Min's B to B articles from May 2008

Min's B to B archives from May 2008

11 Women To Watch.(honored women in business of mass media industry)
May 5, 2008... This week, we pay tribute to some of the b2b media industry's most outstanding women--a group that has accomplished much, with much more yet to come. This issue started as a conversation among a handful of b2b media executives including,...

Advanstar's Pharmaceutical Technology Flying High.(Market share report)(Statistical table)
May 5, 2008... Min's b2b reported a nearly 2% gain in ad page sales in 2006, up from 2005, for Advanstar's Pharmaceutical Technology and a more than 17% gain around the same time in 2007. January/February boxscores report a nearly 59% increase for...

MMG's DS News on Firm Foundation.(Market share report)(Statistical table)
May 5, 2008... Financial sector books are up overall for January/February ad page sales in 2008, compared with 2007, but just barely (.02%). DS News is stealing the show with a January/February YTD gain of 89%. The relatively new book's gains stem from its...

BUILDING/CONSTRUCTION AD PAGES AND REVENUES (January/February- 2008/2007).(Statistical table)
May 5, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Builder (Hanley Wood) 277.47 356.42 2 CA Builder & Engineer (Reed) 60.23 95.61 3...

TELECOMMUNICATIONS AD PAGES AND REVENUES (January/February 2008/2007).(Statistical table)
May 5, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Cabling Installation & Maintenance (Pennwell) 69.04 78.17 2 Mission Critic Company...

Icebreakers: If You Were Stuck on a Desert Island...
May 5, 2008... Kerry Gumas, president and CEO of Questex Media, answered our icebreaker question: If you had to choose between only reading print magazines and only viewing digital versions, which would you choose and why? Kerry: If I had to choose it...

Come on Down: Forbes.com Gives Users Their Props.
May 5, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report The first thing we noticed about the new, redesigned Forbes.com home page is that the famously clever, irreverent editorial voice of the brand now...

Rules for ROI in Custom Publishing.(Return on investment)(Brief article)
May 5, 2008... Junta42 founder Joe Pulizzi released a white paper, "The New Rules of Custom Publishing," outlining nine strategies to thrive in custom publishing. Here, we provide Pulizzi's nine steps to success: 1) Understand the changes that are...

What Is Web 2.0?(O'Reilly Media introducing Web 2.0 )(Brief article)
May 5, 2008... The map below was conceptualized by O'Reilly Media [http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web- 20.html]. The center square represents the core concepts of Web 2.0, a term credited to O'Reilly Media founder Tim...

Managing Risk in a New Event Launch.(methods of risk management)
May 5, 2008... By John Failla, CEO, Tesoro Events Based on my experience, a well-executed validation process will transform your event idea into a well-defined product that will do the following: * Clearly define targeted attendee and marketer...

Investment News Is Up, Up , Up.(banking industry advertising pages revenues)(Statistical table)
May 5, 2008... January/February boxscores for banking books are down across the board (- 18%), with the exception of Crain's Investment News, which increased its ad page sales by nearly 29% in 2008, up from 2007. Investment News publisher Suzanne Siracuse...

Personnel Moves: Sweeney on 'Net Beat for TechWeb; New Prez for Ziff Davis Media.
May 5, 2008... TechWeb has tapped Terry Sweeney to occupy the newly created position of editor-in-chief at Internet Evolution, a Web 2.0 site devoted to exploring the future of the Internet. Sweeney, who has contributed to the Washington Post and Crain's,...

B2b Biz Bold Despite Market.
May 12, 2008... Acquisitions and Launches Afoot In an uncertain economy, bold moves are often necessary to remain ahead of the pack, as demonstrated by two b2b media companies recently. PennWell Corp., moving aggressively into live events, is acquiring...

Events 3.0: Lead the Conversation.
May 12, 2008... Publishers hosting events should leverage the fact that the point of events is to get key people engaged in a conversation and act, as any good host should, as an indicator of what direction that conversation should go in. According to John...

Deals Tracker: Age of Diversification.
May 12, 2008... The table displays b2b media M&A deal activity for January through April 2008, compared with activity from the same time period in 2007, which is up in all sectors except for b2b magazines. The downward trend in acquisitions for b2b...

Personnel Moves:.(Nielsen)(ABM)(appointments)(Brief article)
May 12, 2008... Veldran Joins Crow's Team Nella Veldran leaves her post as VP and publisher at Access Intelligence May 23 to join Sabrina Crow's team at Nielsen as VP and group publisher of the Travel Group. Veldran spent eight years at AI, most...

The Future Is Now: How Web 3.0 Is in Your Hands.
May 12, 2008... Like many Internet terms in common usage, "Web 3.0" references are popping up everywhere despite the lack of a universal definition. In 2007 at the Seoul Digital Forum, Google CEO Eric Schmidt said that Web 3.0 consists of small, fast,...

Programming to the Pods: Keeping It Loose.
May 12, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report Who really knows how many of us consume podcasts in any given month? The basic format and distribution mechanism of podcasting (RSS feeds) is designed...

Diversity Now, or Pay Later.(Brief article)
May 12, 2008... These are tough times in b2b. What is motivating the business media industry's new investors is a key question industry insiders are asking, and one that media investment experts are eager to answer. Alta Communications general partner Philip...

Computing, Automotive Titles Through March.
May 12, 2008... Computing books appear to be in a decline in general, with an overall loss of nearly 12% YTD and 13% in the first quarter of 2008 versus 2007. UBM's Informationweek, however, gained more than 32% in revenue for that period. The magazine...

Developer Books Expand in First Quarter.(Financial report)
May 12, 2008... Developer boxscores indicate an overall increase in revenue for the first quarter (January through March) of 2008, up 13.43% from the same period in 2007. The revenue for these titles is up nearly 19% overall during that period and up 5%...

Across the Board: Titles Selling Ads Despite Market.
May 12, 2008... The table below shows the top 20 titles in ad page sales for 2008, compared with 2007, regardless of category. 1105 Media's Redmond Developer leads the pack with a more than 100% increase. Biggest Titles by % Gain, January - March...

AUTOMOTIVE AD PAGES AND REVENUES (January/February- 2008/2007).
May 12, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Aftermarket Business (Advanstar) 79.64 85.64 2 American Towman 60.34 57.9 3...

BROADCAST AD PAGES AND REVENUES (January/February- 2008/2007).
May 12, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Broadcast Engineering (Penton) 108.91 100.57 2 Broadcasting & Cable (Reed) 142.13 209.15 3...

DEVELOPER AD PAGES AND REVENUES (January/February- 2008/2007).
May 12, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 ASP .Netpro (Informant) 35.67 52.17 2 Dr. Dobbs (CMP) 58.55 ...

Old Media Finds Value in CNET.
May 19, 2008... Tech Publisher's Online Reach Attracts Broadcast Titan CBS CBS' unexpected move to buy the technology information brand CNET Networks is likely as much a reach play as a synergy play. The legendary broadcast company says that by adding...

Monetizing Video: Get Your Ads Out There.
May 19, 2008... If the inception of Magazine Publishers of America's Magazines 24/7: Video, a conference for magazines investing in Web video slated for June 10, is any indication, publishers are more than eager to learn how to monetize video. Tremor Media...

Nielsen and Mobile Marketing Association Join Forces.
May 19, 2008... Nielsen announced its partnership with Mobile Marketing Association May 12 to produce the annual MMA Mobile Marketing Guide. According to Diane Driscoll, director of licensing and custom media at Nielsen, the best way to drive revenue...

Auto Aftermarket Biz Up; Informationweek Climbs.
May 19, 2008... Performance Aftermarket Publications' SEMA News enjoyed a 60% revenue gain in March 2008, compared with March 2007 (see boxscores at Minonline.com/b2b/7101.html). The book, covering the automotive aftermarket and specialty equipment industry,...

Fashion Week Fuels DNR.
May 19, 2008... DNR Magazine, at number three on out Top 20 Title (by percent gain) list, is up nearly 116% in ad page sales in March 2008, compared with March 2007, with more than 63 additional ad pages. Jay Spaleta, group publisher for DNR and FN,...

Construction Down But Stars Still Shine.
May 19, 2008... Last week we looked at construction titles that are doing well in print despite a declining market (Minonline.com/b2b/7094.html). The construction and building category remains on the decline, down nearly 13% in March 2008, compared with...

Personnel Moves: Goldstein's Role Expands.
May 19, 2008... Steve Goldstein, Web editor of AI's Cable360.net and managing editor of CableFAX: The Magazine, will now serve as editorial director of AI's Media/PR Group. This role is expanded from his post as copy director of the group. The Custom...

Bedtime for a Green Issue: An Art Director's Long Day.
May 19, 2008... Here, we look at a day in the life of a b2b art director just before a quarterly issue goes to print. The Spring 2008 green issue of Compass was just put together thanks, in part, to Story Worldwide art director Dan Durller, 26, who has...

Crain's TelevisionWeek Revenue Skyrockets.
May 19, 2008... TelevisionWeek enjoyed massive revenue gains in March 2008, compared with March 2007, at 350%. The book's first quarter (January through March) year-on- year ad page sales increased 1.25%, but the March ad page bump (256.44%) hurdled...

Food: Service Still Down, Retail and Processing Gaining.
May 19, 2008... Putman's Food Processing revenue for March 2008, compared with March 2007, is up more than 46%--not bad for a book with no current publisher. Former Food Processing publisher Kay Ross-Baker is out and no replacement has been appointed. No...

ELECTRONICS AD PAGES AND REVENUES (January-March 2008/2007).
May 19, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 COTS Journal (RTC) 127.15 97.71 2 ECN (Advantage) ...

ENGINEERING AD PAGES AND REVENUES (January-March 2008/2007).
May 19, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Design News (Reed) 346.88 343.97 2 Diesel Program N. Amer (Diesel &...

UBM Unit Bundling Big Events.(Everything Channel launch Virtual Trade Show )
May 26, 2008... Virtuality, Regional One-Offs in Future for Everything Channel United Business Media's Everything Channel has bundled its events in the technology sector and grouped them under the "Channel community" corporate umbrella. Four of its tech...

Credit Union Competitors Collect the Green.
May 26, 2008... SourceMedia's Credit Union Journal and Highline Media's newly purchased Credit Union Times (previously a Summit publication), competing for the lucrative niche credit union market, both gained ad pages in March 2008, compared with March...

Turning PDF Docs Into Lead Generation Solutions.
May 26, 2008... By Cimarron Buser, SVP, Marketing and Business Development, Texterity The quest for qualified leads is nothing new, yet the ability to capture and identify quality leads, understand where a prospect stands in the decision- making process...

Digital Boxscores: Hoops Watchers Dribble Past b2bs.
May 26, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report Office-bound eyeballs must have been dodging in and out of online college hoops coverage in March, since performance among the business information...

Icebreakers: Relevant Ads, Please, No Class Clowns.
May 26, 2008... Sun McElderry, client services director for Story Worldwide, answered our most recent icebreaker question: What kind of online advertising catches your eye and what kind drives you crazy? Sun: The ads that grab me are site sensitive and...

ST Media Makes the Most of March Sign Expo.
May 26, 2008... ST Media Group's Signs of the Times is a winner in the advertising category with a first-quarter 2008, year-on-year 10% increase in ad pages, and a nearly 40% increase for March 2008. Publisher and editor Wade Swormstedt, like many...

Personnel Moves: SIPA Hires Parsons.(Specialized Information Publishers Association appointed Nat Parsons)(SRI Consulting Business Intelligence appointed Carol Bennett)(Brief article)
May 26, 2008... Nat Parsons, formerly marketing manager of the Decision Health Division of United Communications Group, was named associate director of the Specialized Information Publishers Association. Parsons will replace Janine Hergesell. Carol...

1105's Redmond Media Group Strikes Chord.(Redmond Media Group)(Brief article)
May 26, 2008... 1105 Media books peppered the January-March Top 20 Titles by percent gain boxscores (go to Minonline.com/b2b/7103.html) with 1105 Redmond Media Group's Redmond Developer News and Visual Studio Magazine in the No. 1 and No. 3 slots,...

Employee Investment at Work at King Fish Media.
May 26, 2008... Direct and indirect costs of losing staffers ripple across an organization. The U.S. Department of Labor lists advertising, headhunter fees, overtime, recruitment, training and decreased productivity as just some of the likely costs of...

Effective Personalization Drives ROI for Putnam.
May 26, 2008... By Natalie Gould, Senior Marketing Manager, Custom Solutions from SmartMoney Many clients of b2b companies are turning to custom publishers for their marketing solutions. And so every month we present a custom case study that discusses...

FINANCIAL AD PAGES AND REVENUES (January-March 2008/2007).(Statistical table)
May 26, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Bloomberg Markets 162.5 145.11 2 Boomer Market Adv. (Weisner) ...