Min's B to B articles from February 2005

Min's B to B archives from February 2005

ABM Chief Hughes Disputes TNS' Lowball '05 B2B Ad $$$ Growth Estimate.
February 7, 2005... It's possible that b2b publishers may soon become big fans of spot TV. That's because, at an estimated +0.6%, spot is the only one of 11 media with slimmer 2005 ad-revenue growth prospects than b2b. That's according to the latest full-year...

M&A Monitor: Will Three Events Deals in 10-Day Span Spark More Trade Show Wheeling, Dealing?
February 7, 2005... Focused trade show and conference groups continue to be a hot item in first-quarter b2b M&A activity. Rising valuations are bringing some properties to market after a period of hibernation, while ready cash spurred by low interest rates have...

B2B Ad Categories (Year-end 2004): Mixed December Shaves YTD Spending Gain to +1.79%.(Illustration)
February 7, 2005... Our year-end Boxscore recaps for the categories we track begin next week. For 2005, we are adding several key sectors to the mix. And our multi-part review of Group Publishers' full-year 2004 ad-page results starts as soon as we can crunch all...

New Media Boxscores (Year-End 2004 Review): Entrepreneur, Inc. Web Sites Buy In While Most Trades Sit Out the Holidays.
February 7, 2005... Our year-end Boxscores demonstrate that good marketing and distribution can sometimes stem the usual exodus from trade sites during the holidays. November and December wreaked double-digit damage at some sites, like Penton Media's...

...As Traffic, Timing Both Improve.
February 7, 2005... These transactions both involve expansion, but in very different ways. Chicago-based Pfingsten, formed with private equity backing in 1999, already has a strong media presence in financial services and commercial construction. While the mining...

B2B Stockwatch: UBM, McGraw-Hill Post Gains As Each Expands Market Reach.
February 7, 2005... Based on Thursday's Market Close (2/3/05) Company Symbol Close 1 Week % Chg. YTD %Chg Dow Jones & Co. DJ 39.36 0.43% -8.59% Elsevier N.V. ENL 27.64 1.84% ...

New Markets: VNU's Retail Unit Eyes Wal-Mart Suppliers With Sub-Based Web Launch.(VNU Business Media)
February 14, 2005... Every b2b media company is constantly looking for ways to expand into new markets, optimize its content and monetize its Web offerings. Unfortunately, that's often easier said than done. But VNU Business Media last week may have hit upon a way...

First-Time CMO Survey Finds Growing Acceptance Of Outsourced Marketing.
February 14, 2005... Like organizations elsewhere, b2b media companies have been trying to boost revenues while simultaneously getting costs in line. And this effort is taking place at a time when marketing is more important than ever. One result is that, as with...

Bob Krakoff Spearheads New Blantyre/Blackstone b2b M&A Tandem.(Brief Article)
February 14, 2005... One of the savviest b2b dealmakers anywhere last week went into business with a new partner, this one representing more than $8.5B in investment capital. Through his recently formed Blantyre Partners, Bob Krakoff, former chairman/CEO first of...

Boxscores (December 2004/2003): Is 'Greed For Leads' On Web Denting Developer/Tech Print Ad Sector?
February 14, 2005... A double-digit December group surge in ad revenue (+15.04%) wasn't enough to reverse a tough tide for our Developer/Tech sector in 2004. Even though several titles--including CMP Media's MSDN Magazine (+21.92% ad pages/+29.45% ad revenue),...

Boxscores (December 2004/2003): Brisk December Redeems Faltering Health/Rx Sector, But YTD Stats Fall Short Of '03.
February 14, 2005... Our Healthcare/Pharmaceutical group--usually one of the brighter spots in b2b media but recently suffering from a mild head cold--got better in a hurry via December results. In the course of one sales month, the sector's minuscule +0.69%...

Across The Pond: UBM Bags Quantum's Licensed Trade Portfolio In 2nd '05 Buy.(United Business Media)(Brief Article)
February 14, 2005... For the second time in little more than a week, U.K.-based United Business Media is on the b2b M&A scoreboard. The latest prize is the licensed trade sector publishing and events assets of Quantum Business Media. UBM agreed to pay u21M ($39M)...

b2b People on the Move.(Brief Article)
February 14, 2005... Former ChemicalWeek Associates president/CEO Michael Silber last week joined PennWell Corp. as president of its petroleum group (Oil & Gas Journal/Offshore/Gas & Petrochem Equipment). Silber, who is the older brother of Folio:/Circulation...

b2b Stockwatch: Proposed Sale Of About.com Albatross Puts Primedia On Top.(Illustration)
February 14, 2005... Based on Thursday's Market Close (2/10/05) Company Symbol Close 1 Week % Chg YTD % Chg Dow Jones & Co. DJ 38.51 -2.16% -10.57% Elsevier N.V. ENL 27.75 0.40% 1.09%...

New Markets: Cygnus, Ziff Davis Boost Events Portfolios With Cost-Effective E- Seminars.
February 21, 2005... More and more publishers seem to be discovering that, if event attendees can't, won't, or don't come to you, that doesn't mean you can't go to them, at least virtually. Increasingly, b2b media companies are using the Internet to augment their...

New & Improved Year-End 2004 Group Publishers Listings Debut Next Week!
February 21, 2005... Anyone who seriously questions the supremacy of Reed Business Information in the U.S. b2b market can lay any doubts aside. One glance at the chart below, a product of our new collaboration with IMS/The Auditor, shows RBI comfortably atop the...

New Marketing Partnerships: VNU Teams With Google To Boost Search Ad Reach.
February 21, 2005... Looks like some b2bs may finally be getting the hang of monetizing their extensive Web offerings. A week after launching a test of a new Web portal devoted to Wal-Mart suppliers (see last week's issue), VNU Business Media celebrated...

b2b Boxscores (December 2004): Mildly Down December Dents Foodservice Sector's YTD $$$ Finish.(Year To Date)
February 21, 2005... As we've already seen, some of our b2b Boxscore ad categories have used fair-to-middling December results to crawl back toward break-even on the year or to actually push them over the top. Not so our Foodservice group, an eclectic collection...

b2b Boxscores (December 2004): Banking/Finance Finishes The Deal, Seeing Its Strong Year Through To The End.
February 21, 2005... It's kind of refreshing to see a b2b advertising category in the middle of a good year maintain momentum throughout the selling calendar and finish with some big numbers on the board. For Exhibit A, we might cite the 21-title Banking/Finance...

MAR Paints Johnnie Walker Red, Black, Green And Gold.
February 21, 2005... The Scotch whiskey distiller has become an innovative integrated marketer, with magazines a key element to the strategy. Read all about it in the February min's Advertising Report, available to min's b2b subscribers at MINONLINE.COM. ...

b2b People On The Move.(Brief Article)
February 21, 2005... Following a two-year period in which Supermarket News ad revenues grew 15% in 2004 after a +22% 2003, Fairchild Publications has made SN publisher Dan Bagan a VP. He remains publisher of the weekly. Also, John Emerick joined Fairchild as...

b2b Stockwatch: In Rare One-Two Punch, Reed And Its Sister, Elsevier, Lead The Way.(Illustration)
February 21, 2005... Based On Thursday's Market Close (2/17/05) Company Symbol Close 1 Week % Chg Dow Jones & Co. DJ 39.38 2.26% Elsevier N.V. ENL 29.61 6.70% Jupitermedia Corp. @ JUPM 13.99...

b2b Trade Shows: Exhibitors Issue New Events Mantra: Innovate Or Evaporate.
February 28, 2005... The good news/bad news story lead is as old as the hills in business coverage, but it's still as apt as it ever was when it comes to b2b trade shows. The good news, as Expo magazine publisher Donna Sanford told a rapt crowd at American Business...

min's b2b Exclusive: Major b2b Group Publishers Year-End 2004 Ad Pages (Part 1).
February 28, 2005... Beginning with this issue and continuing for several weeks to come, we introduce a greatly expanded version of the Group Publishers advertising reports that have appeared twice a year in this newsletter. But it's practically a new feature,...

New Media: Can We Talk?: WWD.com Re-launch Invites Fashionista Execs Into The Club.
February 28, 2005... The thing about upper-level executives is that they like to keep things close to the vest, not a great trait for an interactive medium best-suited to creating a sense of place and community around a trade-news brand. "Business executives are...

b2b Boxscores (December 2004): December Rally Isn't Enough To Reverse Engineering's Early-Year Woes.
February 28, 2005... You can't deny that our 20-title Engineering group gave it the old college try, putting up 20%+ December gains in both ad pages and ad revenues in a bid to get back to the black on year-to-date advertising performance. It's sort of like the...

b2b Boxscores (December 2004): December Recovery Delivers Fresh Jolt Of Juice To Electronics Sector.
February 28, 2005... In year-end advertising results, the Electronics sector parlayed a nice November rebound into an even stronger December performance, enabling the group to close a so-so year on a very positive note. In ad pages, our 22-title group followed a...

b2b Stockwatch: About.com Ejection Propels Primedia.(Illustration)
February 28, 2005... Based On Thursday's Market Close (2/24/05) Company Symbol Close 1 Week % Chg YTD % Chg Dow Jones & Co. DJ 38.09 -2.01% -10.38% Elsevier N.V. ENL 30.34 2.47% 10.53%...