Communication World articles from October 1998

Communication World archives from October 1998

Smile 'til it hurts.(communicating customer relations to employees)
October 1, 1998... A Cautionary Tale for Communicators Recently one of Safeway's policies came back to bite them. The Associated Press reported that 12 union employees had filed a grievance over the U.S. supermarket chain's "smile-and-make-eye-contact" rule....

Want to win a Gold Quill Award? Here are some tips from one of the judges.
October 1, 1998... After some years of judging Gold Quill Award entries from around the Asia Pacific, as well as within New Zealand, I can state with confidence that public relations standards are continually improving within our profession. Compared to even...

Why do we laugh?(Humor)
October 1, 1998... It's healthy to laugh. By laughing we discharge built-up energy that can't be used because of socially imposed inhibitions. But why do we laugh at times and at other times remain sombre? Types of Humour Humour can be categorised into...

Can business cross the cultural divide?(includes related article on US-Vietnam relations in 1960s)(Cover Story)
October 1, 1998... In this new era of corporate power, it is the Americans who are perceived as callous colonizers. Our missionaries are Ronald McDonald, the affable, curly-headed clown, and Mickey Mouse, the gentlemanly attired mayor of the universe, offering an...

When cultures clash.(global mergers)(Cover Story)
October 1, 1998... 'What a great strategic fit,' waxed the stock analyst over the merger of a German and U.S. firm. 'What great product synergies,' noted the chairman of the U.S. firm in explaining the rationale of the merger to the business press. Over...

Find the common thread in global communication.(global business communication)(Cover Story)
October 1, 1998... An old Chinese toast is actually a curse: "May you live in interesting times." These are interesting times. They present opportunities and challenges on a scale and scope never before imagined for professional communicators. Those who make...

Business cards can be key in global communication: understanding the cultural nuances of design, localization and interpretation.(Cover Story)
October 1, 1998... 'Designing a business card for use in another country is just like doing due diligence on an overseas partner," warns Tim Langley, director of Analysis & Intelligence Services based in Tokyo. "We consciously spent a great deal of money on the...

IMC: through the looking glass of the new millennium.(integrated marketing communication)
October 1, 1998... Straight Talk on the Anatomy of a Vital Integrated Marketing Communication Concept You've seen them - books authored by marketing those tantalizing venerable periodicals, editorials and feature articles full of "secrets to success." In...

Market research on the Web: guidelines for success.
October 1, 1998... THE WEB IS ALTERING THE LANDSCAPE OF BUSINESS IN MANY WAYS. ONE OF THOSE WAYS IS IN MARKETING RESEARCH. MARKETING RESEARCH IS A TOOL FOR BUSINESSES TO GATHER VITAL INFORMATION ON WHICH TO BASE SOMETIMES CRITICAL BUSINESS DECISIONS. One...

Writing: you never master the craft.(written business communication)
October 1, 1998... Don Murray, a former editor at Time, a Pulitzer Prize winner and the author of 10 books on writing says that at age 73, he is still a young writer trying to learn his craft. Ellen Goodman, a Pulitzer Prize winning columnist, also insists...

If you're going to use youse, be sure yez spell it correctly.(Wood on Words)(incorrect spelling and grammar in news articles)(Column)
October 1, 1998... 'Hi Alden," cheerily chirped Sheila Foster at the top of her Aug. 10 e-mail dispatched from Calgary. "We Canadians take a lot of flak about our forest industry so here's a good one for you...(the 8/8) Calgary Herald ran a story passed...

E-commerce is all about customer communication.(Digital Knowledge)(Column)
October 1, 1998... First e-mail, now e-commerce - doing business over the Internet. For a while now, experts have been touting it. Finally people are making money at it. In a recent survey by CIO magazine (www.cio.com), 51 percent of respondents claimed a...