Min's B to B articles from July 2008

Min's B to B archives from July 2008

Foreign Investors Shun U.S. Biz Media.
July 14, 2008... Worries About Further b2b Declines Halt Purchases While Americans are lamenting the flagging dollar, Europeans and Canadians are doing happy dances over their U.S. purchasing power. In business media, advertising dollars--and euros--are...

Lose the Gate, Capture the Data, Get the Revenue.
July 14, 2008... From supermarket scan cards to the Web sites you visit, someone is tracking your every move--practically. While tracking your book's readers and your Web site's users may seem an unsavory prospect, there is revenue to be generated from data...

Mobile Business Stands Out in Declining Market.
July 14, 2008... Telecommunications titles--like titles in most b2b categories--are in a print ad decline these days (see table, page 3). While the overall category is down 11.75% YTD, Penton Media's Mobile Radio Technology group publisher Wayne Madden says...

Telecommunications Ad Pages And Revenues (January-April 2008/2007).
July 14, 2008... Data compiled by category, according to SRDS listings and does not include all the titles in the IMS Database in these categories; Source: IMS/The Auditor (Toronto, Ontario). Go to http://www.minonline.com/ims_methodology.pdf for IMS...

Just Like a Conference...Without the Bland Lunches.(Conference news)
July 14, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com Let this be a lesson to all acolytes of widgets and social networks. A year ago, virtual worlds were all the rage online, with Second Life getting significant...

Babcox's BodyShop Needs No Silver Bullet.
July 14, 2008... Now is probably not the time to invest in a new car. In fact, some Americans are turning to older, inexpensive, more efficient cars that have better gas mileage. While they may be more fuel-efficient, older cars need more TLC at the body...

VSS Buys Into Future of OOH Marketing.
July 14, 2008... Out-of-home marketing is set for a growth spurt, if Veronis Suhler Stevenson's recent acquisition of OOH integrated media and marketing company Brand Connections is any indication. Private equity firm (and parent company of min's b2b's...

Deals Tracker: Buyers Focus on Marketing Services.
July 14, 2008... According to The Jordan, Edmiston Group's First Half 2008 M&A Overview, the enduring M&A categories--despite cold feet in the financial market--are online media and interactive services. The investment banking firm reports that there were...

Election Year a Wild Ride for Government Books.
July 14, 2008... Despite the major-party presidential candidates being in place for the big brouhaha, the U.S. government remains in the hot seat as food and energy crises and fingernail biting over the economy prevail. In the midst of the uncertainty is the...

Fashion Site Revamped.
July 14, 2008... Women's Wear Daily's Web site http://WWD.com is getting a makeover, according to Conde Nast's Fairchild Fashion Group president Daniel Lagani. The relaunch is slated for Aug. 4. Check back with min's b2b for a closer look. [Copyright...

Anchored Events Drive Attendance, Revenues.
July 14, 2008... By John Failla, CEO, Tesoro Events As a strategic weapon in your arsenal, events should be produced when they are the best product to meet an audience need and they can be produced in a profitable manner. This focus on audience need and...

Personnel Moves: Jander Leads Bloggers for TechWeb.
July 14, 2008... Mary Jander of United Business Media's TechWeb has taken on oversight of Internet Evolution's ThinkerNet blogosphere. Jander will coordinate bloggers for the Web 2.0 site dedicated to investigating the Internet's future. She previously...

Fortune Plunders Franchises for Sustained Growth.
July 14, 2008... Business books blur the line between consumer and b2b, and as such, some have suffered b2b-style dips in ad pages. Kiplinger is down more than 14% in June 2008, compared with last year, while Hearst's Smart Money declined more than 26%...

Icebreakers: Big Shots Bring Sparkle to Big Events.(Interview)(Brief article)
July 14, 2008... United Business Media's Robert Richardson, who serves as director of TechWeb's Computer Security Institute and CSI Annual Conference, answers this week's icebreaker question: Would you rather attend an intimate industry event or mingle with...

Electronics Ad Pages And Revenues (January-April 2008/2007).
July 14, 2008... Title (Publisher) 1. COTS Journal (RTC): 2. ECN (Advantage) 157.47: 226.07 157.71: 203.32 -0.15: 11.19 30.33: 64.85 60: 53.86 -49.45: 20.4 -0.13: 11.31 -49.45: 30.25 1. COTS Journal (RTC): 3. EDN Worldwide (Reed) 157.47:...

Engineering Ad Pages And Revenues (January-April 2008/2007).
July 14, 2008... Title (Publisher) 1. Design News (Reed): 2. Diesel Progress North American (Diesel & Gas) 507.98: 243.01 521.64: 193.45 -2.62: 25.62 161.1: 38.8 177.66: 42.42 -9.32: -8.53 2.26: 27.71 -4.78: -7.01 1. Design News (Reed): 3....

A Season of Integrated Rate Hikes?
July 21, 2008... Publishers Searching for New Ad Package Pricing Formulas Media selling season is upon us, and the b2b forecast is stormy, according to Berkery Noyes managing director Jeff Reinhardt. Publishers hope the shift to selling integrated packages...

French Out as CEO at Penton, 'Fresh Ideas' Needed.
July 21, 2008... Penton Media CEO John French is stepping down from his position after 19 years with the company in its various manifestations, according to an internal memo released to Penton employees July 17. French stated in the memo that he and the...

Personnel Moves: Promotions Party.
July 21, 2008... Penton Media promoted Greg Frey to VP of its agriculture group. Frey formerly served as group publisher of the company's crop-related titles. Jon Schupp joined content management company Artesia Digital Media Group (clients include...

From Start-up to Buyout: Rafat Ali's Road to 'Success'.(interview of Rafat Ali is the founder, editor, and publisher of ContentNextMedia Inc)(Interview)
July 21, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com It all started six years ago in Rafat Ali's studio apartment. The veteran chronicler of the first Internet bubble started to aggregate news about the online media...

Gov't Procurement Procures Accolades, Ad Pages.
July 21, 2008... Penton's Government Procurement News recently garnered an APEX 2008 Award in the "Most Improved Magapapers & Newspapers" category, according to VP and group publisher John DiPaola. Of more than 4,000 entries, GPN was one of six award...

Penton's Food JobZone Easy for Job Seekers.
July 21, 2008... Sponsorship at Penton's new Food JobZone, a job board for food industry professionals, is streamlined at the moment in order to make it user-friendly, according to Penton's food and retail group inside sales representative Greg Catanio. ...

IT Decision Makers Have Source in InformationWeek.
July 21, 2008... United Business Media's InformationWeek is still on the rise in the May 2008 computing boxscores. The title was up 3% year-on-year in March 2008, min's b2b reported May 19, and has increased its ad page sales nearly 8% in May 2008, compared...

WiesnerMedia Positioned to Ascend Summit.(Summit Business Media Acquires WiesnerMedia's Financial Group)(Brief article)
July 21, 2008... Pat Wiesner and his son Dan-CEO of 28-year-old WiesnerMedia-have a knack for launching and then selling successful companies, according to Summit Business Media president Andy Goodenough. With their companies on the radar, it's no surprise...

Return of Editor Boosts Systems Contractor.
July 21, 2008... B2b titles at the top of min's b2b's Top 20 list enjoyed fierce year-on- year ad page sales gains in May 2008. According to data provided by IMS/The Auditor, United Business Media's MSDN Magazine increased more than 120% during that period,...

Developer Books Stay With Blossoming Trend.
July 21, 2008... Developer books, in contrast with most boxscores categories, continued to bloom this spring, increasing by more than 22% year-on-year in May 2008. United Business Media's TechNet continues to hover around 100% year-on-year gains in May 2008...

Custom Media Big Chunk of Marketing Budgets.
July 21, 2008... Content marketing-or custom media-comprises 30% of b2b marketing budgets, according to a March 2008 study conducted by Junta42 and BtoB Magazine. The custom media industry is growing by about 20% annually, said American Business Media...

Trade Show Co. Streamlines.
July 28, 2008... North American Consumer Shows Are History for dmg As part of its ongoing plan to streamline the North American branch of its business by focusing on the b2b space, international exhibition and publishing company dmg World Media sold its...

Monetizing RSS: The Rules and Tools of Engagement.(Website overview)
July 28, 2008... These days, b2b publishers are looking into their toy chests and trying to monetize all the contents. One of those still-to-be-plundered toys, the Really Simple Syndication (RSS) feed, is hot on several levels: RSS feeds can be sponsored and...

Personnel Moves: GNM Expands U.S. Digital Presence.(Brief article)
July 28, 2008... Caroline Little joined Guardian News & Media-which recently purchased paidContent.org-as U.S. special adviser. Little was formerly publisher and CEO of Washingtonpost.com and Newsweek.com interactive. Meredith Turner has been promoted to...

Financial News Traffic: Still Room at the Top.
July 28, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com When comScore released an overview of the financial news and research category last week, a few things jumped out at me. First, it seems that the polarity of...

Architecture Book Keeps On Growing.
July 28, 2008... Six-year-old book Architectural Products has gained ad pages through June 2008 (+23% YTD), despite the current downturn in print advertising. Managing partner Tim Shea says the title has been profitable from its first issue in March 2003....

Broadcast Yourself-at the Expense of Ads?
July 28, 2008... Declining ad pages are transmitted across the broadcast boxscores below. The category overall is down more that 5% YTD and more than 11% in year-on-year revenue for May 2008. User-generated content may or may not have something to do with...

Print Gets Cold Shoulder in Ad Books Category.
July 28, 2008... You'd think the b2b agency world has forgotten about print, what with its unflagging promotion of digital advertising--regional conferences, Webinars, etc.--or so the advertising books' boxscores below would have you believe. The category...

Icebreakers: Iconic Magazine Cover for the Ages.
July 28, 2008... Fairchild Fashion Group president Daniel Lagani answers this week's icebreaker question: If you could be on the cover of any magazine past or present, which would you choose and why? Dan: Even though my business experience tells me that...

M-H Builds Sales Through Integration, 'Brand Integrity'.
July 28, 2008... The overall building and construction boxscores are on a shaky foundation, with a nearly 26% loss in revenue in May 2008, compared with last year. Ad page sales have slipped more than 26% during that period for the category, and are down...

Custom Pub Connects Kaiser to Small, Midsize Clients.
July 28, 2008... By Jim Hill, Senior Vice President and General Manager, McMurry A classic custom publication fills the relationship gap for insurance plans seeking to connect with healthcare benefit decision makers. When Kaiser Permanente of Ohio was...

Biggest b2b Titles by % Gain YTD (January - May 2008/2007).
July 28, 2008... TITLE (Publisher) 2008 2007 % 1 Redmond Developer (1105) 173.99 97.5 78.45 2 Dairy Foods (BNP) 361.56 211.7 70.79 3 DS News (MMG) ...