PR Week (US) articles from February 2004

PR Week (US) archives from February 2004

Porter Novelli loses Bluetooth following departure of account leads.(Brief Article)
February 2, 2004... OVERLAND PARK, KS: The Bluetooth Special Interest Group, a trade association that promotes wireless technology, has dropped Porter Novelli as its US agency of record because the two account leads recently left the agency to start their own PR...

Allstate hands long-term task to WS; H&K hangs onto project work.(Brief Article)
February 2, 2004... NORTHBROOK, IL: Allstate Insurance has selected Weber Shandwick to handle its corporate positioning. The assignment is for three years. Hill & Knowlton, which had been the insurer's agency of record, will continue to handle project work for...

Philips taps MS&L, Hoffman amid global PR realignment.(Royal Philips Electronics)
February 2, 2004... AMSTERDAM: Royal Philips Electronics is in the midst of a global PR consolidation, and has selected MS&L and The Hoffman Agency as global AORs. Philips will continue to work with other firms in individual countries. MS&L will oversee...

RCA Music Group hires new publicity head.(Brief Article)
February 2, 2004... LOS ANGELES: RCA Music Group, a unit of BMG Entertainment, has named Mika El-Baz as its new SVP of publicity. El-Baz will be in charge of all press for the division, as well as publicity for subsidiary J Records. She will also oversee...

Ogilvy appoints ex-Bush advisor as an SVP in Sacramento.(Brief Article)
February 2, 2004... WASHINGTON: Ogilvy PR has added Mindy Tucker Fletcher, one of the Bush administration's most coveted PR veterans, to its Sacramento staff. Over the past four years, Tucker Fletcher, 33, has served as director of communications for the...

NEWS BRIEF: Ogilvy promotes Brown.(Brief Article)
February 2, 2004... NEW YORK: Ogilvy has promoted Lorra Brown to group director of the consumer-marketing practice. Previously, Brown was part of the consumer-marketing team, where she led clients including Cendant Travel Distribution Services, the American Red...

NEWS BRIEF: Grossman launches KeyComm PR.(Brief Article)
February 2, 2004... PHOENIX: Marci Grossman, most recently corporate communications VP for Green Mountain Energy in Austin, TX, has launched KeyComm PR, a full-service agency based in Phoenix. The move highlights her 20-year career, which included serving as...

NEWS BRIEF: Omg.pr selected.(Pointe at Wellington Green)(Brief Article)
February 2, 2004... STUART, FL: The Pointe at Wellington Green, a multi-tenant, retail shopping center, has selected Omg.pr to handle PR, publicity, promotions, advertising, and events.

NEWS BRIEF: CooperKatz & Co. hires Kober.(Brief Article)
February 2, 2004... NEW YORK: CooperKatz & Co. has hired Jeanine Kober as manager of client services. She will oversee several consumer accounts and new product launches. Previously, Kober was VP at DeVries Public Relations.

NEWS BRIEF: Topaz Partners selected for launch.(Hurwitz and Associates)(Brief Article)
February 2, 2004... MALDEN, MA: Topaz Partners has been selected for the PR launch of Hurwitz & Associates, a new consulting and research firm. Topaz will promote the work of Hurwitz as it helps businesses better respond to the changing needs of customers,...

NEWS BRIEF: Weiner named chair.(Commission on PR Measurement and Evaluation)(Brief Article)
February 2, 2004... GAINESVILLE, FL: Mark Weiner, CEO of Delahaye Medialink, the communications research division of Medialink Worldwide, has been named chair of the Commission on PR Measurement and Evaluation of the Institute for Public Relations for 2004.

NEWS BRIEF: Overton rejoins Edelman.(public relations)(Brief Article)
February 2, 2004... NEW YORK: Cheryl Overton is rejoining Edelman's consumer practice as SVP after an 18-month hiatus. Overton will report to Lisa Sepulveda, EVP and GM of the New York consumer brands practice.

NEWS BRIEF: Brainerd appoints Herrling.(Brainerd Communicators)(Brief Article)
February 2, 2004... NEW YORK: Brainerd Communicators, an independent strategic communications firm, has appointed Tony Herrling as MD in the firm's media relations department, a newly created position. Previously, Herrling was manager of IR at Capital Cities/ABC.

NEWS BRIEF: Warschawski retained by Penguin.(public relations )(Brief Article)
February 2, 2004... BALTIMORE: Warschawski Public Relations has been retained by the New-York based Portfolio imprint of the Penguin Group, for the launch of Free Prize Inside, bestselling author Seth Godin's new book.

NEWS BRIEF: Trylon selected by Archaeology.(public relations)(Brief Article)
February 2, 2004... NEW YORK: Trylon Communications has been selected by Archaeology, the magazine of the Archaeological Institute of America, as its AOR. Trylon will handle PR to support the publication's new consumer-oriented editorial and marketing focus.

NEWS BRIEF: Corbin works with licensees.(Corbin and Associates)(Brief Article)
February 2, 2004... NEW YORK: Corbin & Associates, a PR agency specializing in consumer products, is working with eight new licensees as part of its ongoing representation of National Geographic's licensing group. Seven of the new licensees have merged to form the...

NEWS BRIEF: Bureau renews McNeil Wilson relationship.(Hawaii Convention and Visitors Bureau)(Brief Article)
February 2, 2004... HONOLULU, HI: The Hawaii Convention and Visitors Bureau has renewed its relationship with McNeil Wilson Communications, with whom the bureau has worked for 11 years. McNeil Wilson will focus on promoting the arts and culture of Hawaii in the...

NEWS BRIEF: Abrahams and Sacks VPs.(Brief Article)
February 2, 2004... SAN FRANCISCO: Waggener Edstrom has brought in non-agency talent as VPs in the Bay Area office - former Financial Times San Francisco bureau chief Paul Abrahams and Microsoft's Carol Sacks. Abrahams will provide strategic counsel, as well as...

Spark PR to deliver Shopping.com to a broader audience.(Brief Article)
February 2, 2004... BRISBANE, CA: Shopping.com, a web-based company that allows consumers to compare prices and make purchases at various internet retailers, has hired Spark PR as its first PR firm. The appointment comes as the company undergoes a rebranding...

PhRMA fills media relations need by tapping Fingland.(Pharmaceutical Research and Manufacturers of America hires M.J. Fingland)(Brief Article)
February 2, 2004... WASHINGTON: Less than two months after Congress passed monumental legislation that attempts to add a prescription drug benefit to Medicare, the Pharmaceutical Research and Manufacturers of America (PhRMA) has named a new director of media...

Fitzwater's journalism honor fuels debate.(White House press secretary Marlin Fitzwater)(Brief Article)
February 2, 2004... WASHINGTON: As press secretary for former Presidents Ronald Reagan and George H.W. Bush, Marlin Fitzwater often rankled the press. Now he's irking academics for his acceptance of a coveted journalism award. The William Allen White...

Union of Spanish-language publishers has pros upbeat.(El Diario/La Prensa and La Opinion will merge )
February 2, 2004... LOS ANGELES: Hispanic PR pros are cautiously optimistic that the merger of the firms that run two of nation's major Spanish-language daily newspapers could help their PR efforts by moving the US closer to a national Spanish print outlet. ...

Expedia leaves Edelman for Fleishman after pitch.(Expedia.com hires Fleishman-Hillard )(Brief Article)
February 2, 2004... BELLEVUE, WA: Expedia.com has hired Fleishman-Hillard as its North American agency of record. The travel website had previously worked with Edelman for nearly eight years. 'As Expedia.com's business grew, we wanted to see what other...

Edelman to boost profile of national hunger-relief day.(America's Second Harvest)(Brief Article)
February 2, 2004... CHICAGO: America's Second Harvest, a national hunger-relief organization, has hired Edelman to handle PR duties for its National Hunger Awareness Day, planned for June 3. Second Harvest has sponsored a hunger awareness day for the past two...

Houston uses game to trumpet its merits.
February 2, 2004... HOUSTON: Boosters of Houston pulled out all stops to present the oft-maligned coastal city at its best during the weeks leading up to Super Bowl Sunday. New Mayor Bill White called on old friend Roy Spence, president of Austin's GSD&M, to...

Tibco taps Edelman after new crew prompts review.(Brief Article)
February 2, 2004... PALO ALTO, CA: With an eye on vertical markets, software firm Tibco has selected Edelman as its US agency of record. Tibco develops business integration software. 'We're looking to push deeper into vertical markets, and we wanted a firm to...

CAF's survey says British firms have bright PR outlook.(Communications Agencies Federation (CAF) Agency Barometer)(Brief Article)
February 2, 2004... LONDON: PR agencies in Great Britain are revising their income forecasts upward for 2004 and are expecting to take on additional staff, according to the second Communications Agencies Federation (CAF) Agency Barometer. The survey found...

Fleishman hires as LA office takes heat.(Fleishman-Hillard )(Brief Article)
February 2, 2004... LOS ANGELES: Fleishman-Hillard has made two executive hires in its LA public affairs department, boosting the profile of a division that has received a great deal of press scrutiny in recent months. Ashleigh Adams Koss and Marcos Frommer both...

Jockey Intl. selects Cone as AOR after 'detailed process'.(agency of record)(Brief Article)
February 2, 2004... KENOSHA, WI: Jockey International, best known as an underwear brand, has selected Omnicom's Cone as its agency of record. Cone won the business following a competitive pitch that Bill Fleishman - EVP and head of Cone's consumer practice -...

Stratacomm picks Casey to take over a void left by Vines.(John Casey)(Brief Article)
February 2, 2004... DETROIT: Local PR veteran John Casey has been chosen to run Stratacomm's Detroit office following the departure of principal Jason Vines, who left at the start of the year to become head of PR for the Chrysler division of DaimlerChrysler. ...

Consumer poll points to year's best rollouts.
February 2, 2004... BOSTON: The new dollars 20 bill was the most memorable product introduction of 2003, according to a new survey of consumers. Crest Night Effects Nighttime Whitening System ranked second, and was followed by the launch of Schering-Plough's...

FL group, State Department host event to boost land mine awareness.(South Florida Landmine Action Group)(Brief Article)
February 2, 2004... WASHINGTON: The South Florida Landmine Action Group (SFLAG) teamed with the State Department late last month to turn a Florida park into a mock minefield in an effort to raise awareness of 'a tragic after-effect of war.' The demonstration...

Time Warner chief lifts Adler to EVP of communications.(Brief Article)
February 2, 2004... NEW YORK: Time Warner CEO Dick Parsons has promoted Ed Adler to the role of executive vice president of corporate communications. Adler will maintain his role as the company's chief spokesman, as well as oversee Time Warner's worldwide...

Frank's RedHot jump-starts 20-city tour to raise profile.(Brief Article)
February 2, 2004... WAYNE, NJ: Frank's RedHot sauce has kicked off a 20-city PR campaign aimed at raising the brand's profile as the 'secret ingredient' in Buffalo wings. The campaign began with wing-eating contests in New York's Madison Square Garden last...

Bush picks Leslie for African fund's board of directors.(African Development Fund)(Brief Article)
February 2, 2004... NEW YORK: Weber Shandwick chairman Jack Leslie, long an advocate of US aid to socially and economically disadvantaged regions, has been named to the board of directors of the African Development Fund (ADF) by President Bush. 'I'm extremely...

Exclusive Resorts retains FD, Evins to lure wealthy entrepreneurs.(Brief Article)
February 2, 2004... NEW YORK: Exclusive Resorts, a new company offering vacation residences for the wealthy, has retained Financial Dynamics (FD) and Evins Communications for a broad-based national business communications program. In December, FD helped to...

Fleishman raises McGinnis to GM of its Bay Area office.(Brief Article)
February 2, 2004... SAN FRANCISCO: Fleishman-Hillard has promoted Kelly McGinnis to GM of its Bay Area office. McGinnis, who was deputy GM, will report to West Coast president Curt Kundred, who was promoted to that position last month. Kundred was the...

H&R Block used pre-game push for Super Bowl buzz.(Brief Article)
February 2, 2004... MINNEAPOLIS: It's no secret that advertisers who spend millions for a 30-second spot during the Super Bowl use PR tactics to get the most bang for their advertising buck. In fact, over the years the advertising spectacle has become a focus of...

Burson hires new creative head for healthcare group.(Burson-Marsteller)(Brief Article)
February 2, 2004... NEW YORK: Burson-Marsteller has created a new role in its healthcare practice, chief creative officer, dedicated entirely to consumer-focused healthcare PR programs. Debra Gaynor, former president of Weber Shandwick's New York healthcare...

EDITORIAL: WPP's Pfizer assignment reveals just how far holding companies must go to please a client.
February 2, 2004... WPP's newly coined WPP Health Success is gearing up to service Pfizer's selected cardiovascular brands. Meanwhile, some wonder whether the review that led to the assignment signals an emerging trend of clients asking holding companies to offer...

OP-ED: Strategic and tactical behavior shouldn't be confused.
February 2, 2004... In years past, some characterized public relations as a 'below-the-line' service. This always bothered me. Since entering this business, I've held a strong belief that PR is a measurable and powerful tool in the marketing arsenal. In fact,...

ANALYSIS: World Economic Forum - Davos offers a test case on blending disparate groups.
February 2, 2004... Jack Modzelewski, president of client relations at Fleishman-Hillard, offers a view on the World Economic Forum annual meeting in Davos, Switzerland The small mountain village of Davos, Switzerland, was once again transformed into center...

PAUL HOLMES: Digene's duplicitous appearance counteracts the accolades its cervical cancer test merits.
February 2, 2004... There's a mindset in the PR industry that asks, 'Why take a simple, straightforward route when a more devious, deceitful alternative presents itself?' A report in the British newspaper The Observer presents what appears to be a recent...

CORPORATE CASE STUDY: Newman's Own serves up a down-home public image.(Company Profile)
February 2, 2004... From popcorn to pasta sauce, Newman's Own has bloomed into a mainstay among packaged foods, and its folksy approach to PR has companies lining up for a piece of the action. Products associated with Hollywood hot shots, sports stars, and...

THE AGENCY BUSINESS: MWW's Kempner offers keys to success in the current climate.(MWW Group )(Interview)
February 2, 2004... Michael Kempner set off on a solo project and - 14 years later - sold it for nearly dollars 40 million. Here, the CEO of MWW Group addresses startups, procurement, and the state of the agency. By Paul Cordasco The Agency Business: What's...

MEDIA ROUNDUP: Test prep: a PR story for all seasons.
February 2, 2004... Standardizing testing is more than a onetime college-entrance exam. It's a business that's fueling public policy - not to mention an array of PR possibilities. Standardized tests, long a bane for most high school students and a source of...

MEDIA: Journalist Q & A.(Tall magazine)(Interview)
February 2, 2004... Name: Everard Strong Publication: Tall magazine Title: Publisher and editor Preferred contact method: editor@tallmagazine.com Website: www.tallmagazine.com For all those whose feet have ever dangled off the end of a...

MEDIA WATCH: Mike Rowe incident a worldwide exploit.(Brief Article)
February 2, 2004... Seventeen-year-old high school student and budding entrepreneur Mike Rowe received vast media coverage and garnered millions of web hits on his fledgling namesake website, www.mikerowesoft.com, when he alerted the press of Microsoft's...

MEDIA BRANDS: Political reporting by newspapers needs to offer substance to compete in election year.
February 2, 2004... It would be an understatement to say that a lot has happened to Dick Cheney over the past two years. Until early last month, that was the amount of time that had elapsed since he'd sat down for an interview with a major newspaper. But if the...

PROFILE: Rubenstein rises to new heights with bold approach.(Marke Rubenstein)(Biography)
February 2, 2004... A far cry from her days as a trainee at Bloomingdale's, Marke Rubenstein's no-nonsense style has led her to the lead PR role at Deutsch - a position she never truly expected. Despite a successful track record that has enabled her to lead a...

The case against science.
February 2, 2004... Measurement has its advocates, but others argue PR is an art, not a metric. There are moments when Bill Nielsen sounds more like a social thinker wrestling with the effects of encroaching industrialization than the head of communications...

MARKET FOCUS ENTERTAINMENT: Opening acts.
February 2, 2004... Premieres, no longer the linchpin of a movie's marketing, are changing shape. Hollywood film premieres are a time-honored tradition, growing in proportion and polish as the movie industry itself has grown over the decades. From Jean Harlow...

PR TECHNIQUE: EVENTS MANAGEMENT - When the big event isn't so big anymore.
February 2, 2004... Slashed budgets and dwindling resources need not sound the death knell for your event. As Melanie Shortman discovers, the show can still go on When FitzGerald Communications was hired by MediaLive to promote last November's Comdex tech...

CAMPAIGN: Supporters band together to save FL's State Library.(Herrle Communications Group, Florida Library Association )
February 2, 2004... PR Team: Herrle Communications Group (Tallahassee, FL) and in-house staff/members of the Florida Library Association (Tallahassee, FL) Campaign: Save Your State Library Time Frame: February-May 2003 Budget: Approx. dollars 15,000 ...

CAMPAIGN: Emerald initiative earns good score from golf market.(BASF and Dudnyk Advertising & PR)
February 2, 2004... PR Team: BASF (Research Triangle Park, NC) and Dudnyk Advertising & PR (Horsham, PA) Campaign: Growing the Green Brand - The Emerald launch Time Frame: April-Dec. 2003 Budget: dollars 400,000 (dollars 125,000 - PR, dollars 250,000 -...

THE PUBLICIST: From posters to parties, NH's primary puts on quite a show.(New Hampshire)
February 2, 2004... Dreading another Golden Globes snoozer, I skipped town to poke around the New Hampshire Democratic primary. First thing I noticed is that Manchester looks a lot like the Sundance Film Festival: loads of shivering big-city press and VIPs...

PR PLAY OF THE WEEK: Dean finds another way to make noise.(Brief Article)
February 2, 2004... WASHINGTON: Not since Edvard Munch has one scream so utterly dominated the public's impression of a man. But unlike the artist's 1893 masterpiece, Howard Dean's 'I Have a Scream' speech in Iowa two weeks ago threatened to capsize its creator....

TOY BOX: The Intellisync should be on your list.(Brief Article)
February 2, 2004... Intellisync: Phone Edition, by Pumatech, is software that lets you transfer the numbers in your cell phone to your Outlook contacts, and vice versa. Users can configure how they want to share information by specifying parameters for...

BOOK REVIEW: 'Ageless Marketing' has timely advice.(Book Review)(Brief Review)
February 2, 2004... College psych fans will love this book. In trying to get marketers to realize they should aim messages at aging baby boomers, the authors delve into psychology, genetics, and brain science, among other weighty topics. It's intense reading,...

State Farm taps Golin to help raise profile of life insurance business.(State Farm Insurance, Golin/Harris International )(Brief Article)
February 9, 2004... BLOOMINGTON, IL: State Farm Insurance, best known for providing home and auto coverage, has hired Golin/Harris International to support its lesser-known life-insurance business. This is the first time the company has used a PR firm for life...

FD hires Fleishman exec to open up Washington office.(Financial Dynamics)
February 9, 2004... WASHINGTON: Financial Dynamics (FD) is continuing its aggressive expansion into the US market with the opening of its first Washington office, marking a major step into the world of US public affairs. The firm has hired well-known budget...

AT&T launches PR and ad initiative to display breadth of services.(Brief Article)
February 9, 2004... BEDMINSTER, NJ: AT&T has launched an aggressive global brand and marketing campaign designed to show it isn't just a phone company anymore. The dollars 200 million multimedia advertising effort and PR push will reach out to residential,...

PRWeek starts up internet survey to field reader input.(Brief Article)
February 9, 2004... NEW YORK: PRWeek's new readership survey is now under way. We want to find out what's on the minds of our subscribers, and we hope each of you will take this opportunity to give us valuable feedback. This survey is part of an ongoing...

Ad Council works to secure up-front PSA commitments.(public service advertising)(Brief Article)
February 9, 2004... NEW YORK: The Ad Council is negotiating with more than 20 media companies to secure up-front, annual commitments for PSA placements, marking a shift in its operating model. The council secured commitments from Clear Channel and Time Warner,...

Academy of Country Music selects BNC.(Bragman Nyman Cafarelli )(Brief Article)
February 9, 2004... LOS ANGELES: The Academy of Country Music (ACM), a 3,000-member organization created to support and promote country music, has chosen Bragman Nyman Cafarelli (BNC) as its agency of record after a competitive pitch process that lasted more than...

Unilever enlists Edelman to run Hispanic programs.(Brief Article)
February 9, 2004... CHICAGO: Unilever, which is launching an Hispanic PR program for six of its personal-care products, has hired Edelman's diversity practice as AOR for Hispanic marketing for these brands. Edelman will work on Hispanic media outreach and...

Oracle taps Hollins to replace Samson amid staff revamp.(Brief Article)
February 9, 2004... REDWOOD SHORES, CA: Oracle continues to shuffle its senior communications staff in the wake of Dave Samson's departure last month. VP of global communications Jim Finn promoted Kristin Hollins to replace Samson. Finn also increased the...

NEWS BRIEF: GCI Read-Poland hires Dean.(Brief Article)
February 9, 2004... AUSTIN, TX: GCI Read-Poland has hired former HP staffer Janet Dean as an SVP in its commercial technology practice. Dean was formerly a senior manager for HP. She also worked at Rockwell International.

NEWS BRIEF: Petersen joins Interpublic Group.(Brief Article)
February 9, 2004... CHICAGO: Walter Petersen, long-time ad-industry corporate communications specialist, is joining The Partnership division of The Interpublic Group as EVP and CCO. His primary responsibilities will include overseeing all internal and external...

NEWS BRIEF: Falcetti and Renner VPs.(Benjamin/Weber Shandwick promotions)(Brief Article)
February 9, 2004... IRVINE, CA: Benjamin/Weber Shandwick has promoted Lisa Falcetti and Traci Renner to VPs. Falcetti will continue to focus on managing accounts, as well as spearheading new business efforts. Renner will continue her work on the Toshiba digital...

NEWS BRIEF: Gotham AOR.(Allied Domecq selects public relations firm)(Brief Article)
February 9, 2004... NEW YORK: Gotham Public Relations, a consumer and business marketing PR agency, has been chosen as AOR for Allied Domecq's Courvoisier brand.

NEWS BRIEF: Rebull Jr. and Fiske partner.(Rise Strategies)(Brief Article)
February 9, 2004... MIAMI: Senior communications counselors and industry veterans Julio Rebull Jr. and Rosanna Fiske are partnering as principals in Rise Strategies, a new agency which will provide PR, public affairs, and ad services to a variety of industries and...

NEWS BRIEF: KMR adds.(KMR Communications new clients)(Brief Article)
February 9, 2004... NEW YORK: KMR Communications, a PR firm with clients in the beauty, health, and fitness sectors, has recently added Rene Furterer hair care and Bosley, the world's largest hair-restoration company, to its roster.

NEWS BRIEF: Roxio to move to Napster.(Brief Article)
February 9, 2004... LOS ANGELES: Digital media software company Roxio announced it will move from Silicon Valley to the LA offices of Napster, the online music service Roxio owns. While Dana Harris will remain director of PR for Napster, Roxio's worldwide...

NEWS BRIEF: Waggener Edstrom agency of record.(Brief Article)
February 9, 2004... CLEARWATER, FL: Anti-spam company Sunbelt Software has named Waggener Edstrom its agency of record. Sunbelt develops enterprise system infrastructure software, including security, anti-spam, and system management tools. Wag Ed's Stamford, CT...

NEWS BRIEF: Ruder Finn selected.(Proxima Technology hires public relations)(Brief Article)
February 9, 2004... DENVER: Proxima Technology has selected Ruder Finn to provide corporate and product PR support. Proxima develops software that helps companies get the best value from their IT infrastructure.

NEWS BRIEF: MS&L agency of record.(Callipso public relations)(Brief Article)
February 9, 2004... SANTA ANA, CA: Enhanced IP service provider Callipso has named MS&L as its agency of record. MS&L will handle corporate positioning and communications surrounding the company's brand, products, and services. The firm will also provide public...

NEWS BRIEF: Vincent and Bouldin SVP.(Ruder Finn)(Brief Article)
February 9, 2004... LOS ANGELES: Ruder Finn's Kathy Vincent and Monica Bouldin have both been promoted to SVP. Bouldin will be heading the office's consumer and entertainment practices, while Vincent's role includes managing and directing healthcare and...

NEWS BRIEF: Kahl/Pownall hires Kahrl.(Brief Article)
February 9, 2004... SACRAMENTO, CA: Kahl/Pownall has hired William Kahrl to lead the communications division for the government relations and public affairs firm. Kahrl was previously GM of Burson-Marsteller's Sacramento office. Prior to joining Burson in 1997,...

NEWS BRIEF: Correction.(Correction Notice)
February 9, 2004... In the feature sidebar, 'A measured response' (PRWeek, February 2), the Institute for Public Relations was mistakenly referred to as the Institute of Public Relations.

Three GIs wrap up Army's two-week promotional push.
February 9, 2004... WASHINGTON: Playing off of interest created by Time naming the American soldier its Person of the Year, the US Army just completed a press tour featuring the three GI's photographed for the cover of the issue. Sgt. Marquette Whiteside,...

HHS kicks off drive explaining recent Medicare revamp.(Department of Health and Human Services)(Brief Article)
February 9, 2004... WASHINGTON: The Department of Health and Human Services (HHS) last week unveiled a national education initiative to help beneficiaries better understand recent changes to Medicare, including the controversial prescription drug benefit, that...

Ford rallying from Firestone crisis, says CEO.
February 9, 2004... CHICAGO: Ford has come a long way in repairing the damage done to its image by the Firestone tire crisis but needs to do more at the grassroots level to build consumer confidence and affinity for the brand, said William Clay Ford Jr., chairman...

TiVo channels Super Bowl flash into grand exposure.
February 9, 2004... SAN JOSE, CA: Digital recorder company TiVo racked up the PR yardage from Janet Jackson's 'wardrobe malfunction' during the Super Bowl halftime show. The San Jose-based firm has crafted a PR strategy around the game for the past three...