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Min's Advertising Report articles from February 2005
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Min's Advertising Report archives from February 2005
Case History: Johnnie Walker's Giant Strides Towards Success.
February 21, 2005... Johnnie Walker's "Striding Man" character has been ambulating its way across print and outdoor to impressive results in the declining scotch category, thanks in part to the close collaboration between media house Mediacom and New York-based...
Marie Claire's Haute Couture Online.
February 21, 2005... While Conde Nast's Vogue has been nabbing all the ink with the huge success of its online shopping Website, shopvogue.com, linking consumers with advertisers, Hearst's Marie Claire was the first magazine to go this route back in 2002, with...
Playboy and Mini: a Union Filled With Openings.
February 21, 2005... Playboy and Mini scored another creative marketing coup with an insert in the March issue promoting the Mini Convertible, tagline "Always Open." Readers had to literally tear apart the perforations along the edge of the page in order to open...
Ad Pages Down, But Some Sectors Up.(Brief Article)
February 21, 2005... With advertising set to increase only 5.1% overall in 2005 to $150.5 billion, according to full-year forecasts from TNS Media Intelligence (compared with an estimated 10.6% in 2004), consumer and Sunday magazines were expected to grow 6.1%....
Magazines Makes Things in May.
February 21, 2005... "Magazine Make Things Happen" is the theme of the 35th World Magazine Congress of the International Federation of the Periodical Press (FIPP) to be held May 22-24, 2005 at the Waldorf-Astoria in New York. Designed to provide a forum in which...
Deutsch's Gardiner Sounds Off.(Interview)
February 21, 2005... Peter Gardiner is a partner and chief media officer at New York-based Deutsch, one of a handful of ad agencies, including Miami-based Crispin Porter & Bogusky, Minneapolis's Fallon and Santa Monica-based Rubin Postaer & Associates, which...
Boxscores: Magazines and Fashion: a Match Made in Retail Sales.(Illustration)
February 21, 2005... With New York's fashion week now a mere frock-filled memory, we look at some apparel behemoths that actually upped magazine ad spend in 2004, despite sales remaining stagnant at best for many brand names. Guess increased ads the most in...