Communication World articles from November 2007

Communication World archives from November 2007

Doing the right thing.(from the editor)
November 1, 2007... Sometimes doing the right thing is a question of doing it at the right time. Timing, a trigger and the right support combined recently to help us make some big changes in the way we print CW. First, the timing: Every year we must buy paper for...

A higher standard: Michelle Bernhart, head of IABC's social responsibility subcommittee, talks about the new ISO initiative.(inbox: IABC NEWS & EVENTS)(Interview)
November 1, 2007... IABC recently teamed up with the International Organization for Standardization (ISO) to help develop a future ISO 26000 standard that will provide organizations with guidance for implementing social responsibility programs. An IABC...

2008 gold quill awards: call for entries.(inbox: IABC NEWS & EVENTS)
November 1, 2007... Start preparing your entry now for the 2008 Gold Quill Awards program, the internationally recognized symbol of excellence for the communication profession. See how your best work stacks up against that of your colleagues--strategists, managers...

EuroComm 2008: Innovation through communication.(inbox: IABC NEWS & EVENTS)
November 1, 2007... EuroComm 2008, to be held 4-5 February in Barcelona, Spain, is expected to attract more than 100 high-profile communicators and CEOs. The event is organized in cooperation with La Salle University in Spain. Last year, 90 senior...

Mark your calendar.(inbox: IABC NEWS & EVENTS)(Brief article)(Calendar)
November 1, 2007... 14-16 November Conference (New York City): IABC and Cision Research & Measurement Conference 18-21 November Conference (St. John 's, Newfoundland and Labrador): Blast of Fresh Air: Canada East Regional Conference 22-23 November...

Innovation down under: IABC/Wellington goes viral.(inbox: IABC NEWS & EVENTS)
November 1, 2007... When it comes to getting a message out with little time, minimal budgets and maximum effect, nothing beats viral marketing IABC/Wellington, New Zealand's only IABC chapter, was formally established in January 2007, and has registered 200...

Corrections.(inbox: IABC NEWS & EVENTS)(Correction notice)
November 1, 2007... * CW, September-October 2007 One of the graphics that accompanied the "Taking the Long View" cover story was credited to the wrong source. The information in the "Sudden vs. Smoldering Crises" graphic on page 25 should have been attributed to...

EXCEL and Fellow awards: now accepting nominations.(inbox: IABC NEWS & EVENTS)
November 1, 2007... The IABC Excellence in Communication Leadership (EXCEL,) Award is an annual global award that recognizes a world-class leader--often a CEO--who is not an IABC member but who exhibits leadership in fostering excellent communication. EXCEL...

Membership benefits.
November 1, 2007... Are you enjoying the full advantages of IABC membership? Be sure to enjoy your membership even if you move or change jobs. Update your contact information any time at www.iabc.com/update. IABC One Hallidie Plaza, Suite 600 San...

The wisdom of Wikipedians: anyone charged with managing a product or person's image should tread cautiously in the open source world.(tech talk)
November 1, 2007... On the night of Saturday, 20 July, while TV crews in many countries were training their lenses oil preteens dressed in black capes camping outside bookstores, another group was fidgeting at their keyboards, waiting to rush into the labyrinth of...

Punch counterpunch: conciliation doesn't always work. Sometimes it makes PR sense to fight back.(in retrospect)
November 1, 2007... Conventional PR wisdom says that when your organization is attacked, the proper response should be to generate consensus, go the apology/contrition route or try to find some middle ground. From a pragmatic perspective, seeking consensus...

The value of engagement: engagement is the word on everyone's lips, but what does it really mean for your business?(The CEO: Chief Engagement Officer: Turning Hierarchy Upside Down to Drive Performance)(Book review)
November 1, 2007... about the book The CEO: Chief Engagement Officer: Turning Hierarchy Upside Down to Drive Performance by John Smythe Gower Publishing, 2007 226 pages Engagement is a popular subject today. Everybody's doing it, or at least trying to. As...

What tips would you offer communicators about doing business in the Asia/Pacific region?(global perspectives)
November 1, 2007... Australia Asia/Pacific is termed a "market," but within the region there are many individual "markets," each with different cultures and ways of doing business. Understanding your audience's or clients' expectations and communication...

Behind the numbers: a follow-up survey and discussion shed light on the results of IABC's Profile salary study.(profile: an iabc research foundation survey)
November 1, 2007... Highlights from the first part of IABCs 2007 Profile salary survey appeared in the September-October issue of CW. For more insight into the survey results, IABC conducted two additional fact-finding activities: a pulse survey of 724 accredited...

How sustainable is your business? Creating a sustainability report brings new opportunities to advance your organization's brand and reputation in keeping with stakeholder interests.(The Green Revolution)
November 1, 2007... Fifteen years ago, only 26 forward-thinking organizations produced sustainability reports. By the year 2000, that number had jumped to more than 800. Last year, an impressive two-thirds of global Fortune 250 firms reported on their...

Global warming, reaches the boardroom: increasingly, public awareness of climate change means better PR efforts are needed to address concerns.(The Green Revolution)
November 1, 2007... Given the global preoccupation with climate change, it's no surprise that corporate marketers have moved quickly to place "green" products front and center. Automobile companies boast climate-friendly, best-in-class gas mileage, and oil...

In-house climate change: use communication to engage employees in environmental initiatives.(The Green Revolution)
November 1, 2007... With more than 40 percent of carbon emissions estimated to come from business, companies are under increased pressure to respond to climate change and show a commitment to environmentally friendly business practices. Using employee...

China goes for the gold: the 2008 Olympics will introduce Chinese companies to the world.(special report: asia/pacific)(Interview)
November 1, 2007... David Liu is the managing director of Weber Shandwick in China. With offices in Beijing, Shanghai and Guangzhou, the agency works with well-known multinationals such as ExxonMobil, General Motors, Microsoft and Nike, and top Chinese companies...

Becoming culturally fluent: understanding the variances of culture across Asia can enhance business and communication.(special report: asia /pacific)
November 1, 2007... I can't count how many times I've been asked a question that starts with, "In Asia, how do they...?" It's encouraging and discouraging at the same time. Encouraging, because at least they're asking (rather than barging ahead without...

Eco action: a government agency exhibits at the Minnesota State Fair to promote environmentally sustainable activities to the public.(case in point)
November 1, 2007... [ILLUSTRATIONS OMITTED] Dealing with today's environmental problems demands a new approach that includes assistance and education to help individuals and businesses address environmental issues before they get out of hand. That's the...

Building awareness: make viewers cognizant of an edifice's significance, not just its structure, by focusing on details that tap into imagination and emotion.(photocritique)
November 1, 2007... [ILLUSTRATION OMITTED] Many photographers take pictures of buildings to visually describe their appearance, and editors publish those pictures because they want to show their readers what a certain building looks like. As communicators, we...

Creative Minds, Inc.(CREATIVE SERVICES)(Brief article)
November 1, 2007... We're PowerPoint experts! Whether you need a quick makeover for a presentation tomorrow, a from scratch custom show or presentation assistance during your next meeting, Creative Minds. Inc can help Visit our web site for presentation...

University of Lugano Executive MScom Program.(EXECUTIVE EDUCATION)(Brief article)
November 1, 2007... The Executive Master of Science in Communications Management is a one and a-half-year, part time program for experienced communications managers. The program focuses on strategic communications. There are seven one week sessions at the...

Tribe Pictures.(FILM/VIDEO)(Brief article)
November 1, 2007... A [moving] picture is worth a thousand words. We artfully craft films that solve our clients' communication needs. We trans form complex information into clear, emotive messages. In business 20 years, we have worked successfully with Lucent,...

Be prepared!(MEDIA & PRESENTATION TRAINING)(Impact Communications Inc.'s services)(Brief article)
November 1, 2007... Impact Communications trains your spokespeople to successfully communicate critical messages during print, TV and radio news interviews. Videotaping/critiquing Groups/privately. Make your next news interview your best. More than 25 years of...

Karen Friedman Enterprises, Inc.(MEDIA & PRESENTATION TRAINING)(services for spokespeople)(Brief article)
November 1, 2007... Communicate your way to Success to leave a lasting impression every time you speak Whether talking to 60 Minutes delivering business presentations, seeking product approval or addressing the public hands on techniques developed by award-winning...

UniKeep LLC.(PRODUCTS FOR EFFECTIVE COMMUNICATION)(looseleaf binder)(Brief article)
November 1, 2007... The ONLY binder you will actually love for creative presentations, employee manuals, corporate publications, reports and document archiving. Fully enclosed to hold more than just pages. Durable poly construction is archival-safe. Full wrap...

Joan Detz Speechwriting/Coaching.(SPEECHWRITING SEMINARS)
November 1, 2007... The Master Class in Speechwriting, Nov. 5-6 The Business of $100,000+ Speechwriting (a brand-new class for staff or freelance), Dec. 3 www.joandetz.com

Demonstrating the value of internal communication.(CW Online: iabc.com/cw)
November 1, 2007... Partnerships with HR can be a great way for internal communication departments in small companies to prove their worth.

Promoting sustainability: the role of communication.(CW Online: iabc.com/cw)
November 1, 2007... Communicators have an important role to play in addressing global issues such as climate change.

From boomers to gen xers: communicating across generations.(CW Bulletin: iabc.com/cwbulletin)
November 1, 2007... The workforce is poised to undergo drastic changes in the next few years. As baby boomers prepare to retire, new generations brought up on the Internet emerge to take their place. How can communicators ensure that their messages reach everyone?...

Standards bearer: communicating the value of lab tests is just one aspect of this manager's career.(personality)(Interview)
November 1, 2007... In this issue we hear from Jamie Derkenne, communications manager at the Notional Association of Testing Authorities, in Silverwater, Australia. What historical figure do you most identify with and why? Gough Whitlam, Australian prime...

Putting CSR into perspective.(in my opinion)(corporate social responsibility)(Viewpoint essay)
November 1, 2007... In the September-October issue of CW, Ned Barnett suggests a firm could "demonstrate corporate responsibility and good corporate citizenship by... making a sizeable donation to a major charity... in exchange for that charity's very public...