Velvet Light Trap articles from September 2002

Velvet Light Trap archives from September 2002

Introduction. (The Editors).(advertising and promotion in film and television studies )(Editorial)
September 22, 2002... Cultural observers have long criticized consumerism and commercialism in modern society, but while consumerist trends preceded the rise of industrialization, the cultural climate of advertising and promotion represents a more recent...

Promoting otherness in films: blackness and the primitive in early Hollywood advertising imagery.
September 22, 2002... Film promotion is a vital and pervasive practice that mediates between films and those who create, exhibit, and consume them. Advertising and publicity shape audience expectations by condensing films into promotional appeals, including...

Capitalizing their charms: cinema stars and physical culture in the 1920s.
September 22, 2002... Any actress of course is obliged to watch her diet day by day in every way, if she cares anything about her figure and complexion. never allow myself to eat all I want at any meal and I never eat candy or potatoes or fattening things. ...

"Having a female body doesn't make you feminine": feminine hygiene advertising and 1970s television.
September 22, 2002... Living in a female body was no simple matter in the 1970s. You worried that the pill might kill you. You heard about a bizarre new procedure called menstrual extraction. You considered ditching your bra. And you couldn't help but wonder about...

Recontextualizing the historical reception of blaxploitation: articulations of class, black nationalism, and anxiety in the genre's advertisements.
September 22, 2002... Why Study Blaxploitation Advertisements? Recent critical treatments of blaxploitation films offer nuanced readings of the discourses structuring the genre's historical reception. Mark Reid, for example, contends that while black nationalist...

Ethnic food fetishism, whiteness, and nostalgia in recent film and television.
September 22, 2002... On a recent review of Dinner Rush, film critic Owen Gleiberman notes, "In the culinary-obsession movies that inevitably get praised by critics as `mouthwatering' there is generally one lollapalooza cooking scene in which we're meant to ooh and...

Wheat, barley, hops, citizenship: Molson's "I am [Canadian]" campaign and the defense of Canadian national identity through advertising.
September 22, 2002... "A nation," wrote the French philosopher Ernest Renan, "is a soul, a spiritual principle." In a lecture given at the Sorbonne in 1882, Renan explained that this principle is comprised of two elements: "One is the possession in common of a rich...

Politics after Television: Hindu Nationalism and the Reshaping of the Public in India.(Book Review)
September 22, 2002... In this book, Arvind Rajagopal examines the many articulations of Hindu nationalism during the late 1980s and 1990s in India. In particular, he analyzes the hegemonic role of the Ram Janmabhumi (Birthplace of Ram) movement in shaping discourses...

Global Hollywood.(Book Review)
September 22, 2002... by Toby Miller, Nitin Govil, John McMurria, and Richard Maxwell Global Hollywood, in the words of its authors, "seeks to explain the national and international success of Hollywood" (1-2). The authors contend that "most contemporary studies...