PR Week (US) articles from August 2005

PR Week (US) archives from August 2005

Soft drink association plans to support ban in elementary schools.(Brief Article)
August 1, 2005... WASHINGTON: Hoping to improve its standing in the debate over childhood obesity, the soft drink industry is planning to come out in favor of a ban on the sale of carbonated soft drinks in elementary and middle schools. It also will...

Dunkin' Donuts to align PR business with a single firm.
August 1, 2005... CHICAGO: Dunkin' Brands, parent firm of Dunkin' Donuts, is moving toward jettisoning its multi-agency approach, and this week is expected to choose between two midsize agencies - RF Binder Partners and Marina Maher Communications - to serve as...

Omnicom reports PR lagging behind its other holdings.(Brief Article)
August 1, 2005... NEW YORK: Omnicom Group's PR agencies saw only slight revenue gains in the second quarter, even as the industry's largest holding company posted a 10% increase in net income overall. PR revenue grew 0.7% for the quarter, bringing...

Komen foundation awards account to Weber Shandwick.(Brief Article)
August 1, 2005... DALLAS: The Susan G. Komen Breast Cancer Foundation has selected Weber Shandwick as AOR, replacing longtime firm Barkley Evergreen & Partners. Susan Carter, Komen's director of communications, noted that the RFP was not sparked by any...

Rockstar Games to reach out to parents.(Brief Article)
August 1, 2005... NEW YORK: Rockstar Games wants to reach out to its critics after taking a beating over a hidden sex scene in 'Grand Theft Auto: San Andreas.' The scene was from an earlier version of the game, and apparently was never meant to be seen. ...

Survey reveals how best to connect with gay America.(Brief Article)
August 1, 2005... NEW YORK: Readers of gay and lesbian newspapers are early adopters of new technologies, travel more than other Americans, and are more concerned about health and fitness, according to a new study commissioned by the National Gay Newspaper...

CMP selects Atomic for electronics pubs.(Brief Article)
August 1, 2005... MANHASSET, NY: CMP Media has named Atomic PR as AOR for its electronics group of publications. The firm will help raise awareness and the profile of publications including EE Times, Embedded Systems Programming, and Electronics Supply and...

Ohio anti-smoking group considers PR budget cuts.(anti smoking)(Brief Article)
August 1, 2005... COLUMBUS, OH: The Ohio Tobacco Use Prevention and Control Foundation could soon rescind or drastically change an RFP it currently has out for an anti-smoking campaign. The foundation's board will meet August 5 to decide whether to cut its...

Amgen's Kennedy steps down as VP, corporate comms.(Brief Article)
August 1, 2005... THOUSAND OAKS, CA: Amgen's VP of corporate communications has left the company. Marie Kennedy held one of the top communications posts at the biotech giant and reported to the EVP of finance, strategy, and communications. She also...

News Brief: Lily Loh is leaving Hill & Knowlton.(Brief Article)
August 1, 2005... NEW YORK: Lily Loh is leaving her position as director of US business development and marketing for Hill & Knowlton for a job as director of marketing services at law firm Fried Frank. Full story at PRWeek.com.

News Brief: MS&L appoints two practice leaders in its flagship office.(Brief Article)
August 1, 2005... NEW YORK: MS&L has appointed two practice leaders in its flagship office: Kelly Dencker has been promoted to director of healthcare, and Renee Yosco has been named director of consumer marketing. In addition, the agency has expanded its...

News Brief: University of Portland names Thomas Doyle VP.(Brief Article)
August 1, 2005... PORTLAND, OR: The University of Portland has named Thomas Doyle VP for university relations. He will oversee the offices of development, alumni, events, and PR.

News Brief: Thorp & Company adds five clients.(Brief Article)
August 1, 2005... CORAL GABLES, FL: Thorp & Company has added five clients: TVR Communications, Ecometry, Experian, Woolbright Development, and the Bakehouse Art Complex.

News Brief: Ortec Intl hires Elite Financial Communications Group.(Brief Article)
August 1, 2005... NEW YORK: Ortec Intl. has hired Elite Financial Communications Group to manage its new IR program. Ortec is a tissue-engineering company involved in the commercialization of a proprietary and patented technology to stimulate human tissue repair...

News Brief: J.D. Byrider and Caribbean Winds select The Aker Partners.(Brief Article)
August 1, 2005... WASHINGTON: J.D. Byrider, a franchise network of used-car dealerships, and Caribbean Winds, an online travel reservation system for adventure water sports, have both selected The Aker Partners to assist with their PR and marketing efforts.

News Brief: Formula selected by N.O.A. to launch media relations program.(Brief Article)
August 1, 2005... SAN DIEGO: The New York-based lifestyle division of Formula, a national PR boutique, has been selected by N.O.A., a European luxury brand watchmaker, to launch a media relations program focused on building brand awareness and increasing product...

News Brief: Boelter & Lincoln Marketing selected as AOR.(Potawatomi Bingo Casino)(Brief Article)
August 1, 2005... MILWAUKEE: Boelter & Lincoln Marketing Communications has been selected as AOR for Potawatomi Bingo Casino. The marketing communications firm will provide a full range of PR services, including media training and consulting.

News Brief: Jeff Hasen joins InfoSpace as PR director.(Brief Article)
August 1, 2005... BELLEVUE, CA: Jeff Hasen has joined InfoSpace as PR director for the company's search and directory division. Before joining InfoSpace, Hasen was president of WongDoody Communications. Earlier this year, the search and mobile technology company...

News Brief: Radware retains FitzGerald Communications.(Radware Inc.)(FitzGerald Communications Inc.)(Brief Article)
August 1, 2005... MAHWAH, NJ: Radware has retained FitzGerald Communications as its AOR. The company develops hardware and application-switching software that helps customers manage traffic on their networks more efficiently. FitzGerald will focus on analyst and...

News Brief: Lewis PR appoints Claire Rowberry as VP.(appointment of Claire Rowberry as Vice President)(Brief Article)
August 1, 2005... BOSTON: Lewis PR has appointed Claire Rowberry as VP of strategic development. She will focus on expanding the agency's East Coast presence. Rowberry previously served as associate director and head of Octane, a division of Lewis in England...

News Brief: ACD Systems chooses Citigate Cunningham.(Brief Article)
August 1, 2005... SAANICHTON, BRITISH COLUMBIA: ACD Systems has chosen Citigate Cunningham as its new agency. The company develops digital image management software.

News Brief: Metzger Associates launches new media practice.(Brief Article)
August 1, 2005... BOULDER, CO: Metzger Associates has launched a new media practice to help clients understand and use new communications technologies, including blogs, RSS feeds, and podcasting.

News Brief: Thunder Factory signs three new clients.(Brief Article)
August 1, 2005... SAN MATEO, CA: Thunder Factory has signed three new clients - financial services software company Yodlee, security software company Fortify Software, and bail-bond surety company AIA. - For more briefs, see PRWeek.com.

FD looks to expand its global services in LLM acquisition.(Brief Article)
August 1, 2005... LONDON: Financial Dynamics has acquired LLM, a UK-based independent public affairs consultancy, adding a UK capability in public affairs to its existing DC offering. Charles Watson, FD group CEO, said that while many of the details were...

Ford cuts PR staff as part of broader cost-saving effort.(Brief Article)
August 1, 2005... DEARBORN, MI: Ford's latest cost-cutting measures included laying off numerous PR personnel. Ray Day, executive director, global automotive operations and public affairs at Ford, would not comment on published reports that between 10 and...

Kurzrok's colleagues reach 'far and wide'.(Brief Article)
August 1, 2005... NEW YORK: Staffers at Ogilvy PR and across the industry have been rushing to find a liver donor for a desperately ill colleague. The effort has drawn national media attention, as well as concern by organ donor groups over whether the...

Change to Win unites labor dissidents against AFL-CIO.
August 1, 2005... CHICAGO: The Service Employees International Union (SEIU) and other dissident unions that went to Chicago for the AFL-CIO's annual convention last week generated a slew of media attention by announcing their break from the labor federation. ...

Incepta integrates two firms to boost public affairs ops.(Citigate Public Affairs)(Brief Article)
August 1, 2005... NEW YORK: In the wake of the March merger between UK-based holding companies Incepta and Huntsworth, Citigate Public Affairs (CPA) will be absorbed into the Global Consulting Group (GCG). CPA will cease to exist as a brand once the...

Interbrand rating points to need for brand clarity.
August 1, 2005... NEW YORK: Interbrand's latest ranking of the top 100 global brands reveals how much confusion can damage a brand. Sony, Morgan Stanley, Volkswagen, and Hewlett-Packard lost the most ground in the ranking, due to confusion over who they were...

Breaking stories on prweek.com.(Brief Article)
August 1, 2005... San Diego revamps image CA city turns to media effort to highlight positive aspects in light of recent scandals - Video games under attack As FTC probes one company, the video game industry and critics discuss the future - On...

Online Poll: Last week's question - What message prevailed from President Bush's Supreme Court nomination?(Brief Article)
August 1, 2005... Bush made safe choice - 46% Administration hurried to diffuse Rove imbroglio - 20% Unsure - 20% Far right critical of Bush's choice - 7% Dems feel Roberts is a good pick - 7% What do you think about the 'Grand Theft Auto'...

Arthur Page Center honors its first research scholars.(Arthur W. Page Center for Integrity in Public Communications)(Brief Article)
August 1, 2005... STATE COLLEGE, PA: The Arthur W. Page Center for Integrity in Public Communications at Penn State's College of Communications has awarded dollars 56,000 in grants to a dozen academic researchers who were recently named Page Legacy Scholars. ...

DeMoss, OAAA help revive 'God Speaks'.(Outdoor Advertising Association of America)
August 1, 2005... DULUTH, GA: Even God is getting into the Supreme Court debate. In 25 cities, drivers may encounter a billboard reading 'The real Supreme Court meets up here.' It and several other signs represent The DeMoss Group's recent revival of a campaign...

RSA secures Shift to trumpet events across the nation.
August 1, 2005... SAN FRANCISCO: One of the tech industry's hottest events, the RSA Conference, is hoping to expand its reach beyond its annual San Francisco gathering. Shift Communications has been brought on board to help the company promote various new...

Humane Society of US assists shelters with essay contest.(Brief Article)
August 1, 2005... WASHINGTON: The Humane Society of the United States (HSUS) is working with Patrick McDonnell, the creator of the Mutts comic strip and an HSUS board member, to up awareness of animal shelters through a 'Super Shelter Stories' contest. The...

Cadillac appeals to cycling enthusiasts.(Brief Article)
August 1, 2005... DETROIT: Cadillac is producing a new line of bicycles to increase brand visibility and attract younger buyers. The bike's manufacturer, Kent International, is working with the New York office of Euro RSCG Magnet to garner media and consumer...

Intellisync begins yet another quest for next PR partner.(Brief Article)
August 1, 2005... SAN JOSE, CA: Intellisync is once again looking for a new agency, this time bringing in a fresh head of communications to refocus the mobile communications company's PR efforts. Shauli Chaudhuri has joined as director of worldwide public...

Slavery museum chooses Magnet as AOR.(National Slavery Museum)
August 1, 2005... FREDERICKSBURG, VA: The US National Slavery Museum (USNSM) has selected Euro RSCG Magnet as its AOR for all publicity related to its opening, scheduled for October 2007. Magnet's Washington office will handle media relations, community...

CooperKatz lands clients searching for blog expertise.(Kauffman Foundation)(Brief Article)
August 1, 2005... NEW YORK: CooperKatz & Co. has picked up a pair of accounts that look to tap its expertise in the blogosphere: the Kauffman Foundation and Simplehuman. The Kauffman Foundation, which promotes and provides grants toward entrepreneurship and...

Casio enlists Coyne to tap new markets.
August 1, 2005... DOVER, NJ: Casio, the consumer electronics company best known for its calculators, keyboards, and watches, has named Coyne PR its AOR as the client looks to craft a unified image. Coyne will work with five Casio consumer divisions - digital...

Miami tourism seeks shop 'to build on its momentum'.(Greater Miami Convention and Visitors Bureau)(Brief Article)
August 1, 2005... MIAMI: The Greater Miami Convention & Visitors Bureau is placing its PR account up for review. In sending out a request for qualifications (RFQ), the non-profit is potentially looking for a new agency after working with Rubenstein...

Baltimore shop to tout philanthropic work of Cal Ripken.(Ripken Baseball contracted with Warschawski Public Relations)(Brief Article)
August 1, 2005... BALTIMORE: Ripken Baseball, the philanthropic arm of former baseball star Cal Ripken Jr.'s business, has hired Warschawski PR as its agency of record. John Maroon, director of PR for Ripken Baseball, said he pushed internally for agency...

Fleishman shoots for more sports work.(Jim Woodcock has rejoined Fleishman-Hillard)(Brief Article)
August 1, 2005... ST. LOUIS: After nearly a decade working on communications for a professional hockey team, Jim Woodcock has rejoined Fleishman-Hillard to launch its sports business practice. Woodcock, who was SVP of marketing and communications for the...

Paramount grabs Hill from MTV to fill a new comms role.(Janet Hill Appointed in Paramount Pictures Corp.)(Brief Article)
August 1, 2005... LOS ANGELES: Paramount Pictures has named Janet Hill EVP of corporate communications, a new position. She will report to Paramount chairman and CEO Brad Grey. Hill will be responsible for all internal and external business and media...

Press perks up for Farm Aid's 20th concert.(Anniversary)
August 1, 2005... CHICAGO: The 20th anniversary of the nation's longest-running benefit concert, Farm Aid, and an unusual location are proving more than enough news hook for scores of local and national media outlets. The concert's founding artists - Willie...

Survey confirms pharma's public perception problem.
August 1, 2005... NEW YORK: More than 75% of physicians have changed their prescribing habits because companies have not done a good job communicating the risks of new products, a recent study found. The report, from market research firm Find/SVP, suggests...

Geriatrics group recruits Environics for awareness.(American Geriatrics Society)(Brief Article)
August 1, 2005... STAMFORD, CT: The American Geriatrics Society (AGS) has tapped Environics Communications to help the organization of healthcare providers raise awareness about the field. Environics VP and account lead Rosalind D'Eugenio said the agency...

Editorial: PR as a whole will benefit when government communicators proactively address critics.
August 1, 2005... The Environmental Protection Agency's research office issued a mundane RFP for a PR firm and The New York Times seized on it as the latest example of government funds being directed to manipulate the public, rather than serve it. Another...

Op-Ed: TV portrayals of women in PR are bad for our industry.(Public relations)
August 1, 2005... PoweR Girls. PR chick. When people think of women in public relations, they often conjure up images of Lizzie Grubman or Samantha Jones. These are not corporate PR professionals; they are publicists. And yes, there is a difference. Do they ever...

Analysis: The White House - The tactics, and politics, of deflecting media attention.
August 1, 2005... The Karl Rove controversy has the Bush administration in full crisis communications mode, and offers an intriguing study of PR inside the Beltway. Mark Hand reports. The controversy surrounding whether White House officials participated in...

Paul Holmes: The NY Times' stance in the Miller affair has struck a blow against the First Amendment.(New York Times)
August 1, 2005... More than once, I've described myself in these columns as a First Amendment fundamentalist, which is why I support Time magazine's decisions to hand over notes of Matthew Cooper's conversations about Valerie Plame and why I'd like to see Judith...

Analysis: Organization Case Study - Salvation Army mobilizes to display scope of work.
August 1, 2005... Though The Salvation Army has run some successful branding drives, it's looking to expand its messaging to raise public awareness for all of its other charitable endeavors globally. David Ward reports. It's not often that a charitable...

The Agency Business: Making internships beneficial for both students and agencies.(Internship programs uses)
August 1, 2005... Internship programs can be much more than a means to get young, inexpensive talent. Designed properly, they can offer a significant return on investment for PR agencies. Mark Hand reports. Designed effectively, PR internships have the...

Media: Media Roundup - Hip-hop sways into the mainstream.(Advertising now a days)
August 1, 2005... From fast-food ads to skateboarding mags, hip-hop has moved well beyond music and now exerts a powerful influence over American pop culture. If you want a quick snapshot of how mainstream hip-hop and rap have become, look no further than...

Media: Journalist Q&A - Rick Rodriguez, Sacramento Bee.(Interview)
August 1, 2005... Name: Rick Rodriguez Publication: Sacramento Bee Title: Executive editor and SVP Preferred contact method: rrodriguez@sacbee.com Website: www.sacbee.com PRWeek: Do you think it's harder to do in-depth investigative work with...

Media Watch - Roberts nomination spurs broad debate.(Judge John Roberts)(Brief Article)
August 1, 2005... President Bush's nomination of Judge John Roberts for the Supreme Court was called shrewd, as Roberts' impressive legal credentials and reputation for putting law over politics seem to leave little for Democrats to challenge. While many noted...

Media: Inside the Mix - Out-of-home ad spending continues to rise as companies enjoy a wealth of alternatives.
August 1, 2005... In an era in which marketers are making sure their messages are hitting customers from as many angles as possible, it's hardly surprising to find that the marketing formats that are growing the most are the ones that heretofore have been...

Profile: Comerica's Padilla takes pride in his passion for PR.
August 1, 2005... As assistant VP of communications for Comerica Bank, Nicaragua native Alfredo Padilla brings an unquenchable thirst for all things PR - and he never takes no for an answer. 'It's funny,' says Alfredo Padilla, assistant VP of communications...

The top of the list: Agency searches demand clearly defined criteria. Hamilton Nolan reports.
August 1, 2005... You may have seen Coinstar's big green coin-counting machines at your local grocery, perpetually willing to swallow all your spare change and give you cash back, for a small fee. But as the company sought to expand its offerings to corporate...

Regional Focus: San Diego and Orange County - Watching the OC.(Public relations)
August 1, 2005... Though near LA, San Diego and the OC have unique PR scenes. San Diego and Orange County are neighboring regions that lie to the south of Los Angeles and often find themselves in the shadow of that ever-expanding city. While San Diego is...

PR Technique: Broadcast - The new rules of engagement.(Public relations video news release)
August 1, 2005... Recent controversies surrounding VNRs have led some to worry that their pitches will be ignored. Erica Iacono goes back to basics to find what's needed in this day and age. Each day, in TV newsrooms around the country, broadcast PR pros...

Campaign: Product Launch - Keurig gives media taste of its coffee-brewer superiority.(single-cup home brewers)
August 1, 2005... PR team: Keurig (Wakefield, MA) and Ruder Finn Marketing Practice (New York) Campaign: Launch of the Keurig Gourmet Single-Cup Home Brewing System Time frame: September 2004 to April 2005 Budget: dollars 130, 000 The company's home...

Campaign: Survey Promotion - Merrill Lynch offers baby boomers new view of retirement.
August 1, 2005... PR team: Merrill Lynch and Burson-Marsteller (both New York) Campaign: Merrill Lynch New Retirement Survey promotion Time frame: February 2005 to present (ongoing) Budget: dollars 400,000 In anticipation, the financial services firm...

Campaign: Media Relations - Answers.com turns into site the press' eyes cannot resist.(RLM Public Relations)
August 1, 2005... PR team: GuruNet (Jerusalem) and RLM Public Relations (New York) Campaign: Answers.com Time frame: January to April 2005 Budget: dollars 45,000 So when GuruNet, which had achieved success as a subscription-based web resource for...

The Publicist: In Hollywood, you do not want to be sent in 'another direction'.(Film industry services)
August 1, 2005... Remember that hilarious Seinfeld episode where George Costanza's girlfriend dumps him with the preface, 'It's not you, it's me'? Veteran of innumerable breakups, George instantly recognizes the falsity of the phrase and reacts with...

PR Play of the Week: Disney should know better, doggone it.(Public Relations)(Brief Article)
August 1, 2005... Nothing ruins a vacation to Disney World like being torn apart by a pack of wild Chinese dogs. We get that. But there had to be a better way to handle this. With construction nearly finished on Hong Kong Disneyland, the company set about...

Toy Box: Sony headphones are quietly effective.(MDR-NC50 noise-canceling headphones)(Brief Article)
August 1, 2005... Now that Toy Box's muscle car month is over, it's time for some peace and quiet. What better way to get that than by testing out some noise-canceling headphones. If you do much air travel, you've no doubt seen people wearing such...

Book Review: 'Affluence' is rich in marketing counsel.(Book Review)
August 1, 2005... Title: Mass Affluence - 7 New Rules of Marketing to Today's Consumer Authors: Paul Nunes and Brian Johnson Publisher: Harvard Business School Press (Sept. 2004), 269p. Reviewed by: Sharon Barclay, GM, Blanc & Otus This book turns the...

Bank of America's PR evaluation could prove costly for IPG firms.(Interpublic Group)(Brief Article)
August 8, 2005... NEW YORK: Bank of America's (BoA) decision to give WPP and Omnicom a shot at its massive marketing account with the Interpublic Group throws open a slew of potential work to some of the largest agencies in the business. BoA's move, first...

Atkins hunts for new firm despite debt to Widmeyer.(Atkins Nutritionals Inc)(Widmeyer Communications )
August 8, 2005... NEW YORK: Atkins Nutritionals might have lost its founder, fallen in popularity, and declared bankruptcy - even counting one PR firm among its many creditors - but that hasn't stopped it from searching for a new firm. A decision could come...

RF Binder picks up dollars 2m AOR account for Dunkin' Donuts.(Brief Article)
August 8, 2005... BOSTON: RF Binder has walked away with the dollars 2 million, 12-month Dunkin' Donuts AOR account following a pitch that came down to it and mid-size counterpart Marina Maher Communications. Binder will now handle both national and...

Nuclear RFP eyes revival for industry.(Nuclear Energy Institute tendering for public relations firms)(Brief Article)
August 8, 2005... WASHINGTON: The Nuclear Energy Institute (NEI) is soliciting help from PR agencies to assist in removing all major legislative and regulatory impediments to a nuclear renaissance. The centerpiece will be a plan to bolster public support for...

Google jumps the gun by heralding Senor as new VP.(Dan Senor)(Brief Article)
August 8, 2005... MOUNTAIN VIEW, CA: Google might have been a tad too eager this spring to announce Dan Senor as its new VP of global communications strategy. The company has confirmed that Senor never took the job, despite saying earlier this year that he...

Sony Pictures snatches up Clinton's press secretary.(Brief Article)
August 8, 2005... LOS ANGELES: Bill Clinton has shuffled press secretaries, bringing in a political veteran and shipping another to Hollywood. Jay Carson, who formerly served in PR roles with Howard Dean and Sen. Tom Daschle (D-SD), takes the role of...

University of CO to perform comms audit.(University of Colorado)(Brief Article)
August 8, 2005... BOULDER, CO: The University of Colorado will spend up to dollars 150,000 for a communications audit to help improve its image after two years of scandals that led to the resignation of its president. Simpson Consulting will perform the...

'NY Times' to combine its print, online newsrooms.(New York Times Co.)(Brief Article)
August 8, 2005... NEW YORK: The New York Times is planning to combine its website and print newsrooms in an effort to increase collaboration between journalists. The memo from executive editor Bill Keller and Martin Nisenholtz, SVP of digital operations,...

New co-chairman for Euro RSCG has background in PR.(Stephane Fouks)(Brief Article)
August 8, 2005... NEW YORK: Euro RSCG Worldwide's new management team, installed following the departure of chairman and CEO James Heekin last week, may be the agency network's most PR-friendly leadership in memory. Havas, which owns Euro RSCG, named four...

News Brief: Karen Hughes' position confirmed by the Senate.(Brief Article)
August 8, 2005... WASHINGTON: Former White House communications director Karen Hughes has been confirmed by the Senate as undersecretary of state for public diplomacy and public affairs. She will oversee all US diplomatic outreach, particularly in Muslim...

News Brief: Anita Santiago Advertising launches marketing unit.(Brief Article)
August 8, 2005... LOS ANGELES: Anita Santiago Advertising has launched an entertainment marketing unit aimed at helping studios reach Latino audiences with integrated campaigns for mainstream films. See full story at PRWeek.com.

News Brief: Hill & Knowlton develops new PSA campaign.(Public Service Announcement)(Brief Article)
August 8, 2005... WASHINGTON: Hill & Knowlton is developing a new PSA campaign, titled 'Recycling for the American Dream,' to raise money for local Habitat for Humanity affiliates. The PSA seeks to educate the public on ways to aid the nonprofit's mission to...

News Brief: Publisher Hearst launches first weekly title.(Brief Article)
August 8, 2005... NEW YORK: Hearst, publisher of Cosmopolitan and Redbook, is launching its first weekly title, Quick & Simple. The move also marks the publisher's entry into the low-cost women's magazine market. See full story at PRWeek.com.

News Brief: Partnership for a Drug-Free America hires Jack Irving.(Brief Article)
August 8, 2005... NEW YORK: The Partnership for a Drug-Free America has hired Jack Irving as its director of national media. Irving, a 36-year veteran of the media and communications industry, will spearhead efforts to increase media support at the national...

News Brief: 5W Public Relations adds to its roster.(Brief Article)
August 8, 2005... NEW YORK: 5W Public Relations has added Elite Model Management to its roster of clients in its fashion and entertainment division. The first order of business for the agency will be to promote the Elite Model Look competition.

News Brief: Fleishman-Hillard hires William Fay as an SVP.(Brief Article)
August 8, 2005... WASHINGTON: Fleishman-Hillard has hired William Fay as an SVP in the DC office. Fay comes to Fleishman after leading trade associations and alliances, including the American Highway Users Alliance, the Product Liability Coordinating Committee,...