Min's B to B articles from April 2009

Min's B to B archives from April 2009

Looking for a Leading Indicator.
April 6, 2009... Building and Construction Try to Establish a Basement As the new year dawned and new building started hitting historic lows, the building and construction b2b segment was reaching for a bottom to the ad market as well (see chart on page...

Stricter FDA Approvals Slim Down Medical Journals.
April 6, 2009... This week we welcome new data on the health and medical journal segments from PERQ/HCI. Despite conventional wisdom that healthcare is recession-proof, this sector is working through longer-term challenges. The top general medical journals...

Fourth-Quarter Drop Tells Tale for Exhibition Industry.
April 6, 2009... Last year the exhibition market shrank by 3.1%, marking the first annual decline since 2002, according to a Jordan, Edmiston Group report based on data provided by the Center for Exhibition Industry Research. CEIR tracks 11 industry sectors...

Eye on Advertising.
April 6, 2009... 21st Century Sales Hires: Ask Tough Questions Up Front Perhaps more so than ever, having an effective sales staff is key to ensuring a b2b brand's survival. As print ad pages and revenues continue their downward slide, knowing how to sell...

Digital Magazines Keep Growing.
April 13, 2009... Trend Toward Electronic Editions Raises Metrics Issues For b2b publishers, the digital magazine format has grown enough in recent years to raise new questions about how to count and audit this paperless distribution channel. According to...

Restaurant b2b Titles: No Guarantees on the Menu.
April 13, 2009... The recession has dealt a devastating blow to consumer confidence, particularly when it comes to dining out. According to a Nielsen survey conducted late last year, 66% of respondents said they are eating at restaurants far less compared to a...

National Journal's Government Executive: Yes We Can.
April 13, 2009... To the victors go the spoils, and they also go to National Journal Group's Government Executive, which benefited from the transition to the Obama administration in D.C. The title's ad pages increased 42% in February compared to February 2008,...

GOVERNMENT AD PAGES AND REVENUES (January-January 2009/2008).
April 13, 2009... Ad Pages Ad Pages Title (Publisher) YTD 2009 YTD 2008 1 American City & County (Penton) 12.6 17.54 2 Federal Computer Week (1105) 12.92 27.17 3...

TELECOMMUNICATIONS AD PAGES AND REVENUES (January-January 2009/2008).
April 13, 2009... Ad Pages Ad Pages Title (Publisher) YTD 2009 YTD 2008 1 Cabling Installation & Maintenance (Pennwell) 22.08 42.44 2 Mission Critic Company...

FOOD AD PAGES AND REVENUES (January-January 2009/2009).
April 13, 2009... FOOD: SERVICE/RESTAURANTS Ad Pages Ad Pages Title (Publisher) YTD 2009 YTD 2008 1 Food Arts (M. Shanken) 47.5 52.5 2...

The Print Rebound of 2009?
April 20, 2009... 'Geeks' Tune Out Online Ads, Says MacTech Publisher Could it be that in the face of conventional wisdom (and in the face of double-digit declines in ad pages across segments in Q1) that some advertisers are growing wary of Internet hype...

Glimmer of Optimism Detected in Building Segment.
April 20, 2009... Even in the understandably depressed category of building and construction, where YTD ad-page declines are uniformly in the 30% to 40% range (see chart below), there may be some reason to believe that Q2 spending may improve. Of the custom...

Eye on Advertising: Commitment to Staffing Levels as a Selling Point.
April 20, 2009... Like other categories in this cruel economy, travel has taken its share of hits. Late last year, the National Business Travel Association predicted in its 2009 Business Travel Overview & Cost Forecast that business travel would be affected...

Time Inc.'s FSB Keeps the Ad-Page Losses Small.
April 20, 2009... While business hybrid titles struggled with big ad-page losses in March 2009 compared to March 2008 (see chart below), Fortune Small Business saw a relatively slight decrease (-7.62%), which national sales director Scott Graham attributes to...

M&A Values Plunge, Setting Stage for Smart Buyers.
April 20, 2009... In the April 20 issue of The New Yorker, James Surowiecki writes that Kellogg smartly invested in advertising and new products during the Great Depression and took a commanding lead in the breakfast cereal market, while rival Post took the...

AUTOMOTIVE AD PAGES AND REVENUES (January-February 2009/2008).
April 20, 2009... Ad Pages Ad Pages Title (Publisher) YTD 2009 YTD 2008 1 Aftermarket Business (Advanstar) 33.17 79.64 2 American Towman ...

DEVELOPER AD PAGES AND REVENUES (January - February 2009/2008).
April 20, 2009... Ad Pages Ad Pages Title (Publisher) YTD 2009 YTD 2008 1 asp.netPRO (Informant) 23.67 35.67 2 Dr. Dobbs (UBM) 30.52 58.55 3 Game...

DEVELOPER AD PAGES AND REVENUES (January-January 2009/2008).
April 20, 2009... Ad Pages Ad Pages Title (Publisher) YTD 2009 YTD 2008 1 asp.netPRO (Informant) 10.33 17.33 2 Dr. Dobbs (UBM) 14.11 26.58 3 Game...

TRANSPORTATION AD PAGES AND REVENUES (January-February 2009/2008).
April 20, 2009... Ad Pages Ad Pages Title (Publisher) YTD 2009YTD 2008 1 American Journal of Transportation (Fleur de Lis)TAB 63.19 66.39 2 DC...

TRANSPORTATION AD PAGES AND REVENUES (January-January 2009/2008).
April 20, 2009... Ad Pages Ad Pages Title (Publisher) YTD 2009YTD 2008 1 American Journal of Transportation (Fleur de Lis)TAB 29.99 31.13 2 DC...

AUTOMOTIVE AD PAGES AND REVENUES (January 2009/2008).
April 20, 2009... Ad Pages Ad Pages Title (Publisher) YTD 2009 YTD 2008 1 Aftermarket Business (Advanstar) 20.75 48.64 2 American Towman 21.51 ...

BUILDING/CONSTRUCTION AD PAGES AND REVENUES (January-January 2009/2008).
April 20, 2009... Ad Pages Ad Pages Title (Publisher) YTD 2009 YTD 2008 1 Builder (Hanley Wood) 143.98 109.89 2 CA Builder & Engineer (Reed) 20.17 39.07...

February Versus January 2009 Digital Media Boxscores.
April 27, 2009... Media Sites/Parent : Ad Age/Crain URL : adage.com FEB. PV : 4,852,714 JAN. PV : 3,984,523 % diff : 21.79 FEB. UV : 752,813 JAN. UV : 712,190 % diff : 5.7 Source : Hitbox Media Sites/Parent : Agriculture.com/Meredith URL :...

Editors Settle Into Driver's Seat at Top b2b Sites.
April 27, 2009... Advantage Business Media's Laboratory Equipment site landed near the top of min's b2b's top 10 b2b URLs list, with a 40.80% gain in unique visitors in February compared with the previous month. Amy Labroo, associate director of online...

Eye on Advertising: Twitter: Marketing Gold Mine or Future Promo Dump?
April 27, 2009... By Iris Dorbian A year ago, Twitter, the micro-blogging social network, was barely a glimmer in the social media orbit. Now it's a media sensation and the ubiquitous app du jour of the so-called informed elite. But is it a tool that...