PR Week (US) articles from April 2007

PR Week (US) archives from April 2007

GSA reputation takes a hit amid contracting impropriety charges.(General Services Administration)(Lurita Doan )
April 2, 2007... WASHINGTON: A contentious congressional hearing held last week on allegedly improper General Services Administration (GSA) contracting and political activities threatened to further mar the reputation of an agency that helps oversee billions of...

Greyhound hires AORs.(authorized organizational representative)(Greyhound Corp. contracts with Vidal Partnership and Daniel J. Edelman Public Relations Worldwide Inc.)(Brief article)
April 2, 2007... DALLAS: Greyhound has chosen Edelman as its general market AOR and the Vidal Partnership as its Hispanic AOR. Kim Plaskett, director of corporate communications at Greyhound, said the agencies would support ad-driven marketing campaigns and...

Honda takes PR in-house.(American Honda Motor Company Inc.)(public relations)(Brief article)
April 2, 2007... LOS ANGELES: After a nine-year relationship, American Honda Motor is parting ways with AOR The Rogers Group. The Torrance, CA-based automaker plans to move its PR operation in-house by May 1, despite a 'wonderful association' with its...

Legislative wiki debuts to keep public informed.(Cato Institute)(Jim Harper)
April 2, 2007... WASHINGTON: A think tank employee has created a legislative 'wiki' that is intended to serve as a central source of information on US Congressional legislation. Created by the Cato Institute's information technology policy director, Jim...

Adobe launches CS3 via union of event, webcast.(Adobe Systems Inc. introduced Creative Suite 3)(Brief article)
April 2, 2007... NEW YORK: Adobe Systems launched its Creative Suite 3 (CS3) product last week with an exclusively attended New York event that was simultaneously webcast to 10,000 people globally. About 250 attended this past Tuesday's event at Skylight...

eMusic.com names Maloney & Fox as AOR.(authorized organizational representative)(Brief article)
April 2, 2007... NEW YORK: Independent digital music Web site eMusic.com has named Maloney & Fox (M&F) its AOR. The site is the number-two digital music store behind iTunes, offering songs from independent music labels. Its previous AOR was Brooklyn, NY-based...

JS2 Communications as AOR for Sunmilk.(authorized organizational representative)(Brief article)
April 2, 2007... LOS ANGELES: Sunmilk has tapped JS2 Communications as its AOR. JS2 will serve the account out of its LA and New York offices. Sunmilk hired JS2 to work with the food and beverage media and grow the brand regionally and nationally

Arthur Frommer's Budget Travel hires Workhouse Publicity as AOR.(contracts of Budget Travel and Workhouse Publicity)(Brief article)
April 2, 2007... NEW YORK: Arthur Frommer's Budget Travel has hired Workhouse Publicity as AOR for US marketing and domestic publicity. The firm will develop an integrated promotional strategy that synchronizes communications efforts both nationally and...

EMS chooses CGPR as AOR.(Eastern Mountain Sports Inc.)(authorized organizational representative)(Brief article)
April 2, 2007... PETERBOROUGH, NH: Eastern Mountain Sports (EMS) has chosen CGPR as its AOR. CGPR specializes in services for the outdoor, consumer, sporting goods, and real-estate industries. EMS was founded in 1967 by two rock climbers and now has 69 retail...

G.S. Schwarta & Co adds three new clients.(Brief article)
April 2, 2007... NEW YORK: G.S. Schwartz & Co. has added three clients to its roster: Peninsula Counseling Center, a nonprofit mental-health center; bottler New York Spring Water; and RePromotion, a visual communication company

New name for SheaHedges Group.(name changed to SpeakerBox Communications)(Brief article)
April 2, 2007... McLEAN, VA: SheaHedges Group has changed its name to SpeakerBox Communications. The 10-year-old firm last year opened an office in Atlanta and plans to open additional regional offices

Support for Arthur W. Page Society.(contracts of Burson-Marsteller)(Brief article)
April 2, 2007... NEW YORK: The Arthur W. Page Society has selected Burson-Marsteller to help support its 2007 major initiatives. Burson won the work after an RFP whittled down firms to three finalists. It is tasked with positioning Page as a thought leader to...

MWW Group hired to assist WKQX-FM.(contracts of Emmis Communications Corp.)(Brief article)
April 2, 2007... CHICAGO: Emmis Communications Chicago has hired MWW Group to provide assistance for its WKQX-FM (Q101.1 FM) and WLUP-FM (The Loop 97.9 FM) stations. MWW will provide thought-leadership assistance for station executives

Eisenbrenner Public Relations adds four new partners.(Communications-Pacific, Gable PR, Preferred Public Relations & Marketing and Xpromt)(Brief article)
April 2, 2007... TROY, MI: Eisenbrenner Public Relations has added four new partners to IPREX, its international network of PR firms. The new partners are: Communications-Pacific in Honolulu; Gable PR in San Diego; Preferred Public Relations & Marketing in Las...

Hard Rock Hotel names Harrison & Shriftman AOR.(authorized organizational representative)(Brief article)
April 2, 2007... NEW YORK: Harrison & Shriftman has been named AOR for the Hard Rock Hotel in Las Vegas and The Residences at Jumeriah Essex House in New York. The firm already serves as AOR for the Jumeriah Essex House hotel

Soft & Dri unveils first PR effort in three years.(public relations)(Brief article)
April 2, 2007... SCOTTSDALE, AZ: Soft & Dri antiperspirant and deodorant is launching its first PR and marketing campaign in three years. The brand, which is in the midst of a major repositioning effort, recently named Lime Public Relations & Promotion its...

Observer rebrands as Cision.(Observer Group)(Brief article)
April 2, 2007... CHICAGO: Observer Group, the parent company of Bacon's, Delahaye, and Bacon's Multivision in the US, has rebranded the entire global organization under a new name: Cision. Steve Newman, CEO of Cision America, said developing a single brand...

March of Dimes taps Barkley.(contracts of March of Dimes Birth Defects Foundation with Barkley Evergreen and Partners Inc. Public Relations Div.)(Brief article)
April 2, 2007... KANSAS CITY, MO: March of Dimes, the nonprofit working to improve the health of babies by preventing birth defects, premature birth, and infant mortality, has awarded Barkley Public Relations its cause branding assignment after a three-month...

Launch Pad: Stoli's new line of vodka soars into the high-end marketplace.(V/O Sojuzplodoimport)(Brief article)
April 2, 2007... Company: Stolichnaya Elit & Penny Preville Campaign: Elite Fleet: Fashion Takes Flight PR team: Stolichnaya, The Thomas Collective Other marketing: Web site (Fly Communications) Launch: March 17 Budget: Undisclosed IDEA: A line of...

USFS eyes licensing boost for Smokey and Woodsy.(US Forest Service)
April 2, 2007... WASHINGTON: The US Forest Service (USFS) is seeking to line up more prominent licensees for its iconic Smokey Bear and Woodsy Owl characters in order to increase funding for its various educational outreach programs for fire prevention and...

PR Play of the Week: 'Model' shoot a true crime, say feminists.(Brief article)
April 2, 2007... It's very shortsighted to take the position that the concept of murdering models appeals to only a small demographic. In fact, all types of people can get behind the idea: the ugly, the overweight, the old, the non-beautiful, the truly sick....

News Analysis: Health groups update awareness efforts.(Survey)
April 2, 2007... Prompted by fad diets and adjusted dietary guidelines, organizations revamp their healthy eating outreach. Given the pervasive headlines about the obesity endemic, the recent news from the American Journal of Preventive Medicine (AJPM) that...

Newsmaker: Ex-journalist Saylor tackles crisis from all angles.(Sitrick and Co.)(Mark Saylor)
April 2, 2007... Mark Saylor is a certified chess master. Just 30 seconds after examining a game in progress, he says, 'I can tell you where likely battles are going to occur.' Most of the time, he adds, the games 'will play out that way, unless somebody makes...

Companies: Organization Profile - Hoover Institution advances idea exchange.(Hoover Institution on War, Revolution and Peace)(Organization overview)
April 2, 2007... Think tank is instrumental in cross-pollination of ideas of those who shape public policy landscape. Located in california, about as far away as physically possible within the continental US from the ever-frenzied politicking of...

Companies: The Agency Business - Titles provide a good read on a firm's capabilities.
April 2, 2007... Job titles are something of a divisive issue in the PR industry. While most firms rely on various titles to note experience level and stature, there are some agency leaders who believe the mere notion of titles creates a level of bureaucracy...

Opinion: Radical transparency idea doesn't apply to everyone.(Dunder-Mifflin)(Brief article)
April 2, 2007... Clear room in your head for the next buzzword: radical transparency. Wired magazine astutely decided to make this topic front and center in the minds of its readers by not only giving it the cover story treatment in its most recent issue, but...

Op-Ed: It's time to get social-media savvy.
April 2, 2007... Media giant Gannett, which owns America's largest newspaper chain and 23 major-market TV stations, has made a radical change in how it gathers news - with big implications for business. Gannett's newspaper journalists, TV reporters, and...

Op-Ed: Marketers aren't immigration police.(Bank of America Corp. and Pizza Patron Inc. accused for hiring illegal immigrants)
April 2, 2007... Two recent actions by a small Texas pizza chain and the country's largest retail bank have sparked a storm of controversy that has focused attention on the country's estimated 12 million undocumented immigrants. In the first case, the...

Opinion: As consumers' effect on supply chain grows, so must PR's role.
April 2, 2007... This week's feature on consumer companies - in particular, food and beverage producers - embracing corporate social responsibility practices is a timely one ('A growing responsibility,' p. 13). As the feature went to press, Burger King...

Opinion: Next bubble burst to show we didn't learn our lesson last time.(Column)
April 2, 2007... It's looking more and more likely that we've been in a real-estate bubble - and that things are going to get mighty ugly as it deflates. If the situation, already worrisome amid the spate of sub-prime loan defaults, turns into the meltdown that...

FACT FILE: Sydney goes dark in effort to shed light on global warming.
April 2, 2007... In the news In an attempt to raise awareness about global warming, Sydney, Australia set out to launch the world's first planned citywide blackout on Saturday, March 31. 'Earth hour,' scheduled to begin at 7:30pm local time, has been in...

Media: Analysis - Times' internal issues distract from mission.(Los Angeles Times )
April 2, 2007... The Los Angeles Times has certainly seen its share of drama over the past year and, as such, has become a frequent subject on media pages across the country. In a way, the publication has become the poster child for the endless list of woes...

Media: Journalist Q&A - Deborah Snoonian, Plenty.(Interview)
April 2, 2007... Name: Deborah Snoonian Outlet: Plenty Title: Managing editor Preferred contact method: deb@plentymag.com Web site: www.plentymag.com PRWeek: How do you envision the editorial mission of Plenty? Deborah Snoonian: The tagline is...

Media: Research - Media feedback on online newsrooms.(Brief article)
April 2, 2007... Conducted by: TEKgroup International Sample: Approximately 140 journalists Goal: Determine journalist preferences in obtaining company information KEY FINDINGS: 61% consider it 'very important' that companies have an online newsroom 39%...

Media Roundup: CSR coverage requires business connection.(corporate social responsibility)
April 2, 2007... Those who need proof that corporate social responsibility is impacting business and business coverage needn't look further than Fortune's recent list of America's most admired companies. 'This is the 25th anniversary of Fortune's list. When...

Media Roundup: Critical hit - Vontu wins new audience via ABC.(dialogue with Martha Feingold)(Interview)
April 2, 2007... Who is your client, and what are its media goals? Martha Feingold: Vontu is a San Francisco-based provider of data-loss-prevention security technology. The company wanted to use the media to educate companies about the security risks posed...

Media ups and downs.(Newsweek Inc.)(Brief article)
April 2, 2007... Newsweek devotes an entire issue to the servicemen and women killed in Iraq, telling a story often overlooked in the coverage of the conflict Saturday Night Live scores its biggest rating in 10 months with an episode hosted by Colts...

Inside Information: Congress continues to pay close attention to e-mail.
April 2, 2007... E-mail has long been the bane of more than a few legislative correspondents on Capitol Hill, those low-level staffers whose job it is to read and respond to incoming mail from constituents and other people looking to influence members of...

Market Focus: Biotech explores a new frontier.(biotechnology industries using online tactics to reach the consumers)
April 2, 2007... Companies in the sector are embracing the online world in their efforts to better reach patients, investors, and potential partners. On March 7, a review appeared on CLLTopics. org discussing the clinical trials of lumiliximab, a drug...

Cover Story: A growing responsibility.(retail trade and corporate social responsibility)
April 2, 2007... CSR is nothing new, but some companies are taking their initiatives further to forge a deeper connection with consumers. It's a fairly common scene in most supermarkets or liquor stores on any given weekend night: a group of friends stands...

PR Technique: Making sure that your opinion is noted.
April 2, 2007... Despite the info-nugget culture, long-form writing remains relevant today. Irene Chang reports Henry Miller, COO of Goodman Media, knows a thing or two about writing Op-Eds, having penned several in his own name, as well as for clients....

Campaigns: Eco-condos bring life to Atlanta.
April 2, 2007... Eon at Lindbergh PR Team: Eon at Lindbergh (Atlanta) and PUSH (Orlando, FL) Campaign: Bring Lindbergh to Life Duration: November 9, 2006 - ongoing Budget: dollars 50,000 Strategy Because the Lindbergh City Center and...

Campaigns: Ford elevates Edge launch with local New Year's tie-in.(Brief article)
April 2, 2007... Ford Dealers of western NY PR Team: Ford Dealers of Western New York (Buffalo, NY) and Eric Mower & Associates (Buffalo, NY) Campaign: A Cutting 'Edge' New Year's Celebration Duration: Mid-December 2006 to January 1, 2007 Budget:...

Campaigns: Cymer connects with the community via recycling.(campaigns with Formula PR)(Brief article)
April 2, 2007... Cymer PR Team: Cymer (San Diego) and Formula PR (San Diego) Campaign: Cymer 'Cycle Duration: August 16 to September 16, 2006 Budget: Approximately dollars 10,000 'They're a big employer in the San Diego market, and yet very few...

PR Toolbox: Crisis comms and alternative papers, patient advocacy, more.
April 2, 2007... Crisis communications What's the best strategy to follow when an alternative newspaper is developing a negative story on your organization? 'It may be tempting to dismiss these free, weekly tabloids as news for the counterculture, but...

People moves: Allstate Insurance Company.(Peter Debreceny resigns, Sari Macrie joins)(Brief article)
April 2, 2007... NORTHBROOK, IL: Allstate Insurance Company has hired Sari Macrie as VP of corporate relations. Macrie's role will include oversight of internal and external strategic communications, as well as handling reputation management, media relations,...

People moves: Dow Jones & Company.(appointment of Linda Dunbar)(Brief article)
April 2, 2007... NEW YORK: Dow Jones & Company has named Linda Dunbar as its new VP of corporate communications. She was formerly executive director for communications strategy at Ford Motor Company. In her new role, Dunbar will oversee all of the company's...

People moves: Comcast.(appointment of Jerome Espy)(Brief article)
April 2, 2007... SOUTHFIELD, MI: Comcast has named Jerome Espy VP of communications for the company's Midwest division, which serves more than 4.1 million customers and 12,000 employees in eight states. Espy will be responsible for developing and managing...

People moves: 5W Public Relations.(appointment of Cindy Rakowitz)(Brief article)
April 2, 2007... LOS ANGELES: 5W Public Relations has named Cindy Rakowitz SVP and GM of the firm's Los Angeles office. Rakowitz fills the role previously held by Katy Saeger, who left 5W last month to pursue other interests Prior to joining the firm, Rakowitz...

People moves: Goodwin Procter.(Jill Reilly appointed)(Brief article)
April 2, 2007... BOSTON: Law firm Goodwin Procter has hired Jill Reilly as director of PR in Boston. Reilly was previously director of communications and public affairs for General Dynamics' information technology division and is a former deputy chief of staff...

People moves: Fleishman-Hillard Government Relations.(Jim Talent appointed)(Brief article)
April 2, 2007... WASHINGTON: Former Sen. Jim Talent (R-MO) has joined Fleishman-Hillard Government Relations as a co-chairman. He will work from both St. Louis and Washington, and provide counsel on public affairs and government relations

People moves: M Booth & Associates.(Chiara Coletti appointed)(Brief article)
April 2, 2007... NEW YORK: Chiara Coletti has joined M Booth & Associates as SVP and director of its CSR and nonprofit practice. Coletti was previously VP of communications and public affairs for the College Board association of schools, colleges, and...

People moves: GMMB.(Ellen Frawley, J. Toscano and Jacquie Lawing Ebert appointed)(Brief article)
April 2, 2007... WASHINGTON: Communications and political media firm GMMB has promoted three staffers to partner: Ellen Frawley, who runs national media campaigns for NASD and Cisco Systems, among other organizations; J. Toscano, a political media consultant...

People moves: Lippert/Heilshort & Associates.
April 2, 2007... NEW YORK: Lippert/Heilshort & Associates, a New York-based IR firm, has hired Dolores Laney as its new VP of PR. She joins from Rubenstein PR

Careers: Expert Advice - Michael Robinson, SVP, Levick Strategic Communications.(Interview)(Brief article)
April 2, 2007... Aspiring PR pros can always use career guidance. What is your advice to interns working at an agency? A: Internships provide a tremendous learning opportunity to spend a summer or a semester working in the trenches of a professional PR...

From the Cover: GSA reputation takes a hit amid charges.(General Services Administration)
April 2, 2007... WASHINGton: A contentious congressional hearing held last week on allegedly improper General Services Administration (GSA) contracting and political activities threatened to further mar the reputation of an agency that helps oversee billions of...

A peek as 'Potter' wraps up.
April 2, 2007... Harry Potter fans got another hint as to the fate of their hero when Scholastic and Bloomsbury released artwork for the cover of Harry Potter and the Deathly Hallows, the seventh and final edition of the wildly popular J. K. Rowling series, due...

P&G, Publicis form new agency prototype for Oral-B business.
April 9, 2007... CINCINNATI AND PARIS: Procter & Gamble has awarded a new unnamed division of the Publicis Groupe all of the marcomms activity for its Oral-B product line, the number-one selling toothbrush brand in the world. As part of the alignment,...

Omnicom launches new WOM agency.(Omnicom Group Inc.)(word of mouth)(Zocalo Group)(Brief article)
April 9, 2007... CHICAGO: Omnicom Group has launched Zocalo Group, a new word of mouth (WOM) firm, to be led by Paul Rand, ex-Ketchum global chief development and innovation officer. Debut clients include DePaul University and two undisclosed entities: a...

USA Today names AOR.(Gannett Company Inc. USA Today)(Arnold Corporate Communications)(Brief article)
April 9, 2007... BOSTON: USA Today has hired Arnold Corporate Communications (ACC), part of Arnold Worldwide, as its first ever AOR. The work will focus on raising the profile of the paper, its content, and its personnel, as well as strengthening its brand....

Grassroots comms aids Amerigroup's TN effort.(GrassRoots Communications Inc.)
April 9, 2007... NASHVILLE, TN: Amerigroup Corporation used a grassroots communications campaign to aid its rollout of a Tennessee healthcare operation last week. The company plans to offer healthcare coverage to about 170,000 enrolled people in Tennessee,...

Merck works with GCI as it sets to roll out Janumet.
April 9, 2007... WASHINGTON: The landscape of type 2 diabetes treatment changed dramatically last week when Merck & Co. received approval by the Food & Drug Administration for its Janumet tablet. GCI Group has provided communications assistance on the...

News Brief: Karyo principals stay on in their current roles.
April 9, 2007... NEW YORK: A trio of financial communications firms worked for nearly five montryo staffers. Karyo principals Paul Welsh and Patti Schom-Mofatt will stay on in their current roles

News Brief: Outfest hires JS2 Communications.(Brief article)
April 9, 2007... LOS ANGELES: Outfest has hired JS2 Communications to handle all PR activities, media relations, and special-event logistics on behalf of Outfest 2007: the 25th Los Angeles Gay and Lesbian Film Festival. The account will be led by JS2's LA...

News Brief: Trone launches RLF Communications.(Trone advertising)(Brief article)
April 9, 2007... HIGH POINT, NC: Trone has launched RLF Communications to run issue and communications campaigns. Trone managing partner Monty Hagler will run RLF, whose initial clients are CNL, Inc., Leggett & Platt, Gloster Furniture, and GSI Commerce. Trone...

News Brief: Super Deluxe hires Cornerstone.(Brief article)
April 9, 2007... NEW YORK: Comedy broadband network Super Deluxe has hired Cornerstone to handle its PR, marketing, and promotional services. The network offers a range of original comedy programming, all presented in the form of an online social network

News Brief: Snapp Morris Group splits into two.(Snapp Norris Group dissolves into SNG PR and Snapp Conner PR)(Brief article)
April 9, 2007... SALT LAKE CITY: Snapp Norris Group has split into two separate entities: SNG PR and Snapp Conner PR. The latter will serve as a specialized, boutique agency providing strategic and tactical PR for companies in the technology space

News Brief: Dunkin' Brands hires Carmichael Lynch Spong.
April 9, 2007... MINNEAPOLIS: Dunkin' Brands has hired Carmichael Lynch Spong to assist the launch of Dunkin' Brands Community Foundation and the company's CSR initiatives

News Brief: Manhattan Software chooses Ruder Finn.(Brief article)
April 9, 2007... NEW YORK: Manhattan Software has chosen Ruder Finn as its AOR RF's New York office will handle the account. Manhattan Software, which acquired CenterStone Software in November, provides management system platforms for corporate real estate.

News Brief: Maven Communications adds two clients.(BlueStone Real Estate Capital Corp.)(Mitts Milavec Inc.)(Brief article)
April 9, 2007... PHILADELPHIA: Maven Communications is adding two clients: BlueStone Real Estate Capital, a commercial real estate investment banking firm; and Mitts Milavec, a law firm specializing in corporate and commercial law. Maven will provide all manner...

News Brief: Capstrat expands work with Talecris Biotherapeutics.(Brief article)
April 9, 2007... RALEIGH, NC: Capstrat has had its work with Talecris Biotherapeutics expanded to promote plasma donation and support the growing demand for the products. The North Carolina-based firm was originally engaged to assist with the company's marcomms...

Wall Street West taps Peppercom for comms.(Brief article)
April 9, 2007... WILKES-BARRE, PA: Wall Street West (WSW), a public-private partnership involving nine northeastern Pennsylvania counties being marketed to Wall Street firms as a location for backup IT operations, has chosen Peppercom to assist in its...

Kekst dominates Q1 M&As.(Brief article)
April 9, 2007... NEW YORK: Kekst & Company beat out all competing M&A PR firms in North America by a wide margin in the first quarter, according to Mergermarket's just-released league tables. Kekst finished the quarter with 35 deals worth a combined dollars...

Edelman nets anti-meth task.(California Alcohol and Drug Programs concentrating on methamphetamine complications)(Brief article)
April 9, 2007... SACRAMENTO, CA: Edelman has won the PR portion of a dollars 28 million three-year, anti-methamphetamine public health initiative for the state of California, according to Lisa Fisher, spokeswoman for The California Alcohol and Drug Programs...

Launch pad: New DiGiorno pizza launch is an ultimate success for Kraft.(Kraft Foods Inc.'s DiGiorno Ultimate Pizza)(Brief article)
April 9, 2007... OBJECTIVE: When Kraft came up with the idea for DiGiorno Ultimate Pizza, it wanted to get the product in freezer cases as soon as possible. And it did. In a little over three months' time, the pizza was made available to 12 Midwestern markets....

PR Play of the Week: Knut bears fruit for the Berlin Zoo.(Brief article)
April 9, 2007... Are you addicted to Knut? If you are German, the answer is likely, 'Yes, yes, please, take all my money, take everything I have, but please allow me to gaze on this sickeningly cute polar bear cub and perhaps purchase several items of...

Setanta Sports taps FD as it eyes US expansion.
April 9, 2007... NEW YORK: Setanta Sports, the international sports broadcasting network, has retained FD in North America for a corporate and brand communications program to support the Irish company's rapid expansion in this market. Setanta has grown...

News Analysis: Policy groups press for Iran diplomacy.
April 9, 2007... Tactics used to justify Iraq War fuel paranoia of the same thing in Iran - even though action is uncertain. Effective PR techniques mixed with outright lies were used to sell the American public on the US military-led 2003 invasion of Iraq,...

News Maker: Shepardson provides NGOs a passionate partner.(Company overview)
April 9, 2007... SS&K may be characterized as a PR firm, but that designation is not apparent when reviewing the work it does. The firm, which was founded in 1993, has always focused on integrated marketing and combining disciplines, before technology and a...

Companies: Organization Profile - SAG invests in members through media.(Screen Actors Guild )
April 9, 2007... Granting press extensive behind-the-scenes access creates an experience that boosts awards viewership. Since news spread last month that regional grocery employees had authorized representatives to strike if contract negotiations broke...

Companies: The Agency Business - To sell or not to sell? That is not the only question.
April 9, 2007... For many self-made PR pros, founding an agency is a dream come true. But when a suitor comes knocking, asking to the buy the firm, it can be difficult to know how to make the right decisions for both your employees and yourself. The ins...

Op-Ed: Pet food industry added to confusion over recall.
April 9, 2007... It's been almost four weeks since Menu Foods' dog- and cat-food recall led to confusion and fear among retailers and consumers, prompting many questions and few answers. Now, as the Food and Drug Administration attempts to determine what caused...

Op-Ed: Ethics conversation cannot wait.(ethics in conversation about ethics)
April 9, 2007... You've all seen the media campaign that encourages parents to talk to their kids about drugs. The message is simple: Have the conversation. Start a dialogue with your children about drugs. It will not only foster an atmosphere of trust, but it...

Op-Ed: APR designation merits recognition.(Accreditation in Public Relations )
April 9, 2007... When you seek quality health care, do you look for an accredited hospital that meets national quality standards? True, you could receive care anywhere, but when it comes to your health and safety, you probably seek out a facility that has...