Communication World articles from November 2006

Communication World archives from November 2006

Message received.(email management)(Editorial)
November 1, 2006... I am overwhelmed--and I am not alone. According to a recent survey conducted by IABC and twisurveys, more than half of IABC members say they get too much e-mail. I recently went away for a week and came back to 1,000 (yes, I meant to put three...

New book challenges media relations approach: Eric Bergman, ABC, voices the need to balance speaking and listening.(in box: IABC NEWS & EVENTS)(Interview)
November 1, 2006... CW Executive Editor Natasha Spring spoke recently with author Eric Bergman, ABC, about his new book, Media Training with Excellence: A Balanced Approach. 23 read the full interview--a CW exclusive--visit www.iabc.com/cw. CW: The standard...

IABC volunteer leaders to convene in California.(International Association of Business Communicators)(Brief article)
November 1, 2006... More than 200 IABC volunteer leaders are expected to attend the 2007 Leadership Institute 25-27 January in San Diego, California. The Leadership Institute (L.I.) is presented each year to help volunteers cultivate the skills necessary to...

IABC joins Ithaca College to offer communication certificate program online.(International Association of Business Communicators)(Brief article)
November 1, 2006... IABC and Ithaca College in New York will offer a certificate program in strategic communication management in 2007. Participants must complete four courses to earn the certificate. Each online course will require approximately 10 hours of work,...

An emerging market?(Letter to the editor)
November 1, 2006... Natasha Spring's remarks in the "From the Editor" column in the September-October 2006 issue (along with many other experiences) have pointed out to me an emerging market for communication training: teaching foreign-born professionals about...

Using IABC's job boards.(Letter to the editor)
November 1, 2006... I find it surprising that a story in CW magazine discussing online job searching ["Tech Talk," July-August 2006] does not even mention IABC's own job boards. From my experience, I have found the clearinghouse-style boards to be a poor runner-up...

2007 recognition programs: call for entries, nominations.(in box: IABC NEWS & EVENTS)
November 1, 2006... The following IABC recognition programs are accepting entries or nominations. Get complete information at www .iabc.com/awards or e-mail service_centre@iabc.com. 9007 Gold Quill Awards: Call for entries The Gold Quill Award is the...

Mark your calendar.(in box: IABC NEWS & EVENTS)(Calendar)
November 1, 2006... 13-14 November Conference (Dublin, Ireland): EuroComm 25-27 January Conference (San Diego, California): Leadership Institute For more information about these and other events, go to www.iabc.com/education.

Television--minus advertising: in the future, you'll decide when you watch commercials, if you watch them at all.(tech talk)
November 1, 2006... Sometime at the beginning of the year 2030, your television set could schedule a meeting with you. It would be one of the mandatory monthly "conversations" it has with you in order to deliver uninterrupted service. It would go something like...

Stand out from the crowd: create "entry points" throughout your article to draw the reader in.(editor's angle)(Editorial)
November 1, 2006... How often do you open up a new magazine and read it from cover to cover, front to back? If you're anything like me, it's not very often. More likely I'll toss the latest issues of whatever comes in the mail onto the coffee table and hope to get...

The power of the press: keep reading: a veteran newsman's insights into the business emerge in the second half of his book.(Making News: A Straight-Shooting Guide to Media Relations)(Book review)
November 1, 2006... about the book Making News: A Straight-Shooting Guide to Media Relations by David Henderson iUniverse Star 2006, 226 pages Making News, a new book on media relations by David Henderson that is billed as "a straight-shooting guide to...

Is paying for media coverage ever ethical?(global perspectives)
November 1, 2006... In some countries, it is acceptable for PR practitioners to pay a journalist to write positively about a client. For this issue, we asked our readers whether they think paying for media coverage is unethical, and whether the culture of a...

Making the best use of electronic media: a study by an IABC member in Germany shows that e-mail, portals and intranets are widespread but need to be well managed.(SPECIAL REPORT / Europe/Middle East)
November 1, 2006... You're out of the office for two hours. You return to find five new e-mails from the boss, two from clients and four from peers. Some spam. Plus an official memo from the CEO to all employees. Three instant-messenger windows have popped up,...

Paying taxes: a question of honor: charged with increasing revenues, Bulgaria's new tax agency seeks to change the public's mind-set.(National Revenue Agency )
November 1, 2006... In 2000, in support of the democratic reforms and the economic restructuring occurring in Bulgaria, the World Bank and the International Monetary Fund joined with several other nations in offering both advice and financial assistance toward the...

Letter from the Middle East: different languages, religions and cultures present perhaps the world's greatest communication challenge.(SPECIAL REPORT / Europe/Middle East)
November 1, 2006... The challenge of communicating in the Middle East lies not just in the constant flux of the region's political quagmire or its religious significance, but also in the sheer heterogeneity of a region known oversimply as the Arab World. The...

Take the reins in corporate governance: with their unique skills, communicators have a chance to improve compliance efforts.(SPECIAL REPORT / Europe/Middle East)
November 1, 2006... Enron, WorldCom, Parmalat Group Italy, Robert Maxwell and the U.K.'s Daily Mirror--these are examples where company oversight has proven inadequate, with disastrous results. Corporate governance frameworks, when effective, can help...

The BBVA experience.(case study)
November 1, 2006... Spain's BBVA bank set out to differentiate itself by focusing on its intangible assets: intellectual and technological capital, company culture, brand, and corporate reputation. Internally, this project was the "BBVA Experience" and included...

Facts & interpretation: while regulatory requirements set a framework for disclosure, there are other elements that can spell the difference between poor and effective investor communication.
November 1, 2006... Churn a generous portion of financial information in your bowl of knowledge, combine it with marketing elements, beat in the communications, season it with legal compliance, and you've got the recipe for communicating to investors--a weighty...

Too much e-mail! A new IABC survey suggests who is to blame and what we can do about it.(International Association of Business Communicators)
November 1, 2006... "Too much e-mail" is one of the most frequent complaints heard in organizations today. Among the complainants are IABC members, one-third of whom use BlackBerry devices or other personal digital assistants (PDAs) and say they send and receive...

The curious fixation of the Rodin Chaser: a museum's proactive strategy heads off potentially damaging media coverage.(Glenbow Museum)
November 1, 2006... Glenbow Museum in Calgary, Alberta, is one of Canada's largest and most entrepreneurial museums, welcoming more than 160,000 visitors every year. Home to an art gallery, a library and archives, the museum presents three major temporary...

Composition: organizing pictures as communication: create visual order out of chaos by carefully structuring your images.
November 1, 2006... Photographic composition is not, as some may think, purely a matter of aesthetics. When it comes to communication, making an image that follows the so-called rules of composition is counterproductive. Instead of looking at composition as a...

A man of many passions: from communications to chocolates, this multitasking entrepreneur embraces the big picture.(Charles Znaty )(Interview)
November 1, 2006... In this issue we hear from Charles Znaty, CEO and co-owner of Orion-system, a corporate communication agency, and co-owner and co-founder of Pierre Herme Paris, a high-end pastries and chocolates company, both based in Paris. What...