PR Week (US) articles from February 2002

PR Week (US) archives from February 2002

Edelman US and Cantor Fitzgerald part, citing altered comms goals.(Brief Article)
February 4, 2002... NEW YORK: The US operations of Edelman Public Relations and Cantor Fitzgerald -- the company that lost 700 employees in the attack on the World Trade Center -- have ended their relationship. Both companies said original communications goals...

Oracle starts total comms review with in-house rejig.(Brief Article)
February 4, 2002... REDWOOD SHORES, CA: As part of a total communications review, Oracle is reorganizing its worldwide in-house PR staff, with the goal of creating an integrated communications network across its regions. Two new divisions have been added that...

Nasdaq taps new comms leader to raise its PR stock.(Brief Article)
February 4, 2002... NEW YORK: The Nasdaq stock market has made two major appointments in its communications staff. Nasdaq has announced that Bethany Sherman will replace Andrew MacMillan as the market's SVP of corporate communications, though it wouldn't...

US Newswire gets WCC help to raise gay press access.(Brief Article)
February 4, 2002... WASHINGTON: US Newswire has allied with Witeck Combs Communications (WCC), a communications and marketing firm specializing in the gay and lesbian market, to offer a gay and lesbian circuit targeting more than 300 print, broadcast, and online...

Scrutinized Andersen to retool its ways.(Brief Article)
February 4, 2002... CHICAGO: Andersen will soon announce a series of reforms in the way it does business, in an effort to rebuild confidence among investors and clients. The news comes as scrutiny of accounting practices increases, and Andersen's own clients...

Ketchum SVP Thomas Barritt has been named global director of the company. (Briefs - New York).(Brief Article)
February 4, 2002... Ketchum SVP Thomas Barritt has been named global director of the company's new issues and crisis management network. He will report to MarkSchannon, partner and director of Ketchum's DC office, and will be responsible for training Ketchum's 25...

Canon USA has hired Debra Epstein as VP and GM of corporate communications. (Briefs - Lake Success, NY).(vice president and general manager)(Brief Article)
February 4, 2002... Canon USA has hired Debra Epstein as VP and GM of corporate communications. She will oversee PR and IR, industry analyst relations, events promotion, corporate advertising, branding, and philanthropy. Epstein, whose last position was senior...

In a vote of confidence for the New England PR market, Incepta-owned Broad Street has opened a Cambridge office. (Briefs - Cambridge, MA).(public relations)(Massachusetts)(Brief Article)
February 4, 2002... In a vote of confidence for the New England PR market, Incepta-owned Broad Street has opened a Cambridge office. The office will be headed by Lee Rubenstein, most recently VP of sales and business development at THINQ Learning Solutions.

Martin Ellis has been promoted to director of international development for Cohn & Wolfe. (Briefs - London).(Brief Article)
February 4, 2002... Martin Ellis has been promoted to director of international development for Cohn & Wolfe. He formerly served as MD of the London office.

Manning, Selvage & Lee has added six affiliates to its network to shore up areas in which the firm has previously been without a presence. (Briefs - New York).(Brief Article)
February 4, 2002... Manning, Selvage & Lee has added six affiliates to its network to shore up areas in which the firm has previously been without a presence. Joining the network are Imre Communications, Baltimore; Morningstar Communications, Kansas City, KS;...

Burson-Marsteller has tapped Curtis Chin, current MD for the agency's US public affairs practice. (Briefs - Hong Kong and New York).(Brief Article)
February 4, 2002... Burson-Marsteller has tapped Curtis Chin, current MD for the agency's US public affairs practice, to take on added responsibilities by filling that same role for its Asia-Pacific division.

Edelman PR Worldwide has been busy abroad of late. (Briefs - New York).(public relations)(Brief Article)
February 4, 2002... Edelman PR Worldwide has been busy abroad of late, winning the global PR campaign for Italian pasta manufacturer Barilla, landing an initiative sponsored by the Association of Asia-Pacific Airlines to boost passenger confidence, and acquiring...

The Ritz-Carlton has booked Nancy J. Friedman PR to publicize its return to New York City. (Briefs - New York).(Brief Article)
February 4, 2002... The Ritz-Carlton has booked Nancy J. Friedman PR to publicize its return to New York City, where it opened a luxury hotel in Battery Park South last Tuesday, and is currently completing work on another property on Central Park South.

Chicago tech firm Divine has decided to switch its PR business from Ruder Finn to Golin/Harris. (Briefs - Chicago).(public relations)(Brief Article)
February 4, 2002... Chicago tech firm Divine has decided to switch its PR business from Ruder Finn to Golin/Harris. Annual spending is likely to start in the mid-six-figure range. Divine was once known as Divine Interventures, an incubator for tech start-ups.

Jeb Brown, chairman and CEO of Panoramic Communications. (Briefs - Washington).(Brief Article)
February 4, 2002... Jeb Brown, chairman and CEO of Panoramic Communications, has resigned, leaving the position open for Panoramic president Mary Baglivo, a veteran of J. Walter Thompson.

Factiva, a subsidiary of Dow Jones & Reuters. (Briefs - New York).(Brief Article)
February 4, 2002... Factiva, a subsidiary of Dow Jones & Reuters, has signed on with Hill & Knowlton as the company seeks to reposition its web-based information service and increase its appeal to top corporate executives.

'Goldmember' zipped up as MPAA mulls legalities. (News).(New Line Cinema's Austin Powers movie title)(Motion Picture Association of America)(Brief Article)
February 4, 2002... Los ANGELES: James Bond has a new mission: dismembering Austin Powers. New Line Cinema has been forced to stop using the title Austin Powers in Goldmember for now and recall promotional materials for its third installment of the spy spoof...

Awards honor PR efforts for clarity. (News).(public relations)(Brief Article)
February 4, 2002... SACRAMENTO, CA: California gave out its first set of "Clarity Awards" last week, applauding government agencies with exemplary written communications. The public information award was shared by a Department of Forestry and Fire Prevention...

Mayors' conference tackles new issues facing cities. (News).(Brief Article)
February 4, 2002... NEW YORK: Mayors from across the nation used the 70th Annual Winter Meeting of the US Conference of Mayors to raise a number of issues with federal government. The conference convened in Washington, DC, on January 22-24 and then traveled...

Midwest sees an uptick in tech PR. (News).(Brief Article)
February 4, 2002... CHICAGO: Technology PR is showing signs of life in the Midwest, spurred by software, system development and wireless tech clients seeking outside PR help to position themselves for an economic recovery. "The last thing these companies want...

SEC and PR Newswire in cahoots to expose the danger of fake press releases. (News).(Securities and Exchange Commission)(Brief Article)
February 4, 2002... WASHINGTON: The SEC wanted to leave a lasting impression on its target audiences last week, but some PR agencies claim all the commission did was damage the credibility of an important PR tool: the press release. To show how easily online...

WSW divvies up Molotsky's duties. (News).(Weber Shandwick Worldwide)(Brief Article)
February 4, 2002... CHICAGO: Less than four months after unveiling its new management structure, Weber Shandwick Worldwide has bought out the contract of Barbara Molotsky, president/COO for the North America central region. Molotsky, who cited the recession as...

Anti-poison push goes on the road. (News).(Brief Article)
February 4, 2002... WASHINGTON: The American Association of Poison Control Centers (AAPCC) has begun promoting its new toll-free helpline. This will be the first time that there has ever been a single nationwide number that the public can call to receive advice on...

Enron formulates future-focused PR strategy to sway stakeholders. (News).
February 4, 2002... HOUSTON: Even as it continues to weather new revelations about past improprieties, Enron is pursuing a communications campaign meant to convince its stakeholders that the company will be able to remain in business once the ongoing scandal blows...

President polls well with State of the Union address. (News).(George W. Bush)(opinions of public relations consultants)(Brief Article)(Column)
February 4, 2002... Margery Kraus President and CEO, APCO Worldwide Washington, DC For a man who often jokes about his own history of verbal gaffes, President Bush forcefully articulated his administration's priorities. Casually draped over the rostrum, the...

Ketchum reports on CSR agendas. (News).(corporate social responsibility)(Brief Article)
February 4, 2002... NEW YORK and LONDON: A new report on corpon ate social responsibility (CSR) and sustainable development (SD) has found that despite all the hype from interested par ties, the media commands the most influence on how people and politicians think...

PRN provides full-text press releases over portable Palm devices. (News).(PR Newswire)(Brief Article)
February 4, 2002... NEW YORK: Through what the news service is calling a first-of-its-kind agreement, certain press releases sent out through PR Newswire (PRN) are now available in full text to wireless-enabled Palm handheld computers. John Williams, EVP of...

TMP loses execs, forms new group. (News).(TMP Integrated Marketing Communications)(Brief Article)
February 4, 2002... MCLEAN, VA: TMP Integrated Marketing Communications (formerly TMP Stackig) has parted ways with three senior executives, and is forming a new division. Larry Rosenfeld, president, Deborah League, acting VP and GM, and Bill Lane, SVP and...

Envelope makers choose Golin to deliver PR strategy. (News).(Golin/Harris International)(Envelope Manufacturers Association)(Brief Article)
February 4, 2002... WASHINGTON: Last year's anthrax scare has spurred a group representing envelope and paper companies to seek PR help. The Envelope Manufacturers Association's Foundation for Paper-Based Communications has hired Golin/Harris International's...

WSL to spotlight Latino celebrities. (News).(Weber Shandwick Latin)(Brief Article)
February 4, 2002... MIAMI and LOS ANGELES: After nearly two years of limited activity, the Calle Ocho Walk of Fame (COWF) this month plans to resume awarding celebrity stars on Eighth Street in Miami's Little Havana neighborhood. To get the word out, COWF has...

Social actions have to go beyond words. (Editorial).(World Economic Forum)(Brief Article)
February 4, 2002... As 2,700 world leaders come to New York for the World Economic Forum, the ability of global companies and their leaders to demonstrate real social responsibility will be under the microscope again. The decision to move the forum from Davos...

Letters.
February 4, 2002... Anecdotal evidence is not the way to measure women's PR progress Frank Wylie's letter in the January 7 issue urges us to "look at the facts" about women's achievements in PR. My colleagues and I have been doing just that for nearly two...

PR can't address anti-globalism with fake phrases and empty gestures. (Thought Leader).(Brief Article)
February 4, 2002... We were so focused on globalization that some of us hadn't paid enough attention to the strong anti-global forces challenging important institutions - until September 11, that is. We were so engaged in the "pursuit of happiness," that we...

Kmart must shop for more honest, strategic PR plans. (Corporate PR).(Brief Article)
February 4, 2002... Once the model all discount stores emulated, Kmart has not only been collared by Wal-Mart and Target, it now has to follow their lead in terms of employee and customer relations to have any hoped survival. John Frank reports Kmart's...

Intelligent PR people will welcome c criticism for all the crucial lessons it can teach them. (Analysis).(Brief Article)
February 4, 2002... I owe Mike an apology. Mike, you may recall from a previous column, was the night clerk at the DoubleTree Club Hotel in Houston. He gave two customers a hard time after they showed up late one night and found their "guaranteed" room had been...

Lockheed keeps flying high with PR front and center. (Client Profile).(Brief Article)
February 4, 2002... Competing for multi-billion dollar federal contracts--and not seeming too greedy when it wins-is a delicate balancing act for Lockheed Martin. Thom Weidlich talks to the tech behemoth,s PR team In January, technology giant Lockheed Martin...

Opinions on Ambrose may vary, but scrutiny is vary, from over. (Media Watch).(author Stephen Ambrose)
February 4, 2002... A month ago, it was discovered that Stephen Ambrose, "the most popular historian of the last decade" (USA Today, January 14), had been caught lifting full sentences without proper attribution to the original author in his recent book The Wild...

A vibrant market discovers solid media alternatives: Once considered taboo by mainstream media, the gay and lesbian community now has numerous titles of its own, and a growing following in traditional press outlets as well. (Media Roundup).
February 4, 2002... The recent announcement that MTV and Showtime will join forces on a new premium gay cable channel is in many ways a landmark in the growing cultural and marketing clout of the gay and lesbian community. It's also the culmination of years of...

Those who play the fool are often much richer for the effort. (Media Profile).
February 4, 2002... For an outfit run by self-confessed fools, it sure commands its share of respect. Robin Londner investigates how best to get your pitch seen by the financial kingdom's favorite court jesters. While it doesn't much matter to PR people...

Garry: loving mother, strong leader, knockout punch: If GLAAD can be described as a charity, then for Joan Garry it certainly begins at home. Her three kids are the driving force behind her quest for fairer representation of gays in the media. (Profile).(Joan Garry,)(Gay and Lesbian Alliance Against Defamation)
February 4, 2002... Joan Garry's eldest daughter recently started at a new school. Before the term began, the 12-year-old and her two mothers visited the school to make sure the board were aware that, for the first time in the school's 175-year existence, it was...

The A-list: Hollywood's top publicists; Lauded by the press and their peers for their integrity and their effectiveness. Anita Chabria charts the achievements of Tinseltown's finest PR professionals.
February 4, 2002... Love or hate the dizzying yet dazzling musical Moulin Rouge, the Oscar contender left audiences talking, which is exactly what Twentieth Century Fox's EVP of publicity and promotions Jeffrey Godsick loved about the movie - not to mention the...

LA recuperacion: Niches like the Hispanic market offer a recovery for LA's PR. (Regional Focus Los Angeles).
February 4, 2002... Cautious optimism is the mood of the New Year for Angelinos in the communications business. While the recession battering the country hasn't bypassed the West coast, LA's PR industry does have reason to remain upbeat. Staple industries like...

Action stations: getting SMTs on air. (PR Technique Satellite Media Tours).
February 4, 2002... Anecdotal evidence shows that four out of five pitched SMTs fail to get broadcast. Robin Londner details a few creative tricks that will help any well-targeted story garner some significant airtime. The real estate law of location,...

Divine approach aids LA charities. (Charity PR).(Brief Article)
February 4, 2002... Client: Volunteers of America (Los Angeles) PR Team: The Blaze Company (Venice, CA) Campaign: A Community of Angels Time Frame: September 2000 - May 2001 Budget: $74,000 To raise needed funds for two major charities, Los...

Kinko's uses web to peek into past. (Media Relations).
February 4, 2002... Client: Kinko's and the Vietnam Veterans Memorial Fund PR Team: Edelman Campaign: Puta Face with a Name Time Frame: Mid-September-December 31, 2001 Budget: Less than $200,000 In 1998, the Vietnam Veterans Memorial Fund...

Pandora's Problem Page. (Careers).(Column)
February 4, 2002... Q: I work for a mid-size IR firm. Recently, the CEO of one of the companies we work for and I were both on a media call to a major business publication. The subject concerned poor earnings that the company recently posted. I tried to get the...

My big break. (Careers).(Brief Article)
February 4, 2002... "I had never worked in PR before. A friend mentioned that a woman she exercised with ran her own PR firm and was hiring, but again, I didn't know what people in PR did. (Something to do with photo shoots, I thought.) But still I put on my...

Where I Work.(excerpt of interview with)(Yesawich, Pepperdine and Brown executive Kathy Hernandez)(Interview)(Brief Article)
February 4, 2002... KATHY HERNANDEZ VP, PR Latin America Yesawich, Pepperdine & Brown Number of PR dept, employees: 17 Address: 423 S. Keller Road, Orlando, FL 32810 Phone: (407) 875-1111 Web: www.ypb.com How long have you been in your...

The Concept Farm plays head game. (Call).(Brief Article)
February 4, 2002... In the "That's using your head" department, creative shop The Concept Farm has unveiled a guerrilla marketing unit called Baldboard, which uses the craniums of the follicularly challenged as a communication device. The idea is the...

Enron's losses are gains for Sharpton. (PR Week).(Al Sharpton)(Brief Article)
February 4, 2002... Usually, the purpose of a protest is to call media attention to an overlooked problem. Unless, of course, the protesters in question are civil rights leaders Al Sharpton and Jesse Jackson, in which case the cynical would suggest that the goal...

Agency duo dives into local bar scene. (PR Week).(The Hall Company's Steve Hall and Sam Firer)(Brief Article)
February 4, 2002... Ever sat in a pub and joked that you should have shares in the place since you sink so much money into it? Meet Steve Hall and Sam Firer, who publicize bars and restaurants for a living and believe they have what it takes to operate an...

Sundance is a publicity festival full of celluloid and cell phones. (Tales from Tinseltown).(Sundance Film Festival)(Brief Article)
February 4, 2002... Every circus has a lion tamer. At the Sundance Film Festival, the tamer is press officer RJ Millard. His circus comprises the 900 journalists and 150 publicists descending upon Park City, UT, for the annual 10-day celluloid orgy. Millard and...

WB humor lost on innocent viewers. (PR Week).(WB Television Network)(Brief Article)
February 4, 2002... With civic duty occupying the frontal lobe of the US' psyche these days, the WB network decided to launch a "clever" nationwide stunt to seven million viewers to plug The Jamie Kennedy Experiment. You'd never know it, though, as the...

Pardon, believe you need to pee. (PR Week).
February 4, 2002... At the recent Golden Globe Awards, a celebrity PR pro slid up to the significant other of a famous director and buzzed this tantalizing little tidbit in her ear: "You've got to go to the bathroom." A frightening pickup line? Not at all....

Questions & Answers. (PR Week).(excerpt of interview with KEF Media Associates president Kevin Foley)(Brief Article)
February 4, 2002... Kevin Foley He's far more trustworthy with a newsreel than he is with a fishing reel, and he's the man responsible for putting a buffalo on Letterman. Here with his very own top ten (plus a bonus question) is Kevin Foley, president of KEF...

Appeals for Pearl's release made strategically to reach captors.(journalist Daniel Pearl)(Brief Article)
February 11, 2002... NEW YORK: Since Wall Street Journal reporter Daniel Pearl was kidnapped in Karachi, Pakistan on January 23, the newspaper's editors have been swamped with interview requests. For Steve Goldstein, corporate communications VP at the Journal's...

Grey-360 merger results in PR leaders taking helm.(Brief Article)
February 11, 2002... ATLANTA: Grey Global Group has completed the acquisition of 360 Thinc, as predicted by PR Week in December. The deal will create a new, multidisciplinary entity, as Grey will merge its public relations, advertising, and interactive assets...

MediaMap teams up with Biz360 to launch performa.(Brief Article)
February 11, 2002... WATERTOWN, MA: MediaMap communications management company and Biz360, maker of analytics software, have partnered to market MediaMap's Performa, a web-based application suite to be released in March. Additionally, Biz360 will integrate...

PRWeek's annual salary survey will go online Tuesday.(Brief Article)
February 11, 2002... NEW YORK: Last year's PR Week Salary Survey uncovered a staggering average rise in salaries of 17%. But the survey, conducted just as the economy started to dip, also carried a stern warning: More than 17% of PR pros said that they feared for...

Miramax ships PR execs back and forth.(Brief Article)
February 11, 2002... LOS ANGELES: In a PR reshuffle that has top executives booking moving vans, Miramax Films is bringing back West Coast-based veteran Amanda Lundberg to head publicity operations in the company's New York headquarters. SVP Dennis Higgins is...

Matthew Higgins. (Briefs).(Brief Article)
February 11, 2002... NEW YORK: Matthew Higgins, a former press secretary for Rudy Giuliani, has joined the Lower Manhattan Redevelopment Corporation as VP of communications.

Boeing has decided against taking on a PR agency of record, and will continue using Edelman PR for project work. (Briefs).(Brief Article)
February 11, 2002... CHICAGO: Boeing has decided against taking on a PR agency of record, and will continue using Edelman PR for project work. When Boeing moved its headquarters from Seattle to Chicago last year, local agencies had hoped the company would take on a...

Barry Ziehl, a PRWweek"30 under 30" winner in 1999, has been named VP of worldwide public relations for Warner Bros. consumer products. (Briefs).(Brief Article)
February 11, 2002... LOS ANGELES: Barry Ziehl, a PRWweek"30 under 30" winner in 1999, has been named VP of worldwide public relations for Warner Bros. consumer products. He will manage PR, licensing, and marketing for brand names such as Harry Potter, Scooby Doo,...

AMC Entertainment. (Briefs).(Brief Article)
February 11, 2002... KANSAS CITY, MO: AMC Entertainment has hired Ink as its PR agency. Ink's efforts will include national corporate, and financial media relations.

Philippe Lepercq has been appointed by Michelin to head worldwide public affairs. (Briefs).(Brief Article)
February 11, 2002... PARIS: Philippe Lepercq has been appointed by Michelin to head worldwide public affairs. He was previously head of Michelin's operations in the UK. Lepercq's appointment comes as part of the company's recent decision to take on a greater...

Bob Wynne has joined Singer & Associates as EVP. (Briefs).(Brief Article)
February 11, 2002... San Francisco: Bob Wynne has joined Singer & Associates as EVP. Until last August, Wynne was an EVP with GCI Group, and head of the firm's North America corporate practice. He worked at the agency with Sam Singer, the founder of Singer &...

Douglas Cohn & Wolfe has been named agency of record for Foster's and Icehouse, both Miller Brewing Company brands. (Briefs).(Brief Article)
February 11, 2002... Los Angeles: Douglas Cohn & Wolfe has been named agency of record for Foster's and Icehouse, both Miller Brewing Company brands. Previously, the firm had worked on projects for Miller Genuine Draft.

Slack Barshinger has merged with USA Chicago, a 22-year-old marcomms firm specializing in interactive marketing and technology. (Briefs).(Brief Article)
February 11, 2002... CHICAGO: Slack Barshinger has merged with USA Chicago, a 22-year-old marcomms firm specializing in interactive marketing and technology. The new entity will retain she Slack Barshinger name.

AtomicPR. (Briefs).(Brief Article)
February 11, 2002... SAN FRANCISCO: AtomicPR has added three clients to its roster: Sagent Technology, an enterprise business intelligence provider; Guidance Software, a computer forensics and investigative solutions company; and PartyPoker.com, an online...

Grant Jacoby has opened a Washington, DC office after winning GSA certification to go after government business. (Briefs).(Brief Article)
February 11, 2002... CHICAGO: Grant Jacoby has opened a Washington, DC office after winning GSA certification to go after government business. Paul O'Mara, VP of government relations, will run the new office.

Showtime Networks has announced two promotions. (Briefs).(Brief Article)
February 11, 2002... LOS ANGELES: Showtime Networks has announced two promotions. Bryan Byrd, based in LA, is now VP of public relations. Jackie loachim, based in NY, will take on the role of VP of consumer public relations.

Fleishman-Hillard. (Briefs).(Brief Article)
February 11, 2002... SAN DIEGO: Fleishman-Hillard has been retained by four new clients: Taylor Guitars, to introduce a new special-edition guitar; BioMicro Systems, a Salt Lake City biotech company; Bacalski, Byrne & Koska, a trial and litigation firm; and the...

PRSA uses 'Ethics Month' to highlight revised code. (News).(Brief Article)
February 11, 2002... NEW YORK: With the Enron and ImClone debacles raising questions about claims corporations make for their products and services, it seems appropriate that the PRSA has dubbed February "Ethics Month." The timing of the promotion was decided...

DS Simon offering new SMT solution. (News).(Brief Article)
February 11, 2002... NEW YORK: To help clients match spokespeople to their planned VNRs and SMTs, DS Simon Productions has launched SpokespersonFinder. The new service will be available as a package. For example, to produce and book a three-hour SMT, including...

Sony PR reshuffle sees hire of Elzer. (News).(Steve Elzer, Columbia Tri-Star)(public relations)(Brief Article)
February 11, 2002... LOS ANGELES: Columbia Tri-Star has hired Steve Elzer away from New Line Cinema to be SVP of media relations. The appointment makes Elzer part of a revamped PR unit built over the past months by Geoffrey Ammer, president of marketing. Ammer...

Security flub leaves airport's media reps in quagmire. (News).(San Francisco International Airport)(Brief Article)
February 11, 2002... SAN FRANCISCO: A security breach put San Francisco International Airport's (SFO) PR team on alert last week. The incident again conveyed the problem airport officials have explaining to the media and public how security responsibilities are...

Message points, not dollars, take center stage in Bush's budget. (News).(George W. Bush)(Brief Article)
February 11, 2002... WASHINGTON: A campaign that began unusually early last year kicked into high gear last week as President Bush and his cabinet took to the streets to push their 2003 White House budget. Budget proposals have long been considered by many to...

AAP was ready to support its study. (News).(American Academy of Pediatrics)(Brief Article)
February 11, 2002... CHICAGO: The PR arm of the American Academy of Pediatrics (AAP) was aware it was igniting a media powder keg when it released a study that supported second-parent adoption of children who were born to - or adopted by - one member of a gay or...

Investment insiders grow skeptical of financial data. (News).(Brief Article)
February 11, 2002... NEW YORK: In a just-released survey of over 200 investment-industry professionals by Wall Street Reporter magazine, respondents said they were increasingly concerned about the credibility of financial reports issued by public companies. ...

Applied launches analysis tool that measures media. (News).(Applied Communications)(Brief Article)
February 11, 2002... SAN FRANCISCO: Applied Communications has unveiled a proprietary research tool called MediaShare Metrics. It gives clients MediaShare Performance Indicators (MPIs): evaluations of media performance, brand positioning, and market trends against...

Weiner steps into top position at Delahaye Medialink. (News).(Mark Weiner)(Brief Article)
February 11, 2002... NORWALK, CT: Katharine Delahaye Paine is stepping down as president of Delahaye Medialink, the communications research division of Medialink Worldwide. EVP Mark Weiner will take over as CEO of the firm. Paine founded the Delahaye Group in...

Nonprofits' woes force PR firms to rethink client lists. (News).(public relations)(Brief Article)
February 11, 2002... WASHINGTON: A number of self-described "public interest" agencies - those that populate their client lists almost exclusively with nonprofit and advocacy organizations - are being forced to make changes as they adjust to a climate of diminished...

Giuliani takes flack for supporting film. (News).(Rudolph Giuliani)(Brief Article)
February 11, 2002... NEW YORK: Rudy Giuliani took heat last week from New York City's police and firefighter unions, who criticized the former mayor for supporting the new Arnold Schwarzenegger action flick Collateral Damage. In the film, the musclebound star...

Miss Universe organizers rehire Rubenstein for image enhancing. (News).(Richard Rubenstein)(Brief Article)
February 11, 2002... NEW YORK: The Miss Universe Organization, the five-decade-old operation behind the Miss Universe, Miss USA, and Miss Teen USA pageants, has tapped Rubenstein Public Relations to assist in its continuing effort to freshen up its profile. ...