Min's B to B articles from May 2009

Min's B to B archives from May 2009

Media Books Feel the Squeeze.
May 4, 2009... Signal Stays Relatively Consistent for Penton's Radio Single-digit ad-page declines were the new up in the brutal first two months of 2009. This reflects larger fears that the media and entertainment worlds will get hit harder in the end...

Conservative Banking Pays Off for Credit Union Times.
May 4, 2009... The banking segment generally did no better than one would expect in the first two months of the year, but Credit Union Times (+26.15% in ad pages in February versus February '08 and +4.5% YTD) is a rare spot of strength for the beleaguered...

Ad Metrics Conundrum: Balancing Budgets and Needs.
May 4, 2009... By Iris Dorbian Finding and developing reliable and accurate advertising metrics is an issue that continues to vex many b2b publishers and marketers. Will there ever be a completely satisfying resolution? Probably not, but the quest for...

Inc. Zeroes In on Growing Businesses, April Ads Follow.
May 4, 2009... Hybrid business titles continue to face fierce economic storms, and not all them may see daylight when the clouds finally part. The recent folding of Conde Nast Portfolio has only added to the uncertainty of the category (see story below)....

Charting Ad Pages for CN Portfolio (2007-2009).
May 4, 2009... The launch of Conde Nast Portfolio was watched closely by the consumer and b2b magazine publishing world. It aimed beyond the typical readership for a business magazine to what CNP's founding president, David Carey, called the...

Science Sector Anticipates a 'Stimulating' New Era.
May 11, 2009... Though magazine titles in the b2b science sector were slightly down in ad pages and revenue from January to February 2009 versus the same period in 2008, they still managed to land atop IMS' ranked list of b2b categories (see chart on...

Media Property Springs From IDG, AMD Custom Deal.
May 11, 2009... IDG and computer processor maker AMD have a multiyear custom publishing deal that includes the quarterly print book AMD Accelerate as well as the accelerateresults.com Web site, which goes far beyond typical custom interactive projects or...

Eye on Advertising: In Time of Smaller Pie, Stitches Focuses on Market Share.
May 11, 2009... By Iris Dorbian As consumer spending sinks to new lows, the first items to be cut from the must-buy list are fashion apparel and accessories. This retrenchment has had dangerous repercussions throughout the fashion sector: Celebrated...

Smile! Dental Leads Medical Pubs.
May 18, 2009... Healthcare b2b Titles Stagger Through Sickly First Quarter The dental segment has reason to grin--well, maybe half-grin. According to PERQ/HCI data for March and year-to-date, dental is outperforming other categories of professional...

Construction b2b Sector Still Drilling for the Bottom.
May 18, 2009... The deep double-digit ad-page declines throughout the building and construction segment come as no surprise (see boxscores below), but every segment of the vast industry these books represent has its own story to tell. Construction...

Using Ad Networks: Weighing the Pros and Cons.
May 18, 2009... In this recessionary climate of dwindling advertising budgets and ever- dwindling ad pages, finding a platform that will maximize revenue at the lowest possible cost while reaching your target audience is not just a utopian fantasy for b2b...