Min's B to B articles from June 2008

Min's B to B archives from June 2008

Hispanic Market Heats Up.
June 2, 2008... Cygnus Helps Clients Reach Hispanic-Owned Businesses It's not enough to move from print to integrated packaging, says Cygnus Business Media co-CEO Carr Davis, pointing out that b2b customers are making decisions to spend less with the...

Travel Ad Page Numbers Reflect Domestic Jaunts.(Statistical table)
June 2, 2008... Despite a general downturn in the Travel/Lodging/Hospitality category (- 4.71% ad pages YTD), a few books have increased their March ad page sales this year, compared with last, and some have even gained in revenue. Nielsen Business Media's...

IDG Keeps Watch on Growth of Its 'Knowledge Hub'.(IDG Knowledge Hub site )(Brief article)
June 2, 2008... The first round of numbers are in for IDG Communications' month-old Knowledge Hub Web site (Idgknowledgehub.com)--about 1,100 unique visitors have dropped by so far. IDG hopes to grow this by offering content from various sectors. The...

Niche Face-to-Face Media Comes Into Focus.(Niche Trade Shows)
June 2, 2008... By John Failla, CEO, Tesoro Events LLC The development of trade shows that target a specific market segment has been driven by the need for both exhibitors and attendees to have a more relevant experience and realize greater returns on...

Icebreakers: Should You Stay or Should You Go?
June 2, 2008... Gordon Plutsky, director of marketing and research for King Fish Media, which consults with its clients on the implementation of integrated packaging, including events, weighs in on this week's icebreaker question: Would you rather attend a...

Positive Boxscores the Height of Fashion.
June 2, 2008... Fairchild's DNR dominates the Fashion and Design boxscores with a March 2008 ad page increase of nearly 116%, compared with last year, and a year-on- year 163% revenue gain in March (go to Minonline.com/b2b/7192.html for group publisher Jay...

Exclusivity as a Marketing Tactic.
June 2, 2008... As media professionals struggle to master digital platforms, innovative applications of networking technology continue to surface. Under its Business Solutions page, Facebook offers several integrated solutions, including Facebook Social...

Personnel Moves: Sales Teams Expand.
June 2, 2008... Advantage Business Media promoted William Parker to publisher of Construction Equipment Distribution magazine. Parker was formerly associate publisher of CED, and has been with the publication since 1999, when he was hired as a sales manager....

Community, Mobile and Oh-So-Much Unused Data.
June 2, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report What with last week's boxscores and the recent CBS-CNET deal, there have been a number of stories and items on my radar waiting to be covered. Let's...

Transportation Category Keeps on Trucking.
June 2, 2008... Commonwealth Business Media's Gulf Shipper enjoyed a nearly 31% gain in ad page sales in March 2008, compared with last year, while its Shipping Digest (20.19%) and Traffic World (42.84%) both gained, as well. Another Commonwealth title,...

Growth of Transportation Events Accelerates.
June 2, 2008... Ad page sales aren't the only arena in which the transportation sector is doing relatively well--according to the 2008 Center for Exhibition Industry Research Index, transportation industry events enjoyed a 7.6% compound annual growth rate...

GOVERNMENT AD PAGES AND REVENUES (January-March 2008/2007).
June 2, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 American City & County (Penton) 68.75 71.93 2 Federal Computer Week (1105) 218.82 ...

TELECOMMUNICATIONS AD PAGES AND REVENUES (January/March 2008/2007).
June 2, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Cabling Installation & Maintenance (Pennwell) 105.96 155.63 2 Mission Critic Company...

M&As Go Digital.(mergers and acquisitions)(Brief article)
June 9, 2008... Deals Tracker: Marketing, Info Trends Stand Out Online Media M&A activity in the marketing and information services categories has crackled so far this year. Traditional marketing services M&As alone are up 7% YTD from last year (see pie...

Site Reviews: Annoyed Visitors Have a Long Memory.(Column)
June 9, 2008... In the decade I have been writing about new media, it seems to me this industry has lacked a genuine critical feedback loop when it comes to content. Most new sites and features enjoy a press release, quick boilerplate coverage in the trades...

More b2b Layoffs at Penton Media.
June 9, 2008... Penton Media continued its restructuring June 5 and 6 with 42 layoffs, according to company representative Lee Feldman. The layoffs constitute 3% of the total workforce and were prompted by economic conditions. "It's the same thing that's...

Community Expansion Precedes Online Ad Growth.
June 9, 2008... Integrated packaging is hot. Going digital is all the rage. But what media professionals want to know is how to make money in this arena. Sales trainer Daniel Ambrose-who worked on Mediabistro's business plan-has plenty of insider tips on...

Scribe Media Helps You Go Digital.(Ziff Davis Enterprise )(Interview)(Brief article)
June 9, 2008... B2b pundit Matt Schwartz (former editor of PR News, min's b2b's sister publication) and Scribe Media premiered a Web TV show--featuring Ziff Davis Enterprise CEO Steve Weitzner--June 5 on Scribemedia.org. Weitzner and Schwartz discussed the...

Icebreakers: Golden Rule Applies to Marketing.(Interview)(Brief article)
June 9, 2008... Aaron Kahlow, founder of the Online Marketing Summit, answered this week's icebreaker question: What is the role of social responsibility in online marketing? Aaron: If you overwhelm, saturate, lack relevance to and abuse your access to...

Fast Company Sees Overlap in Consumer and Business.
June 9, 2008... Among consumer business books with crossover appeal for the b2b market, Mansueto's Fast Company bucks an overall negative trend in the category with a 16.40% year-on-year increase in ad page sales in May 2008 and a 35.33% gain in ad pages...

Commonwealth Shipping Group on the Move.
June 9, 2008... Last week we looked at transportation boxscores numbers, which were mostly up with a few exceptions, including Commonwealth Business Media's Pacific Shipper (-12.84%) (Minonline.com/b2b/7330.html). Group publisher Noreen Murray, explaining...

Personnel Moves: Cannon Shoots for New Venture.(Kerry J. Cannon)(Questex's Travel Agent Media Group)(Brief article)
June 9, 2008... Kerry J. Cannon, group publisher of Questex's Travel Agent Media Group, will leave his post at the end of August. A successor has yet to be found. Upon the completion of his duties at Questex, Cannon will launch a new media company with a...

International Construction Lifts RBI's Hotels.
June 9, 2008... The international hotel building boom has been a boon for Reed Business Information's Hotels magazine, No. 5 (+93%) on min's b2b's April Top 20 Titles table. "The majority of hotel construction is happening outside the U.S.," says publisher...

Positive Quarter for Software Developer Books.
June 9, 2008... In the January-April Developers Boxscores, Informant's asp.netPRO-a book for professional software developers using the ASP.NET programming framework- jumped nearly 150% in ad page sales and in revenue (147.20%) in April 2008, compared with...

Macworld's In With Apple's In Crowd.
June 9, 2008... Macworld's positive boxscores in the midst of an overall decline in the computing category might lead some to wonder if the title's nearly 27% year-on- year gain in ad page sales in April 2008 had something to do with the steady supply of new...

UBM Unit Navigates Beyond Media.(United Business Media units Everything Channel)
June 16, 2008... Everything Channel Ventures Into Advertisers' Waters "We are more than media," said Everything Channel CEO Robert Faletra when United Business Media reorganized CMP Technology as four independent businesses a few months ago. In its...

Publishers Must Teach Customers Become Publishers.
June 16, 2008... The headline above suggests what may seem like a crazy idea. That is, until you understand a new marketing reality: Your smartest customers are already becoming publishers. They're creating their own content online and in print and are...

Cygnus Courted for Positive Performance.(Cygnus Business Media)(Brief article)
June 16, 2008... "We thought we'd explore the idea of what the process would be like," Cygnus Business Media co-CEO Carr Davis told min's b2b regarding his company's recently reported current courtship by as-yet unnamed parties. While Davis insists that...

Penton's Chalon, Crain's Merpi Saluted by min.
June 16, 2008... Penton Media VP and group publisher Jonathan Chalon stole some thunder by scoring a statuette for Sales Team Leader of the Year: Multiple Magazine Titles at the fourth annual min's Sales Executive of the Year Awards held June 11 in NYC. The...

Motion, Sound and Pancake Makeup: Mags and Video.
June 16, 2008... "Our sites are getting stickier," says Nina Link, president and CEO of Magazine Publishers of America, about the 17% increase in user time spent on magazine Web sites. Embedded video is a source of much of this stickiness. And with users'...

Nielsen Continues to Unfurl Redesigns.(Nielsen Business Media)(Brief article)
June 16, 2008... Brandweek.com launches today to round out the redesigns Nielsen Business Media began with the refreshed Mediaweek Web site--launched May 5--and the revamping of Adweek's portfolio. In-depth reporting and analysis are promised by the...

MediaBrains Takes DairyBusiness in Vertical Direction.
June 16, 2008... Naples, Fla.-based b2b online directory advertising company MediaBrains partnered with DairyBusiness magazine to break into the agriculture vertical market. MediaBrains will spearhead the agriculture book's industry directory, which will be...

Custom Electronics Market Drives Growth at CE Pro.
June 16, 2008... EH Publishing's custom electronics book, CE Pro, was the only title in our building and construction boxscores category to gain ad pages in April 2008 compared with last year. While the category has declined 24.38% overall during that...

Marketing and Advertising Boxscores in the Black.
June 16, 2008... Advertising boxscores are positive overall for April 2008, compared with last year (+2.79%), with several titles booking notable sales. Haymarket's Medical Marketing & Media increased ad sales more than 66% year-on-year in April 2008 and...

Haymarket Makes M&A Deal in Risky Climate.
June 16, 2008... Haymarket Media acquired Compliance Week magazine from Financial Media Holding Group of Boston, according to Mary Kae Marinac, PR rep for the title. In a shaky market, in which Cygnus Business Media is being courted by unnamed buyers (see...

Supplements Amplify Spring Numbers for Reed's Twice.
June 16, 2008... While ad pages for audiovisual and TV industry books (see below) have declined overall (-13.78% in April 2008, compared with last year), RBI's Twice magazine-which covers the combined consumer electronics-computer-major appliance...

Icebreakers: Dream Dinner.
June 16, 2008... Berkery Noyes managing director Tom O'Connor answers this week's icebreaker question: If you could have dinner with any three publishing moguls-- living or not--who would they be and why? Tom: Rupert Murdoch [chairman and managing director...

We've Stopped Apologizing--and It Feels Good.
June 16, 2008... By John W. Rockwell, VP of marketing and e-media, Chemical Business Media For many years now, I have been working on a variety of b2b and "pro- sumer" magazines and news products here at (min's b2b publisher) Access Intelligence and...

ALM E-newsletter Generates Revenue.(American Lawyer Media Inc. launched a new e-newsletter)(Brief article)
June 16, 2008... The American Lawyer's new free e-newsletter, Am Law Litigation Daily, will not only provide litigators with up-to-date information about filings, verdicts and settlements, but will provide parent company ALM with a new source of revenue. ...

Personnel Moves: Owens Takes Publisher Post at Cygnus.
June 16, 2008... James Owens, formerly of Industrial Distribution, Hardware Age, Buildings and several other b2b titles, joined Cygnus Business Media's Construction Distribution magazine as publisher. Owens replaces Joe Drochak, who is debuting his new blog...

CEO Foresees 'Well-Positioned' ZD Media.
June 23, 2008... Reorg Approval Paves Way for July 1 Chapter 11 Emergence Ziff Davis Holdings--the parent company of Ziff Davis Media--is finally seeing a light at the end of the bankruptcy tunnel that it entered in March. Last week a judge from the U.S....

Bad Math: Online Video's Tough Calculus.
June 23, 2008... The great rush toward online video adoption is overwhelming both users and publishers. The latest figures on video streaming tell a frightening tale. According to comScore, the U.S. audience for online video was 138 million in March 2008....

Monetizing Market Research for Fun and Profit.(Brief article)
June 23, 2008... Industry experts gathered to discuss ways to tap into the market research revenue stream at ABM's Business Information Imperative June 18. There are benefits to not only selling advertising but covering the market research aspect, as well,...

ABM's Video Portal to Pair Ads With Members' Video.(American Business Media)
June 23, 2008... Last week min's b2b reported on tactics for video in the business publishing space, covering topics such as choosing the right types of digital advertising, creating contextual content, making that content a part of users' daily consumption...

Media Planners Get Their Day in the Sun.(Brief article)
June 23, 2008... Publishing can become compartmentalized, with professionals from each division and sector (editorial, sales, production, etc.) failing to understand or appreciate the importance of the other players. In the spirit of appreciation, Mediaweek...

Food Titles Well-Fed Despite Global Food Crisis.
June 23, 2008... A lack of food can be added to the list of crises plaguing the globe. In the publishing world, this can mean uncertain ad page sales for many food- related titles. But the food retail category (see tables at right) is in the black (+3%)...

Personnel Moves: CFO Switcheroo at Penton.
June 23, 2008... Penton Media named Jean B. Clifton EVP and CFO. Clifton formerly served as SVP and CFO of Reader's Digest Association. She replaces Eric Lundberg, who will return to ALM as VP and CFO after about a year at Penton. Media investment firm...

Pollak's Eight Tips for Business Info Success.(Business information)(Brief article)
June 23, 2008... Business information-salable data including market research, economic analysis and financial information-is at present a more than $300 billion industry, according to Outsell. (See related story, page 6.) ALM Media president and CEO Bill...

Mortgage Book Shifts Gears, Offers Foreclosure Content.
June 23, 2008... The mortgage crisis has made for a disheartening first half of 2008- punctuated by charges against former Bear Stearns managers for fraud related to two subprime mortgage hedge funds which collapsed in June 2007-and Americans aren't out of...

InfoCommerce Traces ABCs of Business Info Modeling.(InfoCommerce Group provides online database)
June 23, 2008... Business information is a viable revenue stream these days, and creating successful models for business information provides a sound framework that b2b publishers can apply to their content. According to InfoCommerce Group managing director...

Weisner Book Finds Gold in Boomer Financial Niche.
June 23, 2008... Boomers represent $17.1 trillion in investable assets, according to Boomer Market Advisor group publisher Tracy Donley, and if the book's April 2008 boxscores are any indication, this influential demographic is going through a late growth...

How to Build Brand Credibility for an Awards Program.
June 23, 2008... By Cameron Brown, President, King Fish Media This case study presents a unique custom multimedia partnership-- utilizing both live events and primary market research--designed to help a client acquire and retain customers. MainStay...

Oil, Opposition and Online Rivalry.(Organization of the Petroleum Exporting Countries)(Survey)
June 30, 2008... Face-to-Face Events Brave a Tough Market Business media companies have turned to face-to-face as a way to offset dipping print ad sales, but the sticker shock of transportation may well deter b2bers from making the trips to events. OPEC...

Networking Opp for Finance Sector Goes Live.
June 30, 2008... "It's good not to keep it a secret anymore," says Euromoney Institutional Investor group publisher Nicholas Ferris. "I wanted to be the first company to do this." The "this" Ferris is referring to is The Financial Net (Thefinancialnet.com),...

E-Mail Marketers Fight Image Blocking With Alt Tags.
June 30, 2008... When it comes to marketing e-mails, marketers' main adversary is default image blocking in e-mail programs, according to the E-mail Experience Council's recently released Retail E-mail Rendering Benchmark Study. About 50% of users' e-mail...

Transportation Logistics Books on the Move.
June 30, 2008... "Logistics" is defined as the handling of details of an operation, and that is exactly what two titles in IMS' Transportation Boxscores--Reed Business Information's Logistics Management and Thomas Publishing's Inbound Logistics-- appear to...

Personnel Moves: Madden Returns to UBM.(United Business Media appointed Liz Madden )(Brief article)
June 30, 2008... United Business Media's Everything Channel welcomed back RetailVision co- founder Liz Madden as managing director of RetailVision Events. She returns after various sales and marketing positions and time spent consulting. She will work from...

Digital Boxscores: Back to the Fields, Back to Building.
June 30, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com Seasonal and economic trends drove much of b2b Web traffic in April. As is customary, the agribusiness sector took to the fields and spent less time at Meredith's...

Icebreakers: Hey, E-Mail Marketers, Stop Shouting!!!
June 30, 2008... Nielsen Business Media SVP of marketing Mark Hosbein answers this week's icebreaker question: What key features of a marketing e-mail stop you from immediately hitting the delete button? Which features tempt you to open the e- mail? ...

Chic Cross-Promotion Rules at Impressions, Accessories.
June 30, 2008... Back in May 2007, Nielsen Business Media's EMB magazine was folded into Impressions (see Minonline.com/b2b/7326.html). "We're now seeing the uptick of that strategic decision," says Impressions associate publisher Laurie Gonz, referring to...

Competition? What, Me Worry?(PCW Communications Inc.)(Brief article)
June 30, 2008... PC World Embraces Rivals' Product Reviews in Attempt to Become Go-To Source Business practices seem to shift with the sands these days, and what may be innovative to some may be shocking to others. One tactic that might strike industry...

Smart Meetings an Overnight Star or Diligent Source?
June 30, 2008... The number of Americans who plan to travel during the upcoming Fourth of July weekend is down 1.3% from last year, according to the Automobile Association of America. Neither planes, trains nor automobiles are value options as modes of...