Min's B to B articles from December 2008

Min's B to B archives from December 2008

Marketers Upping Online Spend.
December 8, 2008... Nearly Half of Budgets Going to Digital Products An e-mail survey of U.S. b2b marketers revealed that 47% of communications budgets are currently being spent on online products (out of 99 respondents in August and September 2008; 79% hold...

RBI Expands Into Emerging Market.
December 8, 2008... Buyers have been vying for Reed Business Information for nearly a year, and as Texas Pacific Group/DLJ have reportedly dropped out of the bidding process, it looks like the winner may be Bain Capital. A spokesperson from Bain Capital...

Vacation, Event Travel Books Driving Sales.
December 8, 2008... While not all the titles in min's b2b's travel category boxscores provided by IMS/The Auditor gained in September 2008 year-on-year ad page sales, several enjoyed strong increases. Northstar Travel Media's TravelAge West was up nearly 62% and...

Online Marketing Success: Industry Leaders' Insights.
December 8, 2008... By Aaron P. Kahlow, Executive Director and Founder, Online Marketing Summit After moderating a panel for American Business Media about the right model for online marketing, I was fascinated by the disparity between the few marketers and...

Modest Movers: October Traffic Lurches Forward.(Statistical data)
December 8, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com Fall Seasons See Spikes While some business information sites gave back the bursts of activity they enjoyed last month, overall b2bs advanced in October. Media...

Personnel Move: Post Created for Sullivan-Cross.
December 8, 2008... Lisa Sullivan-Cross will serve in the newly created position of VP of online for Nielsen Business Media's marketing, media & visual arts group. Previously, she was director of online revenue for Lucasfilm. [Copyright 2006 Access...

Auto Industry Fallout Hits Shipping.
December 8, 2008... As Detroit eats humble pie in front of the Senate Banking Committee, various markets--including the shipping industry--are dealing with the fallout from the big three automakers' mistakes. "Many of the parts for cars are imported in...

CEOs Share Money Making Ideas.(NewBay Media)(Brief article)
December 8, 2008... Cygnus Business Media Co-CEO Carr Davis and NewBay Media president and CEO Steve Palm share revenue-generating ideas in time for the holiday season: * Sell what you have--get regular inventory reports from your sales staff. * ...

Folded Book's Boxscores Strong.
December 8, 2008... Despite Black Friday fatalities, this shopping season promises to be respectfully reserved. In fact, shopping is projected to be flat compared with last year, according to CNNMoney.com. In the world of fashion, however, ad pages are being...

Crain Scraps Print, Goes Digital.
December 15, 2008... Financial Week's Last Issue This Month Crain Communications' Financial Week is going strictly online, laying off 14 staffers (out of 50 across the company), according to PaidContent.org. The Dec. 7 issue was its last. The move may not be...

Auto Boxscores Up Despite Market Decline.
December 15, 2008... It looks like the prayers of Detroit's Greater Grace Temple weren't heard (should they drive the SUVs off the altar and try scattering some b2b books about?) as the Senate shot down the Detroit Three's bailout. Meanwhile, the automotive...

In the Midst of Layoffs, There are Alternatives.
December 15, 2008... One of the hardest parts of running a business is laying off your employees. Beyond the human element, layoffs can be painful for your bottom line. It's a morale buster that can lead to retained employees getting skittish and spending their...

Keeping It Fierce: Sean Griffey.(FierceMarkets)(Interview)
December 15, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and Minonline.com When FierceMarkets' new president Sean Griffey took the reins last month, he stepped into a long legacy of growth. As his predecessor Jeff Giesea often told min's...

Will Asia Save Us?
December 15, 2008... By Paul Woodward, Founder and CEO of Business Strategies Group Ltd. As b2b media companies in the U.S. grapple with the challenges of economic downturn, a good deal of attention is being focused on whether overseas markets represent one...

Personnel Moves: Enman In at SD&I.
December 15, 2008... Carol Enman joined Security Dealer & Integrator as publisher. She most recently worked at Axis Communications heading up national initiatives in the educational and healthcare industries. Enman replaces Peter Harlick, who was recently named...

Industry's Leading Female Executives Honored.
December 15, 2008... American Business Media recently unveiled its honorees for its second annual Women in Business-to-Business: Real Stories, Real Successes ceremony, taking place January 21, 2009 in New York. CBS News Correspondent and one of this year's...

Pre-Election Jitters Lead to Declining Sales.
December 15, 2008... Government books are hurting in general, with a 47.64% decline in September 2008 year-on-year ad page sales. 1105 Media's three government books on our boxscores table included: Federal Computer Week declined 66.49% for the period, while GCN...

RCR Wireless News Has Wide Portfolio.
December 15, 2008... Telecommunication is all about making connections, but with the category overall down more than 43% in September 2008 year-on-year ad page sales, it appears there may be some miscommunication between publishers and advertisers. The brightest...

Communicate With Global Markets Through One Pub.
December 15, 2008... By Terrence Grogan, Managing Director, Penton Custom Media This case study describes a unique customizable solution that meets a client's need to communicate a consistent, universal branding message to different markets around the globe....

BANKING AD PAGES AND REVENUES (January-September 2008/2007).
December 15, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 American Banker (SourceMedia) TAB 837.99 1,071.98 2 Credit Union Journal (SourceMedia) 698.95 ...

FINANCIAL AD PAGES AND REVENUES (January-September 2008/2007).(Statistical table)
December 15, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Bloomberg Markets (Bloomberg LP) 469.66 491.31 2 Boomer Market Advisor (Weisner) 349.88 392.8 3 DS News...

ELECTRONICS AD PAGES AND REVENUES (January-September 2008/2007).
December 15, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 COTS Journal (RTC) 307.01...

ENGINEERING AD PAGES AND REVENUES (January-September 2008/2007).
December 15, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Design News (Reed) 1,081.66 1,204.06 2 Diesel Progress North American...

Cup of Near-Cheer: Holiday Wrap.
December 22, 2008... Health and Education Brighten Digital b2b Picture As tales of doom, gloom and rampant job cuts chill our industry at the year-end, I decided it was time to focus on some good news. Chegg Goes Kaching Even in this down market, some...

Down Economy Could Boost Broadcast.(Statistical table)
December 22, 2008... We just had coffee with Fairchild Fashion president Dan Lagani and conversation turned to how 2009 will unfold. It's no surprise that Lagani looks to retail as an indicator of market conditions. What does he see on the horizon? A marked...

BPA Makes First Site's Data Available.(BPA Worldwide partnerd with Nielsen Online)(Oilandgaseurasia.com )(Brief article)
December 22, 2008... In September, we reported that BPA Worldwide and Nielsen Online teamed up to deliver near-real time Web site audits. (BPA & Nielsen Tackle Site Metrics) The tag-enabled census tool includes an interactive tool through which a few sites so...

Consultancy Approach for Generating Revenue.
December 22, 2008... At the 16th annual InfoCommerce conference last month, we learned that a consultative approach to data publishing is most valuable to clients. (Data Publishing Yields ROI If Done Right) John Pearson, divisional president of Access...

2008 Hot Year for Custom Publishing.
December 22, 2008... Custom publishing was a big theme in 2008, providing content offerings to the Internet gods. According to research conducted by Junta42, 56% of marketers and publishers plan to increase their 2009 content marketing budgets, and b2b marketers...

BZ Media Sells ST&P Group.(acquisation by Redwood Collaborative Media)(software test and performance)(Brief article)
December 22, 2008... Reed Elsevier just walked away from a deal with Bain Capital--citing the bad market as cause. (Reed Elsevier Ends Talks to Sell RBI) The deal appeared too big for the current market as smaller deals have marked the second half of 2008. In...

IDG Helps Pubs Reach Foreign Markets.(IDG Global Solutions )(Brief article)
December 22, 2008... In the Sept. 15 issue of min's b2b we ran a column by Paul Woodward, founder and CEO of Business Strategies Group Ltd., commenting on b2b publishing opportunities in Asia (Will Asia Save Us?). Growing your brand in foreign markets is a hot...

ASI Books Positive in 2008 Despite Economy.
December 22, 2008... As the year winds down, we've noticed that several of Advertising Specialty Institute's books have consistently gained in year-on-year ad page sales during 2008. We noted in our September group publishers boxscores coverage (Group Publishers'...

NY Construction Stays Steady by Adding Value.
December 22, 2008... McGraw-Hill's construction group titles Engineering News-Record (+14.22%) and New York Construction (+11.76%) held the highest September 2008 year-on-year and YTD ad page sales, respectively, of our building and construction boxscores. On...

COMPUTING AD PAGES AND REVENUES (January-September 2008/2007).
December 22, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Baseline (Ziff Davis) 186.17 347.9 2 Business Solution (Jameson) 434.55 519.39 3 CE Pro...

DEVELOPER AD PAGES AND REVENUES (January-September 2008/2007).
December 22, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 asp.netPRO (Informant) 192.75 201.25 2 Dr. Dobbs (CMP) 242.39 336.36 3 Game...