Min's B to B articles from February 2008

Min's B to B archives from February 2008

Randall-Reilly Bought by Investcorp.
February 4, 2008... Mike Reilly Is Feeling Acquisitive Publicly traded Investcorp (on the London Stock Exchange) has acquired Randall-Reilly Publishing Co., a publisher of trucking and construction magazines, from Wachovia Capital Partners. Aside from...

First-Class and Standard Mail Down in Q1 2008.
February 4, 2008... Pieces of first-class mail serviced by the United States Postal Service declined by 3.9% in the first quarter of 2008 v. the first quarter of 2007; standard mail decreased by 2.6%. So, what does this have to do with you, the B2B publisher?...

Full Year of Pharm Results in a 6% Drop.(Statistical table)(Financial report)
February 4, 2008... PHARMACEUTICAL AD PAGES AND REVENUES (January-December 2007/2006) Ad Pages Ad Pages Title (Publisher) YTD 2007 YTD 2006 1 Chain Drug Review (Racher) ...

Health Has Slightly Unhealthy Year--Down 4%.(Statistical table)(Financial report)
February 4, 2008... HEALTHCARE AD PAGES AND REVENUES (January-December 2007/2006) Ad Pages Ad Pages Title (Publisher) YTD 2007 YTD 2006 1 Advance for Health Info....

WWD is min's b2b's Biggest Book in 2007, Passes EE Times.
February 4, 2008... Biggest Titles by % Year End (January - December 2007/2006) TITLE (Publisher) 2007 2006 % 1 WWD Daily (Fairchild) 2,674.12 2,650.24 0.9 2 EE Times (CMP) ...

New Net Metrics to Measure 'Reader Engagement'.
February 4, 2008... Page views and unique views, although much maligned, are still the standard for measuring a Web site's popularity. Audience development managers and the Interactive Advertising Bureau are working to develop and standardize the next generation...

Audience Measurement in 2008--The Wrong Metrics?
February 4, 2008... By John Rockwell, VP of Audience Development, Chemical Division, Access Intelligence With the rise of the Internet in our publishing businesses, audience development is more crucial than ever. John Rockwell will be reporting for min's...

The Mobile Question.
February 4, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report RSS Feeds? Check. Blogs? Check. Podcasts? Check. Video? Working on it. Mobile? Hmmm. When we ask most B2B publishers about a mobile strategy,...

Media Investors Converge in NYC.(New York City)
February 11, 2008... Topic No. 1 at Dealmakers Summit: The Economy This past week, the country's precarious economy was the hot-button topic at the sixth annual DeSilva + Phillips Media Dealmakers Summit, which was held at the Pierre Hotel on Feb. 7 in New...

The Return of a Standard, Minus the Cheerleading.(Editorial)(Brief article)
February 11, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report Veterans of the digital space will well remember the high-flying, ad- engorged Industry Standard. The rise and fall of this infamous chronicler of the...

Sibley Takes Global Role at BusinessWeek.
February 11, 2008... BusinessWeek bolstered its integrated sales team with the addition of Jessica Sibley, who's taken the newly created role of SVP and worldwide publisher. She will lead the sales team and be responsible for driving global advertising revenue...

Ad Age Booked Biggest Gains in 2007.(Advertising Age)(Statistical table)(Company rankings)
February 11, 2008... Crain's Advertising Age scored a 20.5% ad gain last year and topped the advertising & marketing category with 1,347 ad pages. Nielsen's Adweek, which recently cut its frequencey to 26 issues per year, lagged behind with a 6% growth in ad...

Three Computing Titles Up, But Not by Much.
February 11, 2008... Corry's Business Solutions and Integrated Solutions and IDG's Macworld gained ad pages in '07 in what remains a tough market. COMPUTING AD PAGES AND REVENUES (January-December 2007/2006) ...

Managing Event-Launch Risk With a Solid Plan.
February 11, 2008... By John Failla, CEO, Tesoro Events Now that you've received positive feedback on your event idea, what are the components of a solid launch plan that can help you manage the risks associated with launching a new event and maximize your...

Audience Measurement--The Wrong Metrics, Pt. 2.
February 11, 2008... By John Rockwell, VP of Audience Development, Chemical Division, Access Intelligence In the first part of this two-part article (Feb. 4, 2008), John Rockwell discussed the the importance of connecting customer ordering behavior with Web...

Nielsen Scores 3 Best-Issue Neal Awards Nominations.
February 11, 2008... Three Nielsen Business Media pubs were nominated for best single issue in the class A and class B divisions of the 54th annual Jesse H. Neal National Business Journalism Awards. Nominees were announced recently by American Business Media....

BrandPackaging Takes Its Own Advice, Changes Look.(Brief article)
February 11, 2008... BNP Media's BrandPackaging is conveying its belief in the power of surface impressions through a redesign that includes a new logo, layout and format. The first issue with the new design, dated January/February 2008, will be mailed to...

Digital Boxscores: A Turkey of a Month.
February 11, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report Business information traffic always suffers in November on two fronts (see Digital Media Boxscores below). The extended holiday takes away almost a...

Editor's Note.
February 11, 2008... Min's b2b will not be publishing the week of Feb. 18, and will resume its weekly schedule beginning with the Feb. 25 issue. [Copyright 2006 Access Intelligence, LLC. All rights reserved.]

A Divestment of 'Cyclicality'.
February 25, 2008... Industry Insiders Tight-Lipped as RBI Goes on the Block International media conglomerate Reed Elsevier's planned divestment and ultimate sale of Reed Business Information (except for its exhibition business), a major B2B publisher whose...

Green Products Looks Beyond Subprime Crisis.
February 25, 2008... Launching during a subprime mortgage crisis that's roiling the real estate market wasn't exactly what Hanley Wood had in mind for Green Products and Technology, its new B2B quarterly that focuses on green building. Its strategy for this...

Creative Solutions for Clients Keep WWD in the Pink.
February 25, 2008... Fairchild's Women's Wear Daily dominated the fashion and design category in ad pages through the end of 2007 and showed a modest percent gain. Jodi Marchisotta, associate publisher, marketing, Fairchild Fashion Group, told min's b2b that...

Enthusiasts' Passion Drives Growth at SEMA News.
February 25, 2008... SEMA News led our automotive boxscores in ad page growth in 2007 (+19.29%), and publisher Peter MacGillivray, rather than crediting any secret recipe, says his aftermarket monthly plays a special role. "Unlike other sectors in the auto...

A Fill 'Er Up Year for Convenience Store Food Books.
February 25, 2008... In the service/restaurants category, ad page leader Lebhar-Friedman's Nation's Restaurant News lost 110 pages in 2007 (-4.97%), but had nearly double the amount of ad pages of Reed's Restaurants & Institutions (+4.93%). R&I and another Reed...

Periodicals Rate Increase Too Modest, Valpak Says.
February 25, 2008... Responding to a decline in the servicing of both first-class and standard mail, the U.S. Postal Service announced on Feb. 11 that rates will increase on May 12, capped by class at 2.9%. According to David Straus, attorney for American...

Agricultural Pub Thrives in Gloomy Climate.
February 25, 2008... Commodity Prices Led to Fertile Year for Successful Farming Despite signs that point to an impending recession, the 105-year-old Meredith B2B publication Successful Farming is not feeling that much of a pinch these days. According to its...

Gartner to Sell Vision Events to CMP.(Brief article)
February 25, 2008... CMP will be purchasing Gartner Inc.'s Vision Events portfolio for $11.4 million. The transaction, which is being handled by the Jordan, Edmiston Group Inc., will take place within the next two weeks. The acquisition of Vision Events is...

Consumer Tech, Law, AgOnline Beat Holiday Slump.
February 25, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report Fewer in-office work days and the preoccupations with e-commerce make December a traditional trough in business information traffic, with many sites...

Leveraging Your Audience For Greater Engagement.(del.icio.us )(Website overview)
February 25, 2008... By Marcus Grimm, Marketing Director, Nxtbook Media Venture capitalist Fred Wilson recently wrote that his own site traffic via social bookmarking Web site del.icio.us was up 791%. At Nxtbook Media, the results aren't quite so dramatic but...

Personnel Moves: Berkery Noyes, CMP Channel.
February 25, 2008... Berkery Noyes promoted VPs John Guzzo and Vivek Kamath to the newly created title of directors of the firm. At CMP Channel, Dan Dignam, previously group publisher, and Robert C. DeMarzo, previously editor, have both been given the title of...

Correction.(Correction notice)
February 25, 2008... In the article "Media Investors Converge in NYC" in the Feb. 11, 2008, issue of min's b2b, Dolan Media Company chairman, president and CEO James Dolan was paraphrased imprecisely in the following sentence: "Dolan was not fearful that a...