Communication World articles from September 1999

Communication World archives from September 1999

A LOOK IN.
September 1, 1999... We're skewering some sacred cows in this issue - mainly some of our favorite buzzwords. As communicators, we know it's what we do that counts, not the labels we apply. And as this issue is dedicated to the state of the profession, where we...

Letters to the Editor.
September 1, 1999... Keeping Secrets Is Helpful I have been in public affairs for 16 years, my specialty is crisis communications, media relations. The day before I left to instruct a group of Air Force personnel heavily involved in international issues, I...

Issues to Prepare You for the Future.
September 1, 1999... Imagine that you could look into the future and know exactly what issues you'll face and what skills you'll need. Would you feel prepared? Poised for success? Recently the IABC Research Foundation Think Tank gathered in Seattle, Wash., to...

IABC Unveils All-New 'Inside Organization Communication'.
September 1, 1999... IABC premiered the long-awaited all-new edition of the book "Inside Organizational Communication" at the international conference in Washington, D.C., in June. Edited by IABC Fellow Al Wann, ABC, APR, the book brings together a stellar cast of...

Buzz Off!
September 1, 1999... As companies start to reject business buzzwords, it may be time to start trying to salvage these phrases What would we do without business buzzwords? What would we do if we couldn't shift a paradigm, or reengineer a core competency?...

Everything's Changed.
September 1, 1999... A Retrospective on the Evolving Field of Communication The idea of "arguing with myself on paper" came from a friend during a trying time in my life. Its cathartic value helped me see myself, others and events with sharpened clarity. Soon,...

Veteran Communicators Look Back, and Ahead.
September 1, 1999... What's Changed? What Hasn't? As we approach the new millennium, we pause to reflect on the last 20 years and how they've affected communicators and the profession. What's changed. What hasn't. We asked some IABC leaders who've been...

1980 - 1999 : How Far Have We Come?
September 1, 1999... In 1980 IABC videotaped 21 prominent leaders and their predictions for the future. That future is today. How did their predictions hold up? Back in May 1980, IABC produced one of the early multinational global videoconferences. It featured...

The OPPORTUNITY is Now.
September 1, 1999... How many communication professionals will tell you, in a moment of candor, that when it comes to their senior management team they feel like the family wallflower? "Aren't they the folks who put out the employee newsletter?" is an...

Tactics FOR SUCCESS.
September 1, 1999... It's Not Win or Lose, It's Reaching Agreement Your Way Experience and expertise are fundamental to gaining a management position, but they're only the beginning when it comes to effectiveness on the job, promotability and a successful...

COMMUNICATION.
September 1, 1999... The Profession Has Changed, but What About the Professionals? With all this running, are we really getting anywhere? Poet Henry David Thoreau said: "The unexamined life is not worth living." Today, who has time to examine anything? By...

WHAT THE Futurists SEE.
September 1, 1999... The following is excerpted from "Forces Shaping Business Communication," an environmental scanning report available through IABC. Business communicators have education and expertise in the traditional methods of communicating an...

THE Future OF PR MAY BE IN ITS Debunking.
September 1, 1999... "So where does PR go next? I'll tell you what I see..." My clairvoyant was suitably qualified to discuss the question. He'd been around for 70 or so years of speculation that accompanied the creation of new things: the new math, the new...