PR Week (US) articles from April 2005

PR Week (US) archives from April 2005

Former Fleishman GM Dowie sues agency for wrongful dismissal.(Fleishman-Hillard Inc.)
April 4, 2005... LOS ANGELES: Former Fleishman-Hillard GM Doug Dowie is suing his ex-employer for wrongful dismissal, charging that the firm promised to keep him employed if he agreed not to speak publicly about its billing problems with the LA Department of...

FL reporter's government ties add new fuel to debate.
April 4, 2005... TALLAHASSEE, FL: News that a freelance TV reporter also provided broadcast PR services for the state government is intensifying the already heated debate over the proper separation between PR and journalism. Mike Vasilinda, a 30-year...

Genentech gives C&W account for top drug Rituxan.(Brief Article)
April 4, 2005... SAN FRANCISCO: Genentech has awarded Cohn & Wolfe the account for its top-selling cancer drug, Rituxan, which previously belonged to Ketchum. This is the second time in less than a year that the biotech company has replaced Ketchum with...

Schiavo's parents fought battle in media.(Terri Schiavo )(Brief Article)
April 4, 2005... PINELLAS PARK, FL: Behind the maelstrom of press coverage surrounding the Terri Schiavo legal battle was a carefully crafted media push - one that persisted until the hours before her death Thursday morning. Schiavo's parents, Bob and Mary...

McDougal moves into VP of PR post at Sears Holdings.(Brief Article)
April 4, 2005... HOFFMAN ESTATES, IL: Ted McDougal is taking over as the new VP of PR at Sears Holdings following the completion of its merger with Kmart. McDougal replaces Bob O'Leary, who had joined Sears in 2003 as SVP of PR, communications, and...

Multiple firms assist with dollars 11.3b buyout of SunGard.(SunGard Data Systems Inc.)(Brief Article)
April 4, 2005... NEW YORK: Last week's dollars 11.3 billion buyout of SunGard Data Systems - the largest leveraged buyout in more than 15 years - provided a slew of work for financial communications specialists. Seven investment firms teamed to gain control...

Create develops network of trade titles.(Create Communications )(Brief Article)
April 4, 2005... ORLANDO, FL: Beginning this month, Create Communications will launch the Create Magazine syndicate, a network of trade magazines for the ad and creative production industries. The quarterly title, Create Magazine, which is already published...

Intellisync waives C&W's status as worldwide AOR.(Brief Article)
April 4, 2005... SAN JOSE, CA: Mobile communications company Intellisync has switched firms just months after concluding an extensive search (PRWeek, August 23). The company selected Cohn & Wolfe as its sole global agency last summer, but executives now...

Pollace exits Intel post as corporate comms group VP.(Pamela Pollace)(Brief Article)
April 4, 2005... SANTA CLARA, CA: Pamela Pollace, VP and director of the corporate communications group at Intel, will leave the dollars 30.1 billion semiconductor chip company on May 1. 'She's been here 18 years, and she wants to explore some other...

News brief: President Bush nominates Boucher replacement.(Brief Article)
April 4, 2005... WASHINGTON: President Bush has nominated Sean McCormack, a former spokesman with the National Security Council under Condoleezza Rice, to replace Richard Boucher as the assistant secretary of state for public affairs, the department's lead...

News brief: Turtle Wax hires Zeno Group.(Brief Article)
April 4, 2005... CHICAGO: Turtle Wax, a top-selling brand of car-care products, has hired Zeno Group as its AOR to increase awareness among the 16- to 34-year-old demographic. Zeno beat out 11 other agencies considered for the assignment. See full story at...

News brief: Text 100 CEO to relocate.(Aedhmar Hynes )(Brief Article)
April 4, 2005... SAN FRANCISCO: Text 100 CEO Aedhmar Hynes will relocate from San Francisco to New York in June to better reach the firm's global offices, as well as to take a more active role in the industry. See full story at PRWeek.com.

News brief: Rob Cronin leaves OutCast Communications.(Brief Article)
April 4, 2005... NEW YORK: Rob Cronin has left OutCast Communications, just six months after joining the agency as a partner to run its New York office. OutCast opened the office in October to manage its EMC account, which it won in October. See full story at...

News brief: Appointment at Ruder Finn.(Brief Article)
April 4, 2005... WASHINGTON: Ron Christie, a former special assistant to President Bush, has been named head of a new government affairs practice at Ruder Finn's DC office. See full story at PRWeek.com.

News brief: WNBA hires Aaron Salkin.(Women's National Basketball Association)(Brief Article)
April 4, 2005... NEW YORK: The WNBA has hired Aaron Salkin as director of basketball communications, its second-highest communications role. See full story at PRWeek.com.

News brief: Appointment at Alan Taylor Communications.(Brief Article)
April 4, 2005... NEW YORK: Alan Taylor Communications has hired Stacey Gomoljak as a VP in the New York office. Previously, she served as Mattel's communications director.

News brief: Starmark International named as AOR.(Florida Atlantic University Charles E. Schmidt College of Science)(Brief Article)
April 4, 2005... FORT LAUDERDALE, FL: Starmark International, a full-service corporate branding and marketing communications agency, has been named the AOR for the Florida Atlantic University Charles E. Schmidt College of Science.

News brief: Sinderson joins Edelman.(appointments)(Brief Article)
April 4, 2005... NEW YORK: Brian Sinderson has joined Edelman as an SVP, leading the agency's New York-based technology and b-to-b practice, which counts Symbol Technologies and Canon as clients. He joins from Burson-Marsteller, where he worked on the...

News brief: Jason Weisenfeld steps down at Versace.(Brief Article)
April 4, 2005... MILAN, ITALY: Women's Wear Daily reported that Jason Weisenfeld is stepping down as Versace's worldwide communications and advertising director.

News brief: Peppercom names director.(appointments)(Brief Article)
April 4, 2005... NEW YORK: Peppercom has named Phillip Sontag a director in the New York office. Sontag spent the past five years as a VP at Fleishman-Hillard's San Diego office, managing and supervising consumer and tech account activities throughout the US,...

News brief: Imre Communications named as AOR.(Commercial Real Estate Women Network )(Brief Article)
April 4, 2005... BALTIMORE: Commercial Real Estate Women Network and the National Multi Housing Council have selected brand communications firm Imre Communications as AOR.

News brief: OnPoint Advocacy launches.(Coalition for the Modernization & Protection of America's Social Security)(Brief Article)
April 4, 2005... ALEXANDRIA, VA: OnPoint Advocacy launched last week, offering campaign-style grassroots services. Clients include the Coalition for the Modernization & Protection of America's Social Security, which advocates for Social Security reform.

News brief: Attleboro names Lanmark Group as AOR.(Sterngold Dental LLC)(Brief Article)
April 4, 2005... EATONTOWN, NJ: Lanmark Group, an advertising, marketing, and communications agency specializing in healthcare, has been named AOR for Attleboro, MA-based restorative dental products provider Sterngold Dental.

News brief: Denman & Davis selects Schubert Communications.(Brief Article)
April 4, 2005... DOWNINGTOWN, PA: Denman & Davis, a Clifton, NJ-based steel service company, has selected Schubert Communications as its marketing communications AOR.

News brief: RealNetworks hires Jeremy Pemble.(appointments)(Brief Article)
April 4, 2005... SEATTLE: RealNetworks has hired Jeremy Pemble as VP of corporate communications. Before joining the digital media company, Pemble was VP of PR at AT&T Wireless, recently acquired by Cingular Wireless. For more briefs, see PRWeek.com.

Shane lands post as TiVo director of corporate comms.(appointments)(Brief Article)
April 4, 2005... ALVISO, CA: TiVo has named David Shane corporate communications director, overseeing all external communications. Shane joins after a number of recent communication departures. Senior PR manager Kathryn Kelly left in February, and VP of...

Burson to handle dollars 4.6m initiative on crisis preparation.(Burson-Marsteller)(Brief Article)
April 4, 2005... WASHINGTON: Burson-Marsteller picked up a dollars 4.6 million contract to run an emergency preparedness push for the national capital region last week. Burson was chosen from among nine national PR firms. It will be responsible for the...

Wal-Mart media summit provokes unions.
April 4, 2005... BENTONVILLE, AR: As part of its ongoing effort to improve its image, Wal-Mart is hosting its first-ever media conference for 50 invited print journalists this week near company headquarters in Arkansas. Senior company officials, including...

Citigroup kicks off internal effort to clarify standards.
April 4, 2005... NEW YORK: Citigroup is in the midst of a massive internal communications effort that hinges on familiarizing its 300,000 employees with a 'Five Point Plan' for company improvement. The financial giant's reputation has taken hits from...

Edelman aids Scouts with fallout from porn scandal.(Brief Article)
April 4, 2005... DALLAS: The Boy Scouts of America (BSA) turned to long-time agency Edelman for crisis communications help last week after a former top official pleaded guilty to possession and distribution of child pornography. Gregg Shields, a senior...

Ex-H&K, WS execs face lawsuits from their former firms.(Hill and Knowlton Inc., Weber Shandwick.)(Brief Article)
April 4, 2005... CHICAGO: Two groups of executives who left top 10 agencies here are being sued by their former employers. Hill & Knowlton has filed suit against Harlan Teller and Harlan Loeb, both of whom left last month to establish a Chicago office for...

Soury's outreach might help secure new trial for convicted killer.(Soury Communications)(Brief Article)
April 4, 2005... NEW YORK: Soury Communications is hoping that two years of pro-bono advocacy work will pay off in the coming weeks with a new trial for a man convicted of murder. Nearly 15 years ago, Martin Tankleff was convicted of killing his parents in...

New Shift offering to establish value of PR in sales wins.(Shift Communications)(Brief Article)
April 4, 2005... SAN FRANCISCO: Shift Communications has released a new product called LeadSensor that it says will help prove the value of PR in generating sales. The proprietary service determines where leads come from and tracks those leads through the...

GYMR assists RWJF in push for racially just healthcare.(Robert Wood Johnson Foundation )(Brief Article)
April 4, 2005... WASHINGTON: The Robert Wood Johnson Foundation (RWJF) has retained GYMR as part of a delicate initiative to end racial disparities in cardiac care. The 'Expecting Success' program asks hospitals to find ways to ensure that all patients...

Dollinger picks up first Clear Channel comms chief post.(Clear Channel Communications Inc., Lisa Dollinger.)(Brief Article)
April 4, 2005... SAN ANTONIO: Clear Channel Communications has named Lisa Dollinger its first-ever chief communications officer. She previously was SVP of corporate communications. Dollinger said that one of her key goals will be to strengthen the...

Editorial: Agencies ultimately will need to push back against prospects' excessive expectations.
April 4, 2005... Two executives from separate PR firms - one owned and large, one small and independent - complained to me during the past week about RFPs and increasingly demanding prospects. In general, there has been a lot of talk about what clients expect,...

Op-Ed: WorldCom's fraud shouldn't discredit MCI's success.
April 4, 2005... Public perception of Bernie Ebbers' and WorldCom's fraud is overshadowing an American legend. One can't help but feel a sense of justice, but also great disappointment, that MCI, perhaps the telecom industry's most effective contrarian voice,...

Analysis: Interview with Ray Kotcher - Kotcher discusses impact of DoE episode on Ketchum.(Interview)
April 4, 2005... Ketchum CEO Ray Kotcher pens answers to PRWeek's questions about the DoE situation, changes in the media, and the nuances of working with the government. PRWeek: How have your clients and employees reacted to the Department of Education...

Paul Holmes: GM vice chairman's blog demonstrates value of clear, interactive comms with consumers.
April 4, 2005... General Motors vice chairman Bob Lutz was one of the first senior corporate executives to start his own weblog. And while the reviews have been mixed ('a snore,' grumbled Business 2.0), there are, nevertheless, valuable lessons for...

Corporate Case Study: Adidas team strives to maintain brand momentum.
April 4, 2005... Already the top player in the worldwide soccer market, Adidas is making gains in the US - and hopes an aggressive ad effort and focused PR strategy will help keep the streak alive. Ask any soccer mom - the sport may not be No. 1 in the US,...

The Agency Business: When PR firms turn to advertising to promote their services.
April 4, 2005... Whether a nascent agency or one that's been around the block, there are several strategies that PR firms should consider before opening their wallets and hitting the airwaves. To advertise or not to advertise, that is the question. ...

Media Roundup: Snack foods seek healthier image.
April 4, 2005... Whether pitching pork rinds to carb counters or lower-fat potato chips to parents, the snack industry seeks to change its perception with the press and public. David Ward reports. The snack food industry - or more precisely its knack for...

Media: Journalist Q & A.(Interview)
April 4, 2005... Name: Marc Bernier Publication: The Marc Bernier Show Title: Nationally syndicated radio host Preferred contact method: marc@marcberniershow.com Website: marcberniershow.com PRWeek: How do you select the guests you interview? ...

Media Watch: Time Warner makes agreement with SEC.(United States. Securities and Exchange Commission)(Brief Article)
April 4, 2005... Time Warner and the Securities and Exchange Commission (SEC) recently reached a dollars 300 million settlement regarding assertions that AOL had inflated its revenues earned from advertising in the early 1990s. The SEC also charged that AOL...

Inside the Mix: Slow post-'Oprah' sales should not label the buzz marketing push for Pontiac's G6 a failure.
April 4, 2005... In the middle of the rolling news coverage of GM's troubles last week, another story was making the rounds in the marketing community: The Detroit Free Press' blanket dismissal of GM's Pontiac G6 giveaway on Oprah last fall. The headline -...

Profile: Cohen supports Microsoft with curiosity and candor.(Larry Cohen)
April 4, 2005... As head of corporate communications at Microsoft, Larry Cohen's audiences are vast and varied. Appealing to them all can be a daunting task, though he wouldn't want it any other way. Larry Cohen, GM of corporate communications at Microsoft,...

Making their mark on the world.
April 4, 2005... Regional heads are the cogs of global agency networks, and lead unique lives. John N. Frank profiles 10 of the best. 1. MATTHEW ANDERSON Regional CEO, Europe, Asia, Middle East, and Asia-Pacific, Ogilvy PR Worldwide Years in current...

PR Technique: Agency-client relationships - Starting out on the right foot.
April 4, 2005... The first few weeks are critical if an agency and client hope to strike up a successful partnership. Jonathan Block looks at what each party should expect from one another. As a client, finding a firm that meets your needs is not an easy...

Campaigns: Round Rock's CVB helps Texas town sport new image.(Convention & Visitors Bureau )
April 4, 2005... PR team: TateAustin PR (Austin, TX) and Round Rock (TX) Convention & Visitors Bureau Campaign: Round Rock - The Sports Capital of Texas Time frame: June 2004 to present (ongoing) Budget: dollars 298,500 However, officials knew that...

Campaigns: Bentley convinces urban men to give Courvoisier a look.(Gotham Public Relations)
April 4, 2005... PR team: Allied Domecq US (Westport, CT) and Gotham Public Relations (New York) Campaign: Fonzworth Bentley Courvoisier Gentleman's Tour Time frame: April to December 2004 Budget: dollars 150,000 Thanks to the 2002 Busta Rhymes hit...

The Publicist: Publicist Guild Awards luncheon isn't winning many honors itself.
April 4, 2005... Working abroad the past few months gave me a good excuse to skip the Publicist Guild Awards in February. For that, I'm thankful. This annual luncheon is about as exciting as counting the rotations after placing a blue sock in a dryer full of...

PR Play of the Week: Weather Channel success is not in the stars.(Brief Article)
April 4, 2005... The following isn't exactly a bad PR move, but it is a very bad idea. The Weather Channel, the least entertaining network with the biggest global following (not counting VH1), announced last week it will now 'allow' celebrities a chance to...

Toy Box: Expect to get some mileage out of Prius.(Brief Article)
April 4, 2005... In April, a young reader's fancy turns to - cars. April is when Consumer Reports publishes its annual car issue, a signal that car-buying season has begun. Toy Box is also in the April car mode, so we'll run automobile reviews this...

Book Review: A revolutionary look at Ronald Reagan.(Brief Article)(Book Review)
April 4, 2005... Title: Reagan's Revolution: The Untold Story of the Campaign That Started It All Author: Craig Shirley Publisher: Nelson Current (January 2005), 417 pages Reviewed by Douglas Quenqua This tirelessly researched, well-written book by...

Edelman taps new vice chairman; chief media officer leaves post.(Brief Article)
April 11, 2005... NEW YORK: Edelman has hired Michel Ogrizek as vice chairman, while the firm's chief media officer has left his post. Formerly head of communications for the World Economic Forum, Ogrizek will lead Edelman's corporate practice and oversee...

WPP mulls GCI, C&W union amid Feldman exit rumors.(Bob Feldman, plans for Cohn & Wolfe and GCI Group's merger )
April 11, 2005... NEW YORK: WPP is considering merging PR brands Cohn & Wolfe and GCI Group, said sources close to the situation. Bob Feldman, CEO of GCI Group, declined comment on rumors that he is leaving the firm, but sources confirmed he is in...

Pfizer withdraws arthritis medicine at request of FDA.(Food and Drug Administration, Bextra)(Brief Article)
April 11, 2005... NEW YORK: Pfizer has recalled its arthritis drug Bextra in what could be a sign of greater PR challenges to come for the healthcare industry. The drug company is working with Ogilvy, AOR for its pain franchise, on the crisis effort. The...

Pope's death reveals surprisingly modern PR operation at Vatican.(public relations)(Brief Article)
April 11, 2005... NEW YORK: The death of Pope John Paul II has revealed a Vatican surprisingly transparent and modern in its dealings with the global media, according to print and TV journalists. Joaquin Navarro-Valls, the Vatican spokesman, notified the...

Edelman, Intelliseek unveil listing of influential blogs.
April 11, 2005... CHICAGO and CINCINNATI: Edelman has teamed up with marketing intelligence firm Intelliseek to produce a first-of-its-kind directory of the web's most influential bloggers. Available only to Edelman clients, the directory profiles bloggers...

Sony transfers imaging account to RF.(Sony Electronics Inc., Ruder Finn)(Brief Article)
April 11, 2005... SAN DIEGO: Sony Electronics has shifted its digital-imaging account from Ruder Finn to Burson-Marsteller. Sony moved the account after the company consolidated its US headquarters in San Diego. The personal and mobile electronics...

ABC anchors' bad news raises doubts on future.(ABC News Inc.)(Brief Article)
April 11, 2005... NEW YORK: ABC News is facing tough questions about the future of its trademark programs after a double dose of bad news from two esteemed anchors. On March 31, Ted Koppel announced that he would leave Nightline, a program he has hosted for...

Top comms exec exits Warner Bros after 18-year stint.(Brief Article)
April 11, 2005... LOS ANGELES: Warner Bros. is losing its top communications executive. Barbara Brogliatti, EVP and chief corporate communications officer, is leaving the company at the end of May, after 18 years, to pursue other interests. No...

News Brief: Appointment at Porter Novelli.(Brief Article)
April 11, 2005... ATLANTA: Porter Novelli has hired former Coca-Cola executive Lori Billingsley as an SVP to head its consumer and multicultural practices in Atlanta. See full story at PRWeek.com.

News Brief: Appointment at VaxGen.(Brief Article)
April 11, 2005... BRISBANE, CA: VaxGen, which recently won an exclusive government contract to develop an anthrax vaccine, has hired former Fleishman-Hillard executive Paul Laland as VP of corporate and financial communications to help meet its expanded PR...

News Brief: Medialink forms a strategic partnership.(Wheels TV)(Brief Article)
April 11, 2005... NEW YORK: Medialink has formed a strategic partnership with Wheels TV, a TV network, video-on-demand, and broadband service designed to showcase the automotive lifestyle. See full story at PRWeek.com.

News Brief: Appointment at LVM Group.(Brief Article)
April 11, 2005... NEW YORK: EVP Jeannette M. Boccini has been named principal of LVM Group, a full-service PR, investor relations, and marketing communications firm. She previously served as director of corporate communications and marketing at...

News Brief: The Environmental Protect Agency moves to an online bidding process.(Brief Article)
April 11, 2005... WASHINGTON: The Environmental Protection Agency has moved to an online bidding process, or e-Buy, for its coveted Energy Star account. With e-Buy, agencies submit quotes and other materials online, where they can be viewed by procurement...

News Brief: Financial Dynamics enters into a joint venture.(Vaishnavi Corporate Communications)(Brief Article)
April 11, 2005... LONDON and NEW YORK: Financial Dynamics has entered into a joint venture with Vaishnavi Corporate Communications. The agreement, which follows a working relationship built between the two consultancies during the past 18 months, will enable FD...

News Brief: Appointment at Ogilvy PR Worldwide.(public relations)(Brief Article)
April 11, 2005... WASHINGTON: Randy DeCleene, former deputy press secretary to VP Dick Cheney, and Elizabeth Straub, former speechwriter to first lady Laura Bush, have joined Ogilvy PR Worldwide's DC office as account directors.

News Brief: Strategic alliance design formed.(French West Vaughan, Fetzer Stephens, and Campaign Connections forms alliance)(Brief Article)
April 11, 2005... RALEIGH, NC: French West Vaughan, Fetzer Stephens, and Campaign Connections have formed a strategic alliance designed to help the three firms collaboratively pursue and service local, state, and federal PR, public affairs, grassroots advocacy,...

News Brief: Appointment at FitzGerald Communications.(Brief Article)
April 11, 2005... WASHINGTON: Kerri Glover, founder and former director of Ogilvy's Washington office, has become the new general manager of FitzGerald Communications' DC outpost. She also was previously a VP at Widmeyer Communications and ran her own consulting...

News Brief: Appointment at Ford Foundation.(Brief Article)
April 11, 2005... NEW YORK: Marta Tellado has been hired as VP of communications at the Ford Foundation. Previously, Tellado served as VP of communications at the Partnership for Public Service in Washington, DC. Heyman Associates was responsible for the...

News Brief: Appointment at Publicis Groupe.(Brief Article)
April 11, 2005... PARIS: Publicis Groupe has appointed John Rossant VP in charge of communications and public affairs. Formerly, Rossant was in charge of the European editorial operations of BusinessWeek.

News Brief: Appointment at Savvis Communications.(names Ricochet PR as agency of records)(Brief Article)
April 11, 2005... ST. LOUIS, MO: Savvis Communications has named Ricochet PR as its AOR. Ricochet will focus on media relations, messaging development, and thought leadership for Savvis, which provides web hosting and internet-connectivity services.

News Brief: Correction.(Correction Notice)
April 11, 2005... A March 28 story incorrectly stated that the William Morris Agency lost three clients due to a New Yorker profile of one of the agency's executives. The agency lost only two. Director Matthew Vaughn's departure was unrelated. We regret the...

Magnet steps into post as lead firm for Banco Popular.(Euro RSCG Magnet)(Brief Article)
April 11, 2005... NEW YORK: Euro RSCG Magnet has been named AOR for Banco Popular, a 112-year-old bank with offices in the US, the Caribbean, and Latin America. Magnet's Latino practice has been working with the bank for the past year and a half, handling...

Boeing comms VP McCracken's 40-year career ends.(vice president Larry McCracken)(Brief Article)
April 11, 2005... CHICAGO: Larry McCracken, Boeing's veteran communications VP, will retire as of June 30. Boeing has not made a decision about whom will replace him, McCracken said. The decision to retire was his, McCracken said. He plans to remain in...

Groups unite to oppose parts of Patriot Act.(Patriots to Restore Checks and Balances, Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act of 2001)(Brief Article)
April 11, 2005... WASHINGTON: Advocacy groups ranging from ultra-conservative to ultra-liberal have come together to turn public opinion against parts of the Patriot Act now that the polarizing legislation is up for renewal. Patriots to Restore Checks and...

NY Jets' win in stadium bid doesn't impede PR efforts.(public relations, New York Jets)
April 11, 2005... NEW YORK: The New York Jets cleared a major hurdle in their quest to build a new stadium when the New York Metropolitan Transportation Authority (MTA) accepted their bid for a rail yard on Manhattan's West Side. The game, however, is far from...

IPG's preliminary revenue moves up to dollars 6.2b for 2004.(Interpublic Group of Companies Inc.)(Brief Article)
April 11, 2005... NEW YORK: Interpublic Group announced 2004 revenues of dollars 6.2 billion worldwide during a conference call Tuesday, but emphasized that the results are preliminary and might change. IPG chairman and CEO Michael Roth stressed to analysts...

Brunswick takes top spot on Mergermarket ranking.(Brunswick Group)
April 11, 2005... NEW YORK: Brunswick Group edged out Kekst & Co. for first place in deal value in the first quarter of 2005 (January 1 to March 31), according to Mergermarket's rankings of financial PR advisers in North America. The league tables released...

Wal-Mart goes after critics at first-ever media summit.
April 11, 2005... ROGERS, AR: Wal-Mart president and CEO Lee Scott came out swinging against his company's critics last week at the retail giant's first-ever media summit. Labor unions and community groups that attack the chain and its practices 'want to...

Diabetes talk show seeks pitches on lifestyle topics.(dLife )(Brief Article)
April 11, 2005... WESTPORT, CT: CNBC's dLife, believed to be the first news talk show dedicated to a specific disease - in this case, diabetes - is looking for pitches on a range of related lifestyle topics. Each dLife host and correspondent is an...

Editorial: Wal-Mart's recent focus on openness sets example that PR is key tool in firms' arsenals.(public relations)(Editorial)
April 11, 2005... Wal-Mart has changed the retail landscape. With its commitment to turning the tide of public opinion its way, the company might have a similar impact on the PR landscape. It has taken the company a long time to realize not only that others...