Min's B to B articles from September 2008

Min's B to B archives from September 2008

Busy Week for Strategic Buys.
September 8, 2008... b2b Acquisitions Emphasize 'Core Market Positions' Like most markets, the b2b media space is dealing with, and adapting to, the down economy. Smaller, targeted M&A moves appear to be a key growth tactic in b2b, as evidenced by a number of...

Promo Product Believes in Advertising...and Branding.
September 8, 2008... Advertising books aren't selling advertising like they used to, according to data provided by IMS/The Auditor. The category overall has declined nearly 9% in June 2008 ad page sales compared with last year, and more than 7% YTD. PPAI's Promo...

Events Still on the Move in b2b Market.
September 8, 2008... Media titans from around the globe gathered in New York last week to discuss the state of the events industry at a panel hosted by DeSilva+Phillips and AMR International. The overall sentiment? Events are alive and kicking, and remain an...

Keeping Entrepreneurial Spirit Alive, Post-Acquisition.(Questex Media Group Inc. acquires SpaTrade)
September 8, 2008... As the economy teeters on the edge of a recession, some b2b publishers are looking at smaller, entrepreneurial companies to acquire. Sometimes the entrepreneurial founders are kept on to mind the store and apply their niche expertise in a...

Home Media Gets Creative With Movie Studio Pitch.
September 8, 2008... It's one thing to fill a need--be it for content, instruction or a network. A savvy publisher like Home Media Magazine's T.K. Arnold takes it to the next level by selling something advertisers and marketers didn't even know they needed. "One...

Your Evolving b2b Media Portfolio: The Role of Events.
September 8, 2008... By John Failla, CEO, Tesoro Events American Business Media's recent Forrester Research study documented the growing importance of face-to-face events for b2b marketers. Respondents to the survey identified face-to-face events as the most...

Follow the Money: Mining Revenue From Job Boards Part 2.
September 8, 2008... We debuted our Follow the Money series in the Aug. 18 issue of min's b2b with a look at services used by business publishers to monetize their job boards [link]. Here we follow up with several companies to see how else they are generating...

DIY Webcasting: BrightTalk's New Self-Serve Model.
September 8, 2008... Webcasting quickly has become a mainstay for b2b publishers everywhere. As travel costs climb and conference budgets get constrained, I expect to see much more activity in this platform in coming months. Not only do Webcasts cover much of...

Blogger Honored for Content in b2b Space.
September 8, 2008... Paul Dunay's b2b marketing blog first led to a job, and now it's landed on a best-of list. Custom content marketing company Junta42 gave the number two spot on its Top 42 Content Marketing Blogs list--which honors blogs not just for traffic...

Diverse Offerings Mean Ad Pages.
September 15, 2008... Food Titles Feasting at Integrated Trough M. Shanken's Food Arts remains the darling of the downturned foodservice boxscores, with a more than 14% increase in ad page sales in June 2008, compared with last year, and an 11.48% increase...

Integrated Selling Crosses the Pond.
September 15, 2008... The b2b media world came together for the first time in New York last week for the B-to-B World Conference, hosted by American Business Media and the International Federation of Periodical Press. Publishing thought leaders from Europe, Asia,...

Digital Business Traffic Melts.(Editorial)
September 15, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com With most b2bs having withered somewhat under the summer slump, June digital boxscores indicate a similar pattern. Many sites saw incremental declines, and this...

Personnel Moves: IDG Names McCracken's Successor.(DATA Group Corp. promotes Steve Fox)(United Business Media promotes Lee Douglas)
September 15, 2008... International Data Group's PC World hired former Affinity Labs editor-in- chief Steve Fox as VP and editorial director. Fox replaces Harry McCracken, who left earlier in the year to start his own technology blog (McCracken Starts New Tech...

IN Weathers Storm With Product Diversity.
September 15, 2008... Titles in the banking category boxscores have hopefully been saving for a rainy day, because the showers are upon us with no blue skies in sight (as evidenced by Lehman Brothers' bankruptcy and Merrill Lynch relying on the kindness of Bank...

Biz Books Target Growing Hispanic b2b Market.
September 15, 2008... In the June 2 issue of min's b2b, we reported that Hispanic business research company HispanTelligence projects that by 2010, Hispanic-owned businesses in the US will increase by 55% (Hispanic Market Heats Up). Here, Portada publisher Marcos...

FINANCIAL AD PAGES AND REVENUES (January-June 2008/2007).(Table)
September 15, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Bloomberg Markets (Bloomberg LP) 324.5 343.31 2 Boomer Market Advisor (Weisner) 234.81 252.9 3 DS News...

SourceMedia's Focused Reorg. .(SourceMedia Inc. appoints new division heads Doug Manoni, Mike Dukmejian, Rob Whitaker and Mike Stanton)
September 22, 2008... Financial Media Company Names Four Division Heads As part of its plan to restructure its business, American Banker, The Bond Buyer and Financial Planning publisher SourceMedia appointed four new EVPs to lead each of its brand divisions:...

UBM to Offer Virtual Events Platform for Grown-Ups.(United Business Media)(Brief article)
September 22, 2008... Between b2b vendors and publishers, it seems everyone is rolling out their latest portal, Web site, widget and application in an effort to keep doggie-paddling in the rising pool of digital media. TechInsights' (a division of United Business...

Dating for Dollars: Entrepreneurs Woo Investors Online.
September 22, 2008... As credit becomes less readily available, entrepreneurs likely will be looking to alternative sources of funding to grow their ventures. One option is to court investors online. To assist in the courtship, RaiseCapital.com has emerged to...

Portfolio Raises Profile With Events for the C-Suite Set.
September 22, 2008... Each month in min's b2b we run business hybrid boxscores featuring consumer titles that have crossed over into the b2b space. A recent addition to this category, Conde Nast's Portfolio, which launched last year, has sold 532 ad pages through...

Follow the Money: New Media.(usage of digital media in business to business advertising)
September 22, 2008... Business publishers and marketers have sent clear messages to min's b2b that they're looking for ways to monetize the emerging digital platforms that are sweeping across global societies. There is a worldwide demand for and exaltation of...

Personnel Moves: Teams Are Combined and Conquered.(Tremor Entertainment Inc. promotes Christian Baudis)(United Business Media promotes Richard Wallace)(BPA Worldwide promotes Timothy Peel)(Brief article)
September 22, 2008... United Business Media's TechInsights announced that its VP and editor-in- chief Richard Wallace will now lead the combined editorial force behind EE Times and TechOnline (TechInsights Says "Charge!"). BPA Worldwide promoted Timothy Peel...

Why Fight the Web When You Can Aggregate It?
September 22, 2008... BusinessWeek Opens an Exchange By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com Last week, visitors to BusinessWeek.com experienced a new top-line tab on the site labeled "Business Exchange." The beta project...

Worth Travel Book Comes Highly Recommended.
September 22, 2008... Worth International Media Group's Recommend leads the pack in the travel/lodging/hospitality category boxscores with a 53.70% gain in ad page sales for June 2008, compared with last year, and a more than 10% increase YTD. "Recommend has...

Shipping Digest Expands Coverage and Revenue.
September 22, 2008... Commonwealth Business Media's Shipping Digest gained the most year-on- year ad page sales for June 2008 (+38.72%) of the titles in our transportation category boxscores. The book gained more than 40% in revenue for that period. Group...

March of the Group Publishers.(Company rankings)
September 22, 2008... Like the stars of the National Geographic film March of the Penguins, b2b group publishers are facing challenges that will affect their prospects for survival and prosperity. The numbers provided by IMS/The Auditor are pretty bleak, with all...

Fashion Week Invigorates Category.
September 22, 2008... New York City is heaving a sigh of relief as the last of the aubergine raw silk has rolled out of Bryant Park. Titles in the fashion category have enjoyed a boost in ad pages, presumably tied to the event--their own form of relief. While May...

ASBPE Targets b2b Publishing.
September 29, 2008... Ethics Advisory Handles Timely Questions in Timely Manner The American Society of Business Publication Editors is implementing an ethics advisory program in an effort to mediate unforeseen questions in the constantly changing media space...

Group Publishers' Wild Ride.(Company overview)
September 29, 2008... How ASI Weathers Econ Storm It's time once again for min's b2b's exclusive coverage of group publishers' boxscores, first half of 2008, compared with 2007. It's been a wild year so far, with choppy economic seas and advertising ground...

Extreme b2b Makeover: GPN Shares All.
September 29, 2008... The U.S. government is knee-deep in trouble on all fronts--or so it always seems during election years. Government category boxscores are likewise chaotic, with the category overall having declined more than 19% YTD. 1105 Media's Washington...

Foodie Pub's Got Style.
September 29, 2008... Granted, celebrity chefs may have more glamorous lives than shipping dispatchers or engineers, but M. Shanken's Food Arts still leads by example as a business pub that engages its audience with an event. The title recently celebrated its...

Here and There: Time to Catch Up on the Launches.
September 29, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com September seems to have become the unofficial fall launch season on the Internet. As publishers scurry back from their August breaks, they pour out the digital...

Personnel Moves: UBM Drives Expo.
September 29, 2008... TechWeb's (a division of United Business Media) Light Reading Communications named Richard Dagnall managing director of events, responsible for driving the Ethernet Expo shows, TelcoTV, Tower Summit, Optical Expo and 12 regional conferences....

AUTOMOTIVE AD PAGES AND REVENUES (January-June 2008/2007).
September 29, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Aftermarket Business (Advanstar) 313.44 373.87 2 American Towman 213.79 223.07 3...

TELECOMMUNICATIONS AD PAGES AND REVENUES (January-June 2008/2007).
September 29, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Cabling Installation & Maintenance (Pennwell) 234 270.57 2 Mission Critic Company...

ELECTRONICS AD PAGES AND REVENUES (January-June 2008/2007).
September 29, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 COTS Journal (RTC) 219.97 246.04 2 ECN (Advantage) ...

ENGINEERING AD PAGES AND REVENUES (January-June 2008/2007).
September 29, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Design News (Reed) 738.61 814.92 2 Diesel Progress North American...