Min's B to B articles from June 2004

Min's B to B archives from June 2004

B2B M&A Monitor: UBM's $345M MediMedia Buy Would Shift Balance of Portfolio Away from Tech.(United Business Media)(MediMedia USA Inc.)(Brief Article)
June 7, 2004... CMP Media parent United Business Media is leveraging last year's acquisition of medical publisher Cliggott Publishing with a much larger deal that could make it a major purveyor of pharmaceutical information in Europe, Asia, and Australia....

Online Advertising: The Click Is the Trick, As Web Marketers Reap Higher Sales Conversions.
June 7, 2004... Web marketers seem to be getting more adept at converting browsers and inquiring minds into paid sales. That's the key conclusion from DoubleClick's first-quarter "E-Commerce Site Trend Report," released last week, which showed visitors...

B2B Buy Side: Make Sure ROI Isn't MIA When You Pitch These Media Planners.(Return on investment)(Column)
June 7, 2004... To gauge by all the media business functions devoted to advertising's return-on-investment, you'd think ROI was the newest thing on the block. In fact, advertisers have been gauging campaign effectiveness for years, and they're just pushing a...

Ad Effectiveness: ROI Is More Than the Buzzword-du-Jour When Rx Firms Rate Returns.(return on investment )
June 7, 2004... Quantifying and qualifying advertisers' return on investment (ROI) is all the rage at this year's media conferences and business panels (see facing page). Media buyers demand it, and publishers promise it. But the concept isn't all that new:...

B2B Boxscores (March).(Illustration)
June 7, 2004... VERTICAL/SPECIAL INTEREST AD PAGES AND REVENUES (January-March) AD pp. AD pp. % Chg. PUBLICATIONS 2004 2003 YTD 1 CRM Customer Relationship Mgt. 41 54 ...

Short & Sweet--Name droppers.(Brief Article)
June 7, 2004... Auditor BPA International is now BPA Worldwide, reflecting, the organization says, broader membership and geographic reach. It also unveiled a new logo. Once known as Business Publications Audit of Circulation, BPA added the International...

B2B People on the Move.(Brief Article)
June 7, 2004... Ziff Davis Media COO Bart Catalane on Wednesday (June 3) was promoted to president (he retains the COO title), a culmination of his 13-year partnership with ZD chairman/CEO Bob Callahan. Since joining ZD shortly after the terrorist atrocities...

B2B Stockwatch: Tech's Renewed Vigor Pays Off in the Market.(Illustration)
June 7, 2004... You wouldn't always know it from some of our software and computing Boxscores, but tech is back in a big way in this country. It's not as in-your-face as in its late-'90s heyday, but it's there, it's strong, and it's getting stronger. In...

B2B Finance: TechTarget Hits Jackpot, Inks $70M in New Funding.
June 14, 2004... Time was, new media companies were unveiling new financing deals almost daily, with venture capital firms taking numbers to get in on the action. Those days are long gone, but things are beginning to loosen up and there is still good money...

B2B Buying Power: Broader Corporate Profitability, Deferred Upgrades Could Spark New IT Spending.(Brief Article)
June 14, 2004... Two or three lean years of company budget cutbacks may have helped fuel pent up demand for renewed corporate IT spending. That's one theory that might help explain new findings that more than four in five corporate IT decisionmakers expect...

B2B New Media Report: E-mail Remains Effective in the CAN-SPAM Era As Bounce- Back Rates Plunge 10%+...
June 14, 2004... The jury is still out on whether CAN-SPAM really can...can spam. Will be for some time, too. But the federal anti-spam legislation that went into law earlier this year seems to be having no discernible effect on e-mail marketing metrics for...

...But Will IT Spending Boost Include New Spam Canners?(Brief Article)
June 14, 2004... Of course, none of this encouraging e-mail news means that spam is gaining new proponents. On the contrary, the third annual "IT Industry Trends" study from Penton Media's Windows and .NET Magazine suggests just the opposite. Unwanted e-mail...

B2B M&A Monitor: Thomson Takes Financial Unit to Auction Block for Round Two.(Brief Article)
June 14, 2004... Media executives looking for definitive signs of improved conditions in M&A markets might look no further than Thomson Corp.'s decision last week to put its banking/financial services-oriented Thomson Media back on the market, with Morgan...

B2B Boxscores (April).(DS; government ads)(Illustration)
June 14, 2004... GOVERNMENT AD PAGES AND REVENUES (January- April) YTD YTD % Chg. PUBLICATIONS 2004 2003 YTD 1 American City & County 104.92 81.42 28.86 2 Federal...

B2B Boxscores (April): Adjusted Pharma Ad/Marketing Balance Would Yield Boxscore Bonus.(Illustration)
June 14, 2004... In last week's issue, AC Nielsen HCI president Marshall Paul detailed how even a slightly increased use of print advertising could significantly boost the effectiveness of the two activities that consume the lion's share of the pharmaceutical...

B2B Boxscores (April): Projected IT Spending Boost Can't Come Soon Enough for Fading Developer/Tech Sector.(Illustration)
June 14, 2004... Any improved 2004 IT spending would be like mother's milk to publishers of our 21 CMR-tracked Developer/Technical titles, which collectively show little sign of emerging from their prolonged advertising slump. Although tech business is booming...

B2B People on the Move.(Brief Article)
June 14, 2004... Advanstar appointed Michele Leberfeld director of events in its Iselin, NJ-based Pharmaceutical & Science Group, which includes eight B2B titles, several medical/pharmaceutical conferences, and the recently acquired Institute of Validation...

B2B Stockwatch: Market Takes a Timeout for The Gipper.(Business to Business)(Illustration)
June 14, 2004... It's been 15 years since he left office, but the country has forgotten nothing of the eight-year run of President Ronald Reagan, who was buried Friday (June 11) in the first State funeral since Lyndon Johnson's farewell in 1973. It takes a lot...

B2B M&A Monitor: Hanley Wood Nails Down Meyers Deal, Branches Into Data Biz.
June 21, 2004... In another sign of an improving M&A climate, Washington, DC-based home building media powerhouse Hanley Wood last Tuesday (June 15) branched into a new business unit when it acquired the Meyers Group (Costa Mesa, CA), a provider of residential...

Media Research: TNS Sees Advertising Growth All Around Us--Except in B2B.(Brief Article)
June 21, 2004... What do Rodney Dangerfield and B2B have in common? Well, like Rodney, sometimes it seems that B2B just can't get no respect. It seemed that way last week when a new ad spending outlook from TNS Media Intelligence/CMR projected 2004...

B2B New Media Report (April Boxscores): Traffic Fall-Offs Rain on Some Sites' April Parade, But Others Build on Traction.
June 21, 2004... Only the reviving economy and the ramp-up for summer blockbusters could salvage an otherwise weak April (see chart on facing page). Traffic this year has been on a roller-coaster, with a significant February dip followed by a rebound in March...

Boxscores (April):.(Illustration)
June 21, 2004... ELECTRONIC AD PAGES AND REVENUES (January - April) YTD YTD % Chg. PUBLICATIONS 2004 2003 YTD 1 ECN 186.4 215.55 -13.52 2...

B2B People on the Move.(Brief Article)
June 21, 2004... Adam Marder has joined Primedia as president of its Technology Group, where he will oversee the company's publications, Web sites and events targeting the personal technology market. Marder had been president of CMP Media's Business Technology...

B2B Stockwatch: While Jupiter Reigns, Dow Jones Strains.(Illustration)
June 21, 2004... Eight out of 11 B2B stocks sitting in the down column for the week is nothing to write home about. But B2B fans still smarting because TNS/CMR projected B2B alone among 11 types of media to post negative growth for the year (see story/chart on...

Executive Succession: At Penton, New Hand Nussbaum Is Actually Old Hat.(Brief Article)
June 28, 2004... The many B2B mavens who three months ago swore that Penton Media would fill its then newly vacant CEO slot with aggressive new blood from outside the company ate their words last Monday (June 21) when the Cleveland-headquartered B2B powerhouse...

BIN Spin: Top 10 Ad Revenues Inch Up Even Though 60% Lost Ground.(Illustration)
June 28, 2004... In keeping with recent projections from TNS Media Intelligence/CMR that B2B alone among 11 media would post negative growth for 2004, April results for top B2B ad sectors shows a continuing year-to-date decline in ad pages (-2.08%). For the...

...But Getting the Job May Prove Easier Than Righting Penton's Listing Ship.(Brief Article)
June 28, 2004... Just how big is Nussbaum's challenge? "It's big, no doubt about it," says B2B media watcher Todd Morgan, managing director of high-yield research at CIBC World Markets. "They've got to grind out the dollars, because right now they're not...

B2B Boxscores (April): mproving Bank/Finance Sector Could Aid Thomson Sale (Unless Sagging AB Hinders It).
June 28, 2004... It's likely that an improving mergers and acquisitions market was a primary reason that Thomson Corp. recently decided to put its banking/financial services-heavy Thomson Media unit (American Banker, Investment Dealer's Digest, etc.) back on...

B2B List Rentals: DG Gives DR Marketers Extra Jump Via New Back-of-the-Book Print Ad Section.(Brief Article)
June 28, 2004... Greater response rates and higher return on investment (ROI) are the gold standard in any B2B marketing effort. With that in mind, International Data Group's IDG List Rentals unit is introducing a new program that allows users of certain lists...

B2B Boxscores (April).(Illustration)
June 28, 2004... VERTICAL/SPECIAL INTEREST AD PAGES AND REVENUES (January-April) AD pp. AD pp. % Chg. PUBLICATIONS 2004 2003 YTD 1 CRM Customer Relationship Mgt. 56.33 69.5 ...

B2B Boxscores (April): pril Feast Helps Mitigate Foodservice Sector's Recent Famine.
June 28, 2004... So far this year, the crowded Foodservice category has been getting mostly the famine part of the feast-or-famine business equation, with firstquarter ad pages -6.55% and Q1 revenue -3.76. With April results, year-to-date numbers are still...

Online Subs: The Deal Deals Itself In, Adds New M&A, Bankruptcy Offerings.(Brief Article)
June 28, 2004... Reflecting its faith in both a strengthening M&A market and in the subscription-based Web business model, The Deal LLC, publisher of The Deal and THEDEAL.COM, earlier this month launched two new online paid products. DEALFOCUS.COM combines the...

B2B People on the Move.
June 28, 2004... Last week's promotion of David Nussbaum to CEO of Penton Media paved the way for an organizational overhaul that produced these personnel changes: executive VP Darrell Denny (like Nussbaum and his predecessor, Tom Kemp, formerly with Miller...

B2B Stockwatch.(Illustration)
June 28, 2004... Based on Thursday's Market Close (6/17/2004) Company Symbol Close 1 Week % Chg. Dow Jones & Co. DJ 44.7 -3.10% Elsevier N.V. ENL 28.66 1.30% JupiterMedia Corp. @ JUPM ...

Look for Our Next Issue July 12.(Editorial)
June 28, 2004... The sun screen is packed, the gas tank is full, and min's b2b has gone fishin'. Call it our Independence Day break. Our next issue will be July 12, when we return with a new round of boxscores and the continuing saga of how new executive...