Communication World articles from November 2004

Communication World archives from November 2004

From the Editor.(Editorial)
November 1, 2004... This issue of Communication World focuses on communication business strategy and counsel and it's often the most interesting and challenging to compile. That's because its contents underscore the complexities of defining and relating the core...

Benefit spotlight.(iabc update)(International Association of Business Communicators)(Brief Article)
November 1, 2004... Got MyComm? My Communication (MyComm) is the patent-pending, six-step online planning tool developed for IABC by Cisco Systems Inc. It emphasizes the steps for defining an issue, understanding audience needs, developing key messages and...

'Exclusive' at CW online.(iabc update)(Communication World, Philip Douglis)(Brief Article)
November 1, 2004... Famed photographer and "Photocritique" columnist Philip N. Douglis, ABC, marks his 40-year anniversary with IABC and its predecessor, the International Council of Industrial Editors (ICIE). Douglis initially worked as an editor and photographer...

Coming up in CW bulletin.(iabc update)(Communication World)(Brief Article)
November 1, 2004... Check out the latest industry news, articles, case studies and Internet links to current and critical communication issues in CW Bulletin (www.iabc.com/cwbulletin), an online supplement to CW, sent monthly to IABC members. Here's what's coming...

New Speakers Bureau offers access to IABC contacts.(iabc update)(International Association of Business Communicators)(Brief Article)
November 1, 2004... Looking for a communication expert to speak at your next event? The IABC Speakers Bureau is a new resource for corporations, associations and other organizations that seek communication trainers or speakers for conferences, special events,...

Tune into a new blog by IABC's chairman.(iabc update)(Brief Article)
November 1, 2004... With the growing popularity of blogs (web logs) in the business world, IABC is getting in on the act with the debut of The Chairman's Blog (http://blogs.iabc.com/chair). Blogs are informal, self-published, web-based journals that offer...

Brussels to host IABC's 2004 EuroComm Conference.(iabc update)(International Association of Business Communicators)(Brief Article)
November 1, 2004... IABC presents the 2004 EuroComm conference 1-3 Dec. in Brussels. This year's conference theme is "Communication in a Changing World," and sessions will be divided into three tracks: reputation/brand, change management and research/measurement....

Final stage of member research under way.(iabc update)(Brief Article)
November 1, 2004... A representative sample of IABC's membership will receive a paper survey with this issue of Communication World or separately by mail. This survey completes implementation of a three-part research plan approved by IABC's Executive Board in late...

Annual membership dues increase held to US$6.(iabc update)(Brief Article)
November 1, 2004... A motion approved in June 2003 requires the Executive Board to review inter national membership dues annually and raise them in tandem with government-reported cost-of-living statistics if necessary. Although dues are increasing in 2005,...

Master communicators share perspectives and outlook on profession.(iabc update)(International Association of Business Communicators)(Brief Article)
November 1, 2004... Elaine Dixon, ABC, and Paul Mlodzik, ABC, have been named 2004 Master Communicators--the highest honor bestowed on a member of IABC Canada. The two were recognized at this year's Silver Leaf awards banquet held 8 Nov. in Calgary, Canada. ...

Letters.(Letter to the Editor)
November 1, 2004... "Start the Conversation" (CW, July/August 2004) needs to be read by everybody. It's an outstanding piece, and Sheri Rosen, you should be congratulated. ROBERT L. DILENSCHNEIDER The Dilenschneider Group Inc. New York, NY, USA ...

Events.(Calendar)
November 1, 2004... 24 NOVEMBER Web Seminar: Big Events, Big Crowds, Big Ideas for Corporate Social Events 1-3 DECEMBER Conference: EuroComm 2004, IABC's European Conference, Brussels 9 DECEMBER Teleseminar: Measuring the Power...

global perspective: what action can communicators take to guide a company through a prolonged slump?
November 1, 2004... AUSTRALIA I was working for a high-profile financial services company during the worst period in its 150-plus-year history. Share price plummeted after several poor strategic decisions. Relentless headlines caused a decline in investor...

Creating buzz: new media tactics have changed the PR and advertising game.(tech talk)(public relations)
November 1, 2004... You can tell that public relations is pulling ahead of advertising as the architect of buzz. How else to explain why Google and TiVo have become such well-known brands--and verbs--in such a short period of time? Companies are investing in...

Books on buzz.(In the know)(Bibliography)
November 1, 2004... * "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force," Ben McConnell and Jackie Huba. * "The Anatomy of Buzz: How to Create Word-of-Mouth Marketing," Emanuel Rosen. * "Buzz: Harness the Power of...

Viral web sites.(In the know)
November 1, 2004... Taco Bell's talking Chihuahua ads in the late 1990s created what was then considered "buzz," but the American Kennel Club reported a 72 percent increase in Chihuahua sales. More recently, Burger King experimented with quirky marketing through...

'Astroturfing'.(In the know)(Brief Article)
November 1, 2004... Astroturfing, as defined by the WikiPedia, (http://en.wikipedia.org/ wiki/Wikipedia) is "a campaign crafted by politicians or other professionals but carefully designed to appear like the result of popular feeling rather than manipulation. The...

Keep customers coming back with customized relationship management.(bookmark)(Don Peppers, Martha Rogers)(Book Review)
November 1, 2004... With five best selling books about one-to-one customer relationships, authors Don Peppers and Martha Rogers, Ph,D., rank among the few qualified to voice what it takes to keep customers coming back, No small risk takers, they offer more: a...

Unleashing the power of creative collaboration: a look at three real-world stories about human potential.
November 1, 2004... When thinking about factors that distinguish top performing companies from the also-rans, the root of their success often can be traced to the human equation. How many of today's companies are able to tap more than a fraction of their workforce...

Defining corporate culture: what communicators can do to make the intangible tangible.
November 1, 2004... In management journals, the popular business press and handy-hint newsletters, the word "culture" is championed and applied as the all-purpose explanation for a variety of organisational results. The term is used to explain everything from...

In praise of small talk: leaders can fuel organizational learning through communication.
November 1, 2004... At the end of the day, leadership is a process of communication. Effective communication enables leaders the world over to build trust, embrace change, shape organizational cultures and foster learning among their employees. Little wonder,...

Finding the right direction: internal communication can add real value to your organisation.
November 1, 2004... Internal communication is in a bad way. Communicators across the board complain that their expertise and contribution are not sufficiently valued by top management. And employee opinion surveys commonly reveal low satisfaction scores with...

Visual communicator: Philip Douglis reflects on photography, purpose and passion.(Interview)
November 1, 2004... With this issue of Communication World, columnist Phil Douglis, ABC, crosses a 40-year milestone of writing "Photocritique" for CW and its predecessor publication, CW executive editor Natasha Spring and assistant editor Raha Naddaf caught up...

Ethical misconduct at Adelphia requires new leadership and rebuilding.(case in point)
November 1, 2004... In May 2002, Adelphia's founder and CEO resigned amid accusations that he and his sons had borrowed and used billions of company dollars for personal items. In June 2002, Adelphia declared bankruptcy. Nine months later, two experienced cable...

The digital edge: three shots I never would have made on film.(photocritique)
November 1, 2004... Forty years ago, in December 1964, I wrote my first column on photojournalism for the International Council of Industrial Editors' Reporting magazine, going to members of an organization destined to become IABC five years later. In that...

Beware spritely and hobgoblinic consistency; turn now to bosenmate, and cow testicles.(wood on words)
November 1, 2004... A mid-year review mailed here from UBS Financial Services Inc. seized my attention for two wrong reasons. I might have squawked to the editor or even the CEO, except that first, nowhere in the brochure was I told where UBS hangs its hat: no...

Personality.(interview, Barbara Puffer, Public Relations Strategies)(Interview)
November 1, 2004... WHICH WORD OR PHRASE DO YOU THINK IS OVERUSED RIGHT NOW? "Tasked." "I was tasked to do XYZ." I know, I see it in the dictionary, but that word just shouldn't be a verb! I see it among my college students a lot, particularly those in the...