: Meat-industry trade groups were scurrying during the recent holiday season to coordinate key messages and media lists as they responded to reports of mad cow disease rearing its head in the Western US. 'We're having to use a...

Meetup.com teams with Capitol Advantage to maintain momentum.(Brief Article)
January 5, 2004... WASHINGTON: Meetup.com is joining forces with grassroots specialist Capitol Advantage in an effort to remain as important to national politics in 2004 as it was in 2003. The year-old website aided in former Vermont Governor Howard Dean's...

PRWeek, Millward Brown to present new client survey.(Brief Article)
January 5, 2004... NEW YORK: PRWeek, together with marketing research company Millward Brown, is launching a new survey to identify the key attributes of superior client service. The survey will ask those retaining and working with PR agencies to assess...

AICPA launches initiative to explain role of accountants.(American Institute of Certified Public Accountants )(Brief Article)
January 5, 2004... NEW YORK: The American Institute of Certified Public Accountants (AICPA) has begun a series of initiatives to contend with the communications challenges facing the accounting profession in a post-Sarbanes-Oxley world. The trade group...

Johnson takes over for Lacy at Ashland.(Martha Johnson; J. Dan Lacy; Ashland Chenical Co.)(Brief Article)
January 5, 2004... COVINGTON, KY: Martha Johnson has become VP of communications and corporate affairs for Ashland, a transportation construction, chemicals, and energy company with annual revenues of more than dollars 7 billion. Johnson will replace J. Dan...

Council of PR Firms gives up on compiling rankings.(Brief Article)
January 5, 2004... NEW YORK: The Council of Public Relations Firms will not compile agency revenue rankings for 2003, according to Kathy Cripps, the Council's president. The decision not to produce rankings was made by the Council's board of directors. The...

Starz Encore reels in Taylor to fill new manager of PR job.(Allyson Taylor; Starz Encore Group L.L.C.)(Brief Article)
January 5, 2004... LOS ANGELES: Starz Encore Group, a provider of cable premium movie services, has hired Allyson Taylor for the newly created role of manager of PR. Taylor, formerly director of communications for Dave & Buster's, a Dallas-based...

NEWS BRIEF: Hakkert joins Veritas.(Michael Hakkert )(Brief Article)
January 5, 2004... MOUNTAIN VIEW, CA: Michael Hakkert has joined Veritas as director of product and technology PR. Hakkert was previously with Sun Microsystems, which he joined in May as director of global communications and corporate PR. He came from Cisco...

NEWS BRIEF: Heinrich joins Ketchum.(Aaron Heinrich; Ketchum Communications Inc.)(Brief Article)
January 5, 2004... SAN FRANCISCO: Aaron Heinrich has joined Ketchum and will oversee the San Francisco office's tech practice. Previously, he was a VP with OutCast Communications. Before OutCast, he served as an SVP and codirector of MS&L's tech practice in San...

NEWS BRIEF: Financial Dynamics hires Joyce.(Robert Joyce )(Brief Article)
January 5, 2004... BOSTON: Financial Dynamics has hired Robert Joyce as VP in its Boston office. Previously, Joyce was VP at FitzGerald Communications.

NEWS BRIEF: Zeppos promotes.(Zeppos & Associates )(Brief Article)
January 5, 2004... MILWAUKEE: Zeppos & Associates has made three promotions among its senior management. Kris Lueneburg Naidl has been promoted to EVP; Brenna Kriviskey Sadler has been promoted to VP; and Brian Knox has been promoted to director of strategic...

NEWS BRIEF: Racepoint signs clients.(Racepoint Group)(Brief Article)
January 5, 2004... CAMBRIDGE, MA: Racepoint, a PR and marketing consultancy focused on emerging tech, health, and science companies, has signed on new clients, including Curl Corporation (Cambridge), EchoMail, eDial, Poindexter Systems, TestQuest, and World Wide...

NEWS BRIEF: Gross joins Initiative.(Leah Gross; Initiative Media)(Brief Article)
January 5, 2004... LOS ANGELES: Leah Gross has joined Initiative as VP, corporate communications. Formerly, Gross served as senior account supervisor at Weber Shandwick.

NEWS BRIEF: Waggener Edstrom hires Russ.(Sarah Russ)(Brief Article)
January 5, 2004... AUSTIN, TX: Waggener Edstrom has hired Sarah Russ, who previously led the PR team at Citigate Cunningham's Austin office. Russ will work on WagEd's AMD and Vignette accounts and will help develop new business, said VP John Taylor. WagEd's...

NEWS BRIEF: Waggener Edstrom agency of record.(World Congress on Information Technology 2006)(Brief Article)
January 5, 2004... AUSTIN, TX: The World Congress on Information Technology 2006 has picked Waggener Edstrom as its agency of record. WagEd will oversee a variety of PR efforts for the technology nonprofit organization's 2006 world congress in Austin, where...

NEWS BRIEF: Schwartz adds clients.(Schwartz Communications )(Brief Article)
January 5, 2004... WALTHAM, MA: Schwartz Communications has added six tech clients. The firm's Boston-area office will handle PR for Peppercoin, Startech, TradeStone Software and Zvetco Biometrics, while its San Francisco office will oversee accounts for...

NEWS BRIEF: Shift Communications adds agencies.(Brief Article)
January 5, 2004... BOSTON: Shift Communications has added several agencies to its client roster. Shift will serve as agency of record for Atomz, Bluespec, QAS, Ensenda, and Image Therm Engineering, and will work on specific projects for HBO and BioCell...

NEWS BRIEF: Business Communicators hires Drucker.(International Association of Business Communicators; Charles Drucker)(Brief Article)
January 5, 2004... SAN FRANCISCO: The International Association of Business Communicators has hired Charles Drucker as executive director of its research foundation, and Marissa Winstanley as director of business development. Drucker will oversee all foundation...

NEWS BRIEF: Jacobsen appoints Trone.(Brief Article)
January 5, 2004... CHARLOTTE, NC: Jacobsen, a Textron Company, has appointed Trone in Greensboro as its AOR for the integrated promotion of its turf, lawn, golf, landscape, and commercial grounds care business lines.

NEWS BRIEF: Clarification.(Correction Notice)
January 5, 2004... In the December 15 News Briefs, the CEO of Boyd Tamney should have been identified as Joesph Tamney, not Boyd Tamney Cross.

Dell picks OutCast as new AOR for its enterprise group.(agency of record)(Brief Article)
January 5, 2004... ROUND ROCK, TX: Dell has selected OutCast Communications as agency of record for its enterprise product group. Wendy Giever, senior manager of enterprise product PR, confirmed that OutCast will oversee PR in the US for the enterprise group,...

Big Blue's Hughes calls it quits after long career in tech.(Bill Hughes )(Brief Article)
January 5, 2004... ARMONK, NY: After 20 years in technology PR and the last eight at IBM as VP of corporate media relations, Bill Hughes is heading into the great unknown. He is preparing to leave IBM with no idea of what he wants to do next. 'People think...

DA's agency shares spotlight in Jacko case.(Tellem Worldwide; Michael Jackson)(Brief Article)
January 5, 2004... LOS ANGELES: The PR firm assisting the Santa Barbara district attorney with answering media inquiries related to the indictment of pop star Michael Jackson on child-molestation charges has become part of the story. The founder of Tellem...

McDonald's emphasizes PR in new marketing strategy.
January 5, 2004... OAK BROOK, IL: McDonald's sees PR as a key part of its overall marketing plans in 2004, particularly as it rolls out its successful salad offerings to countries in Europe and elsewhere. 'We can no longer just rely on advertising to deliver...

Capozzi taps Moravick in efforts to revive Rowland.(Lou Capozzi; Ann Moravick; Rowland Communications)(Brief Article)
January 5, 2004... NEW YORK: The recent replacement of Rowland Communications' senior management with a former MS&L executive appeared to mark another phase in the effort to reverse the steep decline of the one-time top-five agency. In October, MS&L chairman...

Comcast brings in Clarke to head up strategic comms.(Victoria Clarke; communications)(Brief Article)
January 5, 2004... PHILADELPHIA: Victoria Clarke, the former Pentagon press secretary responsible for helping develop the widely discussed program of placing reporters with combat units during the Iraq war, has joined cable giant Comcast as senior advisor for...

Visa International hires Burson after five years with GCI.(Burson-Marsteller)(Brief Article)
January 5, 2004... FOSTER CITY, CA: Visa International has selected Burson-Marsteller as its corporate AOR after spending five years with GCI Group, which declined to participate in the RFP. Visa managed the search internally, without the help of a search...

MN Chamber kicks off effort to retain state's businesses.(Minnesota Chamber of Commerce)(Brief Article)
January 5, 2004... ST. PAUL, MN: The Minnesota Chamber of Commerce has begun a statewide grassroots effort to keep businesses from leaving Minnesota. 'It's a business-retention effort that's built on personal visits,' explained Bill Blazar, SVP at the...

MoveOn.org rallies supporters for viewings of antiwar documentary.(Brief Article)
January 5, 2004... LOS ANGELES: Online liberal political organization MoveOn. org continued its experiment with viral political marketing in December with a series of 'house parties' across the country that allowed about 50,000 of the community's members to take...

TxDOT pulls plug on RFP for new transportation project.(request for proposal; Texas Department of Transportation )(Brief Article)
January 5, 2004... AUSTIN, TX: The Texas Department of Transportation (TxDOT) pulled the plug on an RFP seeking PR support for what could be the state's largest-ever public engineering project. TxDOT withdrew its Trans Texas Corridor RFP nearly six months...

Schering-Plough hires Yancosek to run global comms.(Rosemarie Yancosek; communications)(Brief Article)
January 5, 2004... KENILWORTH, NJ: Schering-Plough has named Pfizer's former senior director of PR Rosemarie Yancosek as its new executive director, global communications. Prior to joining Pfizer, where she led PR during the integration of Pharmacia's...

EDITORIAL: The Council of PR Firms' value to the industry should rise under chairmanship of Capozzi.(Lou Capozzi)
January 5, 2004... Lou Capozzi, CEO of MS&L and this year's chairman of the Council of Public Relations Firms, inherits volunteer leadership of an association that is striving for new relevance to its membership. Kathy Cripps, the Council's president, (see news...

OP-ED: A different perspective can be key to demonstrating ROI.(return on investment)
January 5, 2004... Surveys among PR and corporate communication practitioners suggest that cost, lack of demand, and lack of time are the three main reasons that measurement is not carried out. However, closer analysis reveals four other factors need to be...

ANALYSIS: Candidates' Wives - Spousal support assumes greater political relevance.
January 5, 2004... Whether outspoken, reserved, or somewhere in between, candidates' wives are increasingly impacting their husbands' campaigns for the White House. There are two types of political wives: the Hillary and the Laura. One makes herself...

PAUL HOLMES: In paying for its television experts, the toy industry is playing US consumers for fools.(Christopher Byrne)
January 5, 2004... If you're a parent, you've seen or read about Christopher Byrne. He's the guy who shows up a lot on TV at this time of year. He's billed as the Toy Guru. You may have even taken his advice, accepting his authoritative recommendation...

CORPORATE CASE STUDY: PR counsel helps take Milberg Weiss' case to the public.(Milberg Weiss Bershad Hynes and Lerach L.L.P.)
January 5, 2004... While Milberg Weiss is hated by corporate America and tolerated by the press, the law firm's PR arm focuses on investors who've been victimized by the wrongdoing of major companies. To list the companies that law firm Milberg Weiss is...

THE AGENCY BUSINESS: The PR Store looks to make a big splash by thinking small.(Interview)
January 5, 2004... With straightforward tactics, itemized billing, and the like, the PR Store hopes that specializing in basic PR functions will help distinguish it in the minds of prospective clients. It's not often that one conducts an interview with a PR...

MEDIA ROUNDUP: Female athletes scoring more press.(public relations)
January 5, 2004... While women athletes have made strides in terms of media coverage, David Ward finds that attracting the interest of general-news outlets is the best route to further growth Whether it's Serena and Venus Williams making waves on and off the...

MEDIA: Journalist Q & A.(Prevention magazine)(Interview)
January 5, 2004... Name: Jennifer Cook Publication: Prevention Title: Executive editor Preferred contact method: jenny.cook@rodale.com Website: www.prevention.com Being the nation's most popular health magazine wasn't enough for Prevention,...

MEDIA WATCH: Capture of Saddam boosts spirits in US.(Saddam Hussein)(Brief Article)
January 5, 2004... The humiliating capture of a dirty, disheveled Saddam Hussein, who was found cowering in a rat-infested hole, dominated US media upon announcement. Initial reports represented a wide range of sharply contrasting reactions. Elated...

MEDIA BRANDS: Wen Ho Lee saga places a harsh spotlight on the dangers of unnamed media sources.
January 5, 2004... A week before Christmas, Reuters published what should have been an inspiring account of journalists standing up for their constitutional rights in the face of strong legal pressure. At the tail end of a harrowing year for The New York Times, a...

PROFILE: Michelman earns credit for protecting Visa's reputation.(Doug Michelman )(Interview)
January 5, 2004... From agency life in Hong Kong to politics to the corporate world, Visa USA's Doug Michelman relies on taking risks and working with smart people to provide sound counsel. You're not going to find Doug Michelman traveling familiar and...

A YEAR OF ASPIRATIONS.(public relations )
January 5, 2004... As 2004 kicks off with a sense of optimism, John N. Frank asks clients and agencies just what it is they want from one another The recession has been particularly hard on the PR business. Corporate budget cuts and business failures have...

MARKET FOCUS NONPROFIT: All for a good cause.
January 5, 2004... Nonprofit clients may not be money-spinners, but they still play an important part in a firm's roster. While it's tempting to say nonprofits aren't about money, that's obviously not the case, since charities must raise money to fund...

PR TECHNIQUE: EMPLOYEE WEBLOGS - Employee blogs can be good for business.
January 5, 2004... Finding out that a staffer writes a blog can make employers nervous, but Matthew Creamer discovers that if managed well, it can work to the company's advantage More than two years ago, a midsize New York PR agency realized a potential...

CAMPAIGNS: AKC welcomes the responsibilities of boosting its cause.(American Kennel Club )
January 5, 2004... PR Team: American Kennel Club (New York) Campaign: American Kennel Club Responsible Dog Ownership Day Time Frame: June-Sept. 2003 Budget: dollars 46,000 The group has long championed the importance of responsible dog ownership and...

CAMPAIGNS: Court TV offers an inside look at the investigative field.
January 5, 2004... PR Team: Goodman Media (New York) and Court TV (New York) Campaign: Court TV's Mobile Investigation Unit Time Frame: January-Sept. 2003 Budget: Under dollars 70,000 'It was created by Court TV to take the excitement of investigation,...

CAMPAIGNS: Novel push raises buzz surrounding Huggies' diapers.
January 5, 2004... PR Team: CKPR (Milwaukee) and Kimberly-Clark (Dallas) Campaign: Huggies Convertibles Time Frame: March-Sept. 2003 Budget: dollars 150,000 Huggies sought to get its message across about the improved diaper, and although the brand...

THE PUBLICIST: Forgotten film enjoys dawn of a new day with Saddam capture.(Saddam Hussein)
January 5, 2004... Wishing to ring in 2004 on a positive note, I planned to devote this New Year's column to the wonderful deed the postal service does for children during the holidays. Here in Los Angeles, and other cities, I'm sure, they assign personnel to...

PR PLAY OF THE WEEK: Harry Caray's keeps its eye on the ball.(Brief Article)
January 5, 2004... CHICAGO: Restaurant Harry Caray's decision to buy an infamous baseball in an eBay auction last month resulted in millions of people hearing about the eatery, thanks to prominent media play from the likes of NBC's Today, CBS Morning News, ESPN,...

TOY BOX: EZ-1 Camcorder is worth a long look.(Simtec product)(Brief Article)
January 5, 2004... The EZ-1 Video Camcorder by Simtech is an extraordinarily simple and user-friendly product that essentially operates through one button. The video quality is mediocre at best, but about what you'd expect from such a bare bones, low-priced...

BOOK REVIEW: Book displays how branding is done.(The Best of Branding: Best Practices in Corporate Branding)(Book Review)
January 5, 2004... If you want to see an example of branding, page through the first part of this book. Not only does James Gregory, CEO of brand strategy firm CoreBrand, write it, but everyone quoted in it also works for CoreBrand. The book's first 57 pages...

Burson and US CEO Burchett part ways; agency mum on successor.(Burson-Marsteller CEO leaves )(Brief Article)
January 12, 2004... NEW YORK: Burson-Marsteller's US CEO Chet Burchett is leaving the agency to pursue another career path, the firm announced last week. The announcement was made in an internal memo that was distributed to employees worldwide. The memo...

Omnicom decides to drop out of race for Pfizer account.
January 12, 2004... NEW YORK: Omnicom has taken itself out of the running for what is likely to be one of the most coveted PR accounts of 2004. In November, Pfizer invited the holding company, along with main rivals WPP and Interpublic Group, to assemble its...

PRWeek makes its first call for Salary Survey responses.
January 12, 2004... NEW YORK: PRWeek's annual Salary Survey is underway. Last year's survey revealed that the 'more for less' culture during the economic freeze led to 65% of PR pros feeling under more pressure to perform than they did 12 months previously....

Survey finds lack of trust in internal communications.
January 12, 2004... STAMFORD, CT: American workers are skeptical of their companies' internal communications efforts, according to a study released last week by HR services firm Towers Perrin. The study is called Enhancing Corporate Credibility: Is it Time to Take...

Ziff Davis to launch digital lifestyle title.
January 12, 2004... NEW YORK: This summer Ziff Davis Media will launch a new consumer tech magazine that focuses on the digital lifestyle. Sync, which will publish four times this year, will be marketed to affluent males age 25 to 44. Its editorial approach...

Hoar, 77, remembered for both his savvy and charm.(Fred Hoar)(Obituary)
January 12, 2004... PALO ALTO, CA: Fred Hoar, a legend in Silicon Valley PR who worked at Apple, Genentech, and Miller/Shandwick, died January 2 after a three-year bout with idiopathic pulmonary fibrosis. He was 77. While Hoar was well known for his work with...

Del Monte names Plaisance as SVP, corporate comms.
January 12, 2004... SAN FRANCISCO: Del Monte Foods has hired Melissa Plaisance as its SVP, finance and corporate communications. Plaisance will oversee internal and external communications, as well as work on IR and government relations. In the past, internal...

NEWS BRIEF: Grothaus appointed as director.(Chuck Grothaus, ADC Telecommunications Inc.)
January 12, 2004... MINNEAPOLIS: ADC Telecommunications has named Chuck Grothaus as its PR director. He will oversee external and internal communications for the company on a global basis. He will report to Steve Mitchell, VP of North America sales and marketing,...

NEWS BRIEF: PRSA unveils Military Section.(Public Relations Society of America )
January 12, 2004... NEW YORK: The Public Relations Society of America (PRSA) recently unveiled the Military and National Security Section, which will focus on the professional development needs of military and civilian public affairs personnel of the Department of...

NEWS BRIEF: Barlow Peppercom partner.(Ann Barlow)
January 12, 2004... NEW YORK: Ann Barlow has been named a partner at Peppercom. Prior to joining, she worked at Interpublic Group-owned Mindstorm Communications, where she served as senior VP/GM for their New York office.

NEWS BRIEF: Paige Poulos retained.(Michel-Schlumberger Wines, Paige Poulos Communications)
January 12, 2004... HEALDSBURG, CA: Michel-Schlumberger Wines has retained Paige Poulos Communications to assist with brand-building, recognition, and reputation-management efforts.

NEWS BRIEF: Brown Delahaye VP.(Doug Brown)
January 12, 2004... NORWALK, CT: Former Deloitte executive Doug Brown was named VP of worldwide sales for Delahaye, the communications-research unit of Medialink Worldwide.

NEWS BRIEF: Kerzner appoint SVP.(Kerzner International Limited )
January 12, 2004... PARADISE ISLAND, THE BAHAMAS: Kerzner International Limited has appointed marketing and communications specialist Lauren Snyder as SVP of corporate PR. She will report to Howard Karawan, EVP and CMO. Previously, Snyder was SVP of corporate...

NEWS BRIEF: Marx Layne selected.(North Star Home Lending)
January 12, 2004... BLOMFIELD HILLS, MI: North Star Home Lending has selected Marx Layne & Co as its PR agency of record. North Star is a full-service residential mortgage company doing business in the Detroit area.

NEWS BRIEF: Jericho to handle PR.(Jericho Communications)(TCBY Enterprises Inc.)
January 12, 2004... NEW YORK: TCBY has picked Jericho Communications to handle PR. Other new food accounts won by Jericho include Domino's Pizza Team Washington and Late July Organic, a new brand of organic snacks. The agency also picked up Universaldrugstore.com....

NEWS BRIEF: Chase named as EVP.(Marilyn Chase, Liggett-Stashower Inc.)
January 12, 2004... CLEVELAND: Marilyn Chase has been named EVP, director of client services at Liggett-Stashower. She will oversee all account-management functions. Chase has been with the agency 15 years, most recently as SVP, management supervision and director...

NEWS BRIEF: Savery named SVP and director.(Liz Savery)
January 12, 2004... NEW YORK: Stanton Crenshaw has named Liz Savery as SVP and director of the agency's tech practice, working with clients such as Sharp Electronics. Previously, Savery was SVP and corporate/technology group director at Cohn & Wolfe. Savery has...

NEWS BRIEF: FitzGerald adds Clare and SIAC.(Security Industry Alarm Coalition)
January 12, 2004... BOSTON: FitzGerald Communications has added Clare and the Security Industry Alarm Coalition (SIAC) as its newest clients. Clare develops optically isolated state relays, integrated circuits, and other technology for the telecommunications...

NEWS BRIEF: MSR Communications adds.(Pavia Day Spa)(IMG Home)
January 12, 2004... SAN FRANCISCO: MSR Communications has added home furnishings importer IMG Home and Pavia Day Spa to its client portfolio. MSR will focus on media relations for IMG home, targeting businesses and philanthropic organizations, while media...

NEWS BRIEF: Corrections.
January 12, 2004... In the October 13, 2003 feature 'State of the Rising Sun,' Festival Bay at International Drive was incorrectly identified as 'Festival Bay factory outlet center.' In the January 5 Market Focus, David Zucker was incorrectly identified as...

Ketchum brings in Molinari to run its public affairs unit.(Susan Molinari)
January 12, 2004... WASHINGTON: Ketchum's year-long hunt for someone to lead its public affairs practice came to an end last week with the hiring of former Congresswoman Susan Molinari (R-NY). Once the highest-ranking Republican woman in Congress, Molinari has...

Showtime turns to Licata to help push its programming.(Richard Licata, Showtime Networks Inc.)
January 12, 2004... LOS ANGELES: Showtime Networks has hired a high-profile Rogers & Cowan executive to fill the newly created role of EVP of programming publicity. Richard Licata, who was most recently EVP of television and digital entertainment for Rogers &...

DoT efforts to show role of transportation in economy.(United States. Department of Transportation)
January 12, 2004... WASHINGTON: The Department of Transportation, not traditionally known for its aggressive approach to communications, is coming out swinging in 2004, launching nearly 20 separate PR efforts to remind Americans how vital US modes of transport are...

NIRI gets First Call to drop its 'consensus' estimates.(Brief Article)
January 12, 2004... VIENNA, VA: Financial-information giant Thomson Financial, which owns First Call, the primary collector of Wall St. analysts' earnings-per-share (EPS) estimates for public companies, will no longer use the term 'consensus' estimate to describe...

French West Vaughan nets VF account.(VF Corp.)
January 12, 2004... GREENSBORO, SC: VF Corp., the world's largest apparel manufacturer, has named French/West/Vaughan (FWV) its PR agency of record. The Raleigh, NC-based firm will replace Ruder Finn, which will continue its work for VF brand The North Face....

H&K hires Lewton to new SVP role in its healthcare arm.(Kathy Lewton, Hill and Knowlton Inc.)
January 12, 2004... NEW YORK: Kathy Lewton, the former president of the PRSA, has accepted the newly created position of SVP at Hill & Knowlton's healthcare practice. Lewton, who most recently worked at Fleishman-Hillard as SVP of that agency's healthcare...

Brodeur shifts senior staff after tough year.(Brodeur Worldwide)
January 12, 2004... BOSTON: Brodeur Worldwide has shaken up its senior management in an effort to help the agency move into new markets and expand its services. Agency president Janet Swaysland is stepping down, but will stay on as a consultant until mid-2004. ...

Procter & Gamble selects DeVries PR as AOR for Intrinsa.
January 12, 2004... CINCINNATI: Procter & Gamble (P&G) has named DeVries PR as its agency of record for Intrinsa, a female sexual dysfunction patch currently in phase-three clinical trials. Throughout phases one and two, Edelman was handling the account. ...

Allergan's comms director departs to open consultancy.(Allergan Inc.)
January 12, 2004... IRVINE, CA: Jeff Richardson, senior corporate communications director at Allergan, has left the company after just six months on the job to form his own consultancy. His ex-employer has already signed on as his client. Richardson said...

Straightline wins Old Orchard account.(Old Orchard Brands)(Straightline International)
January 12, 2004... SPARTA, MI: Old Orchard Brands, a major fruit-juice maker, has hired Straightline Public Relations as its exclusive agency, adding PR to the company's marketing mix for the first time. The Michigan company, which had sales of dollars 120...

Resnick quits job at Merc Exchange to open new shop.(Ellen Resnick)
January 12, 2004... CHICAGO: The Chicago Mercantile Exchange (CME) is searching for a new director of corporate relations after the resignation of Ellen Resnick. Resnick had worked at the futures and options exchange for nine years. She plans to launch...