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Min's Advertising Report articles from April 2005

48 total articles

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<a href="http://www.accessmylibrary.com/archive/408475-mins-advertising-report/april-2005.html" title="Articles and back issues from Min's Advertising Report">Articles and back issues from Min's Advertising Report</a>

Min's Advertising Report archives from April 2005

Harnessing the WOW factor in an era of BLEH.(creative partnerships with magazines)
April 4, 2005... When Andrew Block, senior vp of marketing at Tourneau, wanted to create a magazine insert promoting the upscale watch company's new product launching at the Basle, Switzerland, watch fair this April, he was looking for the "Wow" factor....

the minsider.(NOP World research on reaching influential Americans)
April 4, 2005... * Influencing Factors. New research from NOP World has found that print, and magazines in particular, is far more effective than either TV or radio when it comes to reaching the "Influentials" of the world--the elite 10% of the population...