Min's B to B articles from November 2008

Min's B to B archives from November 2008

M-H Pays Up Now to Profit Later.
November 3, 2008... Layoffs Mean Restructuring Fees This Year What a time last week was--with a frequency reduction from 12 to 10 issues per year at Conde Nast Portfolio (Conde Nast Cuts Continue with Portfolio) to McGraw-Hill's planned 140 job cuts in its...

Admin Doubt Means Waiting Game for Gov't Books.
November 3, 2008... As the rivals for the U.S. presidency wind up the campaign trail tomorrow, the world of b2b waits with baited breath to see what policies will be enacted, who will be taxed and which ad budgets will be impacted. From the looks of the...

Attendees' E-Needs Reshape Nielsen Party Planning.
November 3, 2008... As b2b publishers shift their books to full-blown brands, events play an increasingly important role in revenue generation. In the Oct. 6 issue of min's b2b, data provided by The Jordan, Edmiston Group showed that year-on-year M&A activity...

min Survey: What Are We Doing Here, Anyway?
November 3, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and Minoline.com In advance of a recent min Webinar on monetizing content, we asked readers to engage a "Monetizing Your Web Play" survey and give us a glimpse into the state of...

Penton Rebranding Not Just Name Change.
November 3, 2008... In the July 14 issue of min's b2b, we reported that Penton Media was planning to relaunch MRT as Urgent Communications (Mobile Business Stands Out in Declining Market) in an effort to better align the book with its market. According to the...

Complex Medicine Made Simple, Profitable.
November 3, 2008... By Gretchen Schmidt, Editorial Director, Wax Custom Communications In the following case study, Custom Publishing Council member Wax Custom Communications helps a hospital system increase market share via new patient acquisition and drive...

Top 20 b2b Titles Finds Their Niche (Markets).
November 3, 2008... The top 20 titles by ad page sales percent gains (YTD through August) are, as usual, an interesting mix. The common denominator appears to be titles catering to a highly niche market. Number one on the list with a nearly 77% gain is Business...

UBM's Ecosystem a Platform to Save Planet?
November 3, 2008... The environment's--and our--survival, many believe, is dependant on innovative new technologies that drive solutions such as power management design, renewable energies and sustainable cities. In the Sept. 22 issue of min's b2b, we reported...

Personnel Moves: Bright Spots in Gloomy Times.(briefs)(Access Intelligence)(Brief article)
November 3, 2008... Shawna Seldon was promoted to SVP of The Rosen Group, where she has served since 1999, most recently as VP. Seldon oversees press strategy for some the firm's media brands. In 2003, she was recognized as one of PR News' 15 to Watch. ...

AUTOMOTIVE AD PAGES AND REVENUES (January-August 2008/2007).
November 3, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Aftermarket Business (Advanstar) 392.29 477.52 2 American Towman 266.75 284.02 3...

15 to Watch: Rising b2b Stars.(Brief article)
November 10, 2008... As b2b media expands and diversifies to include not only print publications but Web sites, digital editions, virtual events, mobile advertising and a host of other mediums, it is millennials--also called Generation Y, The Net Generation and...

Jeremy Allen, Art Director, Media Solutions.
November 10, 2008... In 2000, the same year he graduated from the University of Montevallo with a degree in fine art concentrating in design, Jeremy Allen, now 32, was already an art director. Allen's first job was at Vulcan Publications doing ad layouts as...

Steve Carlson, Associate Media Director, Spark Communications.
November 10, 2008... By his second year at agency Starcom Media Group, Steve Carlson, 34, was supervising the Disney and Allstate accounts. He started at the company as an assistant out-of-home media traffic supervisor when Starcom was still Leo Burnett Media,...

Paul Feldman, President and Publisher, InsuranceNewsNet Magazine.
November 10, 2008... While we don't recommend dropping out of school, Albert Einstein did it, as did Thomas Edison, Bill Gates and Paul Feldman (35), president and publisher of InsuranceNewsNet Magazine. Feldman left Monmouth College at 19, when he began working...

Tara Gibb, VP of Marketing, ThinkServices.
November 10, 2008... Tara Gibb, 35, is United Business Media's secret weapon when it comes to marketing ThinkServices products. Over the last four years, she has doubled paid attendance for the Game Developers Conference, significantly raising its profile in the...

Michelle Hucal, Editor of Environmental Design + Construction, BNP Media.
November 10, 2008... Some people have such focused goals that there is no question that they will succeed. Michelle Hucal, 30, is one such individual. Hucal graduated from Michigan State with a degree in journalism concentrating on interior design. After two...

Ron Klimko, Regional Sales Manager, Government Product News, Penton Media.
November 10, 2008... There are only four regional, outside sales reps for Penton Media's government group and, at 30-years-old, Ron Klimko is one of them. Klimko, who now handles 15 states, got his start in advertising and media while attending the University of...

Steven McClenning, Online Art Director, Advanstar Communications.
November 10, 2008... Anyone working in publishing--especially in production--knows that the hours are long and free time is scarce. That's why we're impressed that Steven McClenning, 34, is not only the online art director at Advanstar Communications, which...

Joe Pulizzi, Founder and Chief Content Officer, Junta42.
November 10, 2008... One of the most high-profile b2bers on our list is Joe Pulizzi, 35. In addition to founding and running Junta42 and Junta42 Match, and co-authoring Get Content, Get Customers, Pulizzi, regularly speaks at industry events. According to...

David Pape, Director of Art and Production, Construction Business Media and Lauren Lenkowski, Graphic Designer, Construction Business Media.
November 10, 2008... A powerful lesson for any young person making their way in business is that you can't do it alone. The benefits of teamwork and cooperation start on the playground and span throughout any ambitious person's career ascent. That's why min's...

Michael Rasmussen, Director of Performance Marketing, TechWeb.
November 10, 2008... At 27, Michael Rasmussen not only has a lot of responsibility resting on his shoulders, but is simultaneously working on an advanced degree. As a student at NYU, Rasmussen developed a passion for the Internet, which led to his first job at a...

Kathryn Schuett, Editorial Director, Organic Processing Magazine.
November 10, 2008... When we asked the movers and shakers in business media to nominate the most promising rising stars, eight industry leaders pointed to Kathryn Schuett (32). At first, we thought she was really popular in her field--which she is-- but upon...

Jared Smith, Director of Online Sales, Nielsen Travel Group.
November 10, 2008... His first year out of college, Jared Smith, 28, was the number one interactive sales rep at CitySearch. He got his start, though, selling Verizon Yellowpages ads after graduating from SUNY Albany on a sculpture scholarship in 2003. (His real...

Andy Sonnenberg, Group Publisher, Summit Business Media.
November 10, 2008... Andy Sonnenberg, 35, immediately identified his strengths and shot from the starting gate toward success without looking back. In college, he must have had a feeling that he would one day combine his talents for finance, sales and...

Bill Werde, Editorial Director, Billboard, Nielsen Business Media.
November 10, 2008... Some b2b books are sexier than others, and Nielsen Business Media's Billboard certainly falls on the side of sexy. At 34, Bill Werde has achieved the post of Billboard's editorial director through a mixture of idealism, luck and tenacity....

Opps Peek Through Digital Doom.
November 17, 2008... Bargain Shopping Ahead for Multi-Platform Publishers To look at the headlines in recent months, virtually all investment is hitting the wall of economic crisis and investor panic. To be sure, some digital investments are in the tank....

Deals Tracker: "Big Growth Story Is Online".
November 17, 2008... Newsletter deals is one of the few b2b-related sectors in our Deals Tracker pie charts (provided by The Jordan, Edmiston Group) that have enjoyed a year-on-year gain in M&A activity in October 2008 (+2%). "[Newsletters] tend to be little...

Car Electronics Pub Driving Sales.
November 17, 2008... The broadcast category overall has seen a slight bump in year-on-year revenue for August 2008 (+1.23%), but ad page sales are still down for that period. With gas prices back down to almost reasonable, Americans may be revisiting their love...

AdAge No Longer Trade Magazine, Says Arden.
November 17, 2008... Smart b2b publishers have morphed--or are in the process of morphing-- their books into brands that encompass a variety of media and connect with their audience. That's how Crain Communications' Advertising Age generated a dazzling 141.54%...

Credit Tsunami Washes Out Event M&A Activity.
November 17, 2008... By John Failla, CEO, Tesoro Events "Frozen" is probably the kindest adjective I've heard to describe the current status of the event M&A market. One M&A advisor recently explained how they would be lucky if two of the seven deals they...

Giesea Passes Baton, FierceMarkets to Tap Verticals.(Brief article)
November 17, 2008... Online b2b media company FierceMarkets (FierceMarkets.com) founder Jeff Giesea finally gets to take a breather. On Jan. 1, COO Sean Griffey will step into Giesea's role as president of FierceMarkets, which was acquired by Questex Media Group...

Media M&A Expert Leads by Example.
November 17, 2008... Savvy b2b players and media bankers have been touting the tenet all year that you need to spend money to make money. And if you've given up trying to make money from a particular brand, you at least need to spruce up the property to...

Data Publishing Yields ROI If Done Right.(Conference notes)
November 17, 2008... Data publishing is one area of b2b publishing generating revenue and the key players recently gathered in Philadelphia at the 16th annual InfoCommerce conference. Keynote speaker and IHS co-president and co-COO Jeff Tarr presented a major...

BUILDING/CONSTRUCTION AD PAGES AND REVENUES (January-AUGUST 2008/2007).
November 17, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Builder (Hanley Wood) 883.12 1,182.90 2 CA Builder & Engineer (Reed) 338.24...

UBM's Tech. Cos. Decentralized.
November 24, 2008... Four U.S. Divisions Internalizing Communications In light of United Business Media's decision announced last week to eliminate the corporate communications department that has served its four U.S. technology companies: TechWeb, Everything...

Top Business Publishers Pow-Wow, Discuss Solutions.
November 24, 2008... Business publishers aren't taking this economic crisis lying down. Despite massive layoffs and folding magazines, thought leaders gathered to discuss proactive ways to beat this down part of the cycle at American Business Media's Top...

Personnel Moves: Kiplinger's Hire a Good Investment.(Janet Bodnar joined Kiplinger's Personal Finance)(Supplier Marketing Services appointed Tom Augeri)(Incisive Technologies Inc. appointed Matthew McGowan)(Brief article)
November 24, 2008... Janet Bodnar has been named the new editor of Kiplinger's Personal Finance, replacing retiring editor Fred W. Frailey. Bodnar has been with Kiplinger's since 2005 as a deputy editor. After jobs at The Providence Journal and Washington...

Biz Books Beating Consumer in IT Space and Beyond.
November 24, 2008... Of the 267 b2b titles tracked by IMS/The Auditor, 85 have enjoyed positive ad page sales YTD (January through September 2008). This is good news for b2b publishing when compared with the consumer world, where only 40 out of 166 titles were up...

In Down Times, GlobalSpec Directs U 2 Revenue.(Financial report)
November 24, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com We're used to hearing about canceled partnerships, delayed 2009 marketing budgets, lack of "viability into '09" and outright shutdowns in this dire economy. The...

Food Arts Founder Takes Proactive Approach.
November 24, 2008... Food pubs--including foodservice, retail and processing--are mostly down, like most of our boxscores categories, with the exception of food processing, which enjoyed a slight bump in ad page sales YTD through September 2008 (+.28%). M....

BusinessWeek More Relevant in Weak Economy.
November 24, 2008... Woe is the business hybrid category, down 8.54% in ad page sales YTD through October 2008. Even golden child Conde Nast Portfolio is down in year-on- year October ad page sales (-27.88%). BusinessWeek president Keith Fox isn't worried. The...

BANKING AD PAGES AND REVENUES (January-August 2008/2007).
November 24, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 American Banker (SourceMedia) 745.09 953.63 2 Credit Union Journal (SourceMedia) 632.26 595.67 3...

FINANCIAL AD PAGES AND REVENUES (January-August 2008/2007).(Statistical table)(Financial report)
November 24, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Bloomberg Markets (Bloomberg LP) 415.16 444.81 2 Boomer Market Advisor (Weisner) 314.8 346.3 3 DS News...

FASHION AND DESIGN (January-August 2008/2007).(Statistical table)(Financial report)
November 24, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Accessories Mag. (Business Journals) 497.9 281.34 2 Apparel (Edgell) 127.41 167.21...

TRANSPORTATION AD PAGES AND REVENUES (January-August 2008/2007).
November 24, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 American Journal of Transportation (Fleur de Lis) 252.24 312.46 2 DC Velocity (Agile)...

TRAVEL/LODGING/HOSPITALITY AD PAGES AND REVENUES (January-August 2008/2007).(Statistical table)(Financial report)
November 24, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Agent@Home (Performance) 432.43 413.46 2 Convene (Prof. Convention Mgmt.) ...