Min's B to B articles from March 2008

Min's B to B archives from March 2008

CMP Now Four Independent Businesses.
March 3, 2008... Integrated Packages Stressed; CEOs Reporting to UBM's Levin United Business Media will not be hiring a replacement for CMP Technology CEO Steve Weitzner, who vacated that position last November. In fact, CMP as a known corporate entity...

Room on the Selling Block Next to RBI?
March 3, 2008... Reed Business Information is likely to be sold to a private equity firm, B2B observers agree. Apax Partners, for one, was rumored last week to be a possible bidder for the B2B publishing unit being divested by parent Reed Elsevier. But where...

NewBay's Systems Contractor Ends Year on Upswing.
March 3, 2008... It was a painful year for many of the magazines in our broadcast/video category (see boxscores below), with ad pages down nearly across the board as production/postproduction vendors and TV programmers couldn't come up with good reasons to...

Hallmark Data's Giles Killed Outside Burbank Home.
March 3, 2008... Glen Giles, the director of new business development at Hallmark Data Systems, was found stabbed to death last Tuesday morning outside his home in Burbank, Calif. Giles, 47, was a victim of an apparent homicide, according to police in...

Recruitment Advertising Moving to Niche Sites.
March 3, 2008... Recruiters plan to spend more on social networking sites such as Facebook, as well as on business networking sites like LinkedIn this year, says a new report from consultant group Classified Intelligence. Online job sites such as Monster and...

Weak Dollar Could Help Transportation in '08.
March 3, 2008... Just four transportation books were up in 2007: Commonwealth Business Media's Air Cargo World (+.41%), Gulf Shipper (+7.59%) and Traffic World (+7.47%), and BNP Media's World Trade (+3.89%). The overall downward trend among shipping,...

On Facebook, Ad Sales and the Games People Play.(Conference notes)
March 3, 2008... Notes From the MPA Digital Conference It's always interesting to hear what magazine brands on the other side-- consumer--are doing online. Or, shall we say, not doing online. At the MPA 24/7 digital conference last Wednesday, the mood was...

Arlington Capital Buys Virgo Publishing.
March 3, 2008... Virgo Publishing, which publishes 17 national trade magazines, including Natural Products Today, Renal Business Today and EndoNurse, and produces 10 trade shows and conferences, has been acquired by Arlington Capital Partners, a Washington,...

Personnel Moves: Byrne Heads New Nielsen Group.(Gerry Byrne )(Brief article)
March 3, 2008... Gerry Byrne will lead Nielsen Business Media's new Entertainment Group, which integrates NBM's film, TV, music, theater and literary brands. Byrne, who has served as an adviser to NBM since January 2007, is now SVP, Entertainment Group. John...

Penton's Fristik to Lead Machine Design Beyond Borders.
March 3, 2008... While Penton Media's Machine Design led its competitor, Reed's Design News, in total ad pages in 2007, it suffered a 10.59% decline compared with 2006 (see boxscores below). Perhaps in response, Penton recently handed oversight of the Design...

Best Practices for Domain Name Protection.
March 3, 2008... By Jennifer Bensko Ha, Director, Digital Content, Time Inc. Content Solutions and Liquid Dialog As consumers rely on the Internet more and more to access important brand and company information, developing a presence online has in turn...

Correction.(Correction notice)
March 3, 2008... In last week's article, "Agricultural Pub Thrives in Gloomy Climate," the 12% rise in ad pages for Meredith's Successful Farming mentioned by publisher Scott Mortimer should have referred to 2008, not 2007. According to min's boxscore...

Debt Load Sends Ziff to Chapter 11.
March 10, 2008... ZD Cites Burdensome Capital Structure From 2000 Who would have guessed that within a two-week span CMP as a corporate entity would disappear and Ziff Davis Media would file for bankruptcy protection? Well, William B. Ziff Jr., were he...

Searching for the Secret Sauce of Community Building.
March 10, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report Getting business professionals to engage one another in online communities seems to be the ongoing project this year, so excuse our dwelling on the...

Hanley Wood Sees 'Tough Environment' Ahead.
March 10, 2008... Standard & Poor's recently revised its "stable" outlook on Hanley Wood, publisher of Builder, changing it to "negative," citing weaker-than-expected 2007 operating results and the soft housing market. Hanley Wood CFO Matt Flynn says he's...

Brown to Lead Canon's Online Video Ventures.
March 10, 2008... Canon Communications' new head of e-media, Jason Brown, is more than just a new hire filling a newly created position. The VP of e-media is the company's poster child advertising its recent investment in digital media. The publisher of...

Travel Weekly Still Gaining Altitude in 2008.
March 10, 2008... Northstar Travel Media's Meetings & Conventions and Travel Weekly both had double-digit growth years, capped off by nice holiday boosts. M&C grew in ad pages by 16.20%, comparing December 2007 to December 2006, while Travel Weekly soared...

Monthly Birthday Party Pays Off for American Salon.
March 10, 2008... Kicking off our exclusive coverage of B2B group publishers, supplied by IMS, we looked at our list of the top 25 books ranked by ad pages. Movie and TV trade warhorses Variety and Hollywood Reporter appear to have put up boffo numbers in...

Online Video Measurement Still at Faith-Based Stage.
March 10, 2008... Being able to measure accurately the impact of online video would seem to be key in getting senior management buy-in, but at this point, media professionals are running on faith that their online video is connecting with audiences. This...

ALM Buys Legal Survey Publisher.
March 10, 2008... American Lawyer and Corporate Counsel publisher ALM has acquired Altman Weil Publications, producer of legal surveys including the "Survey of Law Firm Economics" and "Compensation Systems in Private Law Firms." The acquisition was handled...

RBI Tops in Total Ad Pages in 2007; IDG Bests Old Rival.
March 10, 2008... Reed Business Information sits atop our list of the 50 group publishers ranked by total ad pages in 2007, an ironic place to be for a B2B publishing unit that's on the selling block. We're not comparing last year's group ad page totals to...

Personnel Moves: Upward Mobility at Nielsen.(Andrew Bilbao appointed as VP/general manager of the music & literary and film & performing arts groups)(Howard Appelbaum appointed as VP of licensing and events)(Eric Mika appointed as SVP/publishing director)(Brief article)
March 10, 2008... Nielsen Business Media promoted three executives within the recently created Entertainment Group: Andrew Bilbao was upped to VP/CEO of the Entertainment Group from VP/general manager of the music & literary and film & performing arts groups;...

Page Views? We Don't Need No Stinkin' Page Views.(American Business Media)(Brief article)(Conference notes)
March 10, 2008... Parsing the meaning of Web analytics--in other words, understanding online consumer behavior--was one of the dominant topics at ABM's Digital Velocity Conference in New York last week. The value of page views as a selling point was itself...

Mobilizing the Business Community.
March 10, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report Most B2B publishers are just now getting an online community strategy in place. Reed's Variety.com launched its "The Biz" (thebiz.variety.com) social...

Online Ads & Other Success Stories.
March 17, 2008... CBS' March Madness a 'Positive' Case Study for b2b Media While some media companies may lament advertisers moving their money online, others embrace it. Particularly if those advertisers are still sticking with their brand, regardless of...

It's Not You, It's Us: Message Control During Lean Times.
March 17, 2008... With an ominous recession looming on the horizon, organizations across every industry are feeling the heat. The pressure is on to cut costs, reduce overhead and stay competitive as consumers tighten their own belts. The last month alone has...

Advanstar and Babcox Remained Positive in '07.
March 17, 2008... Our exclusive coverage of b2b group publishers' 2007 ad page data provided by IMS continues with our first batch of individual companies. Among the b2b publishers listed on this page and page 4, only Advanstar Communications (including some...

Virtual Events Evolving Into Community Builders.
March 17, 2008... By John Failla, CEO, Tesoro Events All forms of media companies, in both consumer and business-to-business markets, have expressed growing interest in virtual events as they try to evaluate if the medium is for real. In a related...

SIPA's Margie Weiner Passes Away.(DecisionHealth)(Specialized Information Publishers Association )(Obituary)(Brief article)
March 17, 2008... Former Specialized Information Publishers Association (SIPA) president Marjorie "Margie" Weiner succumbed to cancer on March 11 after a yearlong battle. Weiner was a top marketing executive for specialized information publishing companies,...

Suspect in Glen Giles Killing Identified.
March 17, 2008... The Burbank Police Department has identified the accused suspect in the killing of publishing executive Glen Giles, who at the time of his death was director of new business development at Hallmark Data Systems. According to a March 4 report...

Back-to-Work Month: January Digital Spikes.(Editorial)
March 17, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report The across-the-board double-digit increases for traffic to business information sites in January are not especially surprising, but the strength of...

The In-House Web Team as Fulfillment Vendor.(Editorial)
March 17, 2008... By John Rockwell, VP of Audience Development, Chemical Division, Access Intelligence For more than a year now, the Chemical Business Media division of Access Intelligence (parent of min's b2b) has been working on making major transitions...

Personnel Moves: Bobit Ups Drummey.(Bobit Business Media promotes Cyndy Drummey to vice president)(Brief article)
March 17, 2008... Bobit Business Media promoted Cyndy Drummey to VP and group publisher for the beauty group and protection group, which includes Security & Sales Integration, Campus Safety and Police magazine. Drummey started at Bobit as executive editor...

Ziff Davis Enterprise Shops Around.
March 24, 2008... Tech Publisher Looks for Properties, Mulls New Name A tale of two companies named Ziff Davis: One, Ziff Davis Media, files for Chapter 11, the other, Ziff Davis Enterprise, gets a cash infusion to go on a shopping spree. Last week,...

Group Publishers' Report: Cygnus' Year of Integration.
March 24, 2008... Kicking off part three of our exclusive coverage of b2b group publishers' 2007 ad page data provided by IMS, we look at Cygnus Business Media, which managed in a challenging climate to gain 731 ad pages in 2007 among 41 titles, a 4.24% boost...

Canon Formulates a Master (List) Plan for 2008.
March 24, 2008... Although Canon Communications' ad pages among the titles listed in our group publishers' boxscores dipped 4.81% overall in 2007 compared with 2006, some titles more than held steady, in particular, ad page leader Medical Device & Diagnostic...

Advertisers on Online Video: Show Us the Metrics.(Conference news)
March 24, 2008... You can't get away from online video--it's easy to find, even if you aren't looking for it. What's difficult for marketers in the b2b world and beyond, though, is finding a profitable and verifiable paid advertising model for the medium. ...

Advertisers on Social Media: What's That?
March 24, 2008... In the March 10 issue of min's b2b, digital media editor Steve Smith wrote that using social networks like Facebook and LinkedIn will eventually become as natural for business professionals as using e-mail. Social media will migrate from the...

Circulation Analysis: Value in an Old-School Sales Tool.(Statistical table)
March 24, 2008... It's been awhile since min's b2b has presented BPA Worldwide's BusinessTRAC circulation data report, but with the changing role of print publications in the overall media mix, we thought it might be time to bring it back as a twice-a-year...

The Market for Video: Bloggers Today, HD Tomorrow.
March 24, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report When Shoba Purushothaman co-founded The NewsMarket, a distributor of enterprise and public relations video, in 2003, 100% of its users were TV...

Personnel Moves: Langer Takes Digital Role at 1105.(Abraham Langer was promoted to Vice president of Media's Enterprise Computer Group)(Kevin Hogan was named editorial director of NewBay Media's Technology & Learning Group)(Brief article)
March 24, 2008... Abraham Langer was promoted to VP of digital media for 1105 Media's Enterprise Computer Group; previously he was VP of audience marketing and Web operations for 1105 Media. Kevin Hogan was named editorial director of NewBay Media's...

HW Knocks Wood.
March 31, 2008... Construction-based group publisher remains solid Thanks to the subprime crisis, many Americans are wondering if they will ever own--or be able to keep--a home. So far, Hanley Wood, publisher of 27 construction-related titles, remains...

Face-to-Face Media a Key Part of Integrated Packaging.
March 31, 2008... Can online advertising make up for the dip in print ad sales? Didital media experts doubt it since online advertising is significantly less expensive than that of print. Online ad sales combined with face-to-face media (trade shows and...

Knowledge Is Power: Need-to-Know News in Demand.
March 31, 2008... Lebhar-Friedman's 83-year-old title, Chain Store Age, saw a 2% increase in ad page sales in 2007, according to our exclusive coverage of b2b group publishers' 2007 ad page data provided by IMS. Other titles are down, including Drug Store...

Shifting Financial Trends.
March 31, 2008... In light of mortgage underwriter Bear Stearns' recent financial woes, we thought it would be interesting to examine ad page sales for financial publications over the past seven years. Overall, these titles have seen a significant downturn...

HDT Keeps On Trucking.
March 31, 2008... The 37th Annual Mid-America Trucking Show was in full swing last week. Exhibiting March 27-29 was Newport Communications' Heavy Duty Trucking, which was the only title in part two of our b2b magazine circulation chart (based on BPA...

Personnel Moves: Neville Named Editor of Power.
March 31, 2008... Angela Neville was hired as senior editor of Houston-based Power magazine. She served as the editorial director of Environmental Protection and Water & Wastewater News from 1995 until 2007. Prior to this, Neville taught environmental law...

Icebreakers: B2B Pros Stand and Deliver.
March 31, 2008... We've all suffered through them--those get-to-know-you icebreaker questions that force us to stand up in a room full of strangers and profess our favorite ice cream flavor or weekend activity. At min's b2b, no one is going to make you stand,...

Look What We Found on Our Way to the Web Awards.
March 31, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report One of the first things I discovered oh-these-many years ago in covering the Internet is that there is a dearth of competitive intelligence in this...

Print vs. Online Custom Publishing--Why Not Both?
March 31, 2008... By Jim Offel, General Manager, DCP Many of your clients are turning to custom publishers or your own custom publishing departments for marketing solutions. To help you learn more about this growing business, we present the first in a...