AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Min's Advertising Report articles from January 2005
Set up an RSS feed
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Min's Advertising Report archives from January 2005
HP focuses on the consumer and relationship marketing.
January 24, 2005... In 2004, Hewlett-Packard was one of the heaviest users of magazines, and its San Francisco-based ad agency, Goodby Silverstein & Partners, produced a series of attention-getting, award-winning print campaigns showcasing digital photography,...
Making magazines matter through mainstream marketing.(Magazine Marketing Coalition Initiative)
January 24, 2005... If Anne Bologna, president of Fallon, New York has her way, the print component of the magazine industry's soon-to-be-launched Magazine Marketing Coalition (MMC) Initiative, will have the same kind of emotional impact on its target audience...
End of Year Bonus for Publishers.(Brief Article)
January 24, 2005... December recorded the highest revenue and page growth for the year, according to the Publishers Information Bureau. Total magazine rate-card- reported advertising revenue in 2004 closed at $21,355,202,802, an increase of +11.1%, with ad pages...
Dove Campaigns for Real Beauty.
January 24, 2005... November issues of selected women's and shelter magazines saw the launch of one of the most startling and attention-getting print campaigns ever, and one destined to run and run. Backed by an interactive billboard campaign, online, PR and...
Predictions for 2005: More fragmentation, more partnerships and more use of the Web.
January 24, 2005... As Samir "Mr. Magazine" Husni points out, only two types of people can tell you the future: fools and God. Nevertheless, we asked a few experts to look into their crystal balls and predict the year ahead.
Samir "Mr. Magazine" Husni, head...