PR Week (US) articles from December 2006

PR Week (US) archives from December 2006

W2 to head up media efforts for 'dollars 100 laptop'.(W2 Group)(One Laptop Per Child)
December 4, 2006... WALTHAM, MA: Humanitarian education project One Laptop Per Child (OLPC) has selected W2 Group to serve as the media relations and social-media marketing agency for its much-heralded 'dollars 100 laptop.' The nonprofit association is trying...

Lagrant keeps Harley-Davidson.(Lagrant Communications)(Brief article)
December 4, 2006... MILWAUKEE: Harley-Davidson has decided to stay with Lagrant Communications as its lead African-American and Hispanic PR agency after a recent formal account review. Lagrant has been the company's multicultural agency for the past two years. ...

Rumors heat up regarding possible PRN acquisition.(PR Newswire)(Brief article)
December 4, 2006... NEW YORK: Interest in acquiring PR Newswire has intensified, according to a Sunday Times (of London) report and a source familiar with the situation. Last week's Times reported that Apax was preparing a nearly dollars 1 billion bid for the...

Screening at the Vatican headlines 'Nativity' push.
December 4, 2006... LOS ANGELES: New Line Cinema's new film The Nativity Story became the first-ever movie to officially screen at the Vatican, a major step in a PR campaign targeting religious audiences. About 8,000 invited guests attended the November 26...

WHO creates IMPACT to curb counterfeit drugs.(World Health Organization)(International Medical Products Anti-Counterfeiting Taskforce)
December 4, 2006... GENEVA: The World Health Organization (WHO) recently announced plans to develop an integrated campaign, including communications, technological, regulatory, and legal components, to stop the worldwide spread of counterfeit medicines. Part...

News Brief: Fleishman-Hillard launches FH Boom.(Brief article)
December 4, 2006... WASHINGTON: Fleishman-Hillard has launched FH Boom, a new practice specializing in marketing to baby boomers. The practice will be co-led by Eileen Marcus, senior partner and leader of the firm's DC consumer practice, and recently appointed SVP...

News Brief: Ken Jacobs launches Jacobs Communications Consulting.(Ken Jacobs)(Brief article)
December 4, 2006... PRINCETON JUNCTION, NJ: Ken Jacobs, a consumer marketing PR agency veteran, has launched Jacobs Communications Consulting. Services will include growing business from existing clients, upgrading brainstorm-session output, winning competitive...

News Brief: Win/Win Radio and News Broadcast Network team up.(Brief article)
December 4, 2006... NEW YORK: Win/Win Radio and News Broadcast Network have teamed up to offer Premium Radio, a service that combines traditional radio PR tactics, such as RMTs and ANRs, with giveaways and DJ banter. The Premium Radio package is expected to...

News Brief: Reuters Collaboration Services hires Ruder Finn.(Brief article)
December 4, 2006... NEW YORK: Reuters Collaboration Services, a provider of technology services for capital markets and banking institutions, has hired Ruder Finn. The firm will provide strategic counsel, media relations services, industry analyst relations,...

News Brief: GolinHarris establishes an affiliation with Grape PR.
December 4, 2006... CHICAGO: GolinHarris has established an exclusive affiliation with Grape PR & Consulting to serve clients in South Korea. In exchange, Grape PR will have access to Golin's 30 international offices. Seoul-based Grape PR was established in...

News Brief: CRT/Tanaka will provide ..(Institute for Preventative Foot Health)(Brief article)
December 4, 2006... RICHMOND, VA: CRT/tanaka will provide strategic counsel and cause-related marketing to new clients Thor-Lo, a protective sock manufacturer, and the nonprofit Institute for Preventative Foot Health, helping them to promote to consumers the...

News Brief: New accounts for Roher PR.
December 4, 2006... CHAPPAQUA, NY: Roher PR has tallied four recent new account wins: All Media Guide, a content provider and manager for movies, music, and video games; LifeBankUSA, a division of Celgene; Rosenberg & Estis, a New York City real-estate law firm;...

News Brief: Correction.(Correction notice)
December 4, 2006... CORRECTION: In the November 20 Newsmaker about KFC's senior PR director Laurie Schalow, Linda Weinberg was incorrectly identified as SVP at GolinHarris. She actually holds that position at Ogilvy Public Relations Worldwide. We regret the error....

CIA's recruitment effort plays off spy stereotypes.(Central Intelligence Agency)(Brief article)
December 4, 2006... WASHINGTON: The CIA's post-9/11 recruiting campaign has begun taking a more lighthearted approach that plays on popular conceptions of what a career in intelligence is like. Playing on 'myths' about the CIA - that, for example, new...

New site attacks Wal-Mart.(Wal-Mart Stores Inc.)(Wal-Mart Watch)(Brief article)
December 4, 2006... WASHINGTON: Edelman's recovery from its Working Families for Wal-Mart (WFWM) blog imbroglio hit an embarrassing snag when an anti-Wal-Mart group started posting disparaging information at the Web domain workingfamiliesforwalmart.com. ...

Home Depot ends PN brief.(Porter Novelli)(The Home Depot Inc.)(Brief article)
December 4, 2006... Atlanta: The Home Depot has ceased working with Porter Novelli for its merchandising calendar business. 'We enjoyed working with PN this year, but as we build out our internal marketing PR team, we will use agencies on more of a...

Launch pad: Bicentennial campaign touts medical school's influence.(Maroon Public Relations)(Brief article)
December 4, 2006... Organization: University of Maryland School of Medicine Campaign: Bicentennial Celebration PR team: Maroon Public Relations Other marketing: Web site Launch: November 29 Budget: Less than dollars 1 million (Private-donation funded) ...

US Airways responds to profiling accusations.(US Airways Inc.)(Council of American Islamic Relations )
December 4, 2006... PHOENIX: US Airways, the most recent airline to face scrutiny for stricter policies to combat terrorism, is pushing the message that its employees do not use racial profiling when determining the threat of passengers. The airline came...

GMI nets WSJ job.(Goodman Media International )(Wall Street Journal)(Brief article)
December 4, 2006... NEW YORK: Dow Jones and Company has hired Goodman Media International (GMI) to launch the redesigned Wall Street Journal, set to debut on January 2, 2007. GMI has worked with the Journal since 2005 on television outreach for the weekday...

A couple of mistakes by 'GQ'.(Pity GQ)(Brief article)
December 4, 2006... Print magazines have never been inoculated from the possibility that a long-planned article about a couple would be published directly after the news that the duo split. But, at least in the past, there were not all of those persnickety...

Rubenstein assists star of 'Seinfeld'.(Howard Rubenstein)(Michael Richards)(Brief article)
December 4, 2006... NEW YORK: Howard Rubenstein is using his connections with cultural and political leaders to try to restore Michael Richards' reputation after the Seinfeld star's recent racist tirade. The veteran head of Rubenstein Associates said Richards...

PR Play of the week: Lauer takes command of defining war.(Matt Lauer)(Public relations)(Brief article)
December 4, 2006... What the American political landscape needs in this time of uncertainty is more decisive leadership of the type that is usually associated with short-haired morning TV personality Matt Lauer. Are you listening, lily-livered politicians? Lauer...

Edelman to lead CEC push.(California Energy Commission)(Daniel J. Edelman Inc.)(Brief article)
December 4, 2006... SACRAMENTO, CA: Edelman has won the hotly contested California Energy Commission's (CEC) dollars 4.3 million public education campaign about solar energy. Gov. Arnold Schwarzenegger's (R-CA) plan will provide 3,000 megawatts of additional...

'Reports' tackles warranties.(public education campaign)(Brief article)
December 4, 2006... YONKERS, NY: Consumer Reports has launched an integrated public education campaign to discourage holiday shoppers from purchasing frequently pushed extended warranties. 'We have a very important message to deliver to consumers as they're...

MADD touts interlock in latest national campaign.(Mothers Against Drunk Driving)(Brief article)
December 4, 2006... DALLAS: Mothers Against Drunk Driving (MADD) has kicked off a national campaign to raise public awareness of technology that could help dramatically reduce drunk-driving fatalities. The technological device, called interlock, forces the...

Newsmaker: Steiger ushers in new Journal.(Paul Steiger)(Interview)
December 4, 2006... Paul Steiger, The Wall Street Journal's managing editor, talks to Julia Hood about the thinking behind the upcoming redesign, which will launch January 2. Julia Hood: What prompted the redesign now? Paul Steiger: There are two things...

Companies: Corporate Profile - NPS sets its sights on reaching US youth.
December 4, 2006... Park Service challenged with appealing to digital generation without giving in to commercialization. Lovers of the outdoors or American history have surely set foot in the bounds of the National Park Service (NPS) at some point, whether on...

The Agency Business: Face time helps global firms bridge the distance.
December 4, 2006... Multinational PR firms often boast of their global network of offices, telling clients that representation in another country is just a matter of picking up the phone, or sending an e-mail. Getting fast help on a project in Zurich, for example,...

Opinion: Late night video-game launches cost too much.
December 4, 2006... There is no fine line between exploitation and scintillation when people are getting shot. The news that two would-be robbers shot a man waiting on line at 3am to secure a PS3 has taken the cultural event to a nadir, where an obsession with...

Op-Ed: PR must adapt to social media era.
December 4, 2006... Social media sites have clout. They are the virtual malls and burger joints of earlier eras. They connect people through social networks. More kids hang out in them than you can imagine. You're nobody without your own MySpace profile or...

Op-Ed: Work to build up professional bond.
December 4, 2006... It's not your 'daddy's PR education' anymore (if it ever was). So, if you hire and/or manage PR pros, take a careful look at today's PR graduates. They're very good - prepared in theory (capstone courses) and in practice (via internships),...

Opinion: Redesigned 'WSJ' offers PR chance to help media evolve.(Wall Street Journal, public relations)
December 4, 2006... For every corporate CEO who is excited by a positive product review on CNET, there are many others who want a woodcut in The Wall Street Journal or nothing - well, at least one accompanying a headline like, 'Jane Smith makes investors rich,...

Opinion - 'We're not them' won't cut it now that Dems are in power.(Democrats)
December 4, 2006... Well, the Democrats did it. They won control of both the House of Representatives and the Senate on a message of 'we're not them.' But, as effective as it was in the campaigns, 'we're not them' is worthless as a governing message or strategy....

Fact File: NBC News helps public come to 'terms' with the Iraq conflict.(National Broadcasting Company Inc.)
December 4, 2006... In the news The latest headlines about the Iraq war have not only been about carnage, but about the terminology used to classify the conflict. The most noticeable shift came from NBC News when Today's Matt Lauer announced that the program...

Media Analysis: Private equity deals all about the money.
December 4, 2006... To say that it's been a rough couple of years for Old Media would be a gross understatement. Not only are consumers continuing to desert local radio and traditional television for newer treats like XM, Sirius, and YouTube, but Brian...

Media: Journalist Q&A - Mario Lavandeira, www.PerezHilton com.(Interview)
December 4, 2006... Name: Mario Lavandeira, a.k.a. Perez Hilton Title: Blogger Outlet: www.PerezHilton.com Preferred contact method: perez@perezhilton.com PRWeek: Why did you initially launch the blog? Perez Hilton: I thought it would be great to...

Media: Research - Web 2.0 survey.(Survey)(Brief article)
December 4, 2006... Conducted by: Zoomerang. SAMPLE: Online survey of 400 marketing professionals Goal: To determine marketers' awareness and adoption of Web 2.0 tactics KEY FINDINGS: 79% of respondents were not familiar with the term 'Web 2.0' 35% of...

Media: Roundup - Local hooks key to parenting coverage.
December 4, 2006... America's current baby boom isn't just shining the spotlight on celebrity moms like Britney Spears and Angelina Jolie. The mom-obsessed culture is permeating every corner of the US, fueling a surge in regional and local parenting coverage. ...

Media: Ups and Downs.(Brief article)
December 4, 2006... MTV announces plans to develop more than 20 niche Web sites to accompany popular shows like My Super Sweet 16 and general interests like celebrity news and personal development The Project for Excellence in Journalism survey shows that TV...

Media: Inside Information - Instant messaging offers quick, fluid communication.
December 4, 2006... Love it or hate it, instant messaging has become a necessary tool for PR pros. When waiting 20 minutes for an e-mail response just won't do, IM is there. Jason Mandell, principal at San Francisco agency LaunchSquad, says his Mac-centric...

Media: Critical hit - 'Houdini' secures an AP feature.(Bruce Bobbins, Dan Klores Communications )(Interview)(Brief article)
December 4, 2006... Who were your clients, and what were their media goals? Bruce Bobbins: Our clients were William Kalush and Larry Sloman, authors of The Secret Life of Houdini: The Making of America's First Superhero. The new book was being released by...

Cover Story 15: Internal medicine.(AstraZeneca PLC)
December 4, 2006... Employees can often be the most effective antidote to pharma companies' reputation issues. Tanya Lewis reports. When AstraZeneca (AZ) last year restructured internal communications, the intention was to move from siloed tactical execution...

Regional focus: Something for everyone.(public relations)
December 4, 2006... Much like the Lone Star State itself, the PR and business communities in Texas are large and fascinatingly diverse. The state slogan says it all: 'Texas. It's like a whole other country.' Between Dallas, Houston, and Austin - not to...

PR Technique: Tales from the trade-show trenches.
December 4, 2006... For vets or newbies, trade shows are tough, and even tougher without the survival essentials. Going into the trenches of a trade show can be a daunting task for even the most seasoned veteran, but it's important to be prepared to handle...

Campaign: Group pushes border fence bill.(Let Freedom Ring)
December 4, 2006... LET FREEDOM RING PR Team: Let Freedom Ring (West Chester, PA) and Shirley & Bannister Public Affairs (Washington) Campaign: We Need a Fence Duration: August 2005 to July 2006 Budget: dollars 400,000 STRATEGY Opponents of...

Campaign: Health angle helps Saphia Water build distribution.(Saphia Lifstyle Beverages)(Brief article)
December 4, 2006... SAPHIA LIFESTYLE BEVERAGES PR Team: Saphia Lifestyle Beverages (Silver Spring, MD) and The Bender-Hammerling Group (Upper Montclair, NJ) Campaign: Saphia Water launch Duration: April to October 2006 Budget: Less than dollars 100,000...

Campaign: Dodge Melt-Off effort gets warm reception for Nitro.(Brief article)
December 4, 2006... CHRYSLER GROUP PR Team: Chrysler Group (Auburn Hills, MI) and ClearBlue Communications (Chicago) Campaign: Dodge Nitro Hot Shots Melt-Off Duration: July to October 2006 budget: dollars 645,000 STRATEGY The PR team used the...

PR Toolbox: Webcast promotions, the impact of HD Radio, more.
December 4, 2006... WEBCASTS What are the most effective tactics to promote my webcast? 'Based on our experience in working with several publishers, we have found that since webcasts tend to be part of a larger campaign, they should include integrated...

Careers: Expert advice - Donna Renella, VP of talent, Constituency Management Group.(Brief article)
December 4, 2006... One of my co-workers is currently hunting for a new job. Should I inform my employer about this?. A: Freedom of choice is as true in employment as it is in any other aspect of life. Being a hard-working staffer does not exclude a person...

Careers: People moves - MWW Group.(appointment of Tina-Marie Adams )(Brief article)
December 4, 2006... CHICAGO: MWW Group has named Tina-Marie Adams SVP and Midwest GM of its Chicago office. Adams' responsibilities include expanding MWW's presence and reach in the Midwest region, while providing senior-level counsel to some of its top clients....

Careers: People moves - Red Consultancy.(appointment of Ian Bain )(Brief article)
December 4, 2006... SAN FRANCISCO: Red Consultancy has hired Ian Bain of Citigate Cunningham as SVP, reporting to Alice Chan, SVP and GM. Bain has spent 12 years in the communications industry, managing hi-tech press and analyst relations. Previously, he worked at...

Careers: People moves - Ruder Finn.(appointment of Neil Dhillon )(Brief article)
December 4, 2006... WASHINGTON: Ruder Finn has appointed Neil Dhillon as MD of its DC office, replacing Barbara Shipley, who joined AARP earlier this year. Previously SVP and national director of public affairs at MWW Group, Dhillon will work to build RF's...

Careers: People moves - Hawaii Visitors and Convention Bureau.(promotion of Jay Talwar )(Brief article)
December 4, 2006... HONOLULU: The Hawaii Visitors and Convention Bureau (HVCB) has promoted Jay Talwar to SVP of marketing. Talwar joined HVCB in January 2004 as VP of marketing and has been primarily responsible for managing the development of promotional...

Careers: People moves - KEF Media Associates.(Beverly Brunston appointed as a viced presidents)(Brief article)
December 4, 2006... ATLANTA: Beverly Brunston has joined KEF Media Associates as VP of media relations. She will lead the company's placement department in Atlanta, where she will counsel clients on media strategies and oversee placement and reporting of client...

Careers: People moves - APCO Worldwide.(Bill Dalbec appointes as a senior vice presidents)(Brief article)
December 4, 2006... WASHINGTON: Bill Dalbec has been named SVP at APCO Worldwide. Previously VP and team leader of Harris Interactive's public affairs and association research practices, he will be part of the APCO Insight opinion research and message development...

Careers: People moves - The Bank of New York.(The Bank of New York promoted R. Jeep Bryant )(Brief article)
December 4, 2006... NEW YORK: The Bank of New York (BoNY) has promoted R. Jeep Bryant to EVP. As global head of corporate communications, he is responsible for the company's external PR and internal communications to its 23,000 employees. He joined BoNY in 2003.

Careers: People moves - Cord Blood Registry.(David Zitlow hired)(Brief article)
December 4, 2006... SAN BRUNO, CA: Cord Blood Registry (CBR) has hired David Zitlow as SVP of corporate communications. Zitlow arrives at CBR after serving as the EVP and director of the healthcare practice at GolinHarris.

Careers: People moves - William Mills Agency.(William Mills and Associates Inc. hired Jerry Goldstein )(Brief article)
December 4, 2006... ATLANTA: Financial services firm William Mills Agency has hired Jerry Goldstein as VP. Goldstein will provide client management and lead market planning and service development initiatives. Prior to joining William Mills, Goldstein was SVP of...

Edelman tackles highly anticipated Iraq report.
December 11, 2006... WASHINGTON: Edelman handled media relations efforts behind the much-anticipated December 6 release of the US Congress-funded Iraq Study Group (ISG) report. The report generated a flood of media and public interest unseen in a policy...

Darden hires Wal-Mart VP.
December 11, 2006... ORLANDO, FL: Robert McAdam, former Wal-Mart VP of corporate affairs, has joined Darden Restaurants. McAdam will be an SVP of government and community affairs at Red Lobster and Olive Garden parent Darden, where his responsibilities will...

Tour touts Russia's G8 presidency stint.(Brief article)
December 11, 2006... WASHINGTON: The Russian government sought to highlight successes of its yearlong G8 presidency with a Ketchum-managed publicity tour in the US and UK that began December 5 and included a White House visit. Featuring Igor Shuvalov, Russian...

Pfizer ends heart drug trial, stopping related WS work.(Brief article)
December 11, 2006... NEW YORK: Pfizer's decision to halt the clinical trial of its promising heart disease drug torcetrapib means that Weber Shandwick's work in this area has come to a close, three months after the agency won the brief. 'I can say that the...

Diamond supplier urges retailers to see new film.
December 11, 2006... NEW YORK: Now that Warner Bros.' Blood Diamond has hit theaters, one gem supplier is encouraging its retail partners to see the film in an effort to better educate consumers about the off-the-screen state of affairs within the diamond pipeline....

Plan B giveaway kicks off Planned Parenthood push.(Planned Parenthood Federation of America)(Brief article)
December 11, 2006... NEW YORK: Planned Parenthood launched a new national campaign last Wednesday by handing out free emergency contraception at sites across the US, hoping to increase awareness that the Plan B pill is now more readily available as a backup method...

News Brief: Seed Media Group names its PR agency.(Public relations agency)(Brief article)
December 11, 2006... NEW YORK: Seed Media Group (SMG), a science media and communications company, has named Ruder Finn its global PR agency. The firm will assist SMG in increasing awareness and circulation of its flagship title, Seed. It will also help expand the...

News Brief: Republic of Cyprus renews its contract.
December 11, 2006... WASHINGTON: The Republic of Cyprus has renewed its contract with Covington & Burling for US government and media relations, under a one-year, dollars 105,000-per-month contract that runs through August 31, 2007. Assisting the firm as...

News Brief: Edelman releases StoryCrafter.
December 11, 2006... NEW YORK: Edelman has released its version of the social media release called StoryCrafter. The release includes comments, RSS feeds, Technorati tags, and multimedia files.

News Brief: Toys 'R' Us selects GolinHarris.(Golin/Harris Communications Inc contracts)(Brief article)
December 11, 2006... SHANGHAI: Toys 'R' Us has selected GolinHarris to handle its PR in China. The toy retailer is opening its first store in China this month. Golin will handle media relations and strategic counsel out of its Shanghai office.

News Brief: Ketchum forms Madrid-based joint venture.(Ketchum Advertising/New York joint venture with Lenci Consulting)(Brief article)
December 11, 2006... NEW YORK: Ketchum has formed a Madrid-based joint venture with the founders of public affairs firm Lenci Consulting. The new entity, called Ketchum Lenci Public Affairs, will advise and support both local and global clients on regulatory issues...

News Brief: Lake Forest Confections hires Isserman Consulting.(contracts)(Brief article)
December 11, 2006... ST. LOUIS: Lake Forest Confections (LFC) has hired Isserman Consulting for PR strategy development. The firm recently organized the launch of Le Chocolat, a dollars 1.5 million holiday gift of gourmet chocolates from LFC.

News Brief: PixFusion hires Trylon SMR.(contracts)(Brief article)
December 11, 2006... NEW YORK: PixFusion has hired Trylon SMR as its AOR to handle all its media relations requirements. The company creates personalized branded video products and services. It also produces children's video products through its Kideo brand, with...

News Brief: The Embassy of Japan hires The Parvin Group.(contracts)(Brief article)
December 11, 2006... WASHINGTON: The Embassy of Japan has hired The Parvin Group, run by former Reagan speechwriter Landon Parvin, to prepare speeches, provide media relations, and identify and arrange speaking opportunities for the ambassador and other Japanese...

News Brief: Market Wire announces several new partnerships.(Brief article)
December 11, 2006... LOS ANGELES: Market Wire has announced several new partnerships to extend its reach in Latin America. Market Wire clients will now have distribution to 18 countries through Agencia Estado in Brazil; Notimex in Mexico; DyN in Argentina; and EFE,...

Groups rally for ban of trans fats beyond NYC.(Center for Science in the Public Interest)(Brief article)
December 11, 2006... NEW YORK: After the New York City Board of Health's vote to ban trans fats from the city's restaurants last week, advocacy groups are launching efforts to push for similar policies in cities and states around the country. The Center for...

Brunswick recruits Carter.(Stephen Carter Appointment)(Brief article)
December 11, 2006... LONDON: Stephen Carter, the former CEO of J Walter Thompson, will be joining PR agency Brunswick Group as group CEO. He will start in the new role next March 1, reporting directly to the firm's founder and chairman Alan Parker. Carter has...

Justice Dept vets start firm.(Mark Corallo, Barbara Comstock )(Brief article)
December 11, 2006... ALEXANDRIA, VA: Former Justice Department public affairs officials Mark Corallo and Barbara Comstock have formed a new agency focused on prepping companies and executives for congressional investigations. With the Democrats assuming control...

Launch Pad: OutOnTheNet.com targets GLBT community directly.
December 11, 2006... OBJECTIVES: With a focus on travel, entertainment, health, finance, tech, and fashion, OutOnTheNet.com was created to serve as 'a portal for the gay world' - an online community in which gay, lesbian, bisexual, and transgender (GLBT) consumers...

PR Play of the Week: A pill works for Planned Parenthood.(Brief article)
December 11, 2006... When was the last time you got excited about a boring old free giveaway program? I'll tell you: It was December 6, when you found out that Planned Parenthood was giving away free samples of the newly available 'morning after pill,' right after...

Johnnie Walker debuts a new marketing look/.
December 11, 2006... NEW YORK: Johnnie Walker Blue Label Scotch whisky has launched a multimillion-dollar marketing campaign using art as a metaphor to emphasize its luxury image. The centerpiece of the effort is a series of abstract, digitally enhanced...

LG taps pop star as brand ambassador.(LG Electronics hired R&B singer Rihanna )(Brief article)
December 11, 2006... SAN DIEGO: LG Electronics has hired R&B singer Rihanna as its first US celebrity brand ambassador as part of a promotion of the new colors of its Chocolate music phone. LG launched the endorsement on Monday at a post-Billboard Music Awards...

B-M releases study.(Burson-Marsteller survey )(Brief article)
December 11, 2006... NEW YORK: A recent Burson-Marsteller survey shows a disparity between the global concerns of business leaders and the public. The Global Issues Index, released December 4, shows healthcare costs, food costs, and identity theft were of...

NBA is not having a Ball.(National Basketball Association introduced a new synthetic Spalding game ball)(Brief article)
December 11, 2006... It was far from a slam dunk when the NBA announced it was introducing a new synthetic Spalding game ball this season. Players, who weren't consulted regarding the potential change or given a chance to test the ball, have griped about it since...

Students counsel golf star.(Montclair State University' PR students PR services to Lorena Ochoa of Ladies Professional Golf Association)(Brief article)
December 11, 2006... UPPER MONTCLAIR, NJ: Students from Montclair State University's senior-level PR management class are offering PR counsel to Lorena Ochoa, the Ladies Professional Golf Association's leading money winner. Larry Weiner, assistant professor of...

Delahaye unveils Q3 index.(Brief article)
December 11, 2006... NORWALK, CT: Media coverage of a company's financial performance is having a significant effect on corporate reputation, according to the Delahaye Index for the third quarter. The Delahaye Index reflects analysis of print and broadcast...