Min's B to B articles from March 2005

Min's B to B archives from March 2005

'04 b2b Advertising Increased At Less Than A Third The Rate Of Total Spending Growth.(business to business)(Brief Article)
March 7, 2005... The good news is, total b2b ad spending didn't decline in 2004. The bad news, according to VNU's Nielsen Media Research, is that, much as researchers say it will in 2005 (min's b2b, 2/7/05), b2b trailed the rest of the media pack badly in its...

min's b2b Exclusive: Major b2b Group Publishers Year-End 2004 Ad Pages (Part 2):.(business to business)
March 7, 2005... Resuming with this issue and continuing for several weeks to come, we present a greatly expanded version of the Group Publishers advertising reports that in the past have appeared twice a year in this newsletter. But the similarities end...

b2b New Media: Penton's IndustryWeek.com Builds A New House...With Remote Control.(Penton Media Inc.)
March 7, 2005... Who could find anything? After years of accumulating content of all kinds at a site that hadn't been redesigned since before the Internet bubble burst, Penton Media was starting to get calls from frustrated users who were trying to locate stuff...

B2B Boxscores (December 2004): Broadcast Books Found Plenty Of Coal In Their December Stockings.
March 7, 2005... In recent weeks, we've written of strong December ad sales fortunes in some b2b categories that brought them back to respectability on year-end results (or back from the brink of disaster). Alas, no such thing transpired for our Broadcast...

B2B Boxscores (December 2004): Government Books Parlay Solid December Into Strong Finish.(government advertising spending)
March 7, 2005... It may be inevitable that the ballooning of federal spending under a supposedly anti-spending administration would have a positive effect on advertising in b2b magazines covering government contracting, purchasing, and management. That could...

b2b Boxscores (December 2004): Despite Negative Ad-Page Finish, Vertical/Special Interest Titles End '04 With $$$ Gains.
March 7, 2005... It's not every year that a -3.66% ad-page sales performance at year-end produces a +5.01% year-to-date ad spending gain, but that's what happened to our Vertical/Special Interest collection in 2004. Typically, higher advertising rates can...

b2b People On The Move.(business to business, periodical publishing appointments)
March 7, 2005... Penton Media last week promoted Bob Rosenbaum to publisher for the American Machinist Group publications, which include American Machinist, Welding Design & Fabrication, Cutting Technology and Gases & Welding Distributor plus...

B2B Stockwatch: 38% Q4 Revenue Gain Helps Juice Jupiter.(Illustration)
March 7, 2005... Based On Thursday's Market Close (3/3/05) Company Symbol Close 1 Week % Chg YTD % Chg Dow Jones & Co. DJ 38.04 -0.13% -10.50% Elsevier N.V. ENL 30.21 -0.43% 10.05%...

min's b2b Exclusives! 1) Expanded '05 Boxscore Groups Post +4.06% January Revenue Gain.(business to business)(Illustration)
March 14, 2005... As we approach the midway point of our greatly expanded b2b Group Publishers package, (see pages 5-7) we are happy this week to introduce our expanded Boxscore listings for the 2005 selling year. While we've retained the vast majority of the...

min's b2b Exclusives! 2) Major b2b Group Publishers Year-End 2004 Ad Pages (Part 3):.(business to business)(Illustration)
March 14, 2005... Included in Part 3 of our revamped Group Publishers listings (see charts, pages 5-7) are three b2bs that have been much in the news lately. McGraw-Hill made headlines last week when it agreed to acquire the J.D. Power & Associates database of...

b2b New Media Boxscores: January's Back-To-Work Mode Means Traffic Spikes All Around.(business to business)
March 14, 2005... Gushing back from the holiday eyeball ebb, almost all business information destinations enjoyed a rising traffic tide of double-digit volume in January. Aggregate traffic to the Penton Electronics Group (+264% Page Views/+282% Unique Visitors)...

Ad Agencies At the Mic: How Advertisers Cash In On the Growing b2b Media Mix.(business to business)
March 14, 2005... There's hardly a b2b media company around that hasn't rallied around the mantra, "We're not just about ad pages anymore." Good thing, too, because for advertisers in b2b media, it hasn't been just about ad pages for quite a while. Nowadays,...

BIN Spin: Year-End '04 Spending Gains Approach 5% In Top 10 Sectors.
March 14, 2005... Few might have predicted it early last year but, according to year-end 2004 Business Information Network figures released Monday (March 7) by American Business Media, ad revenue in the Top 10 b2b magazine sectors (as compiled by IMS/The...

b2b Stockwatch: Will Auto Database 'Power' M-H's Next-Stage Growth?( McGraw-Hill)
March 14, 2005... This week's losers include McGraw-Hill, down almost 8% following last week's acquisition of the J.D. Power & Associates automotive ratings database. But this dip should only be temporary, because the deal capitalizes on a business strategy M-H...

B2B Awards: Once Again, IDG Does A-OK In Edit Honors At ABM's Editorial Awards...(International Data Group Inc.; Ziff Davis Media)(Brief Article)
March 21, 2005... If the headline above sounds familiar, it's because it's the same one we ran this time last year. It's just as true now as it was then, but with this extra twist: Given that the two titans of high-tech publishing, International Data Group...

...But Advanstar, VNU Also Share Some Of The Glory.(VNU Business Media; Advanstar Communications Inc.)
March 21, 2005... IDG and ZD weren't the only b2b biggies that had great days at New York's Waldorf-Astoria last Wednesday (March 16). Advanstar's Medical Economics unit, acquired in 2003 during the reign of former chairman Bob Krakoff, due in part to its...

Major b2b Group Publishers Year-End 2004 Ad Pages (Part 4):.(Illustration)
March 21, 2005... Included in Part 4 of our revamped Group Publishers listings (see charts, pages 6-7) are three b2bs that were well-represented in last week's American Business Press-organized Neal Awards festivities in New York (see above stories)....

Boxscores (January 2005): Building/Construction Makes min's b2b Boxscore Debut With A 7.23% Ad $$$ Gain.(Illustration)
March 21, 2005... We are still working out a few reporting kinks, but here is the debut of our first of nearly half a dozen new Boxscore categories for 2005. As a quick glance at the monthly Business Information Network reports from American Business media...

Boxscores (January 2005):No Rest For the Leery As '05 Starts With Another Kick In the Shins For Dev/Tech Group.(Illustration)
March 21, 2005... Publishers of Developer/Technical magazines who were hoping a new year might breathe new life into moribund advertising sales will find little evidence of it in the first installment of our Boxscore results for 2005. The figures charted...

Short Stuff: TechTarget Hits Japan; NUCO Touts Insurance M&A Bible.(Softbank Group; WFG Capital Advisors.)(Brief Article)
March 21, 2005... Flush with a new round of funding ($55M, announced in fourth-quarter 2004) and a designation (courtesy of Boston Business Journal) as one of the 20 fastest-growing private companies in the Commonwealth of Massachusetts, TechTarget last week...

Lifetime Achievement Honoree McCreary Tries To Make The Spinach Taste Good.(Lew McCreary)
March 21, 2005... It isn't often that award acceptance speeches catch our ear, but we tip our hats to International Data Group's Lew McCreary and Scott Berinato, honored at last week's Neal Awards with the Crain Award (for lifetime achievement in business...

Boxscores (January 2005/2004): January Juices Healthcare/Rx Ad Spending +9.63%.(Illustration)
March 21, 2005... B2b publishers will be glad to note that the very important Healthcare/Pharmaceutical magazine category got out of the 2005 gate in fine fettle. Although January often means the blues for publishers, business was brisk in this robust group...

b2b People On The Move.(appointments)(Brief Article)
March 21, 2005... Apparel industry media power Fairchild Publications on St. Patrick's Day named onetime Vogue associate publisher Edward Menicheschi as executive VP. He remains president of WWDMedia but he now also assumes responsibility for the Vitals...

b2b Stockwatch: UBM Profit Performance Helps Fuel Market Gain.(Illustration)
March 21, 2005... Top performer of the week didn't go to any of the media companies behind the b2b Neal Award winners charted on page 4, but to CMP Media parent United Business Media, which recently announced a full-year 2004 operating-profit improvement of...

b2b Boxscores (January 2005)/M&A Combo: Foodservice Publishing Roars Out Of The '05 Gate, But Will Have To Go On Without VNU.(food industry advertising expenditures)
March 28, 2005... As they say, people gotta eat. But VNU Business Media has a full plate with its horde of entertainment, media, travel industry and design titles (plus expanding Web activities like a newly launched site for Wal-Mart suppliers), so last week,...

Online b2b Strategies: Try To Become The Go-To Guy For Targeted Search In Your Chosen Specialties.(business to business)(growth and investments in online advertising)
March 28, 2005... It's well-known that one of the dominant trends currently sweeping b2b is the growth of Web-search advertising, which reportedly now gets nearly 60% of all ad spending migrating out from other media. As b2b info companies see more and more...

Major b2b Group Publishers Year-End 2004 Ad Pages (Part 5):.(advertising revenues of magazine publishers)
March 28, 2005... We're getting into the home stretch on our Group Publishers epic (the package concludes with Part 6 in next week's issue), so we'll pardon anyone who feels they may need to subscribe to Reed Elsevier's Journal of Ophthalmology (whose 2004...

b2b Boxscores (January 2005): Banking Books Begin With A Bang.(business to business)(Illustration)
March 28, 2005... BANKING AND FINANCE AD PAGES AND REVENUES (January 2005 vs. January 2004) Ad Pages Ad Pages % Chg PUBLICATIONS YTD 2005 YTD 2004 YTD 1 ABA Banking Journal 30 ...

b2b Case Study: How CMP's Channel Group Transformed An Advertiser Value-Add Into a Key Profit Center.(business to business)(CMP Media L.L.C.'s XChange conferences attracts new advertisers)
March 28, 2005... Transforming an advertiser add-on into a self-sustaining profit center doesn't happen every day in b2b, but when it does, it can be more rewarding than the best-laid new market-development plans. When it happens, it speaks not so much to...

b2b Stockwatch: Primedia Repeats Among Strongest Right After Appearing As Weakest.(Business to business)(Illustration)
March 28, 2005... Based On Thursday's Market Close (3/24/05) Company Symbol Close 1 Week % Chg YTD % Chg Dow Jones & Co. DJ 37.37 0.11% -12.05% Elsevier N.V. ENL 29.62 -0.54% 7.91%...