Communication World articles from October 2000

Communication World archives from October 2000

A look in.
October 1, 2000... It's time to give CW a fresh look. We go through this every few years in an attempt to keep up with current trends, and to continue giving our readers the best possible publication our budget and time allow -- and that they expect. So if things...

Letters to the editor.
October 1, 2000... Items of Value Your August/September issue just reached my desk and I immediately launched into the review of Carol Goman's new book. She has done all of the hard spadework that so many are unwilling to tackle these days. It is a fine...

Achieving outstanding results.(Statistical Data Included)
October 1, 2000... Achieving outstanding results: The communication measurement process begins before any messages are conceived. It starts with a clear appraisal of your customers' expectations. These expectations translate into communication attributes that...

Cut the jar gon: It has become a public relations nighmare leading to misinformation, disinformation and misunderstanding by journalists, customers and the public.
October 1, 2000... a new PR staff member working with a high-tech team of marketing and engineering professionals was caught off guard when she heard one engineer say, "Let's take that on a bilateral bus off-line." Translation: "Let's talk about it after the...

Survival of the fttest: A Lesson from Nature. (COVER STORY).
October 1, 2000... Natural organisms such as trees, animals and microbes have, over the course of about 3.8 billion years, learned a thing or two about sustainability. In nature, survival is based on adaptability, connectivity, communication and cooperation. The...

Change they said it couldn't be done.
October 1, 2000... they said it couldn't be done Bringing together thousands of union employees and management in a single agreement that would save a vanishing rust-belt manufacturing plant seemed impossible. Union leaders and management had both taken a hard...

Marketing plans: 10 TIPS TO MAKE IT HAPPEN.
October 1, 2000... Trying to sell a product or service without a plan is like planning a vacation without a map. You may eventually get where you wanted to go, but it will take longer and cost more than it should. While the development of a marketing plan can...

Excel winner Solomon d. trujillo. (DISCUSSES COMMUNICATIONS).(Interview)
October 1, 2000... This interview took place during IABC's annual international conference in Vancouver June 25-28. Mr. Trujillo was presented with the prestigious Excellence in Communication Leadership Award (EXCEL), the higehest honor IABC betwows on a...

From audits to analytics.
October 1, 2000... Many organizations now conduct communication audits; these studies are generally measures of employee or customer perceptions of the quality of interactions with managers or key representatives. Although these projects are useful, they have...

Coffee chats as leadership tools: Face-to-face communication between executives and their employees is becoming increasingly important in this time of increasing change within companies....(Brief Article)
October 1, 2000... Employees need to hear directly from their leaders about the direction of the company and the priorities of the business. They also need a chance to ask questions and share their perspectives with leaders. Ultimately, this two-way dialogue is...

New online resource opens new doors of knowledge: TALKINGBUSINESSNOW.COM Your Online Resource for Communication Strategies. (UPDATE).(Brief Article)
October 1, 2000... ABC members can now preview a prototype of one of IABC's boldest and most exciting ventures -- a web site that will provide knowledge and networking on an international scale and that will demonstrate the value of communication strategy in...

It's time for 2001 chairman's award and fellow award nominations. (NEWS).(Brief Article)
October 1, 2000... IABC is now accepting nominations for its 2001 recognition awards honoring outstanding achievement in communication and service to the communication profession. The Chairman's Award recognizes a special IABC volunteer who has demonstrated...

RFPs announced. (NEWS).(Brief Article)
October 1, 2000... The IABC Research Foundation is announcing Requests for Proposals for the following three research projects: Intangible Assets: $20,000 This study will assess the relationship between intangible assets -- ideas, relationships,...

Symbolic settings add meaning to portraits. (PHOTOCRITIQUE).(Brief Article)
October 1, 2000... Most portraits just show smiling people posing before a backdrop. They are little more than superficial descriptions. Portraits made as communication, however, often capture their subjects in action, freezing moments in time that can tell...

Nomination deadline: december 1, 2000. (IABC EXCEL Award).(Brief Article)
October 1, 2000... Dear IABC Member: The Excellence in Communication Leadership (EXCEL) Award, one of the highest honors IABC can bestow, recognizes a person who is not an IABC member but who exhibits leadership in fostering excellent communication. Your...

Captain radio meets malingerer as smithing gold grows business in miami. (WOOD ON WORDS).
October 1, 2000... Valued contributor Kathryn E. Jandeska, who is vice president and editorial director at Paragraphs Design Inc., Chicago, e-mails CW with this bit of non-pilot error: "A front-page story in this morning's (8/10/00) Chicago Tribune quoted an...

Stealth communication in the high-tech field. (DIGITAL KNOWLEDGE).(Brief Article)
October 1, 2000... From Silicon Valley to Silicon Gulch to Silicon Highway, it seems that wherever you live and work, the lure of the high-tech startup is there -- even for communicators. "First you start hiring the technical people. The next team is the...