Min's B to B articles from October 2008

Min's B to B archives from October 2008

Wall Street Bailout Could Lift b2b.
October 6, 2008... RBI May Find New Home Quicker; Other Deals May Benefit Friday marked an historic moment in U.S. government as Congress agreed to blow some much-needed wind into Wall Street's flaccid sails by a vote of 263 to 171. The bipartisan decision...

Deals Tracker: Rich Data Is Belle of Ball.
October 6, 2008... Scott Peters, managing director at The Jordan, Edmiston Group, weighing in for our exclusive b2b deals tracker coverage provided by JEGI, reports that all three b2b-specific sectors--b2b magazines, b2b events and b2b online media-- have...

2008 CEBA Awards.
October 6, 2008... American Business Media's 13th annual Creative Excellence in Business Advertising Awards recently honored agencies for advertising achievements in b2b print, digital and face-to-face media, including Fergus/Peters for its "World's Biggest...

Group Publishers: HW Builds on Solid Foundation.
October 6, 2008... Continuing our exclusive coverage of group publishers' boxscores, we turn to construction industry b2b publisher Hanley Wood, whose titles include Builder, Big Builder, Public Works and Arch Lighting. Hanley Wood's titles overall have...

Marriage of b2b and p2p Plays to a New Audience.
October 6, 2008... Viral Video as a Lead Generator? By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com One of the first rules taught to us by the online social media phenomenon is that social media changes a lot of tried-and-true rules...

Developer Books Dodge Econ Woes.
October 6, 2008... It's our hope at min's b2b that the economy has not become so fragile that you are looking for new professions. But if you are, we recommend getting into software development. At least, that's what it seems from the positive developer...

COMPUTING AD PAGES AND REVENUES (January-July 2008/2007).
October 6, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Baseline (Ziff Davis) 144.33 280.5 2 Business Solution (Jameson) 342.39 399.39 3 CE Pro...

Vertical Future for Penton.(Company overview)
October 13, 2008... CEO Wants to Build Communities, Showcase Rich Data Penton Media announced its new CEO Oct. 7, naming Sharon Rowlands successor to John French (Penton Names CEO). Rowlands joins Penton from Thomson Financial, where she served as president...

Follow the Money: Establishing New Media at Your Pub.
October 13, 2008... In the Sept. 22 issue of min's b2b we reported that b2bers are anxious to find ways to monetize new media (Follow the Money: New Media). We spoke with Cygnus Business Media's Chris Hebert--publisher of the company's public safety portals...

A Modest Proposal: Make Money From Your Content.(Editorial)
October 13, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com Hyper-distribution has become, for some, such an article of faith in the digital ecosystem that it sometimes seems impolite to ask the big monetization question:...

U.S. Hispanic Businesses Growing, Media Cashing In.
October 13, 2008... According Rick Marroquin, CMO of Batanga, Hispanic spend has grown 700% in the past 10 years. With that kind of revenue floating around, it's no wonder that media professionals at Portada's Second Annual Digital and Print Media Conference...

Construction Titles Want You (and Your Ads).
October 13, 2008... Uncle Sam put a big 'ole Band-Aid on our skinned financial knee recently, but it takes a while for a wound to heal--and there's usually a scar left to remind us of our folly. The credit crunch isn't likely to mend anytime soon, and...

IDG's Carrigan Talks Digital, Stuffing Pipelines.(International Data Group Inc.)(Brief article)
October 13, 2008... Though not exactly a typical panelist at the consumer-soaked 2008 American Magazine Conference in San Francisco last week, IDG CEO Bob Carrigan shared his industry insight: "The single biggest goal any company can have is managing print for...

Group Pubs: Penton Numbers Down, But Not at Bottom.
October 13, 2008... Rounding out our group publishers coverage for the first half of 2008, we take a look at Penton Media. Penton's new CEO--Sharon Rowlands--isn't quite on the job yet (see related story, page 1), so we turned to SVP and general manager of...

Injecting an Emotional Edge Into b2b Publishing.
October 13, 2008... By Michael Scott, Managing Partner, MacDUFF The following case study illustrates how adding cutting-edge, passion- based content to your b2b communications can build relationships and drive sales. We can thank savvy 19th century...

Declining Ad Boxscores a Sign of Times.
October 13, 2008... Despite industry advice that a downturn is when b2b pubs want to invest in advertising and promotion, when there's no money coming in, there usually isn't any going out, either. Despite an overall 8% decline in ad page sales in the...

B&C a Web-Centric Biz.
October 13, 2008... We've all been glued to our TVs for months at min's b2b (and BlackBerrys, iPhones, computer monitors and any other machine that can give us info on what in the world is going on with our government and Wall Street), so it's a wonder that the...

Day of the Digizine.(Statistical data)
October 20, 2008... Digital Editions Gaining on Print The electronic editions of some print publications constitute almost half of total qualified circulation now, according to the latest figures from BPA Worldwide. Elsevier's Renewable Energy Focus counts...

Specialty Food, QSR Flying High-Not Tethered.
October 20, 2008... Commodity prices are tethered to the heavy anchor that is Wall Street, presumably affecting food business books across the board. Food service boxscores reveal the category has declined nearly 8% in ad page sales YTD (January through July...

Time Inc. Publisher's Prediction True.
October 20, 2008... In the Aug. 11 issue of min's b2b, we reported that Time Inc. business hybrid books Money and Fortune Small Business were in the throes of restructuring in an effort to strengthen their brands despite positive boxscores (Time Builds Them...

Nielsen Online Is Watching Web--Globally.(BPA Worldwide)(Brief article)(Statistical data)
October 20, 2008... On Sept. 8 we reported on Minonline that Nielsen Online partnered with BPA Worldwide to audit Web sites (BPA & Nielsen Tackle Site Metrics). Nielsen Online has extended its site auditing reach to China in a joint venture with Beijing company...

Icebreakers: Remillard Banks on Handheld.(Fairchild Online )(Interview)(Brief article)
October 20, 2008... Fairchild Online general manager Gregory Remillard answers this week's icebreaker question: What will be the most important new/digital media platform in five years and why? Gregory: Because the power and ease of use of a contemporary...

Finance Book Has Momentum Despite Odd Econ Times.
October 20, 2008... "It's great to have momentum," says Research Magazine publisher Robert Tyndall. "We began to really take off about three or four years ago." According to Tyndall, Research is the fastest-growing financial publication. The title has gained...

Personnel Moves: ASI Promotes From Within.
October 20, 2008... Advertising Specialty Institute promoted Keith Tuskey from director of product development to the newly created position of CTO. Tuskey's career has included posts at Dow Jones, Adobe and Microsoft. ASI also promoted John Bush from...

Credit Unions Still Have Resources, Books Benefit.
October 20, 2008... Banks across the globe have had to receive a hand from their respective governments lately (the overall category is down nearly 15% YTD), while credit unions--like the practical kid who never asks his parents for money while the wild child...

Nielsen Commits to Three 'Weeks.(Nielsen Business Media Inc.)(Report)
October 27, 2008... Woerner Says Layoffs Part of Content Sharing Plan The business media world seems to be abuzz with the news of layoffs at Nielsen Business Media (Nielsen Says Reorg is Due to Shifting Marketplace), which the company says is the result of a...

Most Transportation Books' Growth at Standstill.
October 27, 2008... It appears from the transportation boxscores that ad page sales have come to a screeching halt--the category overall has declined nearly 17% year-on-year in July 2008 and more than 4% YTD (see page 4). Americans need freight, however, and...

Nielsen Examines Marketing to Young Men.
October 27, 2008... Ever since Rosie the Riveter brought media focus on women building America in the 1940s, more and more attention has concentrated on working women's POV. While this is important, working men haven't become irrelevant. Nielsen reminded min's...

ASI Ramps Up Sales but Uniforms Languishes.
October 27, 2008... There are certain things on which Americans will continue to spend money during a downturn: entertainment, media (fingers crossed) and fashion among them. While luxury fashion purchases are rarely hindered, since those who can afford them...

Travel Books Still Selling in Downturn.
October 27, 2008... Compared with many of our boxscores, books in the travel/lodging/hospitality category are successfully selling ad pages. Penton's Corporate Meetings & Incentives, for example has gained nearly 11% in July 2008, compared with last year, and...

Finance Gains as Markets Wilt Under Strain.(Editorial)(Financial report)
October 27, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com Seasonal depression gripped online business information traffic in August, just as recession fears throttled the rest of us. The one gainer in all of this seemed to...

Icebreakers: Searcy Says Content Grabs Eyeballs.
October 27, 2008... Tom Searcy, CEO of The Whale Hunters Company-a b2b growth consultancy-and co-author of Whale Hunting: How to Land Big Sales and Transform Your Company, answers this week's icebreaker question: What is the key element in handling media...

TELECOMMUNICATIONS AD PAGES AND REVENUES (January-July 2008/2007).
October 27, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Cabling Installation & Maintenance (Pennwell) 263.22 304.54 2 Mission Critic Company...

GOVERNMENT AD PAGES AND REVENUES (January-July 2008/2007).
October 27, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 American City & County (Penton) 179.35 197.55 2 Federal Computer Week (1105) 480.97 728.24 3...

AUTOMOTIVE AD PAGES AND REVENUES (January-July 2008/2007).
October 27, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Aftermarket Business (Advanstar) 348.71 418.43 2 American Towman 240.71 255.06 3...

ELECTRONICS AD PAGES AND REVENUES (January-July 2008/2007).
October 27, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 COTS Journal (RTC) 245.29 275.45 2 ECN (Advantage) ...

ENGINEERING AD PAGES AND REVENUES (January-July 2008/2007).
October 27, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Design News (Reed) 837.38 924.02 2 Diesel Progress North American...