Communication World articles from September 2006

Communication World archives from September 2006

Choosing words with care.(from the editor)
September 1, 2006... English is not my first language. As children, my grandparents immigrated to China during the Russian Revolution. My grandfather was a Chinese/Japanese interpreter during World War II. After living the first 15 years of her life in Harbin,...

The power of connection: presenters and attenders at this year's IABC Conference find that communication and connection are one and the same.(inbox: IABC NEWS & EVENTS)(International Association of Business Communicators )
September 1, 2006... It's no secret that everyone communicates, but not everyone communicates well. We all see examples of poor communication, miscommunication and irrelevant communication every day. But like any skill, communication can be improved. And that goal...

Ethics study garners media attention.(inbox: IABC NEWS & EVENTS)
September 1, 2006... The Business of Truth: A Guide to Ethical Communication, the newest study from the IABC Research Foundation, by Shannon Bowen of the University of Maryland, has struck a chord with the business press. Findings of the study, which was sponsored...

Research and Measurement Conference takes on communication ROI.(inbox: IABC NEWS & EVENTS)(International Association of Business Communicators)(return on investment)(Brief article)
September 1, 2006... IABC, in partnership with Delahaye, will present the 2006 Research and Measurement Conference: Practical Approaches to Generating and Demonstrating Communication ROI, on 26-27 October at the Westin New York in Times Square. In its fifth...

October is accreditation month.(inbox: IABC NEWS & EVENTS)
September 1, 2006... Thinking about becoming an Accredited Business Communicator (ABC)? Now is the time to do it. IABC's accreditation program offers professional communicators a way to demonstrate their ability to think and plan strategically, and to successfully...

Pr unleashed.(inbox: IABC NEWS & EVENTS)(Mark Weiner's Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication)(Brief article)
September 1, 2006... Mark Weiner's new book, Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication, debuted at the IABC International Conference in June. Weiner is president of the public relations research and consulting firm Delahaye....

Mark your calendar.(inbox: IABC NEWS & EVENTS)(Calendar)
September 1, 2006... 5-7 September Conference (Kuala Lumpur, Malaysia): Asia/Pacific 2006 Leadership Institute (www.iabcmalaysia.com) 21 September Teleseminar: 7 Secrets to Marketing Success 5 October Teleseminar: Preparing for Your Accreditation Exam ...

Where we're headed.(inbox: IABC NEWS & EVENTS)(interview with Glenda Holmes from International Association of Business Communicators)(Interview)
September 1, 2006... IABC Chair Glenda Holmes During her 15-year career in association communication, Glenda Holmes has worked on all aspects of the profession, from marketing and publication design to advertising and advocacy communication. As vice president...

Why punish, when you can reward? Online or off-line, there are simple steps you can take to make your customers feel valued.(tech talk)
September 1, 2006... I make frequent shopping-cart sorties at Amazon.com. But despite the convenience of one-click shopping, it's not the only bookstore I visit. I'm an equally loyal customer at my neighborhood Borders Books and Music for a different set of...

You're stylin' now: there's no need to reinvent the wheel when you follow an established style guide, but do make it your own.
September 1, 2006... Everyone has style. Whether your tastes run toward jeans and vintage rock-and-roll T-shirts or Armani suits and Manolo Blahnik high heels, you've probably put some time into figuring out what works for you. At home, too, you've likely created...

Managing up and down: whether you're learning the ropes or simply need a refresher, this book presents the fundamentals of management.
September 1, 2006... The Rules of Management by Richard Templar is definitely a top-drawer reference book. It is easy to read and outlines 100 essential guidelines, each accompanied by relevant quotes that drive home his points with humor and inspiration. Most...

What is the best rebranding or brand revitalization effort you've seen?(global perspectives)(Samsung Electronics Company Ltd., Tiger)
September 1, 2006... Hong Kong In the past decade, a number of emerging Asian (non-Japanese) brands have made a splash in the international brand war. Perhaps no company has done a better job than Samsung in empowering its brand value in the international...

Delivering the message one person at a time: EXCEL Award winner Rajesh Subramaniam talks about communication's impact on FedEx Canada employees and customers.(Interview)
September 1, 2006... Imagine the challenges of communicating with a workforce where 85 percent of 5,000 employees are primarily on-road couriers, without regular intranet or e-mail access. You'll begin to appreciate the accomplishments of FedEx Canada President...

Creative solutions to cultural challenges.(SPECIAL REPORT: Asia/Pacific)
September 1, 2006... In an effort to provide global perspectives from around the world to our readers, Communication World has included this supplement from the IABC Asia/Pacific region, which addresses issues that are especially critical to this area of the world....

Taking the high road in China: marketers are finding new opportunities--and challenges--as they bring their brands into China.(SPECIAL REPORT: Asia/Pacific)(interview with Shelly Lazarus from Ogilvy and Mather Worldwide)(Interview)
September 1, 2006... Shelly Lazarus is chairman and CEO of Ogilvy & Mather Worldwide, one of the largest marketing communication networks in the world, and a major player in emerging markets in China. At IABC's International Conference in Vancouver, British...

Spreading the word: an already strong PR community has the potential to grow even more as developing nations in Asia embrace the concept.(SPECIAL REPORT: Asia/Pacific)(public relations)
September 1, 2006... Conducting public relations programs in the Asia/Pacific region means facing a multitude of cultural challenges that require creative solutions. These solutions may be equally applied to Europe and the Americas, but the incredible mix of...

Measuring up: India's Tata Chemicals Ltd. scores with a comprehensive program to assess internal communication programs.(SPECIAL REPORT: Asia/Pacific)(Survey)
September 1, 2006... The ability to send clear, concise messages and to listen effectively often spells the difference between successful business relationships and lost productivity. Every large organization has a communication department and develops programs to...

Change for the better: engaging senior leaders to communicate change to employees throughout the organization.
September 1, 2006... It's a bit of a paradox, but effective senior leadership communication begins not with the needs or agenda of the leadership but with the needs of the workforce. The employee experience is the starting point because good leadership requires an...

Open communication during litigation: just good business: when there's a crisis, your best bet is to be honest and straightforward, immediately following the incident and during any investigation thereafter.
September 1, 2006... When crisis strikes and litigation worries take hold in the executive suites, some organizations still try to batten down the hatches. These organizations are easy to spot in print, online and on the air by their standard refrain: "No comment."...

PG&E takes the lead in leadership; charged with overseeing a massive business and cultural transformation, the California utility establishes a dedicated leadership team to guide employees.(case in point)(Pacific Gas and Electric Co.)
September 1, 2006... After Pacific Gas and Electric Co. (PG&E) emerged from bankruptcy following the California energy crisis, it began a massive business and cultural transformation that would fundamentally change business operations and processes, and would...

Take it to the limit: manipulate the edges of the frame to shape the meaning of your photo.(photocritique)
September 1, 2006... We have two chances to frame an image to help communicate an idea. First, and most important, is when we look into our viewfinder to make the picture itself. Where we choose to place the four edges of our flame will determine much of what we...

The Cartoon Bank.(CARTOONS)
September 1, 2006... The Cartoon Bank is the only resource for the world's funniest and most sophisticated cartoons. New Yorker cartoons are now available for licensing in all media. Search our database of more than 90,000 wise and witty illustrations. Or call us...

Delahaye.(COMMUNICATION CONSULTING SERVICES)(Brief article)
September 1, 2006... Delahaye, a division of Bacon's Information Inc., is an award-winning research and analysis firm that specializes in helping clients understand and actively manage their public relations and communications programs. Delahaye specializes in...

ROI Communications.(COMMUNICATION CONSULTING SERVICES)(Brief article)
September 1, 2006... ROI Communications helps companies improve business performance through effective communication. Whether the challenge is implementing a major change, improving leadership communication, or engaging employees, ROI's innovative, holistic...

Wordwright Communications.(COMMUNICATION CONSULTING SERVICES)(Brief article)
September 1, 2006... Based in San Francisco, Wordwright Communications, Inc. is an award-winning agency that specializes in employee communications. We work closely with leaders to help them articulate their vision and simplify their messages. We ensure that...

Advanced Learning Institute.(COMMUNICATION TRAINING & CONFERENCES)(Brief article)
September 1, 2006... Attend upcoming communication training conferences to benchmark best practices and learn the latest strategies and tactics from your colleagues at leading organizations. Upcoming events include: Employee Engagement Summit (7-9 February,...

FPinfomart.ca.(MEDIA MONITORING)(Brief article)
September 1, 2006... FPinfomart.ca is Canada's finest online business information resource that delivers unparalleled news and information, filtered to your specific requirements. With over 275 media sources and valuable corporate data from the Financial Post, it...

University of Lugano Executive MScom Program.(EXECUTIVE EDUCATION)(Brief article)
September 1, 2006... The Executive Master of Science in Communications Management is a one-and-a-half-year, part-time program for experienced communications managers. The program focuses on strategic communications. There are seven one-week sessions at the...

Oneupweb.(INTEGRATED ONLINE MARKETING)
September 1, 2006... The trusted leader in search engine optimization and marketing, Oneupweb creates integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production and media planning, online marketing...

Be prepared!(MEDIA TRAINING)
September 1, 2006... Impact Communications trains your spokespeople to successfully communicate critical messages during print, TV and radio news interviews. Videotaping/critiquing. Groups/privately. Make your next news interview your best. More than 25 years of...

Karen Friedman Enterprises, Inc.(MEDIA TRAINING)
September 1, 2006... Karen Friedman is one of the nation's leading communications coaches in today's business world. An awardwinning television news anchor and reporter, she teaches spokespeople across the globe to make the most of every interview, appearance and...

Syracuse University.(MIDCAREER DISTANCE DEGREE)
September 1, 2006... Short residency/distance learning master's degree in Communications Management from world-renowned university offers experienced (minimum 5 years) communications professionals a flexible but intense education in the foundation theories and...

Arnold Adler Photography.(PHOTOGRAPHY)
September 1, 2006... For over 20 years, Arnold Adler has been creating dynamic images for his Fortune 500 clients. From executive portraits to multi-day conferences, he produces results that have his clients returning year after year. Clients include: Pfizer, MCI,...

UniKeep LLC.(PRODUCTS FOR COMMUNICATION)
September 1, 2006... Mailers that get results! New EnvyPak[TM] features clear poly and poly/paper mailers for effective media mailings, employee mailings, marketing direct mail and meeting or project materials. Stock products ship fast and custom...

Write Time Communications.(WRITING SERVICES)
September 1, 2006... Short staffed? Crunch time? I can provide your company with award-winning business writing and PR support. My clients are corporate and agency PR folks who outsource speeches, brochures, newsletters, features, press kits, etc., or projects...

Bridging the cultural divide: a Western PR consultant working in an Eastern country balances often contradictory traditions.(personality)(Bronwen Evans of Baldwin Boyle Group)(Interview)
September 1, 2006... In this issue we hear from Bronwen Evans, a senior consultant with the Baldwin Boyle Group's Bangkok, Thailand, office. What historical figure do you most identify with and why? Richard Wilhelm, who introduced Chinese philosophy to the...