Min's B to B articles from April 2008

Min's B to B archives from April 2008

Econ b2b: Profiting In Lean Times.
April 7, 2008... Nielsen Business' Food Titles Search For A Winning Recipe You've heard this one before: The overall economy is hurting and, for b2b publishers, a decline in print advertising is the unhappy trickle-down effect. Looking at a specific...

ROI Claimed For Vertical Search, But What Is It?
April 7, 2008... Publishers must weigh all sorts of online and live, in-person event options as they try to figure out how to account for the loss of print ad dollars. Vertical search is just one of many options and, even worse, it's so new that before...

McGraw-Hill Construction Builds Brands.
April 7, 2008... Skyrocketing crude oil, asphalt and cement prices might indicate a construction market in trouble, but six of McGraw-Hill's construction titles saw significant gains in ad page sales in 2007. Intermountain Contractor increased 19% since 2006,...

Building A Better Builder: Hanley Wood's New Flagship.(relaunched BuilderOnline.com from construction trade publisher Hanley Wood )
April 7, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report Don't be surprised if the newly relaunched BuilderOnline.com from construction trade publisher Hanley Wood looks more than a little like some familiar...

IDG Continues Overseas Brand Building.(International Data Group Inc.)(Brief article)
April 7, 2008... Last week, min's b2b reported on the importance that some publishers are placing on face-to-face media. IDG founder and chairman Patrick McGovern reiterated that message April 2 as the keynote speaker at MPA's "Breakfast With a Leader" event...

Personnel Moves: Worldwide Post For Carrigan.
April 7, 2008... Bob Carrigan was promoted to CEO of IDG Communications Worldwide; previously he was CEO of IDG Communications U.S. Carrigan's role will involve the globalization of IDG's brands in 85 countries, including running IDG Worldwide's print, online...

Icebreakers: Great Reads And Gadgets.(Berkery Noyes managing director Jeff Reinhart shares some personal information )(Brief article)
April 7, 2008... Min's b2b continues to get to know b2b media professionals through our weekly icebreaker questions. This week, Berkery Noyes managing director Jeff Reinhart shares some personal information: 1) What were your 15 minutes of fame? Making...

Travel Agent Media Group Sees Returns.
April 7, 2008... Questex's Travel Agent media group, which includes the flagship Travel Agent (-25% in 2007) and Luxury Travel Advisor (-4%), has been keeping close tabs on its audience in the last few years. The Internet has had an impact on travel agencies...

Reorg At Ziff Davis Enterprise.
April 14, 2008... 'Too Many People Working In Print,' Says Weitzner Ziff Davis Enterprise reorganized almost every department last week, according to chairman and CEO Steve Weitzner. "I've been in here a quarter," Weitzner says of his three-month-old...

Integrated Programs Embrace The Digital Revolution.
April 14, 2008... Even if you've gotten on board with increasing your online spending, the majority of your focus may still be on your print product, even though ad page sales are shrinking. Your online products, while ever-evolving, are your future. The...

Green Building Inspires Green Books.
April 14, 2008... Remaining malleable is always an asset in b2b publishing. As business trends change, so must the books that cover them. The November 12, 2007, issue of min's b2b covered the industry's green trend, highlighting that environmental...

Integrated Packaging Puts Penton Titles In The Black.
April 14, 2008... Penton Media has grown into a goliath since the 2006 Penton-Prism merger. The company's headquarters has moved to New York and an organizational restructuring was implemented in December. The shake-up continued, as min's b2b reported, with...

White Papers: Three Steps To Generating Revenue.
April 14, 2008... Last week we looked at ways vertical search can generate revenue for b2b Web sites. Continuing the monetization theme, this week we examine white papers: how to capitalize on the information already at your disposal and how to get started....

Icebreakers: Songs, Mags And Speakers That Inspire.
April 14, 2008... We continue to get to know b2b media professionals through our weekly icebreaker questions. This week, 1105 Media's Government Information Group group publisher, Evilee Ebb, and Jill Rodby, VP of communications at Commonwealth Business...

Variety To Offer More Variety On Web Site.(Website overview)
April 14, 2008... Publishers have options for dealing with declining ad page sales, including focusing talent and capitalize on online performance. Due to launch in May, showbiz trade bible, Variety, is revamping its 10-year-old Web site platform. "There's a...

Digital Boxscores: Bookworms Burrow Into Reed Sites.
April 14, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report February traffic to business information generally suffers a double whammy, and 2008 is no exception. After a natural, post-holiday bump in January,...

Personnel Moves: Rumblings At Nielsen, Shibles Shifts.(Nielsen Business Media)(Brief article)
April 14, 2008... News reports filtered out last week that Nielsen Business Media had reduced its workforce by 10%, which include Adweek, Brandweek, Mediaweek, Editor & Publisher and The Hollywood Reporter. Nielsen, whose overall ad page sales for 2007 were...

M&A in the Downturn.
April 21, 2008... Buyers, Seeking Quick ROI, Will Rely On Smart Targeting Despite concerns about the flagging economy, expansion is still a goal for some b2b and consumer publishers. Some companies might even be more tempted in this climate to buy...

Universal Online Metrics Remain A World Away.
April 21, 2008... In at least one way, the rapid technological advancement in digital media is its own worst enemy. The faster things change, the further away the dream of standardized, Web-wide engagement metrics. "We're still in the infancy of...

Food Service Boxscores Down But Not Out.
April 21, 2008... The retail sector of food service publications is the only area in the black for January and February, but just barely. (See boxscores on page 3.) Up .46%, the industry is hanging in there despite a grim economy. Nielsen's Convenience Store...

Fashion Victims.
April 21, 2008... We've streamlined our boxscores tables to more accurately reflect titles of comparable focus based on SRDS categories starting this week. Highlighted in the fashion category is an overall downturn in ad page sales for 2007, with the...

Personnel Moves: Treese Swings Out Of The b2b Jungle.
April 21, 2008... Rick Treese will bid adieu to Advanstar, where he has served as VP and CTO since 2002. Treese's last day at Advanstar is April 25. On May 5, he will begin his new post as CTO of TheMarkets.com, which puts together Web platforms for the...

The Marriage Of Print And Online: Making It Work.
April 21, 2008... Declines in print ad sales have done more than just shrink or decimate books and shift budgets to online--they've forced publishers to try to permanently erase the line between print and digital. Following is some professional advice on how...

Best Of The Web: b2b Gets More Usable.
April 21, 2008... By Steve Smith, Digital Media Editor for min, min's b2b and min's Digital Media Report This year's min's Best of the Web entries demonstrated how quickly many b2bs have closed the design and content gap with their more evolved consumer-...

Shape-Shifting b2b Publishers Adapt And Evolve.
April 21, 2008... There have been many shake-ups and breakups in the b2b world this spring, thanks to activity at ZDE, Nielsen and Penton. Merrill Lynch just announced a quarterly loss of $2 billion, which will lead to almost 3,000 layoffs for the investment...

Icebreakers: Teach By Example.
April 21, 2008... We continue to get to know b2b media professionals through our weekly icebreaker questions. This week, Joe Pulizzi, founder of Junta42 Match, a site that pairs custom content providers with brand marketers, and Paul Calento, SVP of strategic...

Group Publishers: Stamats And Virgo Getting It Right.
April 21, 2008... We've made it through another round of Group Publishers' boxscores, b2bers. While print ad sales flagged in most markets, Stamats Communications has managed to gain more than 12% in 2007, up from 2006. In fact, most of Stamats' listed titles...

Ad Inventory Pooled for Big Buys.
April 28, 2008... 24/7's BBN Seeks to Prove Time Is Right for Ad Networking In a move that could lead to a fatter online revenue stream, marketing company 24/7 Real Media is creating a new ad network, BBN, out of inventory from major b2b publishers. The...

Throw Your Party--But Minimize Risk.
April 28, 2008... The darling of the media business today appears to be face-to-face events. The question is how to minimize risk in this shaky economy and do it right. The Fifth Annual Center for Exhibition Industry Research (CEIR) Index notes the slowing...

Personnel Moves: Longo Joins IDG.(Peter Longo)(Think Services)(briefs)(Brief article)
April 28, 2008... Peter Longo, formerly chief sales officer of Inform Technologies and EVP, and then president, of Zinio Systems, is joining IDG as CEO of TechNetwork, which is geared toward independent publishers and technology advertisers. Longo, who has...

Icebreakers: Back to Basics.
April 28, 2008... Howard Sholkin, director of communications and marketing programs for IDG Communications, and Access Intelligence (parent company of min's b2b) president and CEO Don Pazour answer our icebreaker question: During your education/formative...

Hard Work and Metrics Pay Off for Stamats.(Brief article)
April 28, 2008... Last week, min's b2b reported that two of Stamats Communications' books experienced considerable increases in ad pages in 2008, up from 2007. This week, we followed up with executives from the company for insight about their success in the...

Transportation Heading South.
April 28, 2008... Ad pages for transportation books, which were down in 2007 (-.70%), have slid even further in February 2008 (-10.59%). In many parts of the nation gasoline costs more than $3.50 per gallon, which may be why Commonwealth's Pacific Shipper,...

CIO and LinkedIn Share Common Goals.
April 28, 2008... As b2b publishers consider their place in the digital revolution, they are weighing the pros and cons of embarking on partnerships with social networking sites. CIO magazine, published by CXO Media, and professional social network LinkedIn...

Deals Tracker: Penton Goes Back to Nature.
April 28, 2008... Starting this week min's b2b will offer a bimonthly table of 10 select b2b media M&As. At the end of each month we will run a pie chart that will aggregate this data by sector. April deals include the Penton Media purchase of Natural...

Declining Boxscores Mirror Elections Flux.
April 28, 2008... Every four years political fissures mark the presidential election. January/February boxscores for government books reflect the uncertainty that coincides with the primaries. Down more than 40% overall, this category took some serious hits in...

Microwave Title Shines Through Overall Decline.
April 28, 2008... Last summer, min's b2b reported that Penton's Microwaves & RF gained 13.72% in ad pages, up from 2006. The book's January/February boxscores for 2008 have increased about 16 pages since then for a more than 50% gain. Residential Systems...

UPS Gets a Cost-Effective Messaging Makeover.
April 28, 2008... By Simon Kelly, COO, Story Worldwide Effectively communicating United Parcel Service's wide and constantly growing array of services and products to a vast, diverse customer group has never been simple. But beginning in 2007, UPS and its...

ADVERTISING AD PAGES AND REVENUES (January/February- 2008/2007).
April 28, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Advantages (ASI) 249.69 232.79 2 Advertising Age (Crain Comm.) 122.01 104.96 3...

COMPUTING AD PAGES AND REVENUES (January/February- 2008/2007).
April 28, 2008... Ad Pages Ad Pages Title (Publisher) YTD 2008 YTD 2007 1 Baseline (Ziff Davis) 52.33 79.17 2 Business Solution (Corry) 94.75 93.66 3 CE...