Communication World articles from September 1998

Communication World archives from September 1998

Redefining the profession. (business communicators)
September 15, 1998... Imagine how your life as a professional would change if the history of the communication field suddenly vanished from your mind. Wiped out like a deleted computer file. The past is a blank screen. Suddenly, you have no idea - no memory - of...

The next generation of public relations practitioners: are they ready? And are we ready for them?
September 15, 1998... are they ready? and are we ready for them? * Employees have micro-chips embedded in their skins so we can communicate to them instantaneously and en masse. * There are no newspapers. You get your news - of course, only the news you want...

Strategic communication: dead or in demand as never before?
September 15, 1998... At a recent conference (not sponsored by IABC, by the way), I heard a communicators say that he wished he'd never hear the word "strategic" again. I damn near died. Just when we have evolved to our highest point, when communicators all over...

A peek at the future of the world, the world of business and the communication profession.
September 15, 1998... Show me a communicator these days who doesn't want to be strategic, and I'll show you a communicator who secretly wishes she was hanging wallpaper or picking blueberries for a living. But for many, being strategic isn't so easy. What it...

Hurricanes look great from space.
September 15, 1998... Emotions are as powerful as any force of nature. The Marketing and Communication Agency (MCA) research at the IABC international conference in New Orleans shows many companies may have a hurricane of negative emotion on their hands, which could...

Think you're really ready for change? (communicators)
September 15, 1998... COMMUNICATORS SHARE THEIR STRENGTHS AND WEAKNESSES IN DEALING WITH WORK-PLACE DEMANDS More than eight of every 10 of us professional communicators have the authority for our responsibilities, but only half of us understand the significance of...

Communicators, go global.
September 15, 1998... "You cannot know who is going to bring you your future," states Joel Arthur Barker in his book "Future Edge." "You cannot qualify them in advance by looking at degrees, or experience, or gender or race. You can only listen." As communicators,...