Min's Advertising Report articles from June 2006

Min's Advertising Report archives from June 2006

Marketing Masters.
June 26, 2006... A New Domain The proof in the pudding for this year's winners of min's Integrated Marketing Awards is deliciously apparent: from $1.75 million in sales receipts to partner Macy's for SELF's in-store marketing program, to a special...

Total Integrated Program.
June 26, 2006... People Maybelline New York "Born to Make a Difference" Born to Succeed Some eyeliner, a little mascara, and perhaps a dab of blush are all it takes for Maybelline customers. But to launch its "Born to Make a Difference" program...

Custom Publishing Project.
June 26, 2006... Reed Science Group Academic Sourcebook Head of the Class While some B2B companies may flinch at the idea of custom print launches, Reed Science Group embraced the platform while forcing competitors to rethink the medium's...

Event Program.
June 26, 2006... Wired NextFest (for Multi-Year Event Program) Here Comes the Future It was perhaps the only place in the world where you could see a bionic dolphin and a robotic marriage of East meets West, with a horde of scientists,...

Customized Website/Microsite.
June 26, 2006... CondeNet Bertolli Restaurant-Inspired Menu for Your Home Just the Right Ingredients It was not a flash in the pan that Italian brand Bertolli sought to whet appetites for its new frozen dinners for two, but more the Flash element...

Special Advertorial Section.
June 26, 2006... FHM FHM Presents "Dockers Gets the Goods" on the Cast of the Apprentice FHM Holds Trump Card for Campaign "You're hired" was what the FHM marketing and sales team wanted to hear from Dockers, which was seeking to stylize an...

In-Store Marketing.
June 26, 2006... SELF Magazine SELF's Be Good to Yourself at Macy's Campaign Registers Impressive $1.7m in Receipts SELF magazine's promotional campaign, "Be Good to Yourself" - a showcase of advertisers' brands to help drive consumers to Macy's...

Print/Direct Mail Database Program.
June 26, 2006... Reader's Digest Reader's Digest's Cottonelle Bedtime Book Club and Cottonelle Fresh Fun Ideas A 'Soft' Sell Approach That Works When Kimberly-Clark wanted to market its brand of Cottonelle softness to a wider consumer base,...

Multiple Magazine Title Program.
June 26, 2006... Fallon Worldwide Citi Brand Continuity Print (Advertiser Category) A Well-Balanced Approached After running a significant run-of-book magazine schedule in 2003 to introduce the Citi brand to the marketplace, the campaign...

Publishing Project Custom.
June 26, 2006... Rodale, Inc Westin Workout Program Sweat Equity Redefined Not many hotels encourage incessant perspiration. But, then again, when that hotel room you're staying in has a built-in stationary bike, inspirational Lance Armstrong...

Sweepstakes/Contest.
June 26, 2006... Family Fun "Beautiful New York" Sun Signals Disney Sweepstakes A Bright Idea When SunSolutions wanted to create a targeted, multi-media integrated program to introduce its new SunSignals UV Monitor product to mothers during peak...

Print/Online Bundle.
June 26, 2006... Newsweek "Ready or Not, Boomers Turn 60" Talkin' Bout a Generation To honor its close-knit reader base of the Baby Boomer generation, Newsweek teamed with financial services firm Fidelity to launch a multimedia series known as...

Event Program.
June 26, 2006... Hachette Filipacchi Media The Style Lounge Star Treatment for Sponsors Takes Customization to New Level Taking over Times Square while sorting through the bureaucracy of parking space permits to launch a fashion show during...

Print/TV Bundle.
June 26, 2006... Allure Allure Backstage A Campaign With Real Legs Trend-setting consumers who want the naked truth of the going-ons behind the curtain of fashion shows got an inside look last fall when Allure magazine teamed up with makeup...

Print/Radio Bundle.
June 26, 2006... Sporting News Sporting News/Jim Beam "Character of A Champion" Promotion Pumping Up the Volume Sporting News VP/Publisher Peter Spina can use any number sports euphemisms to frame the success of the customized Jim Beam "Character...

06 Platinum Awards.(Company overview)
June 26, 2006... These top marketing campaigns have "Gone Platinum" (according to min's judges) by creating consistently effective, client-centric programs, and dare we say, enjoying every minute of it. Conde Nast Media Group Fashion Rocks Music...