Communication World articles from October 1997

Communication World archives from October 1997

Aggressive advertising and marketing, why not media relations?
October 1, 1997... The most opportune moment for a business executive in an interview with a reporter should be when the reporter looks up after a furious bout of note taking and asks, "Is there anything else I should know?" Another version of the question, "Those...

It's almost 1998 ... do you know where your company's Year 2000 Project is? (preparing for Year 2000 computer date change)(includes related articles)(Cover Story)
October 1, 1997... Each time you write a check, notice that the century identification "19" often is preprinted. Convenient, isn't it? Well, it won't be in the year 2000. Yes, printers can easily begin dropping the "19" from checks. The only consequence will be...

Breaking the distance barrier. (long-distance job hunting)(includes related article on international job searching)
October 1, 1997... The time has come for your job search. You've taken the time to acquire both the academic and practical credentials to show firms you're a serious professional. Everything is in place for your next step up the corporate ladder. There's only one...

Golden PR lessons form the Bre-X mine fiasco. (includes related article on Bre-X lawsuits and excerpts from Ethical Guideline codes in the Communication Profession)
October 1, 1997... Many people consider it a blot on the history of investing in equity, and a good example of how even the most sophisticated among business types and the general public can be deceived. The 'it' was the first quarter of 1997, which was brimming...

Workplace crises aren't what they used to be.
October 1, 1997... Societal, technological and economic changes on a global scale have created some new work-place crises for corporations that can be as damaging as the more traditional crises they coped with in the past. That's not to say that the more...

The bulletproof office. (avoiding workplace violence)(includes related articles on profile of perpetrators of workplace violence)
October 1, 1997... The Chicago Tribune christened it "The Age of Mean." While social etiquette struggles with bad table manners, "road rage," shock locks and bathroom humor, we struggle with zero job security, not being able to trust anybody extended beyond what's...

Naming for global power. (selecting business names for global marketplace)
October 1, 1997... So, you have super products, super technologies, an excellent team of people within your super corporation, but do you have a super name? Let's hope you do. Few corporations have unique global names - the large majority have either highly diluted...

Managing languages in the 21st century. (globalization of business boosts translation needs)(includes quiz on global knowledge)
October 1, 1997... At the June 1997 LISA (Localization Industry Standards Association) forum in Washington, D.C., Franz Rau, director of Microsoft Corporation's division of internal tools and programs said he envisioned business and political translation needs...

Change = get involved - get ownership. (corporate change)
October 1, 1997... Over dinner in Denmark with 20 marketing managers from SmithKline Beecham (SB), the pharmaceutical multinational, I recently witnessed a significant conversation between two brand managers. One Russian manager said passionately: "It's not even...

E-mail in bondage. (need for more user-friendly computers)(Digital Knowledge)(Column)
October 1, 1997... It's been one of those weeks. All the computers I have passwords for decided at the same time to deny me the ability to go online. No e-mail. No research capability. No chance to touch base with my cyberspace colleagues. Why? Beats me. If I...

Questionable - sometimes even cheeky - behavior. (questions asked and discussed in Communication World Online's 'Question of the Week' bulletin board)(Here's What You're Missing...)(Column)
October 1, 1997... What people like best about Communication World Online (at http://www.iabc.com/cw) is that it's current and it's interactive. The up-to-date information is easy to access, and if you have a question or comment, all you have to do is express it....

Separated by a common tongue? (British and American spelling)(Wood on Words)(Column)
October 1, 1997... From communication consultant Frank Andree, by way of Watson Wyatt Worldwide, Toronto: "I enjoyed your observations on misspelled 'sound-alike' words in the April/May 1997 [CommWorld]. However, I have an interesting predicament that concerns...