Min's Advertising Report articles

Recent articles from Min's Advertising Report

Marketing Masters.
June 26, 2006... A New Domain The proof in the pudding for this year's winners of min's Integrated Marketing Awards is deliciously apparent: from $1.75 million in sales receipts to partner Macy's for SELF's in-store marketing program, to a special "Apprentice" advertorial in FHM that sold over 400,000...

Total Integrated Program.
June 26, 2006... People Maybelline New York "Born to Make a Difference" Born to Succeed Some eyeliner, a little mascara, and perhaps a dab of blush are all it takes for Maybelline customers. But to launch its "Born to Make a Difference" program in conjunction with People magazine would require...

Custom Publishing Project.
June 26, 2006... Reed Science Group Academic Sourcebook Head of the Class While some B2B companies may flinch at the idea of custom print launches, Reed Science Group embraced the platform while forcing competitors to rethink the medium's on-borrowed-time mindset. "I think the idea of writing...

Event Program.
June 26, 2006... Wired NextFest (for Multi-Year Event Program) Here Comes the Future It was perhaps the only place in the world where you could see a bionic dolphin and a robotic marriage of East meets West, with a horde of scientists, inventors, techies, geeks and families in between -...

Customized Website/Microsite.
June 26, 2006... CondeNet Bertolli Restaurant-Inspired Menu for Your Home Just the Right Ingredients It was not a flash in the pan that Italian brand Bertolli sought to whet appetites for its new frozen dinners for two, but more the Flash element of a microsite in tandem with Epicurious.com...