Min's B to B articles from May 2004

Min's B to B archives from May 2004

San Diego-Bound B2B Bigs Look to New Media to Drive Next-Stage Revenue Growth.(Brief Article)
May 3, 2004... Rich media, Web ads, and other things online will all be popular subjects of discussion--and debate--at American Business Media's annual Spring Meeting, which kicked off with a reception in San Diego last night (Sunday, May 2) and begins in...

Is Penton's Earnings Postponement a Bad Omen for Post-Kemp Era?(Brief Article)
May 3, 2004... In a surprise move Wednesday (April 28), beleaguered Penton Media postponed its first-quarter earnings report and conference call, scheduled for April 30, because its board of directors was "finalizing negotiations of a separation agreement...

New Revenue Streams: Can Search Ad Sales Help Answer the Prayers of Ad-Page- Deficient B2B Publishers?
May 3, 2004... The Internet search industry has been revolutionized by Google Inc., whose technology allows frustrated Web users to narrow down thousands of possible listings to a relevant few dozen. That success will likely be reflected in the company's...

B2B Boxscores (February): Can Financial Titles Take Recovery Signals to the Bank?(Illustration)
May 3, 2004... Bonuses, sometimes big ones, are back on Wall Street. Securities & Exchange Commission fines aside, profits have never been better at financial services giant Merrill Lynch, according to its most recent earnings report. And now comes word...

B2B New Media: VNU Gets PDF Right With The Hollywood Reporter.(Verenigde Nederlandse Uitgeversbedrijven B.V.)(Brief Article)
May 3, 2004... Hang us for digital treason, but we hate PDF files. This ubiquitous and de facto standard for replicating the print-like experience online is inflexible and, worse, dependent on one of the buggiest, clunkiest pieces of software of our time,...

B2B Boxscores (February): Charged Up Results Elevate (Some) Electronics Titles.(Illustration)
May 3, 2004... As with many B2B categories, there is good news and bad news in the CMR-compiled February results for our Electronics group. The bad news, obviously, is that year-to-date tallies are down in both ad pages (-5.07%) and ad spending (-1.63%)...

Nation's Restaurant News Makes Hay in Market-Share Derby.(Brief Article)
May 3, 2004... When we spoke to Nation's Restaurant News associate publisher/VP sales Mike Cardello for our Foodservice Boxscore review in last week's issue, he told us that industry consolidation and media budget cutbacks had turned things into a...

B2B Boxscores (February): Higher U.S. Healthcare Spending Isn't Always Seen in Rising Healthcare Advertising.(Illustration)
May 3, 2004... The conventional wisdom, expressed often here and in other B2B quarters, is that, even if healthcare/ pharmaceutical publications aren't exactly a license to print money, they're still one of the healthiest advertising sectors in the B2B...

B2B People on the Move.(Brief Article)
May 3, 2004... Hanley Wood has upgraded its Minneapolis-based marketing division with the installation of Smith McClure as VP/business development and Chas Porter as creative director. McClure was business development director at an ad/marketing consulting...

B2B Stockwatch: Improving Outlooks Prime Primedia, McGraw-Hill.(Illustration)
May 3, 2004... Two of the week's three strongest B2B performers, Primedia (+4.30% on the week/+3.20% year-to-date) and McGraw-Hill (+1.10%/+13.60%), were both in the news with reasonably positive first-quarter earnings reports. Although Primedia--which just...

New Revenue Streams: Is Rich Media the Next Holy Grail in B2B?
May 10, 2004... Even as B2B companies have pared costs to the bone, they've watched adpage growth slow to a trickle (in what some have dubbed the "ad page-less recovery"). When you've already removed all the bottom-line costs that can be taken out, the next...

B2B Market Research: Editors Need to Change Their Pitch as Readers Make Web Switch.
May 10, 2004... It's no secret that younger readers are spending less time with print and more with online media. But does that switch in preference spell the death knell for B2B publishers? Not if they can adjust and adapt, according to a panel on "The B2B...

B2B Boxscores (February): Flagging Cable Books Help Drag Broadcast/Video Down 16%+.(Illustration)
May 10, 2004... Cable TV ratings are up, people are flocking to DVDs, and sound quality in music and movies seems to keep getting better. But one thing that isn't improving is ad-page results in our CMR-tracked Broadcast/ Video B2B magazine sector, where a...

...Or Will It Just Distract Publishers from the Branding Tasks at Hand?(Brief Article)
May 10, 2004... But not so fast, cautioned Boston Ventures managing director Jamie Wilson. Rich media and database publishing are great, he acknowledged, but publishers are mistaken if they think these alone will solve all their current problems. More to the...

B2B M&A Monitor: With Little Fanfare, Q1 Deal Pace Doubles '03 $$$ Volume.(Brief Article)
May 10, 2004... It's been a bit of a quiet rebound, but this year's first quarter has actually seen three times the number of deals (24 versus eight) and just over twice the dollar value ($413M versus $209M) as 2003's January-March dealmaking period. In its...

B2B Boxscores (February).(Illustration)
May 10, 2004... VERTICAL/SPECIAL INTEREST AD PAGES AND REVENUES (January-February) AD pp. AD pp. PUBLICATIONS 2004 2003 1 CRM Customer Relationship Mgt. 24.5 36.5 2 Electronic...

B2B People on the Move.(Brief Article)
May 10, 2004... In San Diego last week, Crain Communications VP/operations Bill Morrow was installed as chairman of American Business Media. He succeeds outgoing chair Jim Watt (Watt Publishing) and takes the gavel at a time when ABM president/CEO Gordon...

B2b Stockwatch: 'Jobless Recovery' Produces 116,000 More Jobs Than Anticipated.(Illustration)
May 10, 2004... In a stronger-than-expected labor report, the "jobless recovery" produced 288,000 new jobs in April, according to the Department of Labor. Economists--who also seem to have trouble identifying inflation--had forecast job growth of 172,000....

B2B M&A Monitor: Highline Hits the Buyline, Lands Thomson Financial Data Units.
May 17, 2004... When he was digesting National Underwriter Co. as Highline Media's maiden acquisition last fall (see min's b2b, 10/13/03), Highline president/CEO Andy Goodenough told us he'd be on the lookout for his next deal, probably in insurance data, by...

BIN Spin (March): No Gain Prolongs the Pain.(Brief Article)
May 17, 2004... At times, talk at American Business Media's San Diego meet seemed to be about everything--anything--other than ad pages. Perhaps with good cause. With the first quarter now complete for ABM's Business Information Network accounting purposes,...

B2B New Media Report: Good e-Newsletter Design Can Overcome Users' Itchy Trigger Fingers...(Brief Article)
May 17, 2004... Why worry about the effect of spam on your valuable e-newsletter mailing list when you can fight the user's itchy delete finger with good design sense and usability? According of the latest DoubleClick E-mail Trend Report for Q4 2003, trusted...

...With Currency, Relevance Ruling the Roost.(Brief Article)
May 17, 2004... Currency and immediate relevance are critical to maintain their credibility, because people expect new news in their in-boxes, not three-day old press release rehashes. Indeed, many users in this study complained that newsletters too often...

B2B Boxscores (March).(Illustration)
May 17, 2004... DEVELOPERS/TECHNICAL AD PAGES AND REVENUES (January - March) YTD YTD Chg. PUBLICATIONS 2004 2003 YTD 1 Access VB SQL Advisor 27.5 39.5...

Congratulations To min's 2003 "Integrated Marketing Awards" FINALISTS!(Brief Article)
May 17, 2004... We thank the hundreds of publishers who entered our inaugural year of this unique awards program, which honors magazine marketing excellence. Winners will be announced at min's Integrated Marketing Awards Celebration & Luncheon on June 8 at the...

Media Management: New B2B Realities Can Seem Surreal to the Unprepared.
May 17, 2004... For years, a common complaint in B2B circles has been that "the Internet is draining reader attention--and advertising sales--from our publications," and that publishers had to circle the wagons to protect their vested interests in print....

B2B Stockwatch: Revenue Gains Help VerticalNet Offset Last Week's Double-Digit Dip.(Illustration)
May 17, 2004... A flurry of economic news late last week, some good, some less so, alternately pulled the economy in different directions but ultimately mostly offset each other. Blue-chip stocks gained after good news from ExxonMobil and others, but Dell...

Ad Categories: CMR Echoes BIN's Mostly Mediocre First-Quarter Tallies.(Illustration)
May 24, 2004... There was scant evidence of a B2B advertising recovery in the firstquarter Business Information Network figures, compiled now by IMS/The Monitor, in last week's issue. But it was no fluke, as attested by the chart below, a Q1 compendium of ad...

B2B Profit & Loss: Penton Barely Moves the Needle in Latest Earnings Disappointment.(Brief Article)
May 24, 2004... It's a little easier now to understand why Penton Media's stock price has languished under a dollar for almost two years now. The beleaguered company's first-quarter earnings, released last Monday (May 17) after a delay attributed to outgoing...

New Media Report: Olive Gives New Twist to Digital Distribution.
May 24, 2004... Digital delivery of print magazines has been a surprise success, albeit so far a modest one, despite many naysayers who swore that no one wanted to read newspapers or magazines off of a computer screen. In fact, the two early leaders in the...

B2B Boxscores (March): Advertisers Up the Ante in Banking/Finance Sector.(Illustration)
May 24, 2004... Students of B2B who are tired of all those minus signs in the ad-tracking charts should enjoy this review of first-quarter advertising results in the booming Banking/Finance group. Sure, there are a few negatives scattered around--Journal of...

Short & Sweet: CMP Goes Back to School; Hanley-Wood Hits the Roof; 101 Deletes Microsoft.(Brief Article)
May 24, 2004... In its quickly expanding healthcare media division, CMP Media is carving out new revenue streams via continuing medical education programs. Now it's going back to school--literally--in a different way, with a Channel Elite MBA program to help...

Boxscores (March).(Illustration)
May 24, 2004... ELECTRONIC AD PAGES AND REVENUES (January - March) YTD YTD % Chg. PUBLICATIONS 2004 2003 YTD 1 ECN 140.28 164.3 -14.62 2...

:.(Brief Article)
May 24, 2004... Media buyers tell B2B ad sales personnel all the time that they should be selling solutions to client marketing problems, not to their own sales objectives. Just as often, seemingly, they complain how seldom they see this in action. But...

...But Ad Pages Were Just the Starting Point, Not the End Result.
May 24, 2004... Interestingly, ad pages seemed to be more of a beginning than an end result of the program, which Millennium hoped would boost market share, induce more trial among new customers, and help it compete more effectively with larger chains with...

B2B People on the Move.(Brief Article)
May 24, 2004... At Crain Communications, AutoWeek publisher Richard Ceppos (ex-Car and Driver), Workforce Management publisher Todd Johnson, Television Week publisher/editorial director Chuck Ross (ex-Inside Media), and Waste News publisher Glen Stout...

B2B Stockwatch: New Chinese Connection Helps Propel Reed, Elsevier Values.(Illustration)
May 24, 2004... B2B's market week went pretty quietly, with three modest gainers and eight decliners. Fortunately, year-to-date results are much stronger, with seven issues up (five in double figures). Fueled by the opening of its new Beijing business office...

B2B New Media Boxscores (March): Web Traffic Charges Back, With Tech in the Lead...(Brief Article)
May 31, 2004... Traffic-wise, February is an easy month to beat on the B2B side, but the double-digit gains registered by many sites across categories suggests something more than a mere seasonal bounce-back. In light of the first-quarter advertising record...

...As Growing Usage Generates Growing Ad Sales, Site Sponsorships.(Illustration)
May 31, 2004... That traffic is also translating to ad sales. "We're having our best year ever for advertising, based in large part on the success of selling several big sponsorships," Walter says. Of particular importance are advertising sponsorships...

B2B Boxscores (March): Few Super-Size Gains Seen in Foodservice Fare.(Illustration)
May 31, 2004... Who says the media doesn't affect America's eating habits? As the indie film Super Size Me gathers headlines (and audience), McDonald's has discontinued the Super Size option on its Happy Meals line. Meanwhile, the burger giant has replaced...

Media Research: Internet Ad $$$ Hit $2.3B in Q1, On Pace to Top $10B in 2004.
May 31, 2004... Following a few lean quarters after the 9/11 terrorist atrocities, Internet advertising continues to soar. According to a new survey conducted for the Internet Advertising Bureau by PricewaterhouseCoopers, first-quarter Internet ad spending...

B2B Boxscores (March): As Government Swells, So Do the Fortunes of B2B's Gov't Group.(Illustration)
May 31, 2004... The Republicans say they're all for shrinking government and getting the feds out of our lives, but you'd never know it looking at the spending increases under the Bush Administration--and the general advertising health of B2B magazines...

B2B People on the Move.(Brief Article)
May 31, 2004... After a 15-year hiatus, Bill Wageneck (ex-Aviation Week) has returned to PennWell Corp. in a senior sales slot with its Houston-based Petroleum Group. He'll handle Texas and Midwest accounts for Oil & Gas Journal as well as helping advance...

B2B Stockwatch: Market's Rising Tide Lifts All Boats, Including B2B's.(Illustration)
May 31, 2004... When the U.S. Labor Department reports, as it did last week, that business courier jobs are on the increase, it says something about returning economic health (at least for the short term) that other figures don't always seem to convey. Upbeat...

Our Integrated Marketing Awards Luncheon Is June 8.(Brief Article)
May 31, 2004... Save the date next week (Wednesday, June 8) for the debut Integrated Marketing Awards lunch. Co-hosts min Magazine, Media Industry Newsletter, and min's b2b invite you to help celebrate the best magazine marketing plans and initiatives at 12...