AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Set up an RSS feed
Create a link to this page
Copy and paste this link tag into your Web page or blog:
PR Week (US) back issues
|
|
Letter from the Editor: New format gives readers an in-depth look into industry.(Editorial)(Brief article)
June 8, 2009... Welcome to the new monthly print edition of PRWeek. Together with our online daily and weekly editions, this magazine aims to provide our readers with a universe of news and insight, reflecting the complexity of this vibrant industry.
Some elements are familiar, such as Campaigns,...
Contributors.
June 8, 2009... Maril MacDonald: CEO of Gagen MacDonald offers Op-Ed on how influence trumps control in the industry p. 24
Steve Cody: In Gloves Off, Peppercom's managing partner takes one side of a debate over monthly fixed retainers p. 26
Michael Oxley: Co-author of the Sarbanes-Oxley Act offers...
Transom.
June 8, 2009... WASHINGTON: The Federal Communications Commission (FCC) awarded Burson-Marsteller a dollars 3.5 million contract for PR and ad support for its extended digital TV consumer awareness campaign. The base period of the contract runs until June 12 - the extended transition date approved by...
Microscope.
June 8, 2009... Chevron recently produced a video to tell its side of a dollars 27 billion lawsuit it is facing in Ecuador. It hired a former CNN correspondent to narrate the video, which included interviews with Chevron executives that disputed the company is at fault in the case accusing Texaco - owned by...
Habits: Lynn casey, CEO of Padilla Spear Beardsley.(Interview)
June 8, 2009... Morning ritual
Wake up to NPR's Morning Edition, a half hour on the elliptical, read print edition of local daily, sync schedules with the family. If I don't have a breakfast meeting, it's peanut butter toast and a protein shake for the road.
Required reading (print, blogs, etc.)
...