Min's B to B articles from March 2009

Min's B to B archives from March 2009

Business Titles Feel the Hurt.
March 2, 2009... Financial, Luxury Ads Drop From Consumer/b2b Biz Hybrids The pressure of the recession hit "crossover" business titles from all sides as the year opened. In our featured boxscore list this week we drill into the January ad pages among...

Lucky Seven Gainers Kick Off Group Boxscores.
March 2, 2009... We begin min's b2b's exclusive year-end group publishers coverage with boxscores looking at the performances of 1105 Communications, Advanstar and BNP Media, among other companies (see pages 4-5). As a lead-in to that coverage, we offer a...

Tech Dominates Big Guns of b2b Circulation.
March 2, 2009... In a novel data cut, we pulled up the highest-circulated b2b titles across all categories in the second half of 2008, according to numbers from BPA Worldwide's ConsumerTRAC. The range of professions covered by the top 20 is quite...

min's b2b Presents Its Exclusive Year-End Group Publishers Data, Part I.
March 2, 2009... GROUP PUBLISHERS' JANUARY - DECEMBER (2008 vs. 2007) AD-PAGE REVIEW (Part I) 1105 COMMUNICATIONS, LLC Title Ad Pages '08 Ad Pages '07 Campus Technology 320.08 325.25 Defense Systems ...

FASHION AND DESIGN (January-December 2008/2007).(Statistical table)
March 2, 2009... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Accessories Mag. (Business Journals) 573.23 403.41 2 Apparel (Edgell) 223.48 ...

COMPUTING AD PAGES AND REVENUES (January-December 2008/2007).
March 2, 2009... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Baseline (Ziff Davis) 266.87 452.56 2 Business Solution (Jameson) 581.87 724.21 3...

ELECTRONICS AD PAGES AND REVENUES (January-December 2008/2007).
March 2, 2009... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 COTS Journal (RTC) 410.83 485.9 2 ECN (Advantage) ...

TELECOMMUNICATIONS AD PAGES AND REVENUES (January-December 2008/2007).
March 2, 2009... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Cabling Installation & Maintenance (Pennwell) 430.1 513.91 2 Mission Critic Company...

Silver Linings, Positive Planning.
March 9, 2009... Events, Social Media Could Point Way to Filling Print's Gaps In our ongoing review of group publisher returns on 2008 ad pages, most major publishers had bright spots in their schedule and were dealing with the grim environment by...

Questex Is Tops in Growth Among Ad-Page Leaders.
March 9, 2009... Top 20*b2b Group Publishers in 2008 Based on Highest Total Ad Pages : 1 TITLE (Publisher) : Penton Media Ad Pages YTD 2008 : 36,434.06 Ad Pages YTD 2007 : 40,697.29 % Diff. YTD: -10.48 : 2 TITLE (Publisher) : Reed Business...

Firehouse Social Media Play Burns Bright for Cygnus.
March 9, 2009... Cygnus Business Media ended a tumultuous year with group ad pages for its 42 titles down -12.74% (see group publisher chart). In recent months the company folded both Electrical Contracting Products and Frozen Food Age. Co-CEOs Carr Davis...

Group Publishers' January - December (2008 Vs. 2007) Ad-Page Review (Part Ii).
March 9, 2009... BOBIT BUSINESS MEDIA Title Ad Pages '08 Ad Pages '07 Automotive Trim 361.78 445.8 F&I Mgt. & Technology 536.04 532.25 Mobile Electronic 434.38 571.93 Police...

Travel Flies (Relatively) High Among b2b Categories.
March 9, 2009... TRADE PUBLICATION CATEGORY AD PAGES/SPENDING (January - December 2008/2007) Sorted by Highest % Gain Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1...

Prove an Event Has ROI Potential, and They Will Come.
March 9, 2009... Attracting attendees to b2b events is not getting any easier, to say the least. More than ever, media companies staging events must remind themselves-- and potential sponsors, exhibitors and attendees--that deals still need to be made and...

Recession Not a Factor on Audience Interest at Events.(Brief article)
March 9, 2009... Events are expected to play a bigger role in the business plans of b2b media companies, as the print component becomes just one piece of an integrated buy. Attendance has taken a big hit as a result of the ongoing worldwide economic crisis,...

Questex Navigates P2D Road.
March 16, 2009... Staff Retraining, Executing Across Verticals Among Challenges As we interview top executives across the b2b publishing terrain about their strategies for 2009, the mantra is universal. "All things digital," says Kerry Gumas, president and...

NewBay Leverages the Vertical Efficiency Advantage.(NewBay Media)
March 16, 2009... While NewBay Media's ad pages were off 5.24% in 2008 (see page 5), president and CEO Steve Palm says that he will benefit from vertical integration as he moves more of the business to digital in 2009. For Palm, this is a year of expanding...

Hotel Books Keep Lamp Lit for New Advertisers.
March 16, 2009... Three of the seven leading publications in the hotel and lodging category managed to increase ad pages in 2008, according to Patterson Advertising Reports Inc. data (see chart below). The gains for Harbor Communications' Club & Resort...

GROUP PUBLISHERS' JANUARY - DECEMBER (2008 vs. 2007) AD-PAGE REVIEW (Part III).
March 16, 2009... JOBSON PUBLISHING Title Ad Pgs. '08 Ad Pgs. '07 Review Ophthalmology 931.39 884.49 Review Optometry 1,341.51 1,446.39 US Pharmacist - NTL 541.56 665 Total (3...

Plenty of Vacancies for Travel/Lodging Books.
March 16, 2009... LODGING AD PAGES AND REVENUES (January-December 2008/2007) Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 Hotel & Motel Management (Questex) TAB 947.99 ...

'09 Mantra: Target and Lead.
March 23, 2009... Publishers Lean On Targeted Events, Lead-Gen Products Once you get beyond the obligatory "we are heavy into digital" quote from senior publishing executives, the emphasis in the print and digital realms this year is a back-to-basics...

Vance Sees Growth in Custom Solutions Business.(Vance Publishing Co.)(Brief article)
March 23, 2009... After a tough year for Vance Publishing, which included the folding of Furniture Style and Design & Decor last spring and an ad-page drop-off across all of its health and housing books, the company will be applying a targeted "Web-first"...

Group Publishers' January - December (2008 Vs. 2007) Ad-Page Review (Part IV).
March 23, 2009... REED BUSINESS INFORMATION Title Ad Pgs. '08 Ad Pgs. '07 Broadcasting & Cable 720.82 874.97 Control Engineering 721.36 850.51 Daily Variety 2,739.69 3,380.76 Design...

Eye on Advertising: Stamats Weathers Storms, Nets Ads.
March 23, 2009... As the economic crisis burned a hole through the b2b media industry last year, the Cedar Rapids, Iowa-based Stamats Business Media (a subsidiary of Stamats Communications) had an additional calamity to contend with--the Midwest storms. The...

LinkedIn: It's Not Personal, It's Strictly Business.(Survey)(Brief article)
March 23, 2009... In December 2008, Outsell, the research and advisory firm focused on the publishing, information and education industries, surveyed more than 5,600 business professionals about their use of information, asking if and how they use social...

Internet Evolution Wins Big at Best of the Web Awards.
March 23, 2009... TechWeb's Internet Evolution team had several reasons to celebrate at min's Best of the Web Awards breakfast event, held March 18 at New York's Grand Hyatt. The Internet Evolution development team won the award for Digital Team of the Year...

b2b Site Traffic Takes a Bounce.
March 30, 2009... Some Construction Sector Sites Near Year-Ago Levels for Views We can stop singing the end-of-year b2b blues now. In January most segments showed impressive--often double-digit--rebounds in audience and activity (see Digital Boxscores on...

ContentNext Finds Its Voice Among Digital Chatterati.
March 30, 2009... One of the true Cinderella stories of the Web 2.0 era, digital news provider ContentNext Media is trying to maintain a thoughtful, civil voice in a noisy world. As loud and snarky competitors like Henry Blodget's BusinessInsider.com or even...

b2b Social Nets Begin Work of Leveraging Ad Opps.
March 30, 2009... Eye on Advertising by Iris Dorbian On one level, you can say that social media is an amorphous space that makes advertisers nervous. The litany of complaints about it--it's difficult to monetize and users greet ads on these sites like...